Do It All Serum Color Balm Sun Cream Blush & Bronzer Sun Tan 400 dupes and alternatives IT Cosmetics
4.7 (1,452)·Brown / nude · Warm · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar blush overall: shade match 55%, finish, pigmentation and format 25%, wear and performance 15%, comfort and skin suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar blush on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar blush on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same warm undertone· Claims comfort· Both claim hydration
Differences: Noticeably different swatch colour· Dewy rather than natural (finish)· Opaque rather than buildable (pigmentation)
Score details
Shade match
68
Finish, pigmentation & format
71
Wear & performance
50
Comfort & skin suitability
60
Visibly different colour · Dewy · Opaque
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Dewy rather than natural (finish) · Opaque rather than buildable (pigmentation) · Normal, Dry, Oily rather than combination, dry, normal, oily, sensitive (skin types)
Matches: Same skin types: combination, dry, normal, oily, sensitive
Differences: Cool rather than warm undertone· Shimmer rather than natural (finish)· Opaque rather than buildable (pigmentation)
Score details
Shade match
68
Finish, pigmentation & format
61
Wear & performance
50
Comfort & skin suitability
80
Slight colour difference · Shimmer · Opaque
Ingredients (not scored): 2% ingredient overlap
Differences: Cool rather than warm undertone · Shimmer rather than natural (finish) · Opaque rather than buildable (pigmentation) · Does not claim hydration
Differences: Brown rather than brown / nude· Powder rather than balm (format)· Long-wearing rather than not listed (longevity)
Score details
Shade match
69
Finish, pigmentation & format
72
Wear & performance
40
Comfort & skin suitability
40
Slight colour difference · Matte · Buildable
Ingredients (not scored): 10% ingredient overlap
Differences: Brown rather than brown / nude · Powder rather than balm (format) · Long-wearing rather than not listed (longevity) · Does not claim hydration
Sold as bronzer, rated here for use as blush (suited)
$27Ulta Beauty(product price)$7 less (21%)4.7 (988)
Matches: Same warm undertone· Same pigmentation: buildable· Claims comfort
Differences: Noticeably different swatch colour· Lighter· Brown rather than brown / nude
Score details
Shade match
60
Finish, pigmentation & format
77
Wear & performance
40
Comfort & skin suitability
60
Slight colour difference · Matte · Buildable
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Brown rather than brown / nude · Liquid rather than balm (format) · 10-hour wear rather than not listed (longevity)
Sold as lipstick, rated here for use as blush (suited)
Matches: Same warm undertone· Same pigmentation: buildable· Claims transfer resistance
Differences: Noticeably different swatch colour· Lighter· Rose rather than brown / nude
Score details
Shade match
60
Finish, pigmentation & format
72
Wear & performance
40
Comfort & skin suitability
73
Visibly different colour · Matte · Buildable
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Rose rather than brown / nude · Powder rather than balm (format) · 16-hour wear rather than not listed (longevity) · Normal, Combination, Oily rather than combination, dry, normal, oily, sensitive (skin types)
Retailer shade note: deep burnt rose (dream blur matte)
$27Ulta Beauty(product price)$7 less (21%)4.7 (988)
Matches: Same warm undertone· Same pigmentation: buildable· Claims comfort
Differences: Noticeably different swatch colour· Deeper· Brown rather than brown / nude
Score details
Shade match
58
Finish, pigmentation & format
77
Wear & performance
40
Comfort & skin suitability
60
Visibly different colour · Matte · Buildable
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Brown rather than brown / nude · Liquid rather than balm (format) · 10-hour wear rather than not listed (longevity)
Sold as lipstick, rated here for use as blush (suited)
Matches: Same warm undertone· Same pigmentation: buildable· Claims comfort
Differences: Noticeably different swatch colour· Deeper· Pink rather than brown / nude
Score details
Shade match
57
Finish, pigmentation & format
77
Wear & performance
40
Comfort & skin suitability
60
Slight colour difference · Matte · Buildable
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Pink rather than brown / nude · Liquid rather than balm (format) · 10-hour wear rather than not listed (longevity)
Sold as lipstick, rated here for use as blush (suited)
Matches: Same warm undertone· Both claim hydration
Differences: Noticeably different swatch colour· Deeper· Dewy rather than natural (finish)
Score details
Shade match
59
Finish, pigmentation & format
62
Wear & performance
40
Comfort & skin suitability
100
Visibly different colour · Dewy · Sheer
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Dewy rather than natural (finish) · Sheer rather than buildable (pigmentation) · Liquid rather than balm (format) · Long-wearing rather than not listed (longevity)
Matches: Same warm undertone· Same pigmentation: buildable· Claims comfort
Differences: Noticeably different swatch colour· Terracotta rather than brown / nude· Dewy rather than natural (finish)
Score details
Shade match
58
Finish, pigmentation & format
71
Wear & performance
40
Comfort & skin suitability
56
Slight colour difference · Dewy · Buildable
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Terracotta rather than brown / nude · Dewy rather than natural (finish) · Liquid rather than balm (format) · Long-wearing rather than not listed (longevity) · Does not claim hydration
Matches: Same pigmentation: buildable· Claims comfort· Both claim hydration
Differences: Noticeably different swatch colour· Lighter· Cool rather than warm undertone
Score details
Shade match
55
Finish, pigmentation & format
77
Wear & performance
40
Comfort & skin suitability
60
Slight colour difference · Matte · Buildable
Ingredients (not scored): 13% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Cool rather than warm undertone · Liquid rather than balm (format) · 12-hour wear rather than not listed (longevity)
Sold as lipstick, rated here for use as blush (suited)
Matches: Same warm undertone· Same finish: natural
Differences: Noticeably different swatch colour· Lighter· Opaque rather than buildable (pigmentation)
Score details
Shade match
56
Finish, pigmentation & format
74
Wear & performance
40
Comfort & skin suitability
40
Visibly different colour · Natural · Opaque
Ingredients (not scored): 1% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Opaque rather than buildable (pigmentation) · Powder rather than balm (format) · Long-wearing rather than not listed (longevity) · Does not claim hydration
Retailer shade note: Red Brown Rosy Bronze Bliush Trio
Matches: Same warm undertone· Same pigmentation: buildable· Claims comfort
Differences: Noticeably different swatch colour· Brown rather than brown / nude· Liquid rather than balm (format)
Score details
Shade match
51
Finish, pigmentation & format
77
Wear & performance
40
Comfort & skin suitability
60
Visibly different colour · Matte · Buildable
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Brown rather than brown / nude · Liquid rather than balm (format) · 10-hour wear rather than not listed (longevity)
Sold as lipstick, rated here for use as blush (suited)
Matches: Same warm undertone· Same finish: natural· Claims comfort
Differences: Noticeably different swatch colour· Lighter· Sheer rather than buildable (pigmentation)
Score details
Shade match
46
Finish, pigmentation & format
88
Wear & performance
40
Comfort & skin suitability
60
Visibly different colour · Natural · Sheer
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Sheer rather than buildable (pigmentation) · Long-wearing rather than not listed (longevity) · Normal, Dry, Combination rather than combination, dry, normal, oily, sensitive (skin types)
Matches: Same skin types: combination, dry, normal, oily, sensitive
Differences: Noticeably different swatch colour· Lighter· Golden rather than brown / nude
Score details
Shade match
48
Finish, pigmentation & format
78
Wear & performance
40
Comfort & skin suitability
80
Slight colour difference · Matte
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Golden rather than brown / nude · Long-wearing rather than not listed (longevity) · Does not claim hydration
Sold as bronzer, rated here for use as blush (suited)
Differences: Noticeably different swatch colour· Neutral rather than warm undertone· Berry rather than brown / nude
Score details
Shade match
44
Finish, pigmentation & format
77
Wear & performance
50
Comfort & skin suitability
73
Visibly different colour · Matte · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than warm undertone · Berry rather than brown / nude · Opaque rather than buildable (pigmentation) · Normal, Combination, Oily rather than combination, dry, normal, oily, sensitive (skin types)
Matches: Same warm undertone· Same pigmentation: buildable
Differences: Noticeably different swatch colour· Lighter· Golden rather than brown / nude
Score details
Shade match
52
Finish, pigmentation & format
72
Wear & performance
40
Comfort & skin suitability
40
Visibly different colour · Matte · Buildable
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Golden rather than brown / nude · Powder rather than balm (format) · Long-wearing rather than not listed (longevity) · Does not claim hydration
Sold as bronzer, rated here for use as blush (suited)
Matches: Same warm undertone· Same pigmentation: buildable· Claims comfort
Differences: Noticeably different swatch colour· Lighter· Dewy rather than natural (finish)
Score details
Shade match
50
Finish, pigmentation & format
71
Wear & performance
40
Comfort & skin suitability
48
Visibly different colour · Dewy · Buildable
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Dewy rather than natural (finish) · Liquid rather than balm (format) · Long-wearing rather than not listed (longevity) · Does not claim hydration · Normal, Dry, Oily rather than combination, dry, normal, oily, sensitive (skin types)
Too Faced Chocolate Soleil Matte Blurring Bronzer in Chocolate Ganache, against IT Cosmetics Do It All Serum Color Balm Sun Cream Blush & Bronzer in Sun Tan 400. Every attribute compared, with its share of the score.
ComparedYour shadeSun Tan 400Closest shade matchChocolate GanacheHow they compareScore
Shade match55% of overall72
Colour55%77#633a2a#592d1fClose colourColour difference 4.1 (0 is identical)
Depth15%81Deep / darkDeep / darkSome differenceDepth difference 7.2 on the 0–100 scale
Undertone—not comparableWarmNot listedUndertone unknown on one side
Comfort & skin suitability5% of overall · 1 of 3 compared40
Comfort40%—not comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydration20%40ClaimedNot listedSome differenceOnly your product claims hydration; the match does not list it
Skin types40%—not comparableCombination, Dry, Normal, Oily, SensitiveNot listedNot listed for eitherSkin types not listed for one product
Overall match 66/100Shade match 72/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Bobbi Brown Pot Rouge Cream Blush for Lips & Cheeks in Chocolate Cherry, against IT Cosmetics Do It All Serum Color Balm Sun Cream Blush & Bronzer in Sun Tan 400. Every attribute compared, with its share of the score.
ComparedYour shadeSun Tan 400Closest overall alternativeChocolate CherryHow they compareScore
Shade match55% of overall70
Colour55%50#633a2a#612925Slight colour differenceColour difference 7.4 (0 is identical)
Depth15%84Deep / darkDeep / darkSome differenceDepth difference 6.4 on the 0–100 scale
Undertone15%100WarmWarmSameSame product undertone
Colour family15%100Brown / nudeBrown / nudeSameSame colour family
Finish, pigmentation & format25% of overall82
Finish50%89NaturalSatinCloseSatin finish rather than natural
Pigmentation25%65BuildableOpaqueSome differenceOpaque rather than buildable
Format25%85BalmCreamCloseCream rather than balm
Wear & performance15% of overall · none of 3 comparable50
Longevity50%—not comparableNot listedNot listedNot listed for eitherNeither product lists long wear
Transfer resistance30%—not comparableNot listedNot listedNot listed for eitherNeither product lists transfer resistance
Overall match 70/100Shade match 70/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
SephoraSame price
