Beautler.Your beauty butler

Supernatural Complexion Stick 40 Deep Neutral dupes and alternatives Well People

Deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Tarte Timeless Hydrating Foundation 57S Rich Sand

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Well People
40 Deep NeutralChange shade
Depth and undertone: Deep · Neutral
Finish and coverage: Natural · Light coverage
The match
Tarte
57S Rich Sand
Depth and undertone: Deep · Neutral
Finish and coverage: Natural · Buildable coverage
Shade match
96out of 100
Colour
94
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$42Ulta BeautyUlta Beauty
Costs $23.80 more

Your shade $18.20 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative: BLK/OPL TRUE COLOR Pore Perfecting Liquid Foundation Hazelnut

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Well People
40 Deep NeutralChange shade
Depth and undertone: Deep · Neutral
Finish and coverage: Natural · Light coverage
The match
BLK/OPL
Hazelnut
Depth and undertone: Deep · Warm
Finish and coverage: Natural · Light coverage
Overall match
91out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
89
Wear (Wear & performance)
100
Skin (Skin suitability)
100
Match price
$14.95Ulta BeautyUlta Beauty
$3.25 less (18%)

Your shade $18.20 at Ulta Beauty · lowest price $11.99 at Target

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 85
    $14.95Ulta BeautyUlta Beauty$3.25 less (18%)

    Matches: Very close colourSame natural finishSame light coverage

    Differences: Slightly warmer undertone

    Score details
    Shade match
    85
    Finish & visual result
    89
    Wear & performance
    100
    Skin suitability
    100

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly warmer undertone

    Retailer shade note: light medium with warm undertones

    Medium confidence· Digital match

    View match
  2. Shade match 94
    $39.50Ulta BeautyUlta Beauty(product price)Costs $21.30 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Medium rather than light coverageNot marketed for oily skin

    Score details
    Shade match
    94
    Finish & visual result
    81
    Wear & performance
    66
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Medium rather than light coverage · Not marketed for oily skin

    Retailer shade note: very deep neutral skin with peach undertones

    Medium confidence· Digital match

    View match
  3. #5 · L'Oréal Paris

    Lumi Le Glow Skin Tint

    310 Warm
    Shade match 87
    $16.99Ulta BeautyUlta Beauty$1.21 less (7%)

    Matches: Very close colourSame light coverageClaims a skin-like finish

    Differences: Slightly warmer undertoneRadiant rather than natural finish

    Score details
    Shade match
    87
    Finish & visual result
    64
    Wear & performance
    100
    Skin suitability
    100

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly warmer undertone · Radiant rather than natural finish

    Medium confidence· Digital match

    View match
  4. Shade match 93
    $59Ulta BeautyUlta Beauty(product price)Costs $40.80 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Medium rather than light coverageDoes not claim a lightweight feel

    Score details
    Shade match
    93
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Medium rather than light coverage · Does not claim a lightweight feel

    Retailer shade note: deep mahogany

    Medium confidence· Digital match

    View match
  5. Shade match 96
    $39.50Ulta BeautyUlta Beauty(product price)Costs $21.30 more

    Matches: Very close colourSame neutral undertoneClaims not settling into lines

    Differences: Matte rather than natural finishMedium rather than light coverageNot marketed for dry/normal/sensitive skin

    Score details
    Shade match
    96
    Finish & visual result
    67
    Wear & performance
    66
    Skin suitability
    40

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than light coverage · Not marketed for dry/normal/sensitive skin

    Retailer shade note: deepest skin w/ neutral to golden undertones

    Medium confidence· Digital match

    View match
  6. Shade match 93
    $38SephoraSephoraCosts $19.80 more

    Matches: Very close colourSame neutral undertoneSame light coverage

    Differences: Radiant rather than natural finishNot marketed for combination/oily skin

    Score details
    Shade match
    93
    Finish & visual result
    76
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Radiant rather than natural finish · Not marketed for combination/oily skin

    Retailer shade note: deep tan, neutral to warm

    Medium confidence· Digital match

    View match
  7. #9 · Sephora Collection

    Best Skin Ever Liquid Foundation

    32Y
    Shade match 85
    $24SephoraSephoraCosts $5.80 more

    Matches: Very close colourSame natural finishClaims long-wearing

    Differences: Slightly warmer undertoneMedium rather than light coverageNot marketed for oily/sensitive skin

    Score details
    Shade match
    85
    Finish & visual result
    91
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than light coverage · Not marketed for oily/sensitive skin

    Retailer shade note: very tan with yellow undertones

    Medium confidence· Digital match

    View match
  8. Shade match 94
    $39.50Ulta BeautyUlta Beauty(product price)Costs $21.30 more

    Matches: Very close colourSame neutral undertoneClaims not settling into lines

    Differences: Matte rather than natural finishMedium rather than light coverageNot marketed for dry/normal/sensitive skin

    Score details
    Shade match
    94
    Finish & visual result
    67
    Wear & performance
    66
    Skin suitability
    40

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than light coverage · Not marketed for dry/normal/sensitive skin

    Retailer shade note: deepest skin w/ neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Well People Supernatural Complexion Stick 40 Deep Neutral (Deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC58

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC58

    • Very close colour
    • Deep · Neutral undertone

    $30

  2. Dior Forever Skin Correct Full-Coverage Concealer

    8 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 8 Neutral

    • Very close colour
    • Deep · Neutral undertone

    $42

  3. Rare Beauty Liquid Touch Brightening Concealer

    530N

    Rare Beauty Liquid Touch Brightening Concealer, shade 530N

    • Very close colour
    • Deep · Neutral undertone

    $24

  4. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4N72

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4N72

    • Very close colour
    • Deep · Neutral undertone

    $35

  5. Milk Makeup Future Fluid Longwear Hydrating Concealer

    22NW

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 22NW

    • Very close colour
    • Deep · Neutral · neutral golden undertone

    $30

  6. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Chestnut

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Chestnut

    • Close colour
    • Deep · Neutral undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Tarte Timeless Hydrating Foundation in 57S Rich Sand, against Well People Supernatural Complexion Stick in 40 Deep Neutral. Every attribute compared, with its share of the score.

ComparedYour shade40 Deep NeutralClosest shade match57S Rich SandScore
Shade match55% of overall96
Colour94#8a542f#8a5231Very close colourColour difference 1.6 (0 is identical)
Depth99DeepDeepSameDepth difference: 0.7
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared81
Finish100NaturalNaturalSameSame natural finish
Coverage80LightBuildableCloseBuildable coverage rather than light (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared60
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 87/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Timeless Hydrating Foundation in 57S Rich Sand.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same natural finish
  • Buildable rather than light coverage
  • Claims a blurring effect
  • Claims 12-hour wear
  • Both claim a lightweight feel

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseOil-based, no siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone none vs none

Why the closest overall alternative works

BLK/OPL TRUE COLOR Pore Perfecting Liquid Foundation in Hazelnut, against Well People Supernatural Complexion Stick in 40 Deep Neutral. Every attribute compared, with its share of the score.

ComparedYour shade40 Deep NeutralClosest overall alternativeHazelnutScore
Shade match55% of overall89
Colour97#8a542f#885533Looks identicalColour difference 1.0 (0 is identical)
Depth100DeepDeepSameDepth difference: 0.0
Retailer descriptionNot statedMedium tanNo depth word in one descriptionNot compared
Undertone65NeutralWarmSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100NaturalNaturalSameSame natural finish
Coverage100LightLightSameSame light coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 1 of 5 compared100
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 91/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To BLK/OPL TRUE COLOR Pore Perfecting Liquid Foundation in Hazelnut.

Same or better

  • $3.25 less
  • Near-identical swatch colour
  • Same natural finish
  • Same light coverage
  • Claims a blurring effect
  • Both claim a lightweight feel

Different

  • Slightly warmer undertone

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseOil-based, no siliconeWater-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone none vs moderate

Where to buy

Closest shade match

Tarte Timeless Hydrating Foundation 57S Rich Sand

Match price
$42Ulta BeautyUlta Beauty
Costs $23.80 more

Your shade $18.20 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative

BLK/OPL TRUE COLOR Pore Perfecting Liquid Foundation Hazelnut

Match price
$14.95Ulta BeautyUlta Beauty
$3.25 less (18%)

Your shade $18.20 at Ulta Beauty · lowest price $11.99 at Target

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.