Light
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
19 of 31 matches
Only showing matches with full coverage.
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $5.24 at Ulta Beauty
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at Sephora
Macy's$69View at Macy'sThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $5.24 at Ulta Beauty
TIRTIR Mask Fit AI Filter Cushion
Every store that sells this shade · prices as last checked
Ulta Beauty$25View at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)Costs $36.76 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
No material differences in the data we have.
Looks identical · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Retailer shade note: warm undertone
Medium confidence· Digital match
Live Tinted HUESTICK Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $36.76 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
No material differences in the data we have.
Looks identical · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Retailer shade note: warm undertone
Medium confidence· Digital match
Live Tinted HUESTICK Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $36.76 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
No material differences in the data we have.
Looks identical · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Retailer shade note: warm undertone
Medium confidence· Digital match
Live Tinted HUESTICK Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautySephoraCosts $47.76 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Not marketed for dry skinContains drying alcohol
Looks identical · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Not marketed for dry skin · Contains drying alcohol
Retailer shade note: Medium with Peachy Undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at SephoraUlta Beautyfrom $53 · product priceView at Ulta BeautyMacy'sfrom $53 · product priceView at Macy'sUlta Beauty(product price)Costs $39.76 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: No blurring effect claimedContains drying alcohol
Looks identical · Matte · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: No blurring effect claimed · Contains drying alcohol
Retailer shade note: for light cool skin with a pink hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $45 · product priceView at Ulta BeautySephoraCosts $33.76 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: No skin-like finish claimedNot marketed for dry skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: No skin-like finish claimed · Not marketed for dry skin
Retailer shade note: light neutral golden with peachy undertone for light skin
Medium confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta BeautyCosts $35.76 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: No skin-like finish claimedNo blurring effect claimed
Looks identical · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: No skin-like finish claimed · No blurring effect claimed
Retailer shade note: very fair, cool-neutral undertones
Medium confidence· Digital match
Clinique Beyond Perfecting Powder Foundation + Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$41View at Ulta BeautyMacy's$41View at Macy'sSephoraCosts $18.76 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: No skin-like finish claimedNot marketed for dry skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: No skin-like finish claimed · Not marketed for dry skin
Retailer shade note: light, neutral undertone
Medium confidence· Digital match
Sephora Collection Best Skin Ever Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta BeautyCosts $33.76 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: No skin-like finish claimedNot marketed for dry skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: No skin-like finish claimed · Not marketed for dry skin
Retailer shade note: light to medium beige with peachy undertone for light to medium skin
Medium confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Ulta BeautyCosts $34.76 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: No skin-like finish claimedNo blurring effect claimed
Looks identical · Matte · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: No skin-like finish claimed · No blurring effect claimed
Low confidence· Digital match
Clinique Superpowder Double Face Makeup Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$40View at Ulta BeautyMacy's$40View at Macy'sUlta Beauty(product price)Costs $36.76 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: No skin-like finish claimedNot marketed for dry skinContains listed fragrance
Looks identical · Matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: No skin-like finish claimed · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: light skin with warm, golden undertones
Medium confidence· Digital match
Tarte Amazonian Clay 16-Hour Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyMacy's$42View at Macy'sUlta Beauty(product price)Costs $43.76 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: No skin-like finish claimedNo blurring effect claimed
Looks identical · Matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: No skin-like finish claimed · No blurring effect claimed
Retailer shade note: very fair, warm-neutral undertones
Medium confidence· Digital match
Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $49 · product priceView at Ulta BeautyMacy's$49View at Macy'sUlta Beauty(product price)Costs $14.76 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: No skin-like finish claimedNo blurring effect claimed
Looks identical · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: No skin-like finish claimed · No blurring effect claimed
Medium confidence· Digital match
Juvia's Place I am Magic Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $20 · product priceView at Ulta BeautySephoraCosts $36.76 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: No skin-like finish claimedNo blurring effect claimed
Looks identical · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: No skin-like finish claimed · No blurring effect claimed
Retailer shade note: for fair neutral skin with a subtle pink hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyMacy's$42View at Macy'sSephoraCosts $36.76 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: No skin-like finish claimedNo blurring effect claimed
Looks identical · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: No skin-like finish claimed · No blurring effect claimed
Retailer shade note: for very light cool skin with a subtle peach
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyMacy's$42View at Macy'sUlta BeautyCosts $7.75 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: No skin-like finish claimedNo blurring effect claimed
Looks identical · Matte · Full coverage
Ingredients (not scored): 25% ingredient overlap
Differences: No skin-like finish claimed · No blurring effect claimed
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at Walmart
Target$11.99View at TargetUlta Beauty$12.99View at Ulta Beauty
AmazonSee price at AmazonView at AmazonSephoraCosts $63.76 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: No skin-like finish claimedNo blurring effect claimedNot marketed for dry skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: No skin-like finish claimed · No blurring effect claimed · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: fair with cool undertones
Medium confidence· Digital match
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraMacy's$69View at Macy'sShowing 12 of 17 matches
The closest shade to Wet n Wild PhotoFocus Liquid Foundation Soft Ivory (Light) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Sugar Biscuit 3.5 Neutral
$31
34S medium sand
$32
NC14.5
$30
Tone 5.8 N
$32
CN 62 Porcelain Beige
$32
Light Peach
$8
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 160N, against Wet n Wild PhotoFocus Liquid Foundation in Soft Ivory. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 160N.
6 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.
TIRTIR Mask Fit AI Filter Cushion in 22N SHELL BEIGE, against Wet n Wild PhotoFocus Liquid Foundation in Soft Ivory. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To TIRTIR Mask Fit AI Filter Cushion in 22N SHELL BEIGE.
13 shared ingredients; weighted similarity 23%. Ingredients only affect results through the filters.
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 160N
SephoraYour shade $5.24 at Ulta Beauty
TIRTIR Mask Fit AI Filter Cushion 22N SHELL BEIGE
Ulta BeautyYour shade $5.24 at Ulta Beauty
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
