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Bio Powder Foundation 9W dupes and alternatives Well People

Medium tan · Warm · peach undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade matchClosest overall alternative: Live Tinted HUESTICK Complexion Stick 09 Medium

The equivalent shade and the most similar foundation overall.

Your shade
Well People
9WChange shade
  • 7W
  • 9Wcurrent shade
Depth and undertone: Medium tan · Warm · peach
Finish and coverage: Matte · Light coverage
The match
Live Tinted
09 Medium
Depth and undertone: Medium tan · Warm
Finish and coverage: Matte · Full coverage
Overall match
83out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
61
Wear (Wear & performance)
66
Skin (Skin suitability)
100
Shade match
96out of 100
Colour
93
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$42Ulta BeautyUlta Beauty
Costs $22.40 more

Your shade $19.60 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 95
    $40SephoraSephoraCosts $20.40 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: Full rather than light coverageDoes not claim a lightweight feelNot marketed for dry/sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    72
    Wear & performance
    59
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Full rather than light coverage · Does not claim a lightweight feel · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: warm neutral

    Medium confidence· Digital match

    View match
  2. #3 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NC55
    Shade match 95
    $39SephoraSephoraCosts $19.40 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Full rather than light coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    59
    Wear & performance
    66
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Full rather than light coverage · Not marketed for dry/sensitive skin

    Retailer shade note: deep rich brown with golden undertone for deep dark skin

    Medium confidence· Digital match

    View match
  3. #4 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Golden Tan
    Shade match 95
    $12.99Ulta BeautyUlta Beauty(product price)$6.61 less (34%)

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Full rather than light coverageDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    95
    Finish & visual result
    63
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Full rather than light coverage · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  4. Shade match 91
    $12.99Ulta BeautyUlta Beauty(product price)$6.61 less (34%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same matte finish

    Differences: Full rather than light coverageDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    91
    Finish & visual result
    63
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Full rather than light coverage · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  5. Shade match 91
    $58Ulta BeautyUlta Beauty(product price)Costs $38.40 more

    Matches: Very close colourClaims a blurring effectClaims 12-hour wear

    Differences: Olive rather than warm undertoneNatural matte rather than matte finishFull rather than light coverage

    Score details
    Shade match
    91
    Finish & visual result
    49
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Olive rather than warm undertone · Natural matte rather than matte finish · Full rather than light coverage · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: rich tan with golden olive undertones

    Medium confidence· Digital match

    View match
  6. Shade match 86
    $14.95Ulta BeautyUlta Beauty$4.65 less (24%)

    Matches: Very close colourSame matte finishAdds SPF 15

    Differences: Full rather than light coverageDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    86
    Finish & visual result
    72
    Wear & performance
    40
    Skin suitability
    40

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Full rather than light coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for combination/oily/sensitive skin

    Medium confidence· Digital match

    View match
  7. Shade match 86
    $14.50Ulta BeautyUlta Beauty$5.10 less (26%)

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Full rather than light coverageDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    86
    Finish & visual result
    59
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Full rather than light coverage · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  8. #9 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    505 Toffee
    Shade match 87
    $18.99Ulta BeautyUlta Beauty(product price)$0.61 less (3%)

    Matches: Very close colourClaims 32-hour wearClaims transfer resistance

    Differences: Natural rather than matte finishFull rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    49
    Wear & performance
    49
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Natural rather than matte finish · Full rather than light coverage · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  9. #10 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NC60
    Shade match 83
    $46Ulta BeautyUlta Beauty(product price)Costs $26.40 more

    Matches: Very close colourClaims a blurring effectClaims 12-hour wear

    Differences: Neutral rather than warm undertoneRadiant rather than matte finishFull rather than light coverage

    Score details
    Shade match
    83
    Finish & visual result
    28
    Wear & performance
    65
    Skin suitability
    100

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Neutral rather than warm undertone · Radiant rather than matte finish · Full rather than light coverage

    Retailer shade note: rich coffee with neutral undertone for deep dark skin

    Medium confidence· Digital match

    View match
  10. Shade match 74
    $14.59TargetTarget$5.01 less (26%)

    Matches: Same matte finishClaims a blurring effectClaims long-wearing

    Differences: Slightly lighterFull rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    74
    Finish & visual result
    59
    Wear & performance
    40
    Skin suitability
    100

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly lighter · Full rather than light coverage · Does not claim not settling into lines · Does not claim a lightweight feel

    Low confidence· Digital match

    View match
  11. #12 · L.A. Girl

    Pro Coverage Liquid Foundation

    Nude Beige
    Shade match 91
    $10Ulta BeautyUlta Beauty$9.60 less (49%)

    Matches: Near-identical swatch colourClaims long-wearing

    Differences: Radiant rather than matte finishFull rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    91
    Finish & visual result
    25
    Wear & performance
    40
    Skin suitability
    80

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Radiant rather than matte finish · Full rather than light coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Well People Bio Powder Foundation 9W (Medium tan · Warm · peach undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium Tan 3

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Tan 3

    • Very close colour
    • Medium tan · Warm · golden undertone

    $22

  2. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    34.5 Rich Golden

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 34.5 Rich Golden

    • Close colour
    • Medium tan · Warm undertone

    $30

  3. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    415 Honey

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 415 Honey

    • Close colour
    • Tan · Warm undertone

    $15.99

  4. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    144

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 144

    • Close colour
    • Medium · Neutral · neutral golden undertone

    $12.99

  5. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Sand

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Sand

    • Close colour
    • Medium tan

    $12

  6. L'Oréal Paris True Match Radiant Serum Concealer

    C8

    L'Oréal Paris True Match Radiant Serum Concealer, shade C8

    • Slight colour difference
    • Medium tan · Warm undertone

    $16.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Live Tinted HUESTICK Complexion Stick in 09 Medium, against Well People Bio Powder Foundation in 9W. Every attribute compared, with its share of the score.

ComparedYour shade9WClosest match09 MediumScore
Shade match55% of overall96
Colour93#bf844f#bd8355Very close colourColour difference 1.8 (0 is identical)
Depth99Medium tanMedium tanSameDepth difference: 0.6
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Undertone100Warm · peachWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall61
Finish100MatteMatteSameSame matte finish
Coverage40LightFullDifferentFull coverage rather than light (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared66
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 83/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Live Tinted HUESTICK Complexion Stick in 09 Medium.

Same or better

  • Very close colour
  • Same warm undertone
  • Same matte finish
  • Claims a skin-like finish
  • Claims a blurring effect
  • Both claim a lightweight feel

Different

  • Full rather than light coverage
  • Does not claim not settling into lines

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BasePowder-based, no siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs oil-based; silicone none vs high

Where to buy 09 Medium

Match price
$42Ulta BeautyUlta Beauty
Costs $22.40 more

Your shade $19.60 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.