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The Dewy Day 3W dupes and alternatives Yepoda

Light medium · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation 220W Ecru

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Yepoda
3WChange shade
Depth and undertone: Light medium · Warm
Finish and coverage: Natural · Buildable coverage
The match
Make Up For Ever
220W Ecru
Depth and undertone: Light · Warm
Finish and coverage: Natural · Medium coverage
Shade match
97out of 100
Colour
96
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$49SephoraSephora
Costs $10 more

Your shade $39 at Sephora

Closest overall alternative: ILIA True Skin Serum Foundation Kunoy SF4.5

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Yepoda
3WChange shade
Depth and undertone: Light medium · Warm
Finish and coverage: Natural · Buildable coverage
The match
ILIA
Kunoy SF4.5
Depth and undertone: Light medium · Warm · golden
Finish and coverage: Natural · Medium coverage
Overall match
92out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
100
Wear (Wear & performance)
80
Skin (Skin suitability)
100
Best price
$56SephoraSephora
Costs $17 more

Your shade $39 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 96
    $34SephoraSephora$5 less (13%)

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Medium rather than buildable coverageNot marketed for normal/dry skin

    Score details
    Shade match
    96
    Finish & visual result
    100
    Wear & performance
    82
    Skin suitability
    33

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Medium rather than buildable coverage · Not marketed for normal/dry skin

    Retailer shade note: peach undertone

    Medium confidence· Digital match

    View match
  2. #4 · about-face

    THE PERFORMER Skin-Focused Foundation

    LM2PEACH
    Shade match 91
    $25Ulta BeautyUlta Beauty(product price)$14 less (36%)

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Medium rather than buildable coverageNot marketed for sensitive skin

    Score details
    Shade match
    91
    Finish & visual result
    100
    Wear & performance
    80
    Skin suitability
    56

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Medium rather than buildable coverage · Not marketed for sensitive skin

    Retailer shade note: light medium with peach undertones

    Medium confidence· Digital match

    View match
  3. Shade match 93
    $34SephoraSephora$5 less (13%)

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Medium rather than buildable coverageNot marketed for normal/dry skin

    Score details
    Shade match
    93
    Finish & visual result
    100
    Wear & performance
    82
    Skin suitability
    33

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Medium rather than buildable coverage · Not marketed for normal/dry skin

    Retailer shade note: peach undertone

    High confidence· Digital match

    View match
  4. Shade match 94
    $41Ulta BeautyUlta Beauty(product price)Costs $2 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Medium rather than buildable coverage

    Score details
    Shade match
    94
    Finish & visual result
    91
    Wear & performance
    72
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Medium rather than buildable coverage

    Retailer shade note: light warm

    Medium confidence· Digital match

    View match
  5. Shade match 92
    $55SephoraSephoraCosts $16 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Medium rather than buildable coverageNo skin-like finish claimedNot marketed for sensitive skin

    Score details
    Shade match
    92
    Finish & visual result
    79
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Medium rather than buildable coverage · No skin-like finish claimed · Not marketed for sensitive skin

    Retailer shade note: L5 - light to medium with warm undertones

    High confidence· Digital match

    View match
  6. #8 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    24 Light Warm
    Shade match 93
    $8Ulta BeautyUlta Beauty(product price)$31 less (79%)

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Medium rather than buildable coverageNo skin-like finish claimedNot marketed for sensitive skin

    Score details
    Shade match
    93
    Finish & visual result
    86
    Wear & performance
    68
    Skin suitability
    56

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Medium rather than buildable coverage · No skin-like finish claimed · Not marketed for sensitive skin

    Retailer shade note: light with warm undertones

    Medium confidence· Digital match

    View match
  7. Shade match 92
    $49SephoraSephoraCosts $10 more

    Matches: Near-identical swatch colourSame natural finishClaims a blurring effect

    Differences: Olive rather than warm undertoneMedium rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    92
    Finish & visual result
    79
    Wear & performance
    80
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Olive rather than warm undertone · Medium rather than buildable coverage · No skin-like finish claimed · Not marketed for sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: for light to medium skin with warm olive undertones

    Medium confidence· Digital match

    View match
  8. #10 · bareMinerals

    ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15

    Golden Medium 14
    Shade match 95
    $39.50SephoraSephoraCosts $0.50 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Medium rather than buildable coverageNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    95
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    90

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Medium rather than buildable coverage · No skin-like finish claimed · No long-wear claim

    Retailer shade note: warm undertone golden

    High confidence· Digital match

    View match
  9. Shade match 83
    $34SephoraSephora$5 less (13%)

    Matches: Very close colourSame natural finishBoth claim a skin-like finish

    Differences: Neutral rather than warm undertoneMedium rather than buildable coverageNot marketed for normal/dry skin

    Score details
    Shade match
    83
    Finish & visual result
    100
    Wear & performance
    82
    Skin suitability
    33

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than buildable coverage · Not marketed for normal/dry skin

    Retailer shade note: neutral undertone

    High confidence· Digital match

    View match
  10. #12 · Maybelline

    Fit Me Matte + Poreless Foundation

    Soft Tan 228
    Shade match 92
    $11.99Ulta BeautyUlta Beauty$27.01 less (69%)

    Matches: Very close colourSame warm undertoneBoth claim 12-hour wear

    Differences: Matte rather than natural finishMedium rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    92
    Finish & visual result
    68
    Wear & performance
    100
    Skin suitability
    30

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than buildable coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  11. Shade match 90
    $49SephoraSephoraCosts $10 more

    Matches: Near-identical swatch colourSame natural finishClaims a blurring effect

    Differences: Neutral rather than warm undertoneMedium rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    90
    Finish & visual result
    79
    Wear & performance
    80
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than buildable coverage · No skin-like finish claimed · Not marketed for sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: for light to medium skin with neutral undertones

    Medium confidence· Digital match

    View match
  12. #14 · Ulta Beauty Collection

    Complexion Crush Foundation

    Light To Medium Warm
    Shade match 94
    $16Ulta BeautyUlta Beauty(product price)$23 less (59%)

    Matches: Very close colourSame warm undertoneBoth claim a skin-like finish

    Differences: Matte rather than natural finishMedium rather than buildable coverageNo long-wear claim

    Score details
    Shade match
    94
    Finish & visual result
    76
    Wear & performance
    60
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than buildable coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  13. #15 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    19 Light Medium Warm
    Shade match 94
    $38SephoraSephora$1 less (3%)

    Matches: Very close colourSame warm undertoneBoth claim a skin-like finish

    Differences: Matte rather than natural finishMedium rather than buildable coverageNot marketed for dry skin

    Score details
    Shade match
    94
    Finish & visual result
    76
    Wear & performance
    66
    Skin suitability
    56

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than buildable coverage · Not marketed for dry skin

    Retailer shade note: warm golden

    High confidence· Digital match

    View match
  14. #16 · L'Oréal Paris

    Age Perfect Radiant Serum Foundation

    80 Golden Sun
    Shade match 94
    $18.99Ulta BeautyUlta Beauty$20.01 less (51%)

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Medium rather than buildable coverageNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    94
    Finish & visual result
    86
    Wear & performance
    54
    Skin suitability
    33

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Medium rather than buildable coverage · No skin-like finish claimed · No long-wear claim · Not marketed for normal/dry skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  15. Shade match 96
    $12.98WalmartWalmart$26.02 less (67%)

    Matches: Near-identical swatch colourSame warm undertoneSame natural finish

    Differences: Medium rather than buildable coverageNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    96
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    33

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Medium rather than buildable coverage · No skin-like finish claimed · No long-wear claim · Not marketed for normal/dry skin

    Medium confidence· Digital match

    View match
  16. #18 · Armani Beauty

    Luminous Silk Foundation

    3.8
    Shade match 93
    $69SephoraSephoraCosts $30 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Medium rather than buildable coverageNo skin-like finish claimedNot marketed for sensitive skin

    Score details
    Shade match
    93
    Finish & visual result
    79
    Wear & performance
    49
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Medium rather than buildable coverage · No skin-like finish claimed · Not marketed for sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: light, warm peach

    High confidence· Digital match

    View match
  17. #19 · L'Oréal Paris

    Age Perfect Radiant Serum Foundation

    90 Caramel Beige
    Shade match 91
    $18.99Ulta BeautyUlta Beauty$20.01 less (51%)

    Matches: Near-identical swatch colourSame natural finishClaims not settling into lines

    Differences: Medium rather than buildable coverageNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    91
    Finish & visual result
    86
    Wear & performance
    54
    Skin suitability
    33

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Medium rather than buildable coverage · No skin-like finish claimed · No long-wear claim · Not marketed for normal/dry skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  18. Shade match 94
    $12.98WalmartWalmart$26.02 less (67%)

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Medium rather than buildable coverageNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    94
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    33

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Medium rather than buildable coverage · No skin-like finish claimed · No long-wear claim · Not marketed for normal/dry skin

    Medium confidence· Digital match

    View match
  19. Shade match 88
    $53Ulta BeautyUlta Beauty(product price)Costs $14 more

    Matches: Very close colourClaims a blurring effectClaims not settling into lines

    Differences: Matte rather than natural finishMedium rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    88
    Finish & visual result
    64
    Wear & performance
    68
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than buildable coverage · No skin-like finish claimed · Contains listed fragrance

    Medium confidence· Digital match

    View match
  20. Shade match 97
    $39.50Ulta BeautyUlta Beauty(product price)Costs $0.50 more

    Matches: Near-identical swatch colourSame warm undertoneClaims not settling into lines

    Differences: Matte rather than natural finishMedium rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    97
    Finish & visual result
    68
    Wear & performance
    54
    Skin suitability
    0

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than buildable coverage · No skin-like finish claimed · No long-wear claim · Not marketed for normal/dry/sensitive skin

    Retailer shade note: light/medium skin w/ golden undertones

    Medium confidence· Digital match

    View match

Showing 12 of 20 matches

Looking for a concealer in your shade?

The closest shade to Yepoda The Dewy Day 3W (Light medium · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium 3

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium 3

    • Looks identical
    • Light medium · Warm · golden undertone

    $22

  2. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Light/Medium 2.5W

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Light/Medium 2.5W

    • Very close colour
    • Light medium · Warm · yellow undertone

    $31

  3. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Golden

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Golden

    • Close colour
    • Light · Warm · golden undertone

    $12

  4. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    1N14

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 1N14

    • Very close colour
    • Light · Neutral · neutral golden undertone

    $35

  5. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC25

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC25

    • Close colour
    • Light medium · Warm · golden undertone

    $30

  6. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    4

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 4

    • Close colour
    • Light medium · Warm · golden undertone

    $42

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation in 220W Ecru, against Yepoda The Dewy Day in 3W. Every attribute compared, with its share of the score.

ComparedYour shade3WClosest shade match220W EcruScore
Shade match55% of overall97
Colour96#e7b47a#ecb576Looks identicalColour difference 1.3 (0 is identical)
Depth98Light mediumLightCloseDepth difference: 1.0
Retailer descriptionLight mediumLight mediumBoth described as light mediumThe retailers describe the same depth
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall79
Finish100NaturalNaturalSameSame natural finish
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared80
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, dry, sensitiveNormal, dry, combinationBoth marketed for normal/​dry skin
Overall match 88/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation in 220W Ecru.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Same natural finish
  • Medium rather than buildable coverage
  • Claims a blurring effect
  • Both claim a lightweight feel

Different

  • No skin-like finish claimed
  • Not marketed for sensitive skin
  • Fragrance is listed in the formula
  • Contains alcohol

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseOil-based, no siliconeOil-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedListed (alcohol)
SPFNot listedNot listed
OverlapBoth oil-based; silicone none vs high

Why the closest overall alternative works

ILIA True Skin Serum Foundation in Kunoy SF4.5, against Yepoda The Dewy Day in 3W. Every attribute compared, with its share of the score.

ComparedYour shade3WClosest overall alternativeKunoy SF4.5Score
Shade match55% of overall91
Colour86#e7b47a#e1b284Very close colourColour difference 2.9 (0 is identical)
Depth98Light mediumLight mediumSameDepth difference: 1.3
Retailer descriptionLight mediumLight mediumBoth described as light mediumThe retailers describe the same depth
Undertone100WarmWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100BuildableMediumCloseMedium coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared80
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, dry, sensitiveNormal, dry, sensitiveBoth marketed for normal/​dry/​sensitive skin
Overall match 92/100Shade match 91/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To ILIA True Skin Serum Foundation in Kunoy SF4.5.

Same or better

  • Very close colour
  • Same warm undertone
  • Same natural finish
  • Medium rather than buildable coverage
  • Both claim a skin-like finish
  • Both claim a lightweight feel

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseOil-based, no siliconehigh silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs unknown-based; silicone none vs high

Where to buy

Closest shade match

Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation 220W Ecru

Best price
$49SephoraSephora
Costs $10 more

Your shade $39 at Sephora

Closest overall alternative

ILIA True Skin Serum Foundation Kunoy SF4.5

Best price
$56SephoraSephora
Costs $17 more

Your shade $39 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.