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Skinforia Serum Foundation 46 Rich Neutral dupes and alternatives Well People

Very deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 550N

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Well People
46 Rich NeutralChange shade
Depth and undertone: Very deep · Neutral
Finish and coverage: Natural · Buildable coverage
The match
Gucci
550N
Depth and undertone: Very deep · Neutral
Finish and coverage: Matte · Full coverage
Shade match
95out of 100
Colour
92
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$69SephoraSephora
Costs $48 more

Your shade $21 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25 Deep Rich Neutral

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Well People
46 Rich NeutralChange shade
Depth and undertone: Very deep · Neutral
Finish and coverage: Natural · Buildable coverage
The match
Smashbox
Deep Rich Neutral
Depth and undertone: Very deep · Neutral
Finish and coverage: Natural · Light coverage
Overall match
90out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
79
Wear (Wear & performance)
100
Skin (Skin suitability)
92
Match price
$41Ulta BeautyUlta Beauty
Costs $20 more

Your shade $21 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 94
    $42.50Ulta BeautyUlta BeautyCosts $21.50 more

    Matches: Very close colourSame neutral undertoneBoth claim a skin-like finish

    Differences: Matte rather than natural finishFull rather than buildable coverage

    Score details
    Shade match
    94
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    92

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than buildable coverage

    Retailer shade note: for very deep skin with neutral bronze undertones

    Medium confidence· Digital match

    View match
  2. #4 · ILIA

    True Skin Serum Foundation

    Flores SF13.5
    Shade match 79
    $56SephoraSephoraCosts $35 more

    Matches: Same natural finishBoth claim a skin-like finishBoth claim long-wearing

    Differences: Slightly warmer undertoneMedium rather than buildable coverageNot marketed for combination/oily skin

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    100
    Skin suitability
    46

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than buildable coverage · Not marketed for combination/oily skin

    Retailer shade note: extra deep with golden undertones

    High confidence· Digital match

    View match
  3. Shade match 93
    $55SephoraSephoraCosts $34 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Full rather than buildable coverageNo skin-like finish claimedNot marketed for oily skin

    Score details
    Shade match
    93
    Finish & visual result
    79
    Wear & performance
    68
    Skin suitability
    75

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Full rather than buildable coverage · No skin-like finish claimed · Not marketed for oily skin

    Retailer shade note: D8 - Very rich deep with neutral undertones

    Medium confidence· Digital match

    View match
  4. #6 · ILIA

    True Skin Serum Foundation

    Bimini SF14
    Shade match 76
    $56SephoraSephoraCosts $35 more

    Matches: Same natural finishBoth claim a skin-like finishBoth claim long-wearing

    Differences: Slightly warmer undertoneMedium rather than buildable coverageNot marketed for combination/oily skin

    Score details
    Shade match
    76
    Finish & visual result
    100
    Wear & performance
    100
    Skin suitability
    46

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than buildable coverage · Not marketed for combination/oily skin

    Retailer shade note: extra deep with warm undertones

    High confidence· Digital match

    View match
  5. Shade match 95
    $22Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Near-identical swatch colourSame neutral undertoneSame natural finish

    Differences: No skin-like finish claimedNo long-wear claimDoes not claim a lightweight feel

    Score details
    Shade match
    95
    Finish & visual result
    86
    Wear & performance
    40
    Skin suitability
    92

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  6. #8 · ColourPop

    Pretty Fresh Hyaluronic Hydrating Foundation

    Deep Dark 210C
    Shade match 83
    $12$16Ulta BeautyUlta Beauty$9 less (43%)

    Matches: Very close colourSame natural finishBoth claim a skin-like finish

    Differences: Slightly cooler undertoneMedium rather than buildable coverageNo long-wear claim

    Score details
    Shade match
    83
    Finish & visual result
    100
    Wear & performance
    60
    Skin suitability
    92

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than buildable coverage · No long-wear claim

    Retailer shade note: cool

    Medium confidence· Digital match

    View match
  7. Shade match 85
    $49SephoraSephoraCosts $28 more

    Matches: Same neutral undertoneSame natural finishBoth claim a skin-like finish

    Differences: Slightly deeperMedium rather than buildable coverageDoes not claim a lightweight feel

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    58
    Skin suitability
    50

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly deeper · Medium rather than buildable coverage · Does not claim a lightweight feel · Not marketed for combination/oily skin

    Retailer shade note: richest with neutral undertones

    Medium confidence· Digital match

    View match
  8. #10 · Temptu

    Perfect Canvas Foundation

    10C Caramel
    Shade match 83
    $34Ulta BeautyUlta BeautyCosts $13 more

    Matches: Very close colourSame buildable coverageBoth claim a skin-like finish

    Differences: Slightly cooler undertoneNatural matte rather than natural finish

    Score details
    Shade match
    83
    Finish & visual result
    91
    Wear & performance
    82
    Skin suitability
    50

    Very close colour · Natural matte · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly cooler undertone · Natural matte rather than natural finish

    Retailer shade note: tan shade with cool undertones

    Medium confidence· Digital match

    View match
  9. #11 · Westman Atelier

    Vital Skin Medium Coverage Multi-Use Foundation Stick

    Atelier XIII
    Shade match 87
    $68SephoraSephoraCosts $47 more

    Matches: Same neutral undertoneSame natural finishBoth claim a skin-like finish

    Differences: Medium rather than buildable coverageNo long-wear claimDoes not claim a lightweight feel

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    75

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Medium rather than buildable coverage · No long-wear claim · Does not claim a lightweight feel · Not marketed for oily skin · Contains drying alcohol

    Retailer shade note: Deep neutral undertone

    Medium confidence· Digital match

    View match
  10. #12 · Sephora Collection

    Reveal The Real 12HR Soft Radiant Skin Tint

    290 N
    Shade match 95
    $24SephoraSephoraCosts $3 more

    Matches: Very close colourSame neutral undertoneBoth claim a skin-like finish

    Differences: Radiant rather than natural finishLight rather than buildable coverageNot marketed for oily skin

    Score details
    Shade match
    95
    Finish & visual result
    70
    Wear & performance
    63
    Skin suitability
    75

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Radiant rather than natural finish · Light rather than buildable coverage · Not marketed for oily skin · Contains drying alcohol

    Retailer shade note: deep skin with neutral undertones

    High confidence· Digital match

    View match
  11. #13 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    7.5N
    Shade match 94
    $49SephoraSephoraCosts $28 more

    Matches: Very close colourSame neutral undertoneBoth claim a skin-like finish

    Differences: Matte rather than natural finishFull rather than buildable coverageNot marketed for dry skin

    Score details
    Shade match
    94
    Finish & visual result
    70
    Wear & performance
    68
    Skin suitability
    75

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than buildable coverage · Not marketed for dry skin · Contains drying alcohol

    Retailer shade note: deep skin with neutral red undertones

    High confidence· Digital match

    View match
  12. #14 · Jane Iredale

    Beyond Matte Liquid Foundation

    M18
    Shade match 90
    $54Ulta BeautyUlta Beauty(product price)Costs $33 more

    Matches: Same neutral undertoneClaims a blurring effectBoth claim long-wearing

    Differences: Matte rather than natural finishFull rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    90
    Finish & visual result
    58
    Wear & performance
    100
    Skin suitability
    75

    Close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than buildable coverage · No skin-like finish claimed · Not marketed for dry skin

    Retailer shade note: deeper rich chocolate brown w/ neutral undertones)

    Medium confidence· Digital match

    View match
  13. #15 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    39N Winner
    Shade match 85
    $47SephoraSephoraCosts $26 more

    Matches: Same neutral undertoneSame natural finishClaims a blurring effect

    Differences: Medium rather than buildable coverageNo skin-like finish claimedNot marketed for dry skin

    Score details
    Shade match
    85
    Finish & visual result
    79
    Wear & performance
    80
    Skin suitability
    75

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Medium rather than buildable coverage · No skin-like finish claimed · Not marketed for dry skin

    Retailer shade note: rich neutral

    Medium confidence· Digital match

    View match
  14. #16 · L'Oréal Paris

    True Match Super-Blendable Foundation

    N10 Neutral Deep
    Shade match 84
    $13.99Ulta BeautyUlta Beauty(product price)$7.01 less (33%)

    Matches: Same neutral undertoneSame natural finishBoth claim a skin-like finish

    Differences: Medium rather than buildable coverageNo long-wear claimDoes not claim a lightweight feel

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    92

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Medium rather than buildable coverage · No long-wear claim · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  15. Shade match 80
    $38SephoraSephoraCosts $17 more

    Matches: Same natural finishBoth claim long-wearingClaims not settling into lines

    Differences: Slightly warmer undertoneMedium rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    80
    Finish & visual result
    86
    Wear & performance
    82
    Skin suitability
    75

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than buildable coverage · No skin-like finish claimed · Not marketed for dry skin

    Retailer shade note: rich (warm)

    Medium confidence· Digital match

    View match
  16. #18 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    7N
    Shade match 91
    $49SephoraSephoraCosts $28 more

    Matches: Near-identical swatch colourBoth claim a skin-like finishClaims a blurring effect

    Differences: Olive rather than neutral undertoneMatte rather than natural finishFull rather than buildable coverage

    Score details
    Shade match
    91
    Finish & visual result
    70
    Wear & performance
    68
    Skin suitability
    75

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Olive rather than neutral undertone · Matte rather than natural finish · Full rather than buildable coverage · Not marketed for dry skin · Contains drying alcohol

    Retailer shade note: deep skin with neutral olive undertones

    High confidence· Digital match

    View match
  17. Shade match 84
    $28SephoraSephoraCosts $7 more

    Matches: Same neutral undertoneBoth claim a skin-like finishClaims a blurring effect

    Differences: Slightly lighterRadiant rather than natural finishMedium rather than buildable coverage

    Score details
    Shade match
    84
    Finish & visual result
    76
    Wear & performance
    82
    Skin suitability
    75

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly lighter · Radiant rather than natural finish · Medium rather than buildable coverage · Not marketed for normal skin

    Retailer shade note: mocha neutral - dark brown skin with neutral undertones

    High confidence· Digital match

    View match
  18. Shade match 80
    $52SephoraSephoraCosts $31 more

    Matches: Same natural finishClaims a blurring effectBoth claim long-wearing

    Differences: Slightly cooler undertoneMedium rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    80
    Finish & visual result
    79
    Wear & performance
    100
    Skin suitability
    46

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than buildable coverage · No skin-like finish claimed · Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: with rosy undertones

    Medium confidence· Digital match

    View match
  19. Shade match 88
    $69Ulta BeautyUlta Beauty(product price)Costs $48 more

    Matches: Near-identical swatch colourSame buildable coverageClaims a blurring effect

    Differences: Slightly cooler undertoneMatte rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    88
    Finish & visual result
    64
    Wear & performance
    80
    Skin suitability
    92

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than natural finish · No skin-like finish claimed · Contains listed fragrance

    Retailer shade note: intense dark-deep shade, red undertone

    Medium confidence· Digital match

    View match
  20. Shade match 87
    $42Ulta BeautyUlta BeautyCosts $21 more

    Matches: Same neutral undertoneSame natural finishClaims a blurring effect

    Differences: Slightly lighterFull rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    73
    Wear & performance
    82
    Skin suitability
    50

    Close colour · Natural · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly lighter · Full rather than buildable coverage · No skin-like finish claimed · Not marketed for dry/normal skin

    Retailer shade note: for deep skin with balanced neutral undertones

    High confidence· Digital match

    View match
  21. Shade match 87
    $14.50$29SephoraSephora$6.50 less (31%)

    Matches: Same neutral undertoneSame natural finishClaims a blurring effect

    Differences: Slightly lighterMedium rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    60
    Skin suitability
    75

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly lighter · Medium rather than buildable coverage · No skin-like finish claimed · No long-wear claim · Not marketed for dry skin

    Retailer shade note: rich neutral ebony

    Medium confidence· Digital match

    View match
  22. #24 · Jane Iredale

    Beyond Matte Liquid Foundation

    M17
    Shade match 86
    $54Ulta BeautyUlta Beauty(product price)Costs $33 more

    Matches: Very close colourClaims a blurring effectBoth claim long-wearing

    Differences: Slightly cooler undertoneMatte rather than natural finishFull rather than buildable coverage

    Score details
    Shade match
    86
    Finish & visual result
    58
    Wear & performance
    100
    Skin suitability
    75

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than natural finish · Full rather than buildable coverage · No skin-like finish claimed · Not marketed for dry skin

    Retailer shade note: deeper rich chocolate brown w/ red undertones

    Medium confidence· Digital match

    View match
  23. #25 · Juvia's Place

    I am Magic Powder Foundation

    Angola - Dark 1
    Shade match 82
    $20Ulta BeautyUlta Beauty(product price)$1 less (5%)

    Matches: Same neutral undertoneBoth claim long-wearingBoth claim a lightweight feel

    Differences: Slightly deeperMatte rather than natural finishFull rather than buildable coverage

    Score details
    Shade match
    82
    Finish & visual result
    61
    Wear & performance
    100
    Skin suitability
    92

    Close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly deeper · Matte rather than natural finish · Full rather than buildable coverage · No skin-like finish claimed

    Medium confidence· Digital match

    View match
  24. #26 · Polite Society

    More Than a Pretty Face Skin-Caring Foundation

    Very Deep Neutral 2
    Shade match 89
    $42Ulta BeautyUlta Beauty(product price)Costs $21 more

    Matches: Same neutral undertoneBoth claim long-wearingClaims transfer resistance

    Differences: Radiant rather than natural finishFull rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    89
    Finish & visual result
    61
    Wear & performance
    74
    Skin suitability
    92

    Close colour · Radiant · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Radiant rather than natural finish · Full rather than buildable coverage · No skin-like finish claimed

    Retailer shade note: very deep with neutral undertone for very rich skin

    Medium confidence· Digital match

    View match
  25. Shade match 81
    $47SephoraSephoraCosts $26 more

    Matches: Same natural finishBoth claim a skin-like finishClaims a blurring effect

    Differences: Slightly warmer undertoneFull rather than buildable coverageNot marketed for dry/normal skin

    Score details
    Shade match
    81
    Finish & visual result
    85
    Wear & performance
    80
    Skin suitability
    46

    Close colour · Natural · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than buildable coverage · Not marketed for dry/normal skin · Contains drying alcohol

    Retailer shade note: ultra deep with deep-warm undertones

    High confidence· Digital match

    View match
  26. Shade match 83
    $50SephoraSephoraCosts $29 more

    Matches: Very close colourSame natural finishClaims a blurring effect

    Differences: Slightly cooler undertoneMedium rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    83
    Finish & visual result
    79
    Wear & performance
    80
    Skin suitability
    46

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than buildable coverage · No skin-like finish claimed · Not marketed for dry/oily skin

    Retailer shade note: Extra deep with cool undertones

    Medium confidence· Digital match

    View match
  27. #29 · Polite Society

    More Than a Pretty Face Skin-Caring Foundation

    Very Deep Neutral 1
    Shade match 89
    $42Ulta BeautyUlta Beauty(product price)Costs $21 more

    Matches: Same neutral undertoneBoth claim long-wearingClaims transfer resistance

    Differences: Radiant rather than natural finishFull rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    89
    Finish & visual result
    61
    Wear & performance
    74
    Skin suitability
    92

    Close colour · Radiant · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Radiant rather than natural finish · Full rather than buildable coverage · No skin-like finish claimed

    Retailer shade note: very deep with neutral to red undertone for very rich skin

    Medium confidence· Digital match

    View match
  28. #30 · Armani Beauty

    Luminous Silk Foundation

    15.8
    Shade match 85
    $69SephoraSephoraCosts $48 more

    Matches: Same neutral undertoneSame natural finishClaims a blurring effect

    Differences: Medium rather than buildable coverageNo skin-like finish claimedNot marketed for combination skin

    Score details
    Shade match
    85
    Finish & visual result
    79
    Wear & performance
    61
    Skin suitability
    75

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Medium rather than buildable coverage · No skin-like finish claimed · Not marketed for combination skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: very deep, neutral

    High confidence· Digital match

    View match

Showing 12 of 28 matches

Looking for a concealer in your shade?

The closest shade to Well People Skinforia Serum Foundation 46 Rich Neutral (Very deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    498

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 498

    • Very close colour
    • Deep · Neutral undertone

    $30

  2. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    44 Medium Deep Neutral

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 44 Medium Deep Neutral

    • Very close colour
    • Deep · Neutral undertone

    $32

  3. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    15

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 15

    • Very close colour
    • Deep · Neutral undertone

    $42

  4. Rare Beauty Liquid Touch Brightening Concealer

    560W

    Rare Beauty Liquid Touch Brightening Concealer, shade 560W

    • Very close colour
    • Very deep · Neutral · neutral golden undertone

    $24

  5. CoverGirl TruBlend Undercover Concealer

    Bronze

    CoverGirl TruBlend Undercover Concealer, shade Bronze

    • Very close colour
    • Deep · Neutral · neutral pink undertone

    $11.99

  6. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 10.5 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 10.5 N

    • Close colour
    • Deep · Neutral undertone

    $32

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 550N, against Well People Skinforia Serum Foundation in 46 Rich Neutral. Every attribute compared, with its share of the score.

ComparedYour shade46 Rich NeutralClosest shade match550NScore
Shade match55% of overall95
Colour92#71493d#744838Very close colourColour difference 1.9 (0 is identical)
Depth100Very deepVery deepSameDepth difference: 0.0
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared61
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall75
Skin type75Combination, dry, normal, oilyNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 82/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 550N.

Same or better

  • Very close colour
  • Same neutral undertone
  • Full rather than buildable coverage
  • Claims transfer resistance
  • Both claim a lightweight feel

Different

  • Matte finish instead of natural
  • No skin-like finish claimed
  • Not marketed for dry skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Baseno siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone none vs high

Why the closest overall alternative works

Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25 in Deep Rich Neutral, against Well People Skinforia Serum Foundation in 46 Rich Neutral. Every attribute compared, with its share of the score.

ComparedYour shade46 Rich NeutralClosest overall alternativeDeep Rich NeutralScore
Shade match55% of overall91
Colour87#71493d#6f4433Very close colourColour difference 2.7 (0 is identical)
Depth96Very deepVery deepSameDepth difference: 2.6
Retailer descriptionNot statedRich deepNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared79
Finish100NaturalNaturalSameSame natural finish
Coverage80BuildableLightCloseLight coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall92
Skin type92Combination, dry, normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily skin
Overall match 90/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25 in Deep Rich Neutral.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same natural finish
  • Light rather than buildable coverage
  • Both claim long-wearing
  • Both claim a lightweight feel
  • Adds SPF 25

Different

  • No skin-like finish claimed

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Baseno siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 25
OverlapUnknown-based vs water-based; silicone none vs high

Where to buy

Closest shade match

Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 550N

Best price
$69SephoraSephora
Costs $48 more

Your shade $21 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25 Deep Rich Neutral

Match price
$41Ulta BeautyUlta Beauty
Costs $20 more

Your shade $21 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.