Do It All Serum Color Balm Sun Cream Blush & Bronzer Sun Rush 60 dupes and alternatives IT Cosmetics
4.7 (1,452)·Plum · Cool · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar blush overall: shade match 55%, finish, pigmentation and format 25%, wear and performance 15%, comfort and skin suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar blush on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar blush on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same cool undertone· Same finish: natural· Claims comfort
Differences: Berry rather than plum· Sheer rather than buildable (pigmentation)· Liquid rather than balm (format)
Score details
Shade match
73
Finish, pigmentation & format
79
Wear & performance
40
Comfort & skin suitability
60
Slight colour difference · Natural · Sheer
Ingredients (not scored): 7% ingredient overlap
Differences: Berry rather than plum · Sheer rather than buildable (pigmentation) · Liquid rather than balm (format) · 12-hour wear rather than not listed (longevity) · Normal, Dry, Combination rather than combination, dry, normal, oily, sensitive (skin types)
Matches: Very close colour· Same pigmentation: buildable· Claims comfort
Differences: Warm rather than cool undertone· Red rather than plum· Dewy rather than natural (finish)
Score details
Shade match
69
Finish, pigmentation & format
80
Wear & performance
40
Comfort & skin suitability
60
Very close colour · Dewy · Buildable
Ingredients (not scored): 0% ingredient overlap
Differences: Warm rather than cool undertone · Red rather than plum · Dewy rather than natural (finish) · 8-hour wear rather than not listed (longevity)
Matches: Same cool undertone· Same pigmentation: buildable· Claims comfort
Differences: Noticeably different swatch colour· Shimmer rather than natural (finish)· Powder rather than balm (format)
Score details
Shade match
73
Finish, pigmentation & format
56
Wear & performance
40
Comfort & skin suitability
64
Slight colour difference · Shimmer · Buildable
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Shimmer rather than natural (finish) · Powder rather than balm (format) · Long-wearing rather than not listed (longevity) · Does not claim hydration
Retailer shade note: A burgundy with golden shimmer
Differences: Warm rather than cool undertone· Brown / nude rather than plum· Opaque rather than buildable (pigmentation)
Score details
Shade match
67
Finish, pigmentation & format
74
Wear & performance
40
Comfort & skin suitability
40
Very close colour · Natural · Opaque
Ingredients (not scored): 1% ingredient overlap
Differences: Warm rather than cool undertone · Brown / nude rather than plum · Opaque rather than buildable (pigmentation) · Powder rather than balm (format) · Long-wearing rather than not listed (longevity) · Does not claim hydration
Retailer shade note: Red Brown Rosy Bronze Bliush Trio
Matches: Same finish: natural· Same skin types: combination, dry, normal, oily, sensitive
Differences: Noticeably different swatch colour· Neutral rather than cool undertone· Berry rather than plum
Score details
Shade match
62
Finish, pigmentation & format
74
Wear & performance
40
Comfort & skin suitability
80
Slight colour difference · Natural · Sheer
Ingredients (not scored): 12% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Berry rather than plum · Sheer rather than buildable (pigmentation) · Powder rather than balm (format) · Long-wearing rather than not listed (longevity) · Does not claim hydration
Matches: Very close colour· Same pigmentation: buildable· Claims transfer resistance
Differences: Warm rather than cool undertone· Rose rather than plum· Powder rather than balm (format)
Score details
Shade match
63
Finish, pigmentation & format
72
Wear & performance
40
Comfort & skin suitability
73
Very close colour · Matte · Buildable
Ingredients (not scored): 9% ingredient overlap
Differences: Warm rather than cool undertone · Rose rather than plum · Powder rather than balm (format) · 16-hour wear rather than not listed (longevity) · Normal, Combination, Oily rather than combination, dry, normal, oily, sensitive (skin types)
Retailer shade note: deep burnt rose (dream blur matte)
Matches: Same cool undertone· Same pigmentation: buildable· Claims comfort
Differences: Pink rather than plum· Dewy rather than natural (finish)· Liquid rather than balm (format)
Score details
Shade match
64
Finish, pigmentation & format
71
Wear & performance
40
Comfort & skin suitability
56
Slight colour difference · Dewy · Buildable
Ingredients (not scored): 5% ingredient overlap
Differences: Pink rather than plum · Dewy rather than natural (finish) · Liquid rather than balm (format) · Long-wearing rather than not listed (longevity) · Does not claim hydration
$27Ulta Beauty(product price)$7 less (21%)4.7 (988)
Matches: Same pigmentation: buildable· Claims comfort· Both claim hydration
Differences: Warm rather than cool undertone· Brown rather than plum· Liquid rather than balm (format)
Score details
Shade match
60
Finish, pigmentation & format
77
Wear & performance
40
Comfort & skin suitability
60
Close colour · Matte · Buildable
Ingredients (not scored): 5% ingredient overlap
Differences: Warm rather than cool undertone · Brown rather than plum · Liquid rather than balm (format) · 10-hour wear rather than not listed (longevity)
Sold as lipstick, rated here for use as blush (suited)
Matches: Very close colour· Same pigmentation: buildable· Claims transfer resistance
Differences: Warm rather than cool undertone· Red rather than plum· Shimmer rather than natural (finish)
Score details
Shade match
67
Finish, pigmentation & format
61
Wear & performance
40
Comfort & skin suitability
60
Very close colour · Shimmer · Buildable
Ingredients (not scored): 2% ingredient overlap
Differences: Warm rather than cool undertone · Red rather than plum · Shimmer rather than natural (finish) · Liquid rather than balm (format) · 16-hour wear rather than not listed (longevity) · Normal, Dry, Combination rather than combination, dry, normal, oily, sensitive (skin types)
$27Ulta Beauty(product price)$7 less (21%)4.7 (988)
Matches: Same cool undertone· Same pigmentation: buildable· Claims comfort
Differences: Noticeably different swatch colour· Lighter· Brown / nude rather than plum
Score details
Shade match
58
Finish, pigmentation & format
77
Wear & performance
40
Comfort & skin suitability
60
Slight colour difference · Matte · Buildable
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Brown / nude rather than plum · Liquid rather than balm (format) · 10-hour wear rather than not listed (longevity)
Sold as lipstick, rated here for use as blush (suited)
Matches: Same cool undertone· Claims comfort· Same skin types: combination, dry, normal, oily, sensitive
Differences: Noticeably different swatch colour· Lighter· Mauve rather than plum
Score details
Shade match
52
Finish, pigmentation & format
82
Wear & performance
50
Comfort & skin suitability
64
Visibly different colour · Satin · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Mauve rather than plum · Opaque rather than buildable (pigmentation) · Does not claim hydration
Matches: Same finish: natural· Claims comfort· Both claim hydration
Differences: Lighter· Warm rather than cool undertone· Brown / nude rather than plum
Score details
Shade match
52
Finish, pigmentation & format
88
Wear & performance
40
Comfort & skin suitability
60
Slight colour difference · Natural · Sheer
Ingredients (not scored): 3% ingredient overlap
Differences: Lighter · Warm rather than cool undertone · Brown / nude rather than plum · Sheer rather than buildable (pigmentation) · Long-wearing rather than not listed (longevity) · Normal, Dry, Combination rather than combination, dry, normal, oily, sensitive (skin types)
MAC Cosmetics Strobe Beam Liquid Blush in Unsweetened, against IT Cosmetics Do It All Serum Color Balm Sun Cream Blush & Bronzer in Sun Rush 60. Every attribute compared, with its share of the score.
ComparedYour shadeSun Rush 60Closest shade matchUnsweetenedHow they compareScore
Shade match55% of overall79
Colour55%81#8c4035#95342dClose colourColour difference 3.5 (0 is identical)
Depth15%98Deep / darkMediumCloseDepth difference 1.3 on the 0–100 scale
Overall match 74/100Shade match 79/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
DIBS Beauty Desert Island Duo Blush + Bronzer Stick in Shade 7 - That Girl / Bold Move, against IT Cosmetics Do It All Serum Color Balm Sun Cream Blush & Bronzer in Sun Rush 60. Matched on the That Girl pan. Every attribute compared, with its share of the score.
ComparedYour shadeSun Rush 60Closest overall alternativeShade 7 - That Girl / Bold MoveHow they compareScore
Shade match55% of overall75
Colour55%72#8c4035#7e312bClose colourColour difference 4.7 (0 is identical)
Depth15%78Deep / darkDeep / darkSome differenceDepth difference 8.0 on the 0–100 scale
Overall match 78/100Shade match 75/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.