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Skinforia Serum Foundation 42 Deep Cool dupes and alternatives Well People

Deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 38C Jarrah

The equivalent shade: scored on colour, depth and undertone only.

The match
ILIA
38C Jarrah
Depth and undertone: Deep · Cool
Finish and coverage: Natural · Medium coverage
Shade match
99out of 100
Colour
98
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$50SephoraSephora
Costs $29 more

Your shade $21 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Temptu Perfect Canvas Foundation 10C Caramel

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Temptu
10C Caramel
Depth and undertone: Deep · Cool
Finish and coverage: Natural matte · Buildable coverage
Overall match
91out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
91
Wear (Wear & performance)
82
Skin (Skin suitability)
50
Best price
$34Ulta BeautyUlta Beauty
Costs $13 more

Your shade $21 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 97
    $42Ulta BeautyUlta Beauty(product price)Costs $21 more

    Matches: Near-identical swatch colourSame cool undertoneBoth claim a skin-like finish

    Differences: Radiant rather than natural finishMedium rather than buildable coverageContains listed fragrance

    Score details
    Shade match
    97
    Finish & visual result
    76
    Wear & performance
    80
    Skin suitability
    92

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Radiant rather than natural finish · Medium rather than buildable coverage · Contains listed fragrance

    Retailer shade note: deep with cool undertone

    Medium confidence· Digital match

    View match
  2. #4 · ILIA

    True Skin Serum Foundation

    Macquarie SF13
    Shade match 81
    $56SephoraSephoraCosts $35 more

    Matches: Same natural finishBoth claim a skin-like finishBoth claim long-wearing

    Differences: Neutral rather than cool undertoneMedium rather than buildable coverageNot marketed for combination/oily skin

    Score details
    Shade match
    81
    Finish & visual result
    100
    Wear & performance
    100
    Skin suitability
    46

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than buildable coverage · Not marketed for combination/oily skin

    Retailer shade note: extra deep with neutral undertones

    High confidence· Digital match

    View match
  3. #5 · ColourPop

    Pretty Fresh Hyaluronic Hydrating Foundation

    Deep Dark 210C
    Shade match 86
    $12$16Ulta BeautyUlta Beauty$9 less (43%)

    Matches: Same cool undertoneSame natural finishBoth claim a skin-like finish

    Differences: Medium rather than buildable coverageNo long-wear claim

    Score details
    Shade match
    86
    Finish & visual result
    100
    Wear & performance
    60
    Skin suitability
    92

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Medium rather than buildable coverage · No long-wear claim

    Retailer shade note: cool

    Medium confidence· Digital match

    View match
  4. #6 · Jane Iredale

    Beyond Matte Liquid Foundation

    M17
    Shade match 96
    $54Ulta BeautyUlta Beauty(product price)Costs $33 more

    Matches: Very close colourSame cool undertoneClaims a blurring effect

    Differences: Matte rather than natural finishFull rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    96
    Finish & visual result
    58
    Wear & performance
    100
    Skin suitability
    75

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than buildable coverage · No skin-like finish claimed · Not marketed for dry skin

    Retailer shade note: deeper rich chocolate brown w/ red undertones

    Medium confidence· Digital match

    View match
  5. Shade match 93
    $42.50Ulta BeautyUlta BeautyCosts $21.50 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs cool)Both claim a skin-like finish

    Differences: Matte rather than natural finishFull rather than buildable coverage

    Score details
    Shade match
    93
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    92

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than buildable coverage

    Retailer shade note: for deep skin with cool neutral undertones

    Medium confidence· Digital match

    View match
  6. #8 · ILIA

    True Skin Serum Foundation

    Kapiti SF12
    Shade match 79
    $56SephoraSephoraCosts $35 more

    Matches: Same natural finishBoth claim a skin-like finishBoth claim long-wearing

    Differences: Slightly lighterNeutral rather than cool undertoneMedium rather than buildable coverage

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    100
    Skin suitability
    46

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · Medium rather than buildable coverage · Not marketed for combination/oily skin

    Retailer shade note: very deep with red golden undertones

    High confidence· Digital match

    View match
  7. #9 · Makeup By Mario

    SurrealSkin Luminous Hydrating Foundation

    29.5N
    Shade match 86
    $48SephoraSephoraCosts $27 more

    Matches: Very close colourSame natural finishBoth claim long-wearing

    Differences: Neutral rather than cool undertoneMedium rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    86
    Finish & visual result
    86
    Wear & performance
    85
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than buildable coverage · No skin-like finish claimed · Not marketed for oily skin

    Retailer shade note: dark deep with neutral undertone

    Medium confidence· Digital match

    View match
  8. #10 · ILIA

    True Skin Serum Foundation

    Flores SF13.5
    Shade match 78
    $56SephoraSephoraCosts $35 more

    Matches: Near-identical swatch colourSame natural finishBoth claim a skin-like finish

    Differences: Slightly warmer undertoneMedium rather than buildable coverageNot marketed for combination/oily skin

    Score details
    Shade match
    78
    Finish & visual result
    100
    Wear & performance
    100
    Skin suitability
    46

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than buildable coverage · Not marketed for combination/oily skin

    Retailer shade note: extra deep with golden undertones

    High confidence· Digital match

    View match
  9. Shade match 91
    $28SephoraSephoraCosts $7 more

    Matches: Very close colourSame cool undertoneBoth claim a skin-like finish

    Differences: Radiant rather than natural finishMedium rather than buildable coverageNot marketed for normal skin

    Score details
    Shade match
    91
    Finish & visual result
    76
    Wear & performance
    82
    Skin suitability
    75

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Radiant rather than natural finish · Medium rather than buildable coverage · Not marketed for normal skin

    Retailer shade note: mocha blush - dark brown skin with pink undertones

    High confidence· Digital match

    View match
  10. Shade match 86
    $52SephoraSephoraCosts $31 more

    Matches: Same cool undertoneSame natural finishClaims a blurring effect

    Differences: Slightly deeperMedium rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    100
    Skin suitability
    46

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly deeper · Medium rather than buildable coverage · No skin-like finish claimed · Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: with rosy undertones

    Medium confidence· Digital match

    View match
  11. #13 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    430 Deep Cool
    Shade match 91
    $18.99Ulta BeautyUlta Beauty(product price)$2.01 less (10%)

    Matches: Very close colourSame cool undertoneBoth claim a skin-like finish

    Differences: Matte rather than natural finishMedium rather than buildable coverageContains drying alcohol

    Score details
    Shade match
    91
    Finish & visual result
    82
    Wear & performance
    61
    Skin suitability
    92

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than buildable coverage · Contains drying alcohol

    Medium confidence· Digital match

    View match
  12. #14 · L'Oréal Paris

    True Match Super-Blendable Foundation

    C9.5 Cool Deep
    Shade match 88
    $13.99Ulta BeautyUlta Beauty(product price)$7.01 less (33%)

    Matches: Same cool undertoneSame natural finishBoth claim a skin-like finish

    Differences: Medium rather than buildable coverageNo long-wear claimDoes not claim a lightweight feel

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    92

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Medium rather than buildable coverage · No long-wear claim · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  13. Shade match 88
    $42Ulta BeautyUlta Beauty(product price)Costs $21 more

    Matches: Same cool undertoneBoth claim a skin-like finishClaims a blurring effect

    Differences: Slightly lighterRadiant rather than natural finishMedium rather than buildable coverage

    Score details
    Shade match
    88
    Finish & visual result
    76
    Wear & performance
    80
    Skin suitability
    92

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly lighter · Radiant rather than natural finish · Medium rather than buildable coverage · Contains listed fragrance

    Retailer shade note: deep with cool undertone

    Medium confidence· Digital match

    View match
  14. #16 · Make Up For Ever

    HD Skin Hydra Glow Hydrating Foundation

    4R76 - Cool Ebony
    Shade match 94
    $49SephoraSephoraCosts $28 more

    Matches: Very close colourSame cool undertoneClaims a blurring effect

    Differences: Radiant rather than natural finishMedium rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    94
    Finish & visual result
    64
    Wear & performance
    80
    Skin suitability
    75

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Radiant rather than natural finish · Medium rather than buildable coverage · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for oily skin · Contains listed fragrance

    Retailer shade note: for very deep skin with rosy undertones

    Medium confidence· Digital match

    View match
  15. #17 · Smashbox

    Halo Healthy Glow Tinted Moisturizer SPF 25

    Deep Rich Neutral
    Shade match 80
    $41Ulta BeautyUlta Beauty(product price)Costs $20 more

    Matches: Same natural finishBoth claim long-wearingBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneLight rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    80
    Finish & visual result
    79
    Wear & performance
    100
    Skin suitability
    92

    Close colour · Natural · Light coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than cool undertone · Light rather than buildable coverage · No skin-like finish claimed

    Retailer shade note: deep-rich with a neutral undertone

    Medium confidence· Digital match

    View match
  16. Shade match 87
    $42.50Ulta BeautyUlta BeautyCosts $21.50 more

    Matches: Very close colourBoth claim a skin-like finishClaims a blurring effect

    Differences: Neutral rather than cool undertoneMatte rather than natural finishFull rather than buildable coverage

    Score details
    Shade match
    87
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    92

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · Full rather than buildable coverage

    Retailer shade note: for very deep skin with neutral bronze undertones

    Medium confidence· Digital match

    View match
  17. #19 · ILIA

    True Skin Serum Foundation

    Bimini SF14
    Shade match 70
    $56SephoraSephoraCosts $35 more

    Matches: Same natural finishBoth claim a skin-like finishBoth claim long-wearing

    Differences: Slightly warmer undertoneMedium rather than buildable coverageNot marketed for combination/oily skin

    Score details
    Shade match
    70
    Finish & visual result
    100
    Wear & performance
    100
    Skin suitability
    46

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than buildable coverage · Not marketed for combination/oily skin

    Retailer shade note: extra deep with warm undertones

    High confidence· Digital match

    View match
  18. #20 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    7C Chocolate Ganache
    Shade match 93
    $54Ulta BeautyUlta Beauty(product price)Costs $33 more

    Matches: Very close colourSame cool undertoneSame buildable coverage

    Differences: Matte rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    93
    Finish & visual result
    64
    Wear & performance
    61
    Skin suitability
    92

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Matte rather than natural finish · No skin-like finish claimed

    Retailer shade note: rich deep with cool undertones

    High confidence· Digital match

    View match
  19. Shade match 88
    $69Ulta BeautyUlta Beauty(product price)Costs $48 more

    Matches: Same cool undertoneSame buildable coverageClaims a blurring effect

    Differences: Matte rather than natural finishNo skin-like finish claimedContains listed fragrance

    Score details
    Shade match
    88
    Finish & visual result
    64
    Wear & performance
    80
    Skin suitability
    92

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Matte rather than natural finish · No skin-like finish claimed · Contains listed fragrance

    Retailer shade note: intense dark-deep shade, red undertone

    Medium confidence· Digital match

    View match
  20. #22 · L'Oréal Paris

    True Match Super-Blendable Foundation

    N10 Neutral Deep
    Shade match 82
    $13.99Ulta BeautyUlta Beauty(product price)$7.01 less (33%)

    Matches: Same natural finishBoth claim a skin-like finish

    Differences: Neutral rather than cool undertoneMedium rather than buildable coverageNo long-wear claim

    Score details
    Shade match
    82
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    92

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than buildable coverage · No long-wear claim · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  21. Shade match 89
    $39.50SephoraSephoraCosts $18.50 more

    Matches: Same cool undertoneSame natural finishClaims a blurring effect

    Differences: Medium rather than buildable coverageNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    69

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Medium rather than buildable coverage · No skin-like finish claimed · No long-wear claim · Not marketed for oily skin

    Retailer shade note: very deep cool skin with red undertones

    Medium confidence· Digital match

    View match
  22. #24 · Polite Society

    More Than a Pretty Face Skin-Caring Foundation

    Very Deep Neutral 1
    Shade match 90
    $42Ulta BeautyUlta Beauty(product price)Costs $21 more

    Matches: Near-identical swatch colourBoth claim long-wearingClaims transfer resistance

    Differences: Neutral rather than cool undertoneRadiant rather than natural finishFull rather than buildable coverage

    Score details
    Shade match
    90
    Finish & visual result
    61
    Wear & performance
    74
    Skin suitability
    92

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Neutral rather than cool undertone · Radiant rather than natural finish · Full rather than buildable coverage · No skin-like finish claimed

    Retailer shade note: very deep with neutral to red undertone for very rich skin

    Medium confidence· Digital match

    View match
  23. Shade match 88
    $69Ulta BeautyUlta Beauty(product price)Costs $48 more

    Matches: Same cool undertoneBoth claim long-wearing

    Differences: Radiant rather than natural finishLight rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    88
    Finish & visual result
    61
    Wear & performance
    80
    Skin suitability
    92

    Close colour · Radiant · Light coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Radiant rather than natural finish · Light rather than buildable coverage · No skin-like finish claimed · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: dark-deep shade, red undertone

    Medium confidence· Digital match

    View match
  24. #26 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    420 Deep Neutral
    Shade match 83
    $18.99Ulta BeautyUlta Beauty(product price)$2.01 less (10%)

    Matches: Very close colourBoth claim a skin-like finishClaims transfer resistance

    Differences: Neutral rather than cool undertoneMatte rather than natural finishMedium rather than buildable coverage

    Score details
    Shade match
    83
    Finish & visual result
    82
    Wear & performance
    61
    Skin suitability
    92

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · Medium rather than buildable coverage · Contains drying alcohol

    Medium confidence· Digital match

    View match
  25. #27 · Jane Iredale

    Beyond Matte Liquid Foundation

    M18
    Shade match 84
    $54Ulta BeautyUlta Beauty(product price)Costs $33 more

    Matches: Very close colourClaims a blurring effectBoth claim long-wearing

    Differences: Neutral rather than cool undertoneMatte rather than natural finishFull rather than buildable coverage

    Score details
    Shade match
    84
    Finish & visual result
    58
    Wear & performance
    100
    Skin suitability
    75

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · Full rather than buildable coverage · No skin-like finish claimed · Not marketed for dry skin

    Retailer shade note: deeper rich chocolate brown w/ neutral undertones)

    Medium confidence· Digital match

    View match
  26. Shade match 86
    $14.50Ulta BeautyUlta Beauty(product price)$6.50 less (31%)

    Matches: Very close colourClaims a blurring effectBoth claim long-wearing

    Differences: Matte rather than natural finishFull rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    86
    Finish & visual result
    58
    Wear & performance
    80
    Skin suitability
    92

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than buildable coverage · No skin-like finish claimed · Does not claim a lightweight feel

    Retailer shade note: deep shade

    Medium confidence· Digital match

    View match
  27. #29 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Dark Cool
    Shade match 87
    $16Ulta BeautyUlta Beauty(product price)$5 less (24%)

    Matches: Same cool undertoneSame natural finishClaims a blurring effect

    Differences: Slightly deeperMedium rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    92

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper · Medium rather than buildable coverage · No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  28. Shade match 84
    $22Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Similar undertone (neutral vs cool)Same natural finishSame buildable coverage

    Differences: No skin-like finish claimedNo long-wear claimDoes not claim a lightweight feel

    Score details
    Shade match
    84
    Finish & visual result
    86
    Wear & performance
    40
    Skin suitability
    92

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Looking for a concealer in your shade?

The closest shade to Well People Skinforia Serum Foundation 42 Deep Cool (Deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Tarte Shape Tape Full Coverage Matte Concealer

    60N mahogany

    Tarte Shape Tape Full Coverage Matte Concealer, shade 60N mahogany

    • Very close colour
    • Very deep · Cool undertone

    $32

  2. Maybelline Fit Me Natural Finish Concealer

    065 Coffee

    Maybelline Fit Me Natural Finish Concealer, shade 065 Coffee

    • Very close colour
    • Deep · Neutral · neutral pink undertone

    $10.99

  3. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    498

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 498

    • Very close colour
    • Deep · Neutral undertone

    $30

  4. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4R76

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4R76

    • Close colour
    • Very deep · Cool undertone

    $35

  5. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Anise 11.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Anise 11.5

    • Close colour
    • Very deep · Cool · rosy undertone

    $39

  6. CoverGirl TruBlend Undercover Concealer

    Bronze

    CoverGirl TruBlend Undercover Concealer, shade Bronze

    • Close colour
    • Deep · Neutral · neutral pink undertone

    $11.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 38C Jarrah, against Well People Skinforia Serum Foundation in 42 Deep Cool. Every attribute compared, with its share of the score.

ComparedYour shade42 Deep CoolClosest shade match38C JarrahScore
Shade match55% of overall99
Colour98#7a4638#79473aLooks identicalColour difference 0.7 (0 is identical)
Depth100DeepDeepSameDepth difference: 0.2
Retailer descriptionNot statedVery deepNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall79
Finish100NaturalNaturalSameSame natural finish
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared80
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall46
Skin type46Combination, dry, normal, oilyNormal, combination, sensitiveBoth marketed for combination/​normal skin
Overall match 88/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 38C Jarrah.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Same natural finish
  • Medium rather than buildable coverage
  • Claims a blurring effect
  • Both claim a lightweight feel

Different

  • No skin-like finish claimed
  • Not marketed for dry/oily skin

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Baseno siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth unknown-based; silicone none vs none

Why the closest overall alternative works

Temptu Perfect Canvas Foundation in 10C Caramel, against Well People Skinforia Serum Foundation in 42 Deep Cool. Every attribute compared, with its share of the score.

ComparedYour shade42 Deep CoolClosest overall alternative10C CaramelScore
Shade match55% of overall97
Colour95#7a4638#7b4a3cLooks identicalColour difference 1.3 (0 is identical)
Depth97DeepDeepSameDepth difference: 1.7
Retailer descriptionNot statedTanNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared91
Finish78NaturalNatural matteCloseNatural matte finish rather than natural
Coverage100BuildableBuildableSameSame buildable coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared82
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Combination, dry, normal, oilyNot publishedSkin-type suitability not published for one product
Overall match 91/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Temptu Perfect Canvas Foundation in 10C Caramel.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Natural matte finish instead of natural
  • Same buildable coverage
  • Both claim a skin-like finish
  • Both claim long-wearing
  • Claims transfer resistance
  • Both claim a lightweight feel

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Baseno siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone none vs high

Where to buy

Closest shade match

ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 38C Jarrah

Best price
$50SephoraSephora
Costs $29 more

Your shade $21 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Temptu Perfect Canvas Foundation 10C Caramel

Best price
$34Ulta BeautyUlta Beauty
Costs $13 more

Your shade $21 at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.