PhotoFocus Liquid Foundation Soft Beige dupes and alternatives Wet n Wild
3.8 (2,067)·Light
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
The closest shade to Wet n Wild PhotoFocus Liquid Foundation Soft Beige (Light) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 in Light 22 Warm, against Wet n Wild PhotoFocus Liquid Foundation in Soft Beige. Every attribute compared, with its share of the score.
ComparedYour shadeSoft BeigeClosest shade matchLight 22 WarmHow they compareScore
Shade match55% of overall92
Colour60%99#e6b592#e7b591Looks identicalColour difference 0.3 (0 is identical)
Depth15%100LightLightSameDepth difference: 0.1
Retailer descriptionNot statedVery fairNo depth word in one descriptionNot compared
Overall match 83/100Shade match 92/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
TIRTIR Mask Fit AI Filter Cushion in 23N SAND, against Wet n Wild PhotoFocus Liquid Foundation in Soft Beige. Every attribute compared, with its share of the score.
ComparedYour shadeSoft BeigeClosest overall alternative23N SANDHow they compareScore
Shade match55% of overall90
Colour60%95#e6b592#e5b48dLooks identicalColour difference 1.3 (0 is identical)
Depth15%99LightLightSameDepth difference: 0.6
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Overall match 84/100Shade match 90/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty(product price)Costs $39.76 more
Sephora
Walmart
