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Skinforia Serum Foundation 38 Deep Tan Cool dupes and alternatives Well People

Deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Laura Mercier Real Flawless Feather Matte Powder Foundation 6C Macchiato

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Well People
38 Deep Tan CoolChange shade
Depth and undertone: Deep · Cool
Finish and coverage: Natural · Buildable coverage
The match
Laura Mercier
6C Macchiato
Depth and undertone: Deep · Cool
Finish and coverage: Matte · Buildable coverage
Shade match
98out of 100
Colour
98
Depth
99
Undertone
100
Match price
$54Ulta BeautyUlta Beauty
Costs $33 more

Your shade $21 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Makeup By Mario SurrealSkin Natural Finish Foundation 22 C

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Well People
38 Deep Tan CoolChange shade
Depth and undertone: Deep · Cool
Finish and coverage: Natural · Buildable coverage
The match
Makeup By Mario
22 C
Depth and undertone: Deep · Cool
Finish and coverage: Natural · Medium coverage
Overall match
91out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
91
Wear (Wear & performance)
100
Skin (Skin suitability)
75
Best price
$48SephoraSephora
Costs $27 more

Your shade $21 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Kryolan Professional Makeup

    Natural Fluid Foundation

    NP 10
    Shade match 93
    $51.50Ulta BeautyUlta Beauty(product price)Costs $30.50 more

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: Light rather than buildable coverageNo long-wear claim

    Score details
    Shade match
    93
    Finish & visual result
    93
    Wear & performance
    60
    Skin suitability
    92

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Light rather than buildable coverage · No long-wear claim

    Retailer shade note: Pink

    Medium confidence· Digital match

    View match
  2. #4 · Jane Iredale

    Beyond Matte Liquid Foundation

    M16
    Shade match 97
    $54Ulta BeautyUlta Beauty(product price)Costs $33 more

    Matches: Near-identical swatch colourSame cool undertoneClaims a blurring effect

    Differences: Matte rather than natural finishFull rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    97
    Finish & visual result
    58
    Wear & performance
    100
    Skin suitability
    75

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than buildable coverage · No skin-like finish claimed · Not marketed for dry skin

    Retailer shade note: deeper brown w/ red undertones

    Medium confidence· Digital match

    View match
  3. #5 · Sephora Collection

    Best Skin Ever Liquid Foundation

    31P
    Shade match 90
    $24SephoraSephoraCosts $3 more

    Matches: Same cool undertoneSame natural finishBoth claim long-wearing

    Differences: Medium rather than buildable coverageNo skin-like finish claimedNot marketed for oily skin

    Score details
    Shade match
    90
    Finish & visual result
    86
    Wear & performance
    82
    Skin suitability
    75

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Medium rather than buildable coverage · No skin-like finish claimed · Not marketed for oily skin

    Retailer shade note: very tan with pink undertones

    Medium confidence· Digital match

    View match
  4. Shade match 89
    $38SephoraSephoraCosts $17 more

    Matches: Same cool undertoneSame natural finishBoth claim long-wearing

    Differences: Slightly deeperMedium rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    89
    Finish & visual result
    86
    Wear & performance
    82
    Skin suitability
    75

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly deeper · Medium rather than buildable coverage · No skin-like finish claimed · Not marketed for dry skin

    Retailer shade note: rich (cool)

    Medium confidence· Digital match

    View match
  5. Shade match 97
    $49Ulta BeautyUlta Beauty(product price)Costs $28 more

    Matches: Near-identical swatch colourSame cool undertoneSame natural finish

    Differences: Light rather than buildable coverageNo skin-like finish claimedNot marketed for normal skin

    Score details
    Shade match
    97
    Finish & visual result
    79
    Wear & performance
    63
    Skin suitability
    75

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Light rather than buildable coverage · No skin-like finish claimed · Not marketed for normal skin

    High confidence· Digital match

    View match
  6. #8 · Makeup By Mario

    SurrealSkin Luminous Hydrating Foundation

    28.5N
    Shade match 87
    $48SephoraSephoraCosts $27 more

    Matches: Very close colourSame natural finishBoth claim long-wearing

    Differences: Neutral rather than cool undertoneMedium rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    86
    Wear & performance
    85
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than buildable coverage · No skin-like finish claimed · Not marketed for oily skin

    Retailer shade note: dark deep with neutral undertone

    Medium confidence· Digital match

    View match
  7. #9 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    30C Fearless
    Shade match 90
    $47SephoraSephoraCosts $26 more

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: Medium rather than buildable coverageNo skin-like finish claimedNot marketed for dry skin

    Score details
    Shade match
    90
    Finish & visual result
    79
    Wear & performance
    80
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Medium rather than buildable coverage · No skin-like finish claimed · Not marketed for dry skin

    Retailer shade note: deep cool

    Medium confidence· Digital match

    View match
  8. #10 · Tarte

    Maracuja Juicy Glow Tint

    48N Tan-Deep Neutral
    Shade match 95
    $42Ulta BeautyUlta Beauty(product price)Costs $21 more

    Matches: Very close colourSame cool undertoneClaims a blurring effect

    Differences: Radiant rather than natural finishMedium rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    95
    Finish & visual result
    64
    Wear & performance
    80
    Skin suitability
    92

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Radiant rather than natural finish · Medium rather than buildable coverage · No skin-like finish claimed

    Retailer shade note: tan to deep skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  9. Shade match 89
    $42Ulta BeautyUlta Beauty(product price)Costs $21 more

    Matches: Same cool undertoneBoth claim a skin-like finishClaims a blurring effect

    Differences: Radiant rather than natural finishMedium rather than buildable coverageContains listed fragrance

    Score details
    Shade match
    89
    Finish & visual result
    76
    Wear & performance
    80
    Skin suitability
    92

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Radiant rather than natural finish · Medium rather than buildable coverage · Contains listed fragrance

    Retailer shade note: dark with cool undertone

    Medium confidence· Digital match

    View match
  10. Shade match 91
    $45Ulta BeautyUlta Beauty(product price)Costs $24 more

    Matches: Very close colourSame cool undertoneBoth claim a skin-like finish

    Differences: Matte rather than natural finishFull rather than buildable coverageContains drying alcohol

    Score details
    Shade match
    91
    Finish & visual result
    75
    Wear & performance
    68
    Skin suitability
    92

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than buildable coverage · Contains drying alcohol

    Retailer shade note: for very deep cool skin with a red hue

    High confidence· Digital match

    View match
  11. #13 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    38C Magnetic
    Shade match 87
    $47SephoraSephoraCosts $26 more

    Matches: Same cool undertoneSame natural finishClaims a blurring effect

    Differences: Slightly deeperMedium rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    80
    Skin suitability
    75

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly deeper · Medium rather than buildable coverage · No skin-like finish claimed · Not marketed for dry skin

    Retailer shade note: rich cool

    Medium confidence· Digital match

    View match
  12. Shade match 93
    $22Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs cool)Same natural finish

    Differences: No skin-like finish claimedNo long-wear claimDoes not claim a lightweight feel

    Score details
    Shade match
    93
    Finish & visual result
    86
    Wear & performance
    40
    Skin suitability
    92

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  13. #15 · Kryolan Professional Makeup

    Natural Fluid Foundation

    NN 8
    Shade match 84
    $51.50Ulta BeautyUlta Beauty(product price)Costs $30.50 more

    Matches: Very close colourSame natural finishBoth claim a skin-like finish

    Differences: Neutral rather than cool undertoneLight rather than buildable coverageNo long-wear claim

    Score details
    Shade match
    84
    Finish & visual result
    93
    Wear & performance
    60
    Skin suitability
    92

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than cool undertone · Light rather than buildable coverage · No long-wear claim

    Retailer shade note: Neutral

    Medium confidence· Digital match

    View match
  14. Shade match 93
    $45Ulta BeautyUlta BeautyCosts $24 more

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: Full rather than buildable coverageNo skin-like finish claimedDoes not claim a lightweight feel

    Score details
    Shade match
    93
    Finish & visual result
    79
    Wear & performance
    49
    Skin suitability
    92

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Full rather than buildable coverage · No skin-like finish claimed · Does not claim a lightweight feel

    Retailer shade note: level-two tan with a cool undertone

    Medium confidence· Digital match

    View match
  15. #17 · Temptu

    Perfect Canvas Foundation

    9N Rosewood
    Shade match 82
    $34Ulta BeautyUlta Beauty(product price)Costs $13 more

    Matches: Same buildable coverageBoth claim a skin-like finishBoth claim long-wearing

    Differences: Neutral rather than cool undertoneNatural matte rather than natural finish

    Score details
    Shade match
    82
    Finish & visual result
    91
    Wear & performance
    82
    Skin suitability
    50

    Close colour · Natural matte · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural matte rather than natural finish

    Retailer shade note: tan shade with neutral undertones

    Medium confidence· Digital match

    View match
  16. #18 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    43 Deep Cool
    Shade match 92
    $38SephoraSephoraCosts $17 more

    Matches: Very close colourSame cool undertoneBoth claim a skin-like finish

    Differences: Matte rather than natural finishMedium rather than buildable coverageNot marketed for dry skin

    Score details
    Shade match
    92
    Finish & visual result
    76
    Wear & performance
    63
    Skin suitability
    69

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than buildable coverage · Not marketed for dry skin

    Retailer shade note: cool red

    High confidence· Digital match

    View match
  17. Shade match 87
    $42.50Ulta BeautyUlta BeautyCosts $21.50 more

    Matches: Very close colourSimilar undertone (neutral vs cool)Both claim a skin-like finish

    Differences: Slightly deeperMatte rather than natural finishFull rather than buildable coverage

    Score details
    Shade match
    87
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    92

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly deeper · Matte rather than natural finish · Full rather than buildable coverage

    Retailer shade note: for deep skin with cool neutral undertones

    Medium confidence· Digital match

    View match
  18. Shade match 88
    $49Ulta BeautyUlta Beauty(product price)Costs $28 more

    Matches: Same cool undertoneSame natural finishClaims not settling into lines

    Differences: Light rather than buildable coverageNo skin-like finish claimedNot marketed for normal skin

    Score details
    Shade match
    88
    Finish & visual result
    79
    Wear & performance
    63
    Skin suitability
    75

    Close colour · Natural · Light coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Light rather than buildable coverage · No skin-like finish claimed · Not marketed for normal skin

    High confidence· Digital match

    View match
  19. #21 · Juvia's Place

    I am Magic Powder Foundation

    Tanzania - Dark 3
    Shade match 85
    $20Ulta BeautyUlta Beauty(product price)$1 less (5%)

    Matches: Very close colourBoth claim long-wearingBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneMatte rather than natural finishFull rather than buildable coverage

    Score details
    Shade match
    85
    Finish & visual result
    61
    Wear & performance
    100
    Skin suitability
    92

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · Full rather than buildable coverage · No skin-like finish claimed

    Medium confidence· Digital match

    View match
  20. #22 · Tarte

    Amazonian Clay Blurring Powder Foundation

    51N deep neutral
    Shade match 89
    $40Ulta BeautyUlta Beauty(product price)Costs $19 more

    Matches: Same cool undertoneClaims a blurring effectBoth claim long-wearing

    Differences: Matte rather than natural finishMedium rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    89
    Finish & visual result
    64
    Wear & performance
    80
    Skin suitability
    75

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than buildable coverage · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for dry skin

    Retailer shade note: deep skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  21. Shade match 81
    $17.99Ulta BeautyUlta Beauty(product price)$3.01 less (14%)

    Matches: Both claim a skin-like finishBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneRadiant rather than natural finishFull rather than buildable coverage

    Score details
    Shade match
    81
    Finish & visual result
    75
    Wear & performance
    80
    Skin suitability
    92

    Close colour · Radiant · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than cool undertone · Radiant rather than natural finish · Full rather than buildable coverage · Contains drying alcohol

    Medium confidence· Digital match

    View match
  22. #24 · Haus Labs

    Triclone Skin Tech Medium Coverage Foundation

    460 Medium Deep
    Shade match 78
    $52SephoraSephoraCosts $31 more

    Matches: Near-identical swatch colourSame natural finishClaims a blurring effect

    Differences: Slightly warmer undertoneMedium rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    78
    Finish & visual result
    79
    Wear & performance
    100
    Skin suitability
    46

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than buildable coverage · No skin-like finish claimed · Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: with peach undertones

    Medium confidence· Digital match

    View match
  23. Shade match 91
    $15.99Ulta BeautyUlta Beauty(product price)$5.01 less (24%)

    Matches: Very close colourSimilar undertone (neutral vs cool)Claims transfer resistance

    Differences: Matte rather than natural finishFull rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    91
    Finish & visual result
    61
    Wear & performance
    68
    Skin suitability
    92

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than buildable coverage · No skin-like finish claimed

    Medium confidence· Digital match

    View match
  24. #26 · Jane Iredale

    Beyond Matte Liquid Foundation

    M15
    Shade match 85
    $54Ulta BeautyUlta Beauty(product price)Costs $33 more

    Matches: Very close colourClaims a blurring effectBoth claim long-wearing

    Differences: Matte rather than natural finishFull rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    85
    Finish & visual result
    58
    Wear & performance
    100
    Skin suitability
    75

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than buildable coverage · No skin-like finish claimed · Not marketed for dry skin

    Retailer shade note: deep brown w/ sienna undertones

    Medium confidence· Digital match

    View match
  25. #27 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    6.5N
    Shade match 88
    $49SephoraSephoraCosts $28 more

    Matches: Near-identical swatch colourBoth claim a skin-like finishClaims a blurring effect

    Differences: Neutral rather than cool undertoneMatte rather than natural finishFull rather than buildable coverage

    Score details
    Shade match
    88
    Finish & visual result
    70
    Wear & performance
    68
    Skin suitability
    75

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · Full rather than buildable coverage · Not marketed for dry skin · Contains drying alcohol

    Retailer shade note: tan skin with neutral undertones

    Medium confidence· Digital match

    View match
  26. #28 · Juvia's Place

    I am Magic Powder Foundation

    Kaduna - Tan 1
    Shade match 82
    $20Ulta BeautyUlta Beauty$1 less (5%)

    Matches: Very close colourBoth claim long-wearingBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneMatte rather than natural finishFull rather than buildable coverage

    Score details
    Shade match
    82
    Finish & visual result
    61
    Wear & performance
    100
    Skin suitability
    92

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · Full rather than buildable coverage · No skin-like finish claimed

    Medium confidence· Digital match

    View match
  27. Shade match 80
    $42Ulta BeautyUlta Beauty(product price)Costs $21 more

    Matches: Both claim a skin-like finishClaims a blurring effectBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneRadiant rather than natural finishMedium rather than buildable coverage

    Score details
    Shade match
    80
    Finish & visual result
    76
    Wear & performance
    80
    Skin suitability
    92

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than cool undertone · Radiant rather than natural finish · Medium rather than buildable coverage · Contains listed fragrance

    Retailer shade note: deep with neutral undertone

    Medium confidence· Digital match

    View match
  28. Shade match 98
    $81Ulta BeautyUlta Beauty(product price)Costs $60 more

    Matches: Near-identical swatch colourSame cool undertone

    Differences: Radiant rather than natural finishFull rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    98
    Finish & visual result
    61
    Wear & performance
    40
    Skin suitability
    92

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Radiant rather than natural finish · Full rather than buildable coverage · No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: intense deep shade, red undertone

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Looking for a concealer in your shade?

The closest shade to Well People Skinforia Serum Foundation 38 Deep Tan Cool (Deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    6C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 6C

    • Looks identical
    • Deep · Neutral undertone

    $38

  2. NARS Soft Matte Complete Concealer

    Hazelnut

    NARS Soft Matte Complete Concealer, shade Hazelnut

    • Close colour
    • Deep tan · Cool undertone

    $36

  3. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    6C1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 6C1

    • Close colour
    • Deep · Cool undertone

    $34

  4. Rare Beauty Liquid Touch Brightening Concealer

    490C

    Rare Beauty Liquid Touch Brightening Concealer, shade 490C

    • Close colour
    • Deep tan · Cool undertone

    $24

  5. e.l.f. Cosmetics 16HR Camo Concealer

    Rich Cocoa

    e.l.f. Cosmetics 16HR Camo Concealer, shade Rich Cocoa

    • Very close colour
    • Deep · Neutral undertone

    $8

  6. L'Oréal Paris True Match Radiant Serum Concealer

    W10.5

    L'Oréal Paris True Match Radiant Serum Concealer, shade W10.5

    • Close colour
    • Deep · Cool undertone

    $16.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Laura Mercier Real Flawless Feather Matte Powder Foundation in 6C Macchiato, against Well People Skinforia Serum Foundation in 38 Deep Tan Cool. Every attribute compared, with its share of the score.

ComparedYour shade38 Deep Tan CoolClosest shade match6C MacchiatoScore
Shade match55% of overall98
Colour98#93573f#92553eLooks identicalColour difference 0.8 (0 is identical)
Depth99DeepDeepSameDepth difference: 0.9
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall64
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100BuildableBuildableSameSame buildable coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared61
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall92
Skin type92Combination, dry, normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily skin
Overall match 84/100Shade match 98/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Laura Mercier Real Flawless Feather Matte Powder Foundation in 6C Macchiato.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Same buildable coverage
  • Claims a blurring effect
  • Claims transfer resistance
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Matte finish instead of natural
  • No skin-like finish claimed

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Baseno siliconePowder-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs powder-based; silicone none vs high

Why the closest overall alternative works

Makeup By Mario SurrealSkin Natural Finish Foundation in 22 C, against Well People Skinforia Serum Foundation in 38 Deep Tan Cool. Every attribute compared, with its share of the score.

ComparedYour shade38 Deep Tan CoolClosest overall alternative22 CScore
Shade match55% of overall90
Colour83#93573f#975a39Close colourColour difference 3.2 (0 is identical)
Depth97DeepDeepSameDepth difference: 1.7
Retailer descriptionNot statedMedium tanNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall91
Finish100NaturalNaturalSameSame natural finish
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall75
Skin type75Combination, dry, normal, oilyNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 91/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Makeup By Mario SurrealSkin Natural Finish Foundation in 22 C.

Same or better

  • Same cool undertone
  • Same natural finish
  • Medium rather than buildable coverage
  • Both claim a skin-like finish
  • Claims a blurring effect
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Not marketed for dry skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Baseno siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone none vs high

Where to buy

Closest shade match

Laura Mercier Real Flawless Feather Matte Powder Foundation 6C Macchiato

Match price
$54Ulta BeautyUlta Beauty
Costs $33 more

Your shade $21 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Makeup By Mario SurrealSkin Natural Finish Foundation 22 C

Best price
$48SephoraSephora
Costs $27 more

Your shade $21 at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.