Skinforia Serum Foundation 30 Medium Tan Warm dupes and alternatives Well People
4.6 (235)·Medium · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same natural finish· Claims a blurring effect
Differences: Neutral rather than warm undertone· Medium rather than buildable coverage· No skin-like finish claimed
Score details
Shade match
90
Finish & visual result
79
Wear & performance
100
Skin suitability
75
Looks identical · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than warm undertone · Medium rather than buildable coverage · No skin-like finish claimed · Not marketed for oily skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: for medium to tan skin with rosy neutral undertones
Matches: Very close colour· Same natural finish· Claims a blurring effect
Differences: Neutral rather than warm undertone· Medium rather than buildable coverage· No skin-like finish claimed
Score details
Shade match
87
Finish & visual result
79
Wear & performance
100
Skin suitability
75
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than warm undertone · Medium rather than buildable coverage · No skin-like finish claimed · Not marketed for oily skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: for darker medium skin with neutral undertones
Matches: Near-identical swatch colour· Same warm undertone· Both claim long-wearing
Differences: Radiant rather than natural finish· Light rather than buildable coverage· No skin-like finish claimed
Score details
Shade match
97
Finish & visual result
61
Wear & performance
80
Skin suitability
92
Looks identical · Radiant · Light coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than buildable coverage · No skin-like finish claimed · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: light-deep shade, golden undertone
Matches: Near-identical swatch colour· Same warm undertone· Both claim long-wearing
Differences: Radiant rather than natural finish· Light rather than buildable coverage· No skin-like finish claimed
Score details
Shade match
97
Finish & visual result
61
Wear & performance
80
Skin suitability
92
Looks identical · Radiant · Light coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than buildable coverage · No skin-like finish claimed · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: very intense dark-medium shade, golden undertone
The closest shade to Well People Skinforia Serum Foundation 30 Medium Tan Warm (Medium · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Rabanne Fresh Touch 24H Radiant Foundation in 70W, against Well People Skinforia Serum Foundation in 30 Medium Tan Warm. Every attribute compared, with its share of the score.
ComparedYour shade30 Medium Tan WarmClosest shade match70WHow they compareScore
Shade match55% of overall99
Colour60%99#c78f60#c68f61Looks identicalColour difference 0.3 (0 is identical)
Depth15%100MediumMediumSameDepth difference: 0.2
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Overall match 90/100Shade match 99/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
ILIA True Skin Serum Foundation in Bedarra SF8.5, against Well People Skinforia Serum Foundation in 30 Medium Tan Warm. Every attribute compared, with its share of the score.
ComparedYour shade30 Medium Tan WarmClosest overall alternativeBedarra SF8.5How they compareScore
Shade match55% of overall96
Colour60%94#c78f60#c58f66Very close colourColour difference 1.6 (0 is identical)
Depth15%100MediumMediumSameDepth difference: 0.2
Retailer descriptionNot statedMedium tanNo depth word in one descriptionNot compared
Overall match 95/100Shade match 96/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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