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IT Cosmetics Do It All Serum Color Balm Sun Cream Blush & Bronzer in Sun Rush 60, product photo from Ulta Beauty
1 of 7 · Product · Ulta Beauty
IT Cosmetics Do It All Serum Color Balm Sun Cream Blush & Bronzer in Sun Rush 60, texture swatch from Ulta Beauty
2 of 7 · Texture · Ulta Beauty
IT Cosmetics Do It All Serum Color Balm Sun Cream Blush & Bronzer in Sun Rush 60, colour swatch from Ulta Beauty
3 of 7 · Swatch · Ulta Beauty
IT Cosmetics Do It All Serum Color Balm Sun Cream Blush & Bronzer, range image 4 from Ulta Beauty
4 of 7 · Whole range · Ulta Beauty
IT Cosmetics Do It All Serum Color Balm Sun Cream Blush & Bronzer, range image 5 from Ulta Beauty
5 of 7 · Whole range · Ulta Beauty
IT Cosmetics Do It All Serum Color Balm Sun Cream Blush & Bronzer, range image 6 from Ulta Beauty
6 of 7 · Whole range · Ulta Beauty
IT Cosmetics Do It All Serum Color Balm Sun Cream Blush & Bronzer, range image 7 from Ulta Beauty
7 of 7 · Whole range · Ulta Beauty
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Official description

MEDIUM-DEEP rose burgundy undertone

Standardised colour

Plum · Deep / dark · Cool undertone · burgundy Details

Natural finish · Buildable pigmentation · Balm

Suited for blush, possible for bronzing: cool undertone

Description and swatch disagree; check the retailer photos. Similar shades found from this one carry lower confidence.

Price
$34Ulta BeautyUlta Beauty

Where to buy Sun Rush 60 (1 store)

Ulta BeautyUlta Beauty$34
Ulta BeautyView at Ulta Beauty

Similar to IT Cosmetics Do It All Serum Color Balm Sun Cream Blush & Bronzer Sun Rush 60

The closest shade matches and closest overall alternatives in other blushes. Price is never part of the score.

Lip colours to wear with Sun Rush 60

Open Complete My Look

Five ways to coordinate with IT Cosmetics Do It All Serum Color Balm Sun Cream Blush & Bronzer Sun Rush 60, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing.

Neighbouring colours with a compatible undertone.

Lipstick

  1. NARS Explicit Lipstick

    No Rules – 885

    NARS Explicit Lipstick, shade No Rules – 885

    • Neighbouring colour: berry with plum
    • Combination · Berry · Deep / dark · Cool

    $42

  2. ILIA Lip Sketch Hydrating Crayon

    Kiln

    ILIA Lip Sketch Hydrating Crayon, shade Kiln

    • Neighbouring colour: berry with plum
    • Combination · Berry · Deep / dark · Cool

    $27

Lip gloss

  1. Kylie Cosmetics Gloss Drip Lip Gloss

    Fall in Love

    Kylie Cosmetics Gloss Drip Lip Gloss, shade Fall in Love

    • Neighbouring colour: berry with plum
    • Combination · Berry · Deep / dark · Cool

    $21

  2. MERIT Shade Slick Hydrating Tinted Lip Oil

    Sangria

    MERIT Shade Slick Hydrating Tinted Lip Oil, shade Sangria

    • Neighbouring colour: berry with plum
    • Combination · Berry · Deep / dark · Cool

    $24

Lip liner

  1. SOSHE Beauty Soft Glide Lip Liner

    Kismet

    SOSHE Beauty Soft Glide Lip Liner, shade Kismet

    • Neighbouring colour: berry with plum
    • Combination · Berry · Medium · Cool

    $20

  2. MAC Cosmetics Lip Liner Pencil

    Brick-o-la

    MAC Cosmetics Lip Liner Pencil, shade Brick-o-la

    • Neighbouring colour: berry with plum
    • Combination · Berry · Medium · Cool

    $25

See this look in Complete My Look

The same colour family across lips and cheeks.

Lipstick

  1. CoverGirl Clean Fresh Yummy Blur Lipstick

    Hunny Blur

    CoverGirl Clean Fresh Yummy Blur Lipstick, shade Hunny Blur

    • Same colour family: plum
    • Combination · Plum · Deep / dark · Cool

    $11.99

  2. L'Oréal Paris Colour Riche Original Satin Lipstick

    Raisin Rapture

    L'Oréal Paris Colour Riche Original Satin Lipstick, shade Raisin Rapture

    • Same colour family: plum
    • Combination · Plum · Medium · Cool

    $12.49

Lip gloss

  1. Armani Beauty Prisma Glass Hydrating Lip Gloss with Squalane

    06 Amber Shine

    Armani Beauty Prisma Glass Hydrating Lip Gloss with Squalane, shade 06 Amber Shine

    • Close match
    • Colour match · Plum · Deep / dark · Cool

    $40

  2. Bobbi Brown Crushed Oil-Infused Tinted Lip Gloss

    Kir Sugar

    Bobbi Brown Crushed Oil-Infused Tinted Lip Gloss, shade Kir Sugar

    • Same colour family: plum
    • Combination · Plum · Medium · Cool

    $33

Lip liner

  1. NYX Professional Makeup Suede Matte Lip Liner Velvet Soft Vegan Lip Pencil

    Vintage

    NYX Professional Makeup Suede Matte Lip Liner Velvet Soft Vegan Lip Pencil, shade Vintage

    • Close match
    • Colour match · Plum · Deep / dark · Cool

    $6

  2. Lancôme Lip Idôle Lip Shaper

    60 Million Dollar Berry

    Lancôme Lip Idôle Lip Shaper, shade 60 Million Dollar Berry

    • Same colour family: plum
    • Combination · Plum · Medium · Neutral

    $25

See this look in Complete My Look

A clear difference in colour or depth, on purpose.

Lipstick

  1. Yves Saint Laurent Loveshine Lip Oil Stick

    213 Pink Trip

    Yves Saint Laurent Loveshine Lip Oil Stick, shade 213 Pink Trip

    • Contrast: lighter
    • Combination · Pink · Light · Cool

    $45

  2. Sephora Collection Cream Lip Stain 10HR Liquid Lipstick

    134 Plum Madness

    Sephora Collection Cream Lip Stain 10HR Liquid Lipstick, shade 134 Plum Madness

    • Contrast: deeper
    • Combination · Brown · Deep / dark · Cool

    $16

Lip gloss

  1. Too Faced Lip Injection Extreme Plumping Clicks

    On Point

    Too Faced Lip Injection Extreme Plumping Clicks, shade On Point

    • Contrast: red with plum
    • Combination · Red · Medium · Cool

    $29

  2. ILIA Overglaze Hydrating Lip Gloss for 24-Hour Moisture

    Resin

    ILIA Overglaze Hydrating Lip Gloss for 24-Hour Moisture, shade Resin

    • Contrast: deeper
    • Combination · Plum · Deep / dark · Cool

    $26

Lip liner

  1. Fara Homidi Smudge & Contour Lip Pencil

    Minky

    Fara Homidi Smudge & Contour Lip Pencil, shade Minky

    • Contrast: lighter
    • Combination · Nude · Light · Neutral

    $36

  2. Urban Decay 24/7 Glide-On Waterproof Lip Liner

    Underrated

    Urban Decay 24/7 Glide-On Waterproof Lip Liner, shade Underrated

    • Contrast: deeper
    • Combination · Brown · Deep / dark · Cool

    $25

See this look in Complete My Look

Soft colours close to a natural flush.

Lipstick

  1. L'Oréal Paris Colour Riche Intense Volume Matte Lipstick

    143 Le Mauve Indomptable

    L'Oréal Paris Colour Riche Intense Volume Matte Lipstick, shade 143 Le Mauve Indomptable

    • Soft colour, close to a natural flush
    • Combination · Mauve · Medium · Cool

    $13.99

  2. NYX Professional Makeup Shine Loud High Shine Long-Lasting Liquid Lipstick

    Magic Maker

    NYX Professional Makeup Shine Loud High Shine Long-Lasting Liquid Lipstick, shade Magic Maker

    • Soft colour, close to a natural flush
    • Combination · Mauve · Medium · Cool

    $13

Lip gloss

  1. NYX Professional Makeup Butter Gloss Non-Sticky Lip Gloss

    Spiked Toffee

    NYX Professional Makeup Butter Gloss Non-Sticky Lip Gloss, shade Spiked Toffee

    • Soft colour, close to a natural flush
    • Combination · Mauve · Medium · Cool

    $6

  2. Eadem Le Chouchou Softening + Smoothing Peptide Daily Lip Balm

    Coquito Dulce

    Eadem Le Chouchou Softening + Smoothing Peptide Daily Lip Balm, shade Coquito Dulce

    • Soft colour, close to a natural flush
    • Combination · Mauve · Medium · Cool

    $24

Lip liner

  1. DIBS Beauty No Pressure Lip Liner

    Debrief

    DIBS Beauty No Pressure Lip Liner, shade Debrief

    • Soft colour, close to a natural flush
    • Combination · Mauve · Medium · Cool

    $20

  2. SOSHE Beauty Soft Glide Lip Liner

    Speakeasy

    SOSHE Beauty Soft Glide Lip Liner, shade Speakeasy

    • Soft colour, close to a natural flush
    • Combination · Mauve · Medium · Cool

    $20

See this look in Complete My Look

Saturated or deep colours that stand out.

Lipstick

  1. CoverGirl Clean Fresh Yummy Blur Lipstick

    Hunny Blur

    CoverGirl Clean Fresh Yummy Blur Lipstick, shade Hunny Blur

    • Deep colour that stands out
    • Combination · Plum · Deep / dark · Cool

    $11.99

  2. L'Oréal Paris Colour Riche Original Satin Lipstick

    Raisin Rapture

    L'Oréal Paris Colour Riche Original Satin Lipstick, shade Raisin Rapture

    • Saturated colour that stands out
    • Combination · Plum · Medium · Cool

    $12.49

Lip gloss

  1. Armani Beauty Prisma Glass Hydrating Lip Gloss with Squalane

    06 Amber Shine

    Armani Beauty Prisma Glass Hydrating Lip Gloss with Squalane, shade 06 Amber Shine

    • Deep colour that stands out
    • Combination · Plum · Deep / dark · Cool

    $40

  2. Bobbi Brown Crushed Oil-Infused Tinted Lip Gloss

    Kir Sugar

    Bobbi Brown Crushed Oil-Infused Tinted Lip Gloss, shade Kir Sugar

    • Saturated colour that stands out
    • Combination · Plum · Medium · Cool

    $33

Lip liner

  1. e.l.f. Cosmetics Cream Glide Lip Liner

    That Merlot Tho

    e.l.f. Cosmetics Cream Glide Lip Liner, shade That Merlot Tho

    • Deep colour that stands out
    • Combination · Plum · Deep / dark · Cool

    $2

  2. MAC Cosmetics Lipglazer Glossy Liner

    Acai

    MAC Cosmetics Lipglazer Glossy Liner, shade Acai

    • Deep colour that stands out
    • Combination · Plum · Deep / dark · Cool

    $25

See this look in Complete My Look

Each pairing compares two shades’ colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks worn. It does not predict how the colours look together on you. Price never changes the order.

What this shade is suited to

Rated for each use separately, from the shade's colour, finish and description. This is suitability, not a score for how similar it is to anything.

Shade details

Swatch colour
#8c4035
L* 36.9 a* 31.4 b* 22.1
Colour family
Plum
from the description (“burgundy”)
Colour depth
Deep / dark
from the description (“medium deep”)
Primary undertone
Cool
from the description (“burgundy”)
Secondary undertone
Not listed
not stated
Colour description
Burgundy
from the description (“medium-deep rose burgundy undertone”)
Finish
Natural
the product's attributes
Pigmentation
Buildable
the product's attributes
Shimmer
Not listed
not stated
Format
Balm
the product's attributes
Wear claims
Not listed
not stated
Skin suitability claims
Hydrating, For combination, dry, normal, oily, sensitive skin, For sensitive skin
the product's attributes or description
Data confidence
Low
The description and the swatch disagree
Source
Ulta Beauty
checked 4 Nov 2026

Description from Ulta Beauty, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.