Medium tan · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
Avoid an ingredient
32 matches
32 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $18.20 at Ulta Beauty · product price; shade not separately priced
Dior Forever Hydra Nude Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $60 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $18.20 at Ulta Beauty
Sephora Collection Microsmooth Multi-Tasking Baked Face Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty$3.25 less (18%)Matches: Near-identical swatch colourSame natural finishSame light coverage
Differences: Slightly warmer undertone
Looks identical · Natural · Light coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly warmer undertone
Retailer shade note: light with warm undertones
Medium confidence· Digital match
BLK/OPL TRUE COLOR Pore Perfecting Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$14.95View at Ulta BeautyUlta Beauty$3.25 less (18%)Matches: Near-identical swatch colourSame natural finishSame light coverage
Differences: Slightly warmer undertone
Looks identical · Natural · Light coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly warmer undertone
Retailer shade note: light medium with warm undertones
Medium confidence· Digital match
BLK/OPL TRUE COLOR Pore Perfecting Liquid Foundation
Every store that sells this shade · prices as last checked
SephoraCosts $17.80 moreMatches: Very close colourSame neutral undertoneSame light coverage
Differences: Radiant rather than natural finishNot marketed for oily/sensitive skinContains listed fragrance
Very close colour · Radiant · Light coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Radiant rather than natural finish · Not marketed for oily/sensitive skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: for deep tan skin with neutral undertones
Medium confidence· Digital match
Make Up For Ever Super Boost Lightweight Moisturizing Skin Tint
Every store that sells this shade · prices as last checked
Sephora$36View at Sephora
Macy's$36 · low stockView at Macy'sUlta Beauty(product price)Costs $22.80 moreMatches: Very close colourSame neutral undertoneSame natural finish
No material differences in the data we have.
Very close colour · Natural · Light coverage
Ingredients (not scored): 1% ingredient overlap
Retailer shade note: medium deep with neutral undertones
Medium confidence· Digital match
Fenty Beauty Eaze Drop Lightweight Blurring Skin Tint
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $41 · product priceView at Ulta BeautyUlta BeautyCosts $15.80 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Medium rather than light coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Medium rather than light coverage
Retailer shade note: very fair skin neutral undertones
Medium confidence· Digital match
PÜR 4-in-1 Pressed Mineral Makeup SPF 15
Every store that sells this shade · prices as last checked
Ulta Beauty$34View at Ulta BeautyUlta BeautyCosts $19.80 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Full rather than light coverage
Very close colour · Natural · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Full rather than light coverage
Retailer shade note: light tan with neutral undertones
Medium confidence· Digital match
PÜR 4-in-1 Tinted Moisturizer SPF 20
Every store that sells this shade · prices as last checked
Ulta Beauty$38View at Ulta BeautyUlta Beauty$6.20 less (34%)Matches: Very close colourSame natural finishClaims a skin-like finish
Differences: Slightly warmer undertoneMedium rather than light coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than light coverage
Retailer shade note: warm
Medium confidence· Digital match
ColourPop Pretty Fresh Hyaluronic Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$12View at Ulta BeautyUlta Beauty(product price)Costs $15.80 moreMatches: Near-identical swatch colourSame natural finishClaims not settling into lines
Differences: Slightly warmer undertoneMedium rather than light coverage
Looks identical · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than light coverage
Retailer shade note: light brown with golden undertones
Medium confidence· Digital match
PÜR 4-in-1 Pressed Mineral Makeup SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $34 · product priceView at Ulta BeautySephoraCosts $30.80 moreMatches: Near-identical swatch colourSame neutral undertoneSame light coverage
Differences: Radiant rather than natural finishNot marketed for oily/sensitive skin
Looks identical · Radiant · Light coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Radiant rather than natural finish · Not marketed for oily/sensitive skin
Retailer shade note: Medium deep with neutral undertones
Medium confidence· Digital match
Hourglass Veil Hydrating Skin Tint Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beautyfrom $49 · product priceView at Ulta BeautyUlta BeautyCosts $19.80 moreMatches: Very close colourSame natural finishClaims a skin-like finish
Differences: Olive rather than neutral undertoneFull rather than light coverage
Very close colour · Natural · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Olive rather than neutral undertone · Full rather than light coverage
Retailer shade note: tan/olive with neutral undertones
Medium confidence· Digital match
PÜR 4-in-1 Tinted Moisturizer SPF 20
Every store that sells this shade · prices as last checked
Ulta Beauty$38View at Ulta BeautySephoraCosts $29.80 moreMatches: Near-identical swatch colourSame natural finishClaims long-wearing
Differences: Olive rather than neutral undertoneMedium rather than light coverageNot marketed for oily/sensitive skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Olive rather than neutral undertone · Medium rather than light coverage · Not marketed for oily/sensitive skin
Retailer shade note: medium with warm undertone and olive undertone
Medium confidence· Digital match
Makeup By Mario SurrealSkin Luminous Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at Sephora
Target$7.71 less (42%)Matches: Near-identical swatch colourSame neutral undertoneSame light coverage
Differences: Radiant rather than natural finishNot marketed for sensitive skinContains listed fragrance
Looks identical · Radiant · Light coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Radiant rather than natural finish · Not marketed for sensitive skin · Contains listed fragrance · Contains drying alcohol
Medium confidence· Digital match
CoverGirl Clean Fresh Skin Milk Foundation
Every store that sells this shade · prices as last checked
Target$10.49View at Target
CVS$11.99View at CVSSephoraCosts $29.80 moreMatches: Near-identical swatch colourSame natural finishClaims long-wearing
Differences: Olive rather than neutral undertoneMedium rather than light coverageNot marketed for oily/sensitive skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Olive rather than neutral undertone · Medium rather than light coverage · Not marketed for oily/sensitive skin
Retailer shade note: medium wth warm undertone and olive undertone
Medium confidence· Digital match
Makeup By Mario SurrealSkin Luminous Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beauty(product price)Costs $30.80 moreMatches: Very close colourSame natural finishSame light coverage
Differences: Slightly cooler undertoneNot marketed for normal/sensitive skin
Very close colour · Natural · Light coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly cooler undertone · Not marketed for normal/sensitive skin
Medium confidence· Digital match
Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $49 · product priceView at Ulta BeautySephoraCosts $30.80 moreMatches: Very close colourSame neutral undertoneSame light coverage
Differences: Radiant rather than natural finishNot marketed for oily/sensitive skin
Very close colour · Radiant · Light coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Radiant rather than natural finish · Not marketed for oily/sensitive skin
Retailer shade note: Medium deep with neutral undertones
Medium confidence· Digital match
Hourglass Veil Hydrating Skin Tint Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beauty$49View at Ulta Beauty
Walmart$3.42 less (19%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: Medium rather than light coverageDoes not claim a lightweight feelNot marketed for sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Medium rather than light coverage · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance
Medium confidence· Digital match
CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation
Every store that sells this shade · prices as last checked
Walmart$14.78View at WalmartUlta Beauty(product price)$4.21 less (23%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: Medium rather than light coverageDoes not claim a lightweight feel
Very close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Medium rather than light coverage · Does not claim a lightweight feel
Medium confidence· Digital match
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at WalmartUlta Beautyfrom $13.99 · product priceView at Ulta BeautyCVS$14.79View at CVSWalmart$19.94View at Walmart
AmazonSee price at AmazonView at AmazonSephoraCosts $13.80 moreMatches: Very close colourSame natural finishSame light coverage
Differences: Olive rather than neutral undertoneNot marketed for combination/oily skin
Very close colour · Natural · Light coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Olive rather than neutral undertone · Not marketed for combination/oily skin
Retailer shade note: tan with olive undertones
Medium confidence· Digital match
Tower 28 Beauty SunnyDays Skin Tint
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beauty(product price)Costs $31.80 moreMatches: Very close colourBoth claim a lightweight feel
Differences: Slightly warmer undertoneBuildable rather than light coverageNot marketed for combination/dry/normal/oily skin
Very close colour · Buildable coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly warmer undertone · Buildable rather than light coverage · Not marketed for combination/dry/normal/oily skin
Retailer shade note: tan to dark shade, warm undertone
Medium confidence· Digital match
Youngblood Loose Mineral Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $50 · product priceView at Ulta BeautyUlta BeautyCosts $26.80 moreMatches: Near-identical swatch colourSame neutral undertoneSame natural finish
Differences: Full rather than light coverageDoes not claim a lightweight feel
Looks identical · Natural · Full coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Full rather than light coverage · Does not claim a lightweight feel
Retailer shade note: level-one medium with a neutral undertone
Medium confidence· Digital match
Smashbox Always On Skin-Balancing Foundation
Every store that sells this shade · prices as last checked
Macy's$45View at Macy'sUlta Beauty$45View at Ulta BeautyUlta Beauty(product price)Costs $21.30 moreMatches: Near-identical swatch colourSame neutral undertoneClaims not settling into lines
Differences: Matte rather than natural finishMedium rather than light coverageNot marketed for dry/normal/sensitive skin
Looks identical · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Matte rather than natural finish · Medium rather than light coverage · Not marketed for dry/normal/sensitive skin
Retailer shade note: tan skin w/ neutral to golden undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39.50 · product priceView at Ulta BeautySephoraCosts $29.80 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Medium rather than light coverageNot marketed for dry/sensitive skinContains drying alcohol
Very close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Medium rather than light coverage · Not marketed for dry/sensitive skin · Contains drying alcohol
Retailer shade note: medium with neutral undertone
Medium confidence· Digital match
Makeup By Mario SurrealSkin Natural Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beauty(product price)Costs $37.80 moreMatches: Near-identical swatch colourSame neutral undertoneClaims a skin-like finish
Differences: Radiant rather than natural finishBuildable rather than light coverage
Looks identical · Radiant · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Radiant rather than natural finish · Buildable rather than light coverage
Retailer shade note: medium with neutral undertones
Medium confidence· Digital match
Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $56 · product priceView at Ulta BeautySephoraCosts $21.30 moreMatches: Very close colourSame natural finishClaims a blurring effect
Differences: Slightly warmer undertoneMedium rather than light coverageNot marketed for oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than light coverage · Not marketed for oily skin
Retailer shade note: tan warm skin with golden undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$39.50View at SephoraUlta Beautyfrom $39.50 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $16.80 moreMatches: Near-identical swatch colourSame neutral undertoneSame natural finish
Differences: Not marketed for dry/oily/sensitive skin
Looks identical · Natural · Light coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Not marketed for dry/oily/sensitive skin
Retailer shade note: tan with warm neutral undertones
Medium confidence· Digital match
Kylie Cosmetics Skin Tint Blurring Elixir Foundation
Every store that sells this shade · prices as last checked
Macy's$35View at Macy'sUlta Beautyfrom $35 · product priceView at Ulta BeautySephoraCosts $33.80 moreMatches: Near-identical swatch colourSame natural finishClaims a blurring effect
Differences: Slightly warmer undertoneMedium rather than light coverageNot marketed for combination/oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than light coverage · Not marketed for combination/oily skin · Contains drying alcohol
Retailer shade note: with golden undertones
Medium confidence· Digital match
Haus Labs Triclone Skin Tech Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraSephoraCosts $17.80 moreMatches: Near-identical swatch colourSame neutral undertoneClaims a skin-like finish
Differences: Medium rather than light coverageNot marketed for normal/sensitive skin
Looks identical · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Medium rather than light coverage · Not marketed for normal/sensitive skin
Retailer shade note: medium / deep - neutral
Medium confidence· Digital match
LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beauty$8.20 less (45%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: Does not claim a lightweight feel
Very close colour · Natural · Light coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Does not claim a lightweight feel
Medium confidence· Digital match
L.A. Girl Sheer Skin Tinted Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$10View at Ulta BeautyUlta Beauty(product price)Costs $36.80 moreMatches: Near-identical swatch colourSame neutral undertoneSame light coverage
Differences: Radiant rather than natural finishDoes not claim a lightweight feelNot marketed for dry/oily/sensitive skin
Looks identical · Radiant · Light coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Radiant rather than natural finish · Does not claim a lightweight feel · Not marketed for dry/oily/sensitive skin
Retailer shade note: medium with neutral undertones
Medium confidence· Digital match
Estée Lauder Futurist Skin Tint Serum Foundation SPF 20
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $55 · product priceView at Ulta BeautyMacy's$55View at Macy'sUlta Beauty(product price)Costs $6.80 moreMatches: Near-identical swatch colourSame neutral undertoneClaims a skin-like finish
Differences: Matte rather than natural finishFull rather than light coverageContains listed fragrance
Looks identical · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Matte rather than natural finish · Full rather than light coverage · Contains listed fragrance · Contains drying alcohol
Retailer shade note: medium deep with neutral undertone
Medium confidence· Digital match
TIRTIR Mask Fit AI Filter Cushion
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyShowing 12 of 30 matches
The closest shade to Well People Supernatural Complexion Stick 32 Tan Neutral (Medium tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Amande
11 Tan
$36
Honey
$36
410N
$24
Teak 9.5
$39
5 Neutral
$42
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Dior Forever Hydra Nude Foundation in 4.5N Neutral, against Well People Supernatural Complexion Stick in 32 Tan Neutral. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Dior Forever Hydra Nude Foundation in 4.5N Neutral.
7 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.
Sephora Collection Microsmooth Multi-Tasking Baked Face Powder Foundation in 56 Mahogany, against Well People Supernatural Complexion Stick in 32 Tan Neutral. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Sephora Collection Microsmooth Multi-Tasking Baked Face Powder Foundation in 56 Mahogany.
3 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.
Dior Forever Hydra Nude Foundation 4.5N Neutral
Ulta BeautyYour shade $18.20 at Ulta Beauty · product price; shade not separately priced
Sephora Collection Microsmooth Multi-Tasking Baked Face Powder Foundation 56 Mahogany
SephoraYour shade $18.20 at Ulta Beauty
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
