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Do It All Serum Color Balm Sun Cream Blush & Bronzer Sun Rush 60 dupes and alternatives IT Cosmetics

Plum · Cool · Deep / dark

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar blush overall: shade match 55%, finish, pigmentation and format 25%, wear and performance 15%, comfort and skin suitability 5%.

Closest shade match: MAC Cosmetics Strobe Beam Liquid Blush Unsweetened

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
IT Cosmetics
Sun Rush 60Change shade
Colour family, undertone and depth: Plum · Cool · Deep / dark
Finish and pigmentation: Natural · Buildable
The match
MAC Cosmetics
Unsweetened
Colour family, undertone and depth: Mauve · Cool · Medium
Finish and pigmentation: Dewy · Buildable
Shade match
79out of 100
Colour
81
Depth
98
Undertone (Undertone and colour family)
65
Medium confidence· Digital matchWhy it matches
Best price
$30SephoraSephora
$4 less (12%)

Your shade $34 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: DIBS Beauty Desert Island Duo Blush + Bronzer Stick Shade 7 - That Girl / Bold Move

The most similar blush overall: shade match 55%, finish, pigmentation and format 25%, wear and performance 15%, comfort and skin suitability 5%.

Your shade
IT Cosmetics
Sun Rush 60Change shade
Colour family, undertone and depth: Plum · Cool · Deep / dark
Finish and pigmentation: Natural · Buildable
The match
DIBS Beauty
Shade 7 - That Girl / Bold Move
Colour family, undertone and depth: Berry · Cool · Deep / dark
Finish and pigmentation: Natural · Buildable

Matched on the That Girl pan.

Overall match
78out of 100
Shade (Shade match)
75
Finish (Finish, pigmentation & format)
96
Wear (Wear & performance)
50
Comfort (Comfort & skin suitability)
100
Best price
$36Ulta BeautyUlta Beauty
Costs $2 more

Your shade $34 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar blush on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar blush on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Clinique

    Daily Calm Lip + Cheek Color

    Tender Heart
    Shade match 66
    $30Ulta BeautyUlta Beauty$4 less (12%)

    Matches: Very close colourSame finish: naturalBoth claim hydration

    Differences: Warm rather than cool undertoneTerracotta rather than plum

    Score details
    Shade match
    66
    Finish, pigmentation & format
    100
    Wear & performance
    50
    Comfort & skin suitability
    100

    Very close colour · Natural

    Ingredients (not scored): 2% ingredient overlap

    Differences: Warm rather than cool undertone · Terracotta rather than plum

    Medium confidence· Digital match

    View match
  2. #4 · Clinique

    Daily Calm Lip + Cheek Color

    Soft Berry
    Shade match 61
    $30Ulta BeautyUlta Beauty$4 less (12%)

    Matches: Same cool undertoneSame finish: naturalBoth claim hydration

    Differences: Noticeably different swatch colourBerry rather than plum

    Score details
    Shade match
    61
    Finish, pigmentation & format
    100
    Wear & performance
    50
    Comfort & skin suitability
    100

    Visibly different colour · Natural

    Ingredients (not scored): 2% ingredient overlap

    Differences: Noticeably different swatch colour · Berry rather than plum

    Medium confidence· Digital match

    View match
  3. #5 · Valentino

    Liquirosso 2 in 1 Soft Matte Liquid Lipstick & Blush

    154A - Going Nude Tonight
    Shade match 75
    $40SephoraSephoraCosts $6 more

    Matches: Same cool undertoneSame pigmentation: buildableClaims comfort

    Differences: Brown / nude rather than plumLiquid rather than balm (format)12-hour wear rather than not listed (longevity)

    Score details
    Shade match
    75
    Finish, pigmentation & format
    77
    Wear & performance
    40
    Comfort & skin suitability
    60

    Close colour · Matte · Buildable

    Ingredients (not scored): 13% ingredient overlap

    Differences: Brown / nude rather than plum · Liquid rather than balm (format) · 12-hour wear rather than not listed (longevity)

    Sold as lipstick, rated here for use as blush (suited)

    Retailer shade note: deep berry nude

    Medium confidence· Digital match

    View match
  4. #6 · Hourglass

    Unreal Liquid Blush

    Craft
    Shade match 73
    $38SephoraSephoraCosts $4 more

    Matches: Same cool undertoneSame finish: naturalClaims comfort

    Differences: Berry rather than plumSheer rather than buildable (pigmentation)Liquid rather than balm (format)

    Score details
    Shade match
    73
    Finish, pigmentation & format
    79
    Wear & performance
    40
    Comfort & skin suitability
    60

    Slight colour difference · Natural · Sheer

    Ingredients (not scored): 7% ingredient overlap

    Differences: Berry rather than plum · Sheer rather than buildable (pigmentation) · Liquid rather than balm (format) · 12-hour wear rather than not listed (longevity) · Normal, Dry, Combination rather than combination, dry, normal, oily, sensitive (skin types)

    Retailer shade note: deep berry

    Medium confidence· Digital match

    View match
  5. #7 · Morphe

    Cheek Thrills Multi-Finish Face Trio

    Wine & Dine
    Match not determinedNo swatch colour on one side
    $19Ulta BeautyUlta Beauty$15 less (44%)

    Matches: Same cool undertoneSame pigmentation: buildableSame skin types: combination, dry, normal, oily, sensitive

    Differences: Berry rather than plumDoes not claim hydration

    Score details

    A reliable match cannot be determined for this pair (no swatch colour on one side), so no score is shown.

    Colour not compared · Matte · Buildable

    Ingredients (not scored): 3% ingredient overlap

    Differences: Berry rather than plum · Does not claim hydration

    Retailer shade note: rich berry

    Low confidence· Digital match

    View match
  6. #8 · Bobbi Brown

    Pot Rouge Cream Blush for Lips & Cheeks

    Velvet Plum
    Shade match 70
    $36SephoraSephoraCosts $2 more

    Matches: Same cool undertoneClaims comfortSame skin types: combination, dry, normal, oily, sensitive

    Differences: Noticeably different swatch colourBerry rather than plumOpaque rather than buildable (pigmentation)

    Score details
    Shade match
    70
    Finish, pigmentation & format
    77
    Wear & performance
    50
    Comfort & skin suitability
    64

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · Berry rather than plum · Opaque rather than buildable (pigmentation) · Does not claim hydration

    Retailer shade note: cool berry

    Medium confidence· Digital match

    View match
  7. #9 · DIBS Beauty

    Duet Baked Blush Duo

    Backstage

    Matched on the deeper blush pan

    Shade match 73
    $30Ulta BeautyUlta Beauty$4 less (12%)

    Matches: Same cool undertoneSame pigmentation: buildableClaims comfort

    Differences: Noticeably different swatch colourDewy rather than natural (finish)Powder rather than balm (format)

    Score details
    Shade match
    73
    Finish, pigmentation & format
    66
    Wear & performance
    50
    Comfort & skin suitability
    76

    Slight colour difference · Dewy · Buildable

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Dewy rather than natural (finish) · Powder rather than balm (format)

    Retailer shade note: muted pink - mauve / deep plum

    Medium confidence· Digital match

    View match
  8. #10 · MAC Cosmetics

    Powder Kiss Liquid Lip & Cheek Mousse

    Fashion Emergency
    Shade match 71
    $27Ulta BeautyUlta Beauty$7 less (21%)

    Matches: Same cool undertoneSame pigmentation: buildableClaims comfort

    Differences: Brown rather than plumLiquid rather than balm (format)10-hour wear rather than not listed (longevity)

    Score details
    Shade match
    71
    Finish, pigmentation & format
    77
    Wear & performance
    40
    Comfort & skin suitability
    60

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 5% ingredient overlap

    Differences: Brown rather than plum · Liquid rather than balm (format) · 10-hour wear rather than not listed (longevity)

    Sold as lipstick, rated here for use as blush (suited)

    Retailer shade note: intense rose brown

    Medium confidence· Digital match

    View match
  9. #11 · Juvia's Place

    Blushed Cream Blush

    Very Berry
    Shade match 65
    $17Ulta BeautyUlta Beauty$17 less (50%)

    Matches: Same cool undertoneSame pigmentation: buildableClaims comfort

    Differences: Noticeably different swatch colourDeeperDewy rather than natural (finish)

    Score details
    Shade match
    65
    Finish, pigmentation & format
    80
    Wear & performance
    50
    Comfort & skin suitability
    76

    Slight colour difference · Dewy · Buildable

    Ingredients (not scored): no ingredient list for one product

    Differences: Noticeably different swatch colour · Deeper · Dewy rather than natural (finish)

    Retailer shade note: rich burgundy

    Medium confidence· Digital match

    View match
  10. Shade match 69
    $34SephoraSephoraSame price

    Matches: Very close colourSame pigmentation: buildableClaims comfort

    Differences: Warm rather than cool undertoneRed rather than plumDewy rather than natural (finish)

    Score details
    Shade match
    69
    Finish, pigmentation & format
    80
    Wear & performance
    40
    Comfort & skin suitability
    60

    Very close colour · Dewy · Buildable

    Ingredients (not scored): 0% ingredient overlap

    Differences: Warm rather than cool undertone · Red rather than plum · Dewy rather than natural (finish) · 8-hour wear rather than not listed (longevity)

    Retailer shade note: brownish red

    Medium confidence· Digital match

    View match
  11. #13 · e.l.f. Cosmetics

    Halo Glow Blush Beauty Wand

    Berry Radiant
    Shade match 66
    $10Ulta BeautyUlta Beauty$24 less (71%)

    Matches: Same cool undertoneSame pigmentation: buildableClaims comfort

    Differences: Noticeably different swatch colourBerry rather than plumDewy rather than natural (finish)

    Score details
    Shade match
    66
    Finish, pigmentation & format
    71
    Wear & performance
    50
    Comfort & skin suitability
    76

    Slight colour difference · Dewy · Buildable

    Ingredients (not scored): 19% ingredient overlap

    Differences: Noticeably different swatch colour · Berry rather than plum · Dewy rather than natural (finish) · Liquid rather than balm (format)

    Retailer shade note: berry

    Medium confidence· Digital match

    View match
  12. #14 · CoverGirl

    Trublend Skin Enhancer Balm Blush Stick

    Toasted Chai
    Shade match 63
    $12.99Ulta BeautyUlta Beauty$21.01 less (62%)

    Matches: Very close colourSame pigmentation: buildableClaims comfort

    Differences: Warm rather than cool undertoneTerracotta rather than plumDewy rather than natural (finish)

    Score details
    Shade match
    63
    Finish, pigmentation & format
    80
    Wear & performance
    50
    Comfort & skin suitability
    64

    Very close colour · Dewy · Buildable

    Ingredients (not scored): 3% ingredient overlap

    Differences: Warm rather than cool undertone · Terracotta rather than plum · Dewy rather than natural (finish) · Does not claim hydration

    Retailer shade note: warm terracota

    Medium confidence· Digital match

    View match
  13. #15 · Stila

    Convertible Color Lip & Cheek Cream Blush

    Chocolate Orchid
    Shade match 51
    $26Ulta BeautyUlta Beauty$8 less (24%)

    Matches: Same finish: naturalSame pigmentation: buildableBoth claim hydration

    Differences: LighterWarm rather than cool undertoneBrown / nude rather than plum

    Score details
    Shade match
    51
    Finish, pigmentation & format
    96
    Wear & performance
    50
    Comfort & skin suitability
    100

    Slight colour difference · Natural · Buildable

    Ingredients (not scored): 0% ingredient overlap

    Differences: Lighter · Warm rather than cool undertone · Brown / nude rather than plum

    Retailer shade note: reddish brown

    Medium confidence· Digital match

    View match
  14. #16 · Valentino

    Liquirosso 2 in 1 Soft Matte Liquid Lipstick & Blush

    500R - Plum It Up
    Shade match 66
    $40SephoraSephoraCosts $6 more

    Matches: Same cool undertoneSame pigmentation: buildableClaims comfort

    Differences: Noticeably different swatch colourLiquid rather than balm (format)12-hour wear rather than not listed (longevity)

    Score details
    Shade match
    66
    Finish, pigmentation & format
    77
    Wear & performance
    40
    Comfort & skin suitability
    60

    Visibly different colour · Matte · Buildable

    Ingredients (not scored): 13% ingredient overlap

    Differences: Noticeably different swatch colour · Liquid rather than balm (format) · 12-hour wear rather than not listed (longevity)

    Sold as lipstick, rated here for use as blush (suited)

    Retailer shade note: cool deep plum

    Medium confidence· Digital match

    View match
  15. #17 · DIBS Beauty

    GlowTour Duo Shimmering Blush + Contour Stick

    Cosmic Currant

    Matched on the blush pan

    Shade match 59
    $38Ulta BeautyUlta BeautyCosts $4 more

    Matches: Same cool undertoneSame pigmentation: buildableSame skin types: combination, dry, normal, oily, sensitive

    Differences: Noticeably different swatch colourBerry rather than plumDewy rather than natural (finish)

    Score details
    Shade match
    59
    Finish, pigmentation & format
    80
    Wear & performance
    50
    Comfort & skin suitability
    80

    Visibly different colour · Dewy · Buildable

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Berry rather than plum · Dewy rather than natural (finish) · Does not claim hydration

    Retailer shade note: rich berry glow / onyx contour

    Medium confidence· Digital match

    View match
  16. #18 · Dior

    Rosy Glow Powder Blush

    109 Goji
    Shade match 73
    $42SephoraSephoraCosts $8 more

    Matches: Same cool undertoneSame pigmentation: buildableClaims comfort

    Differences: Noticeably different swatch colourShimmer rather than natural (finish)Powder rather than balm (format)

    Score details
    Shade match
    73
    Finish, pigmentation & format
    56
    Wear & performance
    40
    Comfort & skin suitability
    64

    Slight colour difference · Shimmer · Buildable

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · Shimmer rather than natural (finish) · Powder rather than balm (format) · Long-wearing rather than not listed (longevity) · Does not claim hydration

    Retailer shade note: A burgundy with golden shimmer

    Medium confidence· Digital match

    View match
  17. #19 · ONE/SIZE

    Cheek Clapper 3D Blush Trio Palette

    Rich Betch
    Shade match 67
    $38SephoraSephoraCosts $4 more

    Matches: Very close colourSame finish: natural

    Differences: Warm rather than cool undertoneBrown / nude rather than plumOpaque rather than buildable (pigmentation)

    Score details
    Shade match
    67
    Finish, pigmentation & format
    74
    Wear & performance
    40
    Comfort & skin suitability
    40

    Very close colour · Natural · Opaque

    Ingredients (not scored): 1% ingredient overlap

    Differences: Warm rather than cool undertone · Brown / nude rather than plum · Opaque rather than buildable (pigmentation) · Powder rather than balm (format) · Long-wearing rather than not listed (longevity) · Does not claim hydration

    Retailer shade note: Red Brown Rosy Bronze Bliush Trio

    Medium confidence· Digital match

    View match
  18. #20 · Benefit Cosmetics

    Silky-Soft Powder Blush

    Moone
    Shade match 62
    $34SephoraSephoraSame price

    Matches: Same cool undertoneSame pigmentation: buildableClaims transfer resistance

    Differences: Noticeably different swatch colourBerry rather than plumPowder rather than balm (format)

    Score details
    Shade match
    62
    Finish, pigmentation & format
    77
    Wear & performance
    40
    Comfort & skin suitability
    64

    Visibly different colour · Satin · Buildable

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · Berry rather than plum · Powder rather than balm (format) · Does not claim hydration

    Retailer shade note: rich berry

    Medium confidence· Digital match

    View match
  19. #21 · Clinique

    Cheek Pop Powder Blush

    Cola Pop
    Shade match 62
    $32Ulta BeautyUlta Beauty$2 less (6%)

    Matches: Same finish: naturalSame skin types: combination, dry, normal, oily, sensitive

    Differences: Noticeably different swatch colourNeutral rather than cool undertoneBerry rather than plum

    Score details
    Shade match
    62
    Finish, pigmentation & format
    74
    Wear & performance
    40
    Comfort & skin suitability
    80

    Slight colour difference · Natural · Sheer

    Ingredients (not scored): 12% ingredient overlap

    Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Berry rather than plum · Sheer rather than buildable (pigmentation) · Powder rather than balm (format) · Long-wearing rather than not listed (longevity) · Does not claim hydration

    Medium confidence· Digital match

    View match
  20. Shade match 59
    $42SephoraSephoraCosts $8 more

    Matches: Same cool undertoneSame pigmentation: buildableClaims comfort

    Differences: Noticeably different swatch colourBerry rather than plum12-hour wear rather than not listed (longevity)

    Score details
    Shade match
    59
    Finish, pigmentation & format
    85
    Wear & performance
    40
    Comfort & skin suitability
    60

    Visibly different colour · Matte · Buildable

    Ingredients (not scored): no ingredient list for one product

    Differences: Noticeably different swatch colour · Berry rather than plum · 12-hour wear rather than not listed (longevity)

    Retailer shade note: Rich berry

    Medium confidence· Digital match

    View match
  21. #23 · Charlotte Tilbury

    Airbrush Powder Blush Blur

    Pillow Talk Dreams
    Shade match 63
    $43SephoraSephoraCosts $9 more

    Matches: Very close colourSame pigmentation: buildableClaims transfer resistance

    Differences: Warm rather than cool undertoneRose rather than plumPowder rather than balm (format)

    Score details
    Shade match
    63
    Finish, pigmentation & format
    72
    Wear & performance
    40
    Comfort & skin suitability
    73

    Very close colour · Matte · Buildable

    Ingredients (not scored): 9% ingredient overlap

    Differences: Warm rather than cool undertone · Rose rather than plum · Powder rather than balm (format) · 16-hour wear rather than not listed (longevity) · Normal, Combination, Oily rather than combination, dry, normal, oily, sensitive (skin types)

    Retailer shade note: deep burnt rose (dream blur matte)

    Medium confidence· Digital match

    View match
  22. #24 · e.l.f. Cosmetics

    Camo Liquid Blush

    Suave Mauve
    Shade match 64
    $8Ulta BeautyUlta Beauty$26 less (76%)

    Matches: Same cool undertoneSame pigmentation: buildableClaims comfort

    Differences: Pink rather than plumDewy rather than natural (finish)Liquid rather than balm (format)

    Score details
    Shade match
    64
    Finish, pigmentation & format
    71
    Wear & performance
    40
    Comfort & skin suitability
    56

    Slight colour difference · Dewy · Buildable

    Ingredients (not scored): 5% ingredient overlap

    Differences: Pink rather than plum · Dewy rather than natural (finish) · Liquid rather than balm (format) · Long-wearing rather than not listed (longevity) · Does not claim hydration

    Retailer shade note: mauve pink

    Medium confidence· Digital match

    View match
  23. #25 · MAC Cosmetics

    Powder Kiss Liquid Lip & Cheek Mousse

    Taken
    Shade match 60
    $27Ulta BeautyUlta Beauty(product price)$7 less (21%)

    Matches: Same pigmentation: buildableClaims comfortBoth claim hydration

    Differences: Warm rather than cool undertoneBrown rather than plumLiquid rather than balm (format)

    Score details
    Shade match
    60
    Finish, pigmentation & format
    77
    Wear & performance
    40
    Comfort & skin suitability
    60

    Close colour · Matte · Buildable

    Ingredients (not scored): 5% ingredient overlap

    Differences: Warm rather than cool undertone · Brown rather than plum · Liquid rather than balm (format) · 10-hour wear rather than not listed (longevity)

    Sold as lipstick, rated here for use as blush (suited)

    Retailer shade note: warm-toned light brown

    Medium confidence· Digital match

    View match
  24. #26 · NARS

    Insatiable Liquid Blush

    All Access
    Shade match 67
    $36SephoraSephoraCosts $2 more

    Matches: Very close colourSame pigmentation: buildableClaims transfer resistance

    Differences: Warm rather than cool undertoneRed rather than plumShimmer rather than natural (finish)

    Score details
    Shade match
    67
    Finish, pigmentation & format
    61
    Wear & performance
    40
    Comfort & skin suitability
    60

    Very close colour · Shimmer · Buildable

    Ingredients (not scored): 2% ingredient overlap

    Differences: Warm rather than cool undertone · Red rather than plum · Shimmer rather than natural (finish) · Liquid rather than balm (format) · 16-hour wear rather than not listed (longevity) · Normal, Dry, Combination rather than combination, dry, normal, oily, sensitive (skin types)

    Retailer shade note: chocolate cherry

    Medium confidence· Digital match

    View match
  25. Shade match 56
    $42SephoraSephoraCosts $8 more

    Matches: Same pigmentation: buildableClaims comfortBoth claim hydration

    Differences: Warm rather than cool undertoneTerracotta rather than plum12-hour wear rather than not listed (longevity)

    Score details
    Shade match
    56
    Finish, pigmentation & format
    85
    Wear & performance
    40
    Comfort & skin suitability
    60

    Close colour · Matte · Buildable

    Ingredients (not scored): no ingredient list for one product

    Differences: Warm rather than cool undertone · Terracotta rather than plum · 12-hour wear rather than not listed (longevity)

    Retailer shade note: Deep terracotta

    Medium confidence· Digital match

    View match
  26. #28 · MAC Cosmetics

    Powder Kiss Liquid Lip & Cheek Mousse

    Velvet Teddy
    Shade match 58
    $27Ulta BeautyUlta Beauty(product price)$7 less (21%)

    Matches: Same cool undertoneSame pigmentation: buildableClaims comfort

    Differences: Noticeably different swatch colourLighterBrown / nude rather than plum

    Score details
    Shade match
    58
    Finish, pigmentation & format
    77
    Wear & performance
    40
    Comfort & skin suitability
    60

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Brown / nude rather than plum · Liquid rather than balm (format) · 10-hour wear rather than not listed (longevity)

    Sold as lipstick, rated here for use as blush (suited)

    Retailer shade note: deep-toned beige

    Medium confidence· Digital match

    View match
  27. #29 · Bobbi Brown

    Pot Rouge Cream Blush for Lips & Cheeks

    Blushed Rose
    Shade match 52
    $36Ulta BeautyUlta BeautyCosts $2 more

    Matches: Same cool undertoneClaims comfortSame skin types: combination, dry, normal, oily, sensitive

    Differences: Noticeably different swatch colourLighterMauve rather than plum

    Score details
    Shade match
    52
    Finish, pigmentation & format
    82
    Wear & performance
    50
    Comfort & skin suitability
    64

    Visibly different colour · Satin · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Mauve rather than plum · Opaque rather than buildable (pigmentation) · Does not claim hydration

    Retailer shade note: rosy mauve

    Medium confidence· Digital match

    View match
  28. #30 · MERIT

    Flush Balm Cream Blush

    Fox
    Shade match 52
    $30SephoraSephora$4 less (12%)

    Matches: Same finish: naturalClaims comfortBoth claim hydration

    Differences: LighterWarm rather than cool undertoneBrown / nude rather than plum

    Score details
    Shade match
    52
    Finish, pigmentation & format
    88
    Wear & performance
    40
    Comfort & skin suitability
    60

    Slight colour difference · Natural · Sheer

    Ingredients (not scored): 3% ingredient overlap

    Differences: Lighter · Warm rather than cool undertone · Brown / nude rather than plum · Sheer rather than buildable (pigmentation) · Long-wearing rather than not listed (longevity) · Normal, Dry, Combination rather than combination, dry, normal, oily, sensitive (skin types)

    Retailer shade note: warm taupe

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Why the closest shade match works

MAC Cosmetics Strobe Beam Liquid Blush in Unsweetened, against IT Cosmetics Do It All Serum Color Balm Sun Cream Blush & Bronzer in Sun Rush 60. Every attribute compared, with its share of the score.

ComparedYour shadeSun Rush 60Closest shade matchUnsweetenedScore
Shade match55% of overall79
Colour81#8c4035#95342dClose colourColour difference 3.5 (0 is identical)
Depth98Deep / darkMediumCloseDepth difference 1.3 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family30PlumMauveSome differenceNeighbouring colour families
Finish, pigmentation & format25% of overall71
Finish67NaturalDewySome differenceDewy finish rather than natural
Pigmentation100BuildableBuildableSameSame buildable opacity
Format50BalmLiquidSome differenceLiquid rather than balm
Wear & performance15% of overall · none of 3 comparable50
Longevitynot comparableNot listedNot listedNot listed for eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot listed for eitherNeither product lists transfer resistance
Waterproofnot comparableNot listedNot listedNot listed for eitherNeither product lists waterproof wear
Comfort & skin suitability5% of overall · 2 of 3 compared100
Comfortnot comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydration100ClaimedClaimedSameBoth products claim hydration
Skin types100Combination, Dry, Normal, Oily, SensitiveCombination, Dry, Normal, Oily, SensitiveSameBoth marketed for combination, dry, normal, oily, sensitive skin
Overall match 74/100Shade match 79/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Strobe Beam Liquid Blush in Unsweetened.

Same or better

  • $4 less
  • Same cool undertone
  • Same pigmentation: buildable
  • Both claim hydration
  • Same skin types: combination, dry, normal, oily, sensitive

Different

  • Small colour difference on the swatch
  • Dewy finish instead of natural
  • Liquid format instead of balm

Description and ingredients (information only, not scored)

Weighted ingredient similarity 18%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptionMEDIUM-DEEP rose burgundy undertonemidtone reddish mauve
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Why the closest overall alternative works

DIBS Beauty Desert Island Duo Blush + Bronzer Stick in Shade 7 - That Girl / Bold Move, against IT Cosmetics Do It All Serum Color Balm Sun Cream Blush & Bronzer in Sun Rush 60. Matched on the That Girl pan. Every attribute compared, with its share of the score.

ComparedYour shadeSun Rush 60Closest overall alternativeShade 7 - That Girl / Bold MoveScore
Shade match55% of overall75
Colour72#8c4035#7e312bClose colourColour difference 4.7 (0 is identical)
Depth78Deep / darkDeep / darkSome differenceDepth difference 8.0 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family60PlumBerrySome differenceNeighbouring colour families
Finish, pigmentation & format25% of overall96
Finish100NaturalNaturalSameSame natural finish
Pigmentation100BuildableBuildableSameSame buildable opacity
Format85BalmStickCloseStick rather than balm
Wear & performance15% of overall · none of 3 comparable50
Longevitynot comparableNot listedNot listedNot listed for eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot listed for eitherNeither product lists transfer resistance
Waterproofnot comparableNot listedNot listedNot listed for eitherNeither product lists waterproof wear
Comfort & skin suitability5% of overall · 2 of 3 compared100
Comfortnot comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydration100ClaimedClaimedSameBoth products claim hydration
Skin types100Combination, Dry, Normal, Oily, SensitiveCombination, Dry, Normal, Oily, SensitiveSameBoth marketed for combination, dry, normal, oily, sensitive skin
Overall match 78/100Shade match 75/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To DIBS Beauty Desert Island Duo Blush + Bronzer Stick in Shade 7 - That Girl / Bold Move.

Same or better

  • Same cool undertone
  • Same finish: natural
  • Same pigmentation: buildable
  • Both claim hydration
  • Same skin types: combination, dry, normal, oily, sensitive

Different

  • Small colour difference on the swatch
  • Runs deeper

Description and ingredients (information only, not scored)

Weighted ingredient similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptionMEDIUM-DEEP rose burgundy undertonerich berry / deep with warm-neutral undertones
BaseWater-based, high siliconeOil-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy

Closest shade match

MAC Cosmetics Strobe Beam Liquid Blush Unsweetened

Best price
$30SephoraSephora
$4 less (12%)

Your shade $34 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

DIBS Beauty Desert Island Duo Blush + Bronzer Stick Shade 7 - That Girl / Bold Move

Best price
$36Ulta BeautyUlta Beauty
Costs $2 more

Your shade $34 at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.