Plum · Cool · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.
Opacity
Brand
Preferences
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth, undertone and colour family only.
SephoraYour shade $40 at Sephora
Valentino Spike Valentino Buttery Matte Lipstick
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraThe most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.
Ulta BeautyYour shade $40 at Sephora · product price; shade not separately priced
Dior Rouge Dior Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $50 · product priceView at Ulta BeautyRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Sephora$3 less (8%)Matches: Same cool undertoneSame finish: matteSame opacity: buildable
Differences: Does not claim comfort
Close colour · Matte · Buildable
Ingredients (not scored): 5% ingredient overlap
Differences: Does not claim comfort
Retailer shade note: deep rose plum
Medium confidence· Digital match
Charlotte Tilbury Matte Revolution Hydrating Lipstick
Every store that sells this shade · prices as last checked
Sephora$37View at SephoraSephora$4 less (10%)Matches: Same cool undertoneSame finish: matteSame longevity: 12-hour wear
Differences: Sheer rather than buildable (opacity)
Close colour · Matte · Sheer
Ingredients (not scored): 5% ingredient overlap
Differences: Sheer rather than buildable (opacity)
Retailer shade note: mid tone plum
Medium confidence· Digital match
Laura Mercier Petal Soft Lipstick Crayon
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beauty$27.01 less (68%)Matches: Very close colourSame cool undertoneSame finish: matte
Differences: Berry rather than plumDoes not claim comfortDoes not claim hydration
Very close colour · Matte · Buildable
Ingredients (not scored): 13% ingredient overlap
Differences: Berry rather than plum · Does not claim comfort · Does not claim hydration
Retailer shade note: cool mauve-berry
Medium confidence· Digital match
Maybelline Super Stay Teddy Tint Long Lasting Matte Lip Tint
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at Amazon
Walmart$9.97View at Walmart
Target$9.99View at Target
CVS$12.49View at CVSUlta Beauty$12.99View at Ulta BeautySephora$14 less (35%)Matches: Same cool undertoneSame finish: matteBoth claim comfort
Differences: Opaque rather than buildable (opacity)Long-wearing rather than 12-hour wear (longevity)Does not claim hydration
Close colour · Matte · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Opaque rather than buildable (opacity) · Long-wearing rather than 12-hour wear (longevity) · Does not claim hydration
Retailer shade note: rosy plum with a matte finish
Medium confidence· Digital match
Anastasia Beverly Hills Full-Pigment Matte & Satin Velvet Lipstick
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraUlta Beautyfrom $26 · product priceView at Ulta BeautySephora$4 less (10%)Matches: Same cool undertoneSame opacity: buildableBoth claim comfort
Differences: Red rather than plumLong-wearing rather than 12-hour wear (longevity)
Close colour · Buildable
Ingredients (not scored): 1% ingredient overlap
Differences: Red rather than plum · Long-wearing rather than 12-hour wear (longevity)
Retailer shade note: berry red
Medium confidence· Digital match
NARS Afterglow Lipstick
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beauty$36View at Ulta BeautySephoraCosts $24 moreMatches: Very close colourSame cool undertoneSame longevity: 12-hour wear
Differences: Rose rather than plumOpaque rather than buildable (opacity)Does not claim comfort
Very close colour · Satin · Opaque
Ingredients (not scored): 1% ingredient overlap
Differences: Rose rather than plum · Opaque rather than buildable (opacity) · Does not claim comfort
Retailer shade note: Rose
Medium confidence· Digital match
Tom Ford Runway Lipstick Color with Hydrating, 12H Longwear
Every store that sells this shade · prices as last checked
Sephora$64View at SephoraUlta Beauty(product price)$13 less (33%)Matches: Same cool undertoneSame finish: matteSame opacity: buildable
Differences: Nude rather than plum
Close colour · Matte · Buildable
Ingredients (not scored): 5% ingredient overlap
Differences: Nude rather than plum
Retailer shade note: deep-toned beige
Medium confidence· Digital match
MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $27 · product priceView at Ulta BeautySephora$15 less (38%)Matches: Same cool undertoneSame opacity: buildableSame longevity: 12-hour wear
Differences: Nude rather than plum
Close colour · Buildable
Ingredients (not scored): 1% ingredient overlap
Differences: Nude rather than plum
Retailer shade note: nude beige
Medium confidence· Digital match
Rare Beauty Soft Pinch Lip Oil Stick
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraSephora$4 less (10%)Matches: Same cool undertoneSame opacity: buildableBoth claim comfort
Differences: Red rather than plumLong-wearing rather than 12-hour wear (longevity)
Close colour · Buildable
Ingredients (not scored): 1% ingredient overlap
Differences: Red rather than plum · Long-wearing rather than 12-hour wear (longevity)
Retailer shade note: burgundy red
Medium confidence· Digital match
NARS Afterglow Lipstick
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beauty$27.01 less (68%)Matches: Same cool undertoneSame finish: matte
Differences: Berry rather than plumOpaque rather than buildable (opacity)Does not claim comfort
Close colour · Matte · Opaque
Ingredients (not scored): 14% ingredient overlap
Differences: Berry rather than plum · Opaque rather than buildable (opacity) · Does not claim comfort · Does not claim hydration
Retailer shade note: muted cranberry
Medium confidence· Digital match
Maybelline SuperStay Matte Ink Liquid Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalmart$9.82View at WalmartTarget$9.89View at TargetCVS$12.49View at CVSUlta Beauty$12.99View at Ulta BeautySephora$24 less (60%)Matches: Very close colourSame cool undertoneSame finish: matte
Differences: Rose rather than plumOpaque rather than buildable (opacity)
Very close colour · Matte · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Rose rather than plum · Opaque rather than buildable (opacity)
Retailer shade note: matte midtone rose
Medium confidence· Digital match
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraSephora$3 less (8%)Matches: Very close colourSame finish: matteSame opacity: buildable
Differences: Warm rather than cool undertonePink rather than plumDoes not claim comfort
Very close colour · Matte · Buildable
Ingredients (not scored): 5% ingredient overlap
Differences: Warm rather than cool undertone · Pink rather than plum · Does not claim comfort
Retailer shade note: warm berry pink
Medium confidence· Digital match
Charlotte Tilbury Matte Revolution Hydrating Lipstick
Every store that sells this shade · prices as last checked
Sephora$37View at SephoraUlta Beautyfrom $37 · product priceView at Ulta BeautySephora$24 less (60%)Matches: Very close colourSame cool undertoneSame finish: matte
Differences: Pink rather than plumOpaque rather than buildable (opacity)
Very close colour · Matte · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Pink rather than plum · Opaque rather than buildable (opacity)
Retailer shade note: matte mauve pink
Medium confidence· Digital match
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraSephora$15 less (38%)Matches: Same cool undertoneSame finish: matteSame longevity: 12-hour wear
Differences: Pink rather than plumOpaque rather than buildable (opacity)
Close colour · Matte · Opaque
Ingredients (not scored): 2% ingredient overlap
Differences: Pink rather than plum · Opaque rather than buildable (opacity)
Retailer shade note: midtone mauve pink
Medium confidence· Digital match
MAC Cosmetics M·A·Cximal Silky Matte Lipstick
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty(product price)$13 less (33%)Matches: Same cool undertoneSame finish: matteSame opacity: buildable
Differences: Pink rather than plum
Close colour · Matte · Buildable
Ingredients (not scored): 5% ingredient overlap
Differences: Pink rather than plum
Retailer shade note: midtoned mauve pink
Medium confidence· Digital match
MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $27 · product priceView at Ulta BeautySephoraCosts $8 moreMatches: Same cool undertoneSame finish: matteBoth claim hydration
Differences: Rose rather than plumSheer rather than buildable (opacity)Does not claim comfort
Close colour · Matte · Sheer
Ingredients (not scored): 4% ingredient overlap
Differences: Rose rather than plum · Sheer rather than buildable (opacity) · Does not claim comfort
Retailer shade note: deep mauve rosewood
Medium confidence· Digital match
Valentino Spike Valentino Buttery Matte Lipstick
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beauty$4 less (10%)Matches: Same cool undertoneBoth claim comfortBoth claim hydration
Differences: Brown rather than plumLong-wearing rather than 12-hour wear (longevity)
Close colour · Satin
Ingredients (not scored): 3% ingredient overlap
Differences: Brown rather than plum · Long-wearing rather than 12-hour wear (longevity)
Retailer shade note: rose brown
Medium confidence· Digital match
RMS Beauty Legendary Serum Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$36View at Ulta BeautyUlta Beauty$15 less (38%)Matches: Same cool undertoneSame finish: matteSame longevity: 12-hour wear
Differences: Mauve rather than plumOpaque rather than buildable (opacity)
Close colour · Matte · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Mauve rather than plum · Opaque rather than buildable (opacity)
Retailer shade note: deep muted mauve
Medium confidence· Digital match
Stila Stay All Day Liquid Lipstick Matte
Every store that sells this shade · prices as last checked
Ulta Beauty$25View at Ulta BeautySephora$15 less (38%)Matches: Same opacity: buildableSame longevity: 12-hour wearBoth claim comfort
Differences: Warm rather than cool undertoneBrown rather than plum
Close colour · Buildable
Ingredients (not scored): 1% ingredient overlap
Differences: Warm rather than cool undertone · Brown rather than plum
Retailer shade note: warm brown
Medium confidence· Digital match
Rare Beauty Soft Pinch Lip Oil Stick
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraSephoraCosts $10 moreMatches: Same cool undertoneSame longevity: 12-hour wearBoth claim comfort
Differences: Pink rather than plumOpaque rather than buildable (opacity)
Close colour · Satin · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Pink rather than plum · Opaque rather than buildable (opacity)
Retailer shade note: a deep blue -toned pink
Medium confidence· Digital match
Dior Rouge Dior Lipstick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beautyfrom $50 · product priceView at Ulta BeautyUlta Beauty$28.01 less (70%)Matches: Very close colourSame finish: matteBoth claim comfort
Differences: Warm rather than cool undertoneOpaque rather than buildable (opacity)Not listed rather than 12-hour wear (longevity)
Very close colour · Matte · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Warm rather than cool undertone · Opaque rather than buildable (opacity) · Not listed rather than 12-hour wear (longevity)
Retailer shade note: raisin
Medium confidence· Digital match
Milani Color Fetish Matte Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$3 less (8%)Matches: Same cool undertoneSame opacity: buildableBoth claim hydration
Differences: Rose rather than plum6-hour wear rather than 12-hour wear (longevity)Does not claim comfort
Close colour · Satin · Buildable
Ingredients (not scored): 2% ingredient overlap
Differences: Rose rather than plum · 6-hour wear rather than 12-hour wear (longevity) · Does not claim comfort
Retailer shade note: berry rose
Medium confidence· Digital match
Charlotte Tilbury K.I.S.S.I.N.G Satin Shine Lipstick
Every store that sells this shade · prices as last checked
Sephora$37View at SephoraUlta Beauty$37View at Ulta BeautySephora$15 less (38%)Matches: Same finish: matteSame longevity: 12-hour wearBoth claim comfort
Differences: Warm rather than cool undertonePink rather than plumOpaque rather than buildable (opacity)
Close colour · Matte · Opaque
Ingredients (not scored): 2% ingredient overlap
Differences: Warm rather than cool undertone · Pink rather than plum · Opaque rather than buildable (opacity)
Retailer shade note: soft muted brownish pink
Medium confidence· Digital match
MAC Cosmetics M·A·Cximal Silky Matte Lipstick
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty$13 less (33%)Matches: Same cool undertoneSame finish: matteBoth claim comfort
Differences: LighterRose rather than plumDoes not claim hydration
Close colour · Matte
Ingredients (not scored): 13% ingredient overlap
Differences: Lighter · Rose rather than plum · Does not claim hydration
Retailer shade note: cool rose
Medium confidence· Digital match
Smashbox Always On Longwear Matte Liquid Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$27View at Ulta BeautySephora$13 less (33%)Matches: Same finish: matteSame longevity: 12-hour wearBoth claim comfort
Differences: Warm rather than cool undertoneRose rather than plum
Close colour · Matte
Ingredients (not scored): 3% ingredient overlap
Differences: Warm rather than cool undertone · Rose rather than plum
Retailer shade note: Brick Rose
Medium confidence· Digital match
ILIA Lip Sketch Hydrating Crayon
Every store that sells this shade · prices as last checked
Sephora$27View at SephoraUlta Beautyfrom $27 · product priceView at Ulta BeautySephora$15 less (38%)Matches: Same finish: matteSame longevity: 12-hour wearBoth claim comfort
Differences: LighterNeutral rather than cool undertonePink rather than plum
Close colour · Matte · Opaque
Ingredients (not scored): 2% ingredient overlap
Differences: Lighter · Neutral rather than cool undertone · Pink rather than plum · Opaque rather than buildable (opacity)
Retailer shade note: midtone pink
Medium confidence· Digital match
MAC Cosmetics M·A·Cximal Silky Matte Lipstick
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beautyfrom $25 · product priceView at Ulta BeautySephoraCosts $24 moreMatches: Same longevity: 12-hour wearBoth claim hydration
Differences: Neutral rather than cool undertoneRose rather than plumOpaque rather than buildable (opacity)
Close colour · Satin · Opaque
Ingredients (not scored): 1% ingredient overlap
Differences: Neutral rather than cool undertone · Rose rather than plum · Opaque rather than buildable (opacity) · Does not claim comfort
Retailer shade note: Deep Rose
Medium confidence· Digital match
Tom Ford Runway Lipstick Color with Hydrating, 12H Longwear
Every store that sells this shade · prices as last checked
Sephora$64View at SephoraUlta Beauty$25 less (63%)Matches: Very close colourSame cool undertoneBoth claim comfort
Differences: Berry rather than plumNot listed rather than 12-hour wear (longevity)
Very close colour
Ingredients (not scored): 5% ingredient overlap
Differences: Berry rather than plum · Not listed rather than 12-hour wear (longevity)
Retailer shade note: berry
Medium confidence· Digital match
Morphe Liplock Glossy Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$15View at Ulta BeautyShowing 12 of 28 matches
Valentino Spike Valentino Buttery Matte Lipstick in 508R - It's Valentino Baby, against Valentino Liquirosso 2 in 1 Soft Matte Liquid Lipstick & Blush in 500R - Plum It Up. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Valentino Spike Valentino Buttery Matte Lipstick in 508R - It's Valentino Baby.
Weighted ingredient similarity 4%. Ingredients only affect results through the filters.
Dior Rouge Dior Lipstick in 824 Saint Germain, against Valentino Liquirosso 2 in 1 Soft Matte Liquid Lipstick & Blush in 500R - Plum It Up. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Dior Rouge Dior Lipstick in 824 Saint Germain.
Weighted ingredient similarity 3%. Ingredients only affect results through the filters.
Valentino Spike Valentino Buttery Matte Lipstick 508R - It's Valentino Baby
SephoraYour shade $40 at Sephora
Dior Rouge Dior Lipstick 824 Saint Germain
Ulta BeautyYour shade $40 at Sephora · product price; shade not separately priced
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
