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Skinforia Serum Foundation 46 Rich Neutral dupes and alternatives Well People

Very deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches in liquid form.

  • 6 matches have no formulation listed and are not shown.

Closest shade match: Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 550N

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Well People
46 Rich NeutralChange shade
Depth and undertone: Very deep · Neutral
Finish and coverage: Natural · Buildable coverage
The match
Gucci
550N
Depth and undertone: Very deep · Neutral
Finish and coverage: Matte · Full coverage
Shade match
95out of 100
Colour
92
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$69SephoraSephora
Costs $48 more

Your shade $21 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: ILIA True Skin Serum Foundation Flores SF13.5

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Well People
46 Rich NeutralChange shade
Depth and undertone: Very deep · Neutral
Finish and coverage: Natural · Buildable coverage
The match
ILIA
Flores SF13.5
Depth and undertone: Very deep · Warm · golden
Finish and coverage: Natural · Medium coverage
Overall match
86out of 100
Shade (Shade match)
79
Finish (Finish & visual result)
100
Wear (Wear & performance)
100
Skin (Skin suitability)
46
Best price
$56SephoraSephora
Costs $35 more

Your shade $21 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 93
    $55SephoraSephoraCosts $34 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Full rather than buildable coverageNo skin-like finish claimedNot marketed for oily skin

    Score details
    Shade match
    93
    Finish & visual result
    79
    Wear & performance
    68
    Skin suitability
    75

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Full rather than buildable coverage · No skin-like finish claimed · Not marketed for oily skin

    Retailer shade note: D8 - Very rich deep with neutral undertones

    Medium confidence· Digital match

    View match
  2. #4 · ILIA

    True Skin Serum Foundation

    Bimini SF14
    Shade match 76
    $56SephoraSephoraCosts $35 more

    Matches: Same natural finishBoth claim a skin-like finishBoth claim long-wearing

    Differences: Slightly warmer undertoneMedium rather than buildable coverageNot marketed for combination/oily skin

    Score details
    Shade match
    76
    Finish & visual result
    100
    Wear & performance
    100
    Skin suitability
    46

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than buildable coverage · Not marketed for combination/oily skin

    Retailer shade note: extra deep with warm undertones

    High confidence· Digital match

    View match
  3. Shade match 85
    $49SephoraSephoraCosts $28 more

    Matches: Same neutral undertoneSame natural finishBoth claim a skin-like finish

    Differences: Slightly deeperMedium rather than buildable coverageDoes not claim a lightweight feel

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    58
    Skin suitability
    50

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly deeper · Medium rather than buildable coverage · Does not claim a lightweight feel · Not marketed for combination/oily skin

    Retailer shade note: richest with neutral undertones

    Medium confidence· Digital match

    View match
  4. #6 · Sephora Collection

    Reveal The Real 12HR Soft Radiant Skin Tint

    290 N
    Shade match 95
    $24SephoraSephoraCosts $3 more

    Matches: Very close colourSame neutral undertoneBoth claim a skin-like finish

    Differences: Radiant rather than natural finishLight rather than buildable coverageNot marketed for oily skin

    Score details
    Shade match
    95
    Finish & visual result
    70
    Wear & performance
    63
    Skin suitability
    75

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Radiant rather than natural finish · Light rather than buildable coverage · Not marketed for oily skin · Contains drying alcohol

    Retailer shade note: deep skin with neutral undertones

    High confidence· Digital match

    View match
  5. #7 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    7.5N
    Shade match 94
    $49SephoraSephoraCosts $28 more

    Matches: Very close colourSame neutral undertoneBoth claim a skin-like finish

    Differences: Matte rather than natural finishFull rather than buildable coverageNot marketed for dry skin

    Score details
    Shade match
    94
    Finish & visual result
    70
    Wear & performance
    68
    Skin suitability
    75

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than buildable coverage · Not marketed for dry skin · Contains drying alcohol

    Retailer shade note: deep skin with neutral red undertones

    High confidence· Digital match

    View match
  6. #8 · Jane Iredale

    Beyond Matte Liquid Foundation

    M18
    Shade match 90
    $54Ulta BeautyUlta Beauty(product price)Costs $33 more

    Matches: Same neutral undertoneClaims a blurring effectBoth claim long-wearing

    Differences: Matte rather than natural finishFull rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    90
    Finish & visual result
    58
    Wear & performance
    100
    Skin suitability
    75

    Close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than buildable coverage · No skin-like finish claimed · Not marketed for dry skin

    Retailer shade note: deeper rich chocolate brown w/ neutral undertones)

    Medium confidence· Digital match

    View match
  7. #9 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    39N Winner
    Shade match 85
    $47SephoraSephoraCosts $26 more

    Matches: Same neutral undertoneSame natural finishClaims a blurring effect

    Differences: Medium rather than buildable coverageNo skin-like finish claimedNot marketed for dry skin

    Score details
    Shade match
    85
    Finish & visual result
    79
    Wear & performance
    80
    Skin suitability
    75

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Medium rather than buildable coverage · No skin-like finish claimed · Not marketed for dry skin

    Retailer shade note: rich neutral

    Medium confidence· Digital match

    View match
  8. #10 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    7N
    Shade match 91
    $49SephoraSephoraCosts $28 more

    Matches: Near-identical swatch colourBoth claim a skin-like finishClaims a blurring effect

    Differences: Olive rather than neutral undertoneMatte rather than natural finishFull rather than buildable coverage

    Score details
    Shade match
    91
    Finish & visual result
    70
    Wear & performance
    68
    Skin suitability
    75

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Olive rather than neutral undertone · Matte rather than natural finish · Full rather than buildable coverage · Not marketed for dry skin · Contains drying alcohol

    Retailer shade note: deep skin with neutral olive undertones

    High confidence· Digital match

    View match
  9. Shade match 80
    $52SephoraSephoraCosts $31 more

    Matches: Same natural finishClaims a blurring effectBoth claim long-wearing

    Differences: Slightly cooler undertoneMedium rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    80
    Finish & visual result
    79
    Wear & performance
    100
    Skin suitability
    46

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than buildable coverage · No skin-like finish claimed · Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: with rosy undertones

    Medium confidence· Digital match

    View match
  10. Shade match 88
    $69Ulta BeautyUlta Beauty(product price)Costs $48 more

    Matches: Near-identical swatch colourSame buildable coverageClaims a blurring effect

    Differences: Slightly cooler undertoneMatte rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    88
    Finish & visual result
    64
    Wear & performance
    80
    Skin suitability
    92

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than natural finish · No skin-like finish claimed · Contains listed fragrance

    Retailer shade note: intense dark-deep shade, red undertone

    Medium confidence· Digital match

    View match
  11. #13 · Jane Iredale

    Beyond Matte Liquid Foundation

    M17
    Shade match 86
    $54Ulta BeautyUlta Beauty(product price)Costs $33 more

    Matches: Very close colourClaims a blurring effectBoth claim long-wearing

    Differences: Slightly cooler undertoneMatte rather than natural finishFull rather than buildable coverage

    Score details
    Shade match
    86
    Finish & visual result
    58
    Wear & performance
    100
    Skin suitability
    75

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than natural finish · Full rather than buildable coverage · No skin-like finish claimed · Not marketed for dry skin

    Retailer shade note: deeper rich chocolate brown w/ red undertones

    Medium confidence· Digital match

    View match
  12. Shade match 81
    $47SephoraSephoraCosts $26 more

    Matches: Same natural finishBoth claim a skin-like finishClaims a blurring effect

    Differences: Slightly warmer undertoneFull rather than buildable coverageNot marketed for dry/normal skin

    Score details
    Shade match
    81
    Finish & visual result
    85
    Wear & performance
    80
    Skin suitability
    46

    Close colour · Natural · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than buildable coverage · Not marketed for dry/normal skin · Contains drying alcohol

    Retailer shade note: ultra deep with deep-warm undertones

    High confidence· Digital match

    View match
  13. #15 · Armani Beauty

    Luminous Silk Foundation

    15.8
    Shade match 85
    $69SephoraSephoraCosts $48 more

    Matches: Same neutral undertoneSame natural finishClaims a blurring effect

    Differences: Medium rather than buildable coverageNo skin-like finish claimedNot marketed for combination skin

    Score details
    Shade match
    85
    Finish & visual result
    79
    Wear & performance
    61
    Skin suitability
    75

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Medium rather than buildable coverage · No skin-like finish claimed · Not marketed for combination skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: very deep, neutral

    High confidence· Digital match

    View match

Showing 12 of 13 matches

Looking for a concealer in your shade?

The closest shade to Well People Skinforia Serum Foundation 46 Rich Neutral (Very deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    498

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 498

    • Very close colour
    • Deep · Neutral undertone

    $30

  2. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    44 Medium Deep Neutral

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 44 Medium Deep Neutral

    • Very close colour
    • Deep · Neutral undertone

    $32

  3. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    15

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 15

    • Very close colour
    • Deep · Neutral undertone

    $42

  4. Rare Beauty Liquid Touch Brightening Concealer

    560W

    Rare Beauty Liquid Touch Brightening Concealer, shade 560W

    • Very close colour
    • Very deep · Neutral · neutral golden undertone

    $24

  5. CoverGirl TruBlend Undercover Concealer

    Bronze

    CoverGirl TruBlend Undercover Concealer, shade Bronze

    • Very close colour
    • Deep · Neutral · neutral pink undertone

    $11.99

  6. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 10.5 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 10.5 N

    • Close colour
    • Deep · Neutral undertone

    $32

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 550N, against Well People Skinforia Serum Foundation in 46 Rich Neutral. Every attribute compared, with its share of the score.

ComparedYour shade46 Rich NeutralClosest shade match550NScore
Shade match55% of overall95
Colour92#71493d#744838Very close colourColour difference 1.9 (0 is identical)
Depth100Very deepVery deepSameDepth difference: 0.0
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared61
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall75
Skin type75Combination, dry, normal, oilyNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 82/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 550N.

Same or better

  • Very close colour
  • Same neutral undertone
  • Full rather than buildable coverage
  • Claims transfer resistance
  • Both claim a lightweight feel

Different

  • Matte finish instead of natural
  • No skin-like finish claimed
  • Not marketed for dry skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Baseno siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone none vs high

Why the closest overall alternative works

ILIA True Skin Serum Foundation in Flores SF13.5, against Well People Skinforia Serum Foundation in 46 Rich Neutral. Every attribute compared, with its share of the score.

ComparedYour shade46 Rich NeutralClosest overall alternativeFlores SF13.5Score
Shade match55% of overall79
Colour80#71493d#794534Close colourColour difference 3.7 (0 is identical)
Depth100Very deepVery deepSameDepth difference: 0.2
Retailer descriptionNot statedVery deepNo depth word in one descriptionNot compared
Undertone65NeutralWarm · goldenSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall46
Skin type46Combination, dry, normal, oilyNormal, dry, sensitiveBoth marketed for dry/​normal skin
Overall match 86/100Shade match 79/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To ILIA True Skin Serum Foundation in Flores SF13.5.

Same or better

  • Same natural finish
  • Medium rather than buildable coverage
  • Both claim a skin-like finish
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Slightly warmer undertone
  • Not marketed for combination/oily skin

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Baseno siliconehigh silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth unknown-based; silicone none vs high

Where to buy

Closest shade match

Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 550N

Best price
$69SephoraSephora
Costs $48 more

Your shade $21 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

ILIA True Skin Serum Foundation Flores SF13.5

Best price
$56SephoraSephora
Costs $35 more

Your shade $21 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.