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IT Cosmetics Do It All Serum Color Balm Sun Cream Blush & Bronzer in Sun Tan 400, product photo from Ulta Beauty
1 of 7 · Product · Ulta Beauty
IT Cosmetics Do It All Serum Color Balm Sun Cream Blush & Bronzer in Sun Tan 400, texture swatch from Ulta Beauty
2 of 7 · Texture · Ulta Beauty
IT Cosmetics Do It All Serum Color Balm Sun Cream Blush & Bronzer in Sun Tan 400, colour swatch from Ulta Beauty
3 of 7 · Swatch · Ulta Beauty
IT Cosmetics Do It All Serum Color Balm Sun Cream Blush & Bronzer, range image 4 from Ulta Beauty
4 of 7 · Whole range · Ulta Beauty
IT Cosmetics Do It All Serum Color Balm Sun Cream Blush & Bronzer, range image 5 from Ulta Beauty
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IT Cosmetics Do It All Serum Color Balm Sun Cream Blush & Bronzer, range image 6 from Ulta Beauty
6 of 7 · Whole range · Ulta Beauty
IT Cosmetics Do It All Serum Color Balm Sun Cream Blush & Bronzer, range image 7 from Ulta Beauty
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Official description

TAN-DEEP rich bronze

Standardised colour

Brown / nude · Deep / dark · Warm undertone Details

Natural finish · Buildable pigmentation · Balm

Suited for blush, suited for bronzing

Price
$34Ulta BeautyUlta Beauty

Where to buy Sun Tan 400 (1 store)

Ulta BeautyUlta Beauty$34
Ulta BeautyView at Ulta Beauty

Similar to IT Cosmetics Do It All Serum Color Balm Sun Cream Blush & Bronzer Sun Tan 400

The closest shade matches and closest overall alternatives in other blushes. Price is never part of the score.

Lip colours and eyeshadow to wear with Sun Tan 400

Open Complete My Look

Five ways to coordinate with IT Cosmetics Do It All Serum Color Balm Sun Cream Blush & Bronzer Sun Tan 400, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing.

Neighbouring colours with a compatible undertone.

Lipstick

  1. Dior Rouge Dior Lipstick

    413 Destiny

    Dior Rouge Dior Lipstick, shade 413 Destiny

    • Neighbouring colour: brown with nude
    • Combination · Brown · Deep / dark · Warm

    $50

  2. MAC Cosmetics Squirt Plumping Lip Gloss Stick

    Lower Cut

    MAC Cosmetics Squirt Plumping Lip Gloss Stick, shade Lower Cut

    • Neighbouring colour: brown with nude
    • Combination · Brown · Deep / dark · Warm

    $26

Lip gloss

  1. Essence Extreme Shine Volume Lipgloss

    14 Biscuit Bliss

    Essence Extreme Shine Volume Lipgloss, shade 14 Biscuit Bliss

    • Neighbouring colour: brown with nude
    • Combination · Brown · Deep / dark · Warm

    $1.99

  2. Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm

    Vellum

    Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm, shade Vellum

    • Neighbouring colour: brown with nude
    • Combination · Brown · Deep / dark · Warm

    $18

Lip liner

  1. Sacheu Peel Off Lip Liner STAY-N

    HEY-zel

    Sacheu Peel Off Lip Liner STAY-N, shade HEY-zel

    • Neighbouring colour: brown with nude
    • Combination · Brown · Deep / dark · Warm

    $14

  2. Ulta Beauty Collection Sculpting Peptide Lip Liner with Brush Tip

    Chocolate Chip

    Ulta Beauty Collection Sculpting Peptide Lip Liner with Brush Tip, shade Chocolate Chip

    • Neighbouring colour: brown with nude
    • Combination · Brown · Deep / dark · Warm

    $13

Eyeshadow

  1. Makeup By Mario Long-Wear Cream Eyeshadow

    Espresso

    Makeup By Mario Long-Wear Cream Eyeshadow, shade Espresso

    • Neighbouring colour: brown with nude
    • Combination · Brown · Deep / dark · Neutral

    $25

  2. IT Cosmetics Superhero No-Tug Longwear Eyeshadow Stick

    Fearless Umber

    IT Cosmetics Superhero No-Tug Longwear Eyeshadow Stick, shade Fearless Umber

    • Neighbouring colour: brown with nude
    • Combination · Brown · Deep / dark · Warm

    $25

The same colour family across lips, cheeks and eyes.

Lipstick

  1. Gucci Long Lasting Satin Lipstick

    122 Eliza Ginger

    Gucci Long Lasting Satin Lipstick, shade 122 Eliza Ginger

    • Close match
    • Colour match · Nude · Deep / dark · Warm

    $49

  2. Urban Decay Vice Lip Bond Glossy Longwear Liquid Lipstick

    Law of Attraction

    Urban Decay Vice Lip Bond Glossy Longwear Liquid Lipstick, shade Law of Attraction

    • Same colour family: nude
    • Combination · Nude · Deep / dark · Warm

    $28

Lip gloss

  1. Haus Labs PhD Hybrid Lip Glaze Plumping Gloss

    Praline

    Haus Labs PhD Hybrid Lip Glaze Plumping Gloss, shade Praline

    • Same colour family: nude
    • Combination · Nude · Deep / dark · Neutral

    $26

  2. Milk Makeup Odyssey Hydrating Lip Oil Gloss

    Quest

    Milk Makeup Odyssey Hydrating Lip Oil Gloss, shade Quest

    • Same colour family: nude
    • Combination · Nude · Medium · Warm

    $26

Lip liner

  1. Bobbi Brown Lip Tint Liner & Sheer Lip Stain

    Mahogany

    Bobbi Brown Lip Tint Liner & Sheer Lip Stain, shade Mahogany

    • Close match
    • Colour match · Nude · Deep / dark · Neutral

    $28

  2. Maybelline Color Sensational Shaping Lip Liner

    Beige Babe

    Maybelline Color Sensational Shaping Lip Liner, shade Beige Babe

    • Close match
    • Colour match · Nude · Deep / dark · Warm

    $9.59

Eyeshadow

  1. Sephora Collection Colorful Eyeshadow

    219 Coffee Break

    Sephora Collection Colorful Eyeshadow, shade 219 Coffee Break

    • Same colour family: nude
    • Combination · Nude · Deep / dark

    $8

  2. Bobbi Brown Long-Wear Waterproof Cream Eyeshadow Stick

    Toffee

    Bobbi Brown Long-Wear Waterproof Cream Eyeshadow Stick, shade Toffee

    • Same colour family: nude
    • Combination · Nude · Light

    $34

A clear difference in colour or depth, on purpose.

Lipstick

  1. Gucci Glow & Care Shine Lipstick

    517 Abbie Maroon Red

    Gucci Glow & Care Shine Lipstick, shade 517 Abbie Maroon Red

    • Contrast: red with nude
    • Combination · Red · Deep / dark · Warm

    $49

  2. Chanel ROUGE COCO Longwear Satin Lipstick Hydrating and Smoothing Lip Care

    112 PARIS 1ER

    Chanel ROUGE COCO Longwear Satin Lipstick Hydrating and Smoothing Lip Care, shade 112 PARIS 1ER

    • Contrast: lighter
    • Combination · Brown · Medium · Neutral

    $53

Lip gloss

  1. Maybelline Lifter Gloss with Hyaluronic Acid

    Topaz

    Maybelline Lifter Gloss with Hyaluronic Acid, shade Topaz

    • Contrast: lighter
    • Combination · Brown · Medium · Warm

    $12.99

  2. NYX Professional Makeup Butter Gloss Non-Sticky Lip Gloss

    Cinnamon Roll

    NYX Professional Makeup Butter Gloss Non-Sticky Lip Gloss, shade Cinnamon Roll

    • Contrast: lighter
    • Combination · Brown · Medium · Neutral

    $6

Lip liner

  1. MERIT Signature Lip Sheer Lip Liner

    June

    MERIT Signature Lip Sheer Lip Liner, shade June

    • Contrast: lighter
    • Combination · Nude · Medium · Warm

    $24

  2. Palladio Beauty Lip Liner Classic Pencil

    Nutmeg

    Palladio Beauty Lip Liner Classic Pencil, shade Nutmeg

    • Contrast: lighter
    • Combination · Brown · Medium · Warm

    $9.99

Eyeshadow

  1. Morphe ChromaPlus 12-Pan Eyeshadow Palette

    Flickering Sands

    Morphe ChromaPlus 12-Pan Eyeshadow Palette, shade Flickering Sands

    • Contrast: black with nude
    • Combination · Pan 12 · Black · Deep / dark

    $23

  2. e.l.f. Cosmetics Perfect 10 Eyeshadow Palette

    Need It Nude

    e.l.f. Cosmetics Perfect 10 Eyeshadow Palette, shade Need It Nude

    • Contrast: lighter
    • Combination · Pan 6 · Terracotta · Deep / dark

    $11

Soft colours close to a natural flush.

Lipstick

  1. NYX Professional Makeup Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick

    Hot Carmelo

    NYX Professional Makeup Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick, shade Hot Carmelo

    • Soft colour, close to a natural flush
    • Combination · Nude · Medium · Warm

    $11

  2. Smashbox Always On Longwear Matte Liquid Lipstick

    Fair Game

    Smashbox Always On Longwear Matte Liquid Lipstick, shade Fair Game

    • Soft colour, close to a natural flush
    • Combination · Nude · Light · Warm

    $27

Lip gloss

  1. Revlon PhotoReady Instant Plump Serum

    007 Fill Fantasy

    Revlon PhotoReady Instant Plump Serum, shade 007 Fill Fantasy

    • Soft colour, close to a natural flush
    • Combination · Nude · Medium · Neutral

    $12.99

  2. OLEHENRIKSEN Pout Preserve Hydrating Peptide Lip Treatment

    Crème Brûlée - beige tint + vanilla brown sugar scent

    OLEHENRIKSEN Pout Preserve Hydrating Peptide Lip Treatment, shade Crème Brûlée - beige tint + vanilla brown sugar scent

    • Soft colour, close to a natural flush
    • Combination · Nude · Medium · Warm

    $24

Lip liner

  1. Morphe Signature Lip Pencil

    Honey

    Morphe Signature Lip Pencil, shade Honey

    • Soft colour, close to a natural flush
    • Combination · Nude · Medium · Warm

    $7

  2. MERIT Signature Lip Sheer Lip Liner

    June

    MERIT Signature Lip Sheer Lip Liner, shade June

    • Soft colour, close to a natural flush
    • Combination · Nude · Medium · Warm

    $24

Eyeshadow

  1. Sephora Collection Colorful Eyeshadow

    210 Sand Dunes

    Sephora Collection Colorful Eyeshadow, shade 210 Sand Dunes

    • Soft colour, close to a natural flush
    • Combination · Nude · Medium · Warm

    $8

  2. Lancôme Idôle Tint Liquid Eyeshadow & Eyeliner

    02 Desert Sand

    Lancôme Idôle Tint Liquid Eyeshadow & Eyeliner, shade 02 Desert Sand

    • Soft colour, close to a natural flush
    • Combination · Nude · Medium

    $30

Saturated or deep colours that stand out.

Lipstick

  1. Pat McGrath Labs MatteTrance Lipstick

    Flesh 3 109

    Pat McGrath Labs MatteTrance Lipstick, shade Flesh 3 109

    • Deep colour that stands out
    • Combination · Rose · Deep / dark · Warm

    $39

  2. Pat McGrath Labs SatinAllure Lipstick

    Entranced

    Pat McGrath Labs SatinAllure Lipstick, shade Entranced

    • Deep colour that stands out
    • Combination · Rose · Deep / dark · Warm

    $30

Lip gloss

  1. Huda Beauty Faux Filler Shiny Non-Sticky Lip Gloss

    Posh

    Huda Beauty Faux Filler Shiny Non-Sticky Lip Gloss, shade Posh

    • Deep colour that stands out
    • Combination · Rose · Deep / dark · Warm

    $21

  2. Hourglass Phantom Volumizing Glossy Lip Balm

    Haze 135

    Hourglass Phantom Volumizing Glossy Lip Balm, shade Haze 135

    • Saturated colour that stands out
    • Combination · Rose · Deep / dark · Warm

    $38

Lip liner

  1. NYX Professional Makeup Line Loud Longwear Lip Liner

    Sa$$y

    NYX Professional Makeup Line Loud Longwear Lip Liner, shade Sa$$y

    • Deep colour that stands out
    • Combination · Rose · Deep / dark · Warm

    $8

  2. R.E.M. Beauty At The Borderline Lip Liner Pencil

    adlibs

    R.E.M. Beauty At The Borderline Lip Liner Pencil, shade adlibs

    • Deep colour that stands out
    • Combination · Rose · Deep / dark · Warm

    $20

Eyeshadow

  1. Marc Jacobs Beauty Born Star Cream-to-Powder Long-Wear Eyeshadow

    230 Serving

    Marc Jacobs Beauty Born Star Cream-to-Powder Long-Wear Eyeshadow, shade 230 Serving

    • Duochrome that stands out
    • Combination · Nude · Medium

    $29

  2. Ulta Beauty Collection Eyeshadow Singles

    Valentine

    Ulta Beauty Collection Eyeshadow Singles, shade Valentine

    • Glitter that stands out
    • Combination · Nude · Medium

    $9

Each pairing compares two shades’ colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks worn. It does not predict how the colours look together on you. Price never changes the order.

What this shade is suited to

Rated for each use separately, from the shade's colour, finish and description. This is suitability, not a score for how similar it is to anything.

Shade details

Swatch colour
#633a2a
L* 29.0 a* 16.3 b* 17.6
Colour family
Brown / nude
from the description (“bronze”)
Colour depth
Deep / dark
from the description (“deep rich”)
Primary undertone
Warm
from the description (“bronze”)
Secondary undertone
Not listed
not stated
Colour description
Not listed
not stated
Finish
Natural
the product's attributes
Pigmentation
Buildable
the product's attributes
Shimmer
Not listed
not stated
Format
Balm
the product's attributes
Wear claims
Not listed
not stated
Skin suitability claims
Hydrating, For combination, dry, normal, oily, sensitive skin, For sensitive skin
the product's attributes or description
Data confidence
Medium
Swatch colour measured; little in the words to back it up
Source
Ulta Beauty
checked 4 Nov 2026

Description from Ulta Beauty, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.