Do It All Serum Color Balm Sun Cream Blush & Bronzer Sunlit 10 dupes and alternatives IT Cosmetics
4.7 (1,452)·Pink · Warm · Light
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar blush overall: shade match 55%, finish, pigmentation and format 25%, wear and performance 15%, comfort and skin suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar blush on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar blush on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same warm undertone· Same skin types: combination, dry, normal, oily, sensitive
Differences: Sheer rather than buildable (pigmentation)· Liquid rather than balm (format)· Long-wearing rather than not listed (longevity)
Score details
Shade match
93
Finish, pigmentation & format
68
Wear & performance
40
Comfort & skin suitability
80
Very close colour · Matte · Sheer
Ingredients (not scored): no ingredient list for one product
Differences: Sheer rather than buildable (pigmentation) · Liquid rather than balm (format) · Long-wearing rather than not listed (longevity) · Does not claim hydration
Matches: Very close colour· Same warm undertone· Same pigmentation: buildable
Differences: Dewy rather than natural (finish)· Liquid rather than balm (format)· 12-hour wear rather than not listed (longevity)
Score details
Shade match
92
Finish, pigmentation & format
71
Wear & performance
40
Comfort & skin suitability
64
Very close colour · Dewy · Buildable
Ingredients (not scored): 1% ingredient overlap
Differences: Dewy rather than natural (finish) · Liquid rather than balm (format) · 12-hour wear rather than not listed (longevity) · Does not claim hydration
Matches: Very close colour· Same warm undertone· Same pigmentation: buildable
Differences: Dewy rather than natural (finish)· Liquid rather than balm (format)· 12-hour wear rather than not listed (longevity)
Score details
Shade match
92
Finish, pigmentation & format
71
Wear & performance
40
Comfort & skin suitability
64
Very close colour · Dewy · Buildable
Ingredients (not scored): 1% ingredient overlap
Differences: Dewy rather than natural (finish) · Liquid rather than balm (format) · 12-hour wear rather than not listed (longevity) · Does not claim hydration
Matches: Very close colour· Same warm undertone· Same pigmentation: buildable
Differences: Powder rather than balm (format)· 16-hour wear rather than not listed (longevity)· Does not claim hydration
Score details
Shade match
92
Finish, pigmentation & format
72
Wear & performance
40
Comfort & skin suitability
48
Very close colour · Matte · Buildable
Ingredients (not scored): 2% ingredient overlap
Differences: Powder rather than balm (format) · 16-hour wear rather than not listed (longevity) · Does not claim hydration · Normal, Dry, Oily rather than combination, dry, normal, oily, sensitive (skin types)
Retailer shade note: mini matte peachy pink (no shimmer)
Matches: Near-identical swatch colour· Same warm undertone· Same pigmentation: buildable
Differences: Coral rather than pink· Dewy rather than natural (finish)· Liquid rather than balm (format)
Score details
Shade match
88
Finish, pigmentation & format
71
Wear & performance
50
Comfort & skin suitability
60
Looks identical · Dewy · Buildable
Ingredients (not scored): 9% ingredient overlap
Differences: Coral rather than pink · Dewy rather than natural (finish) · Liquid rather than balm (format) · Normal, Combination, Sensitive rather than combination, dry, normal, oily, sensitive (skin types)
Matches: Very close colour· Same warm undertone· Same pigmentation: buildable
Differences: Shimmer rather than natural (finish)· Powder rather than balm (format)· Long-wearing rather than not listed (longevity)
Score details
Shade match
95
Finish, pigmentation & format
56
Wear & performance
40
Comfort & skin suitability
64
Very close colour · Shimmer · Buildable
Ingredients (not scored): 9% ingredient overlap
Differences: Shimmer rather than natural (finish) · Powder rather than balm (format) · Long-wearing rather than not listed (longevity) · Does not claim hydration
Matches: Very close colour· Same warm undertone· Same pigmentation: buildable
Differences: Rose rather than pink· Powder rather than balm (format)· Long-wearing rather than not listed (longevity)
Score details
Shade match
87
Finish, pigmentation & format
72
Wear & performance
40
Comfort & skin suitability
73
Very close colour · Matte · Buildable
Ingredients (not scored): 5% ingredient overlap
Differences: Rose rather than pink · Powder rather than balm (format) · Long-wearing rather than not listed (longevity) · Normal, Combination, Oily rather than combination, dry, normal, oily, sensitive (skin types)
Matches: Same warm undertone· Same pigmentation: buildable· Claims comfort
Differences: Shimmer rather than natural (finish)· 12-hour wear rather than not listed (longevity)· Normal, Dry, Oily rather than combination, dry, normal, oily, sensitive (skin types)
Score details
Shade match
89
Finish, pigmentation & format
70
Wear & performance
40
Comfort & skin suitability
60
Close colour · Shimmer · Buildable
Ingredients (not scored): 1% ingredient overlap
Differences: Shimmer rather than natural (finish) · 12-hour wear rather than not listed (longevity) · Normal, Dry, Oily rather than combination, dry, normal, oily, sensitive (skin types)
Matches: Very close colour· Same pigmentation: buildable· Both claim hydration
Differences: Neutral rather than warm undertone· Dewy rather than natural (finish)· Powder rather than balm (format)
Score details
Shade match
88
Finish, pigmentation & format
66
Wear & performance
40
Comfort & skin suitability
73
Very close colour · Dewy · Buildable
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than warm undertone · Dewy rather than natural (finish) · Powder rather than balm (format) · Long-wearing rather than not listed (longevity) · Normal, Combination, Oily rather than combination, dry, normal, oily, sensitive (skin types)
Differences: Opaque rather than buildable (pigmentation)· Liquid rather than balm (format)· 12-hour wear rather than not listed (longevity)
Score details
Shade match
90
Finish, pigmentation & format
68
Wear & performance
40
Comfort & skin suitability
40
Close colour · Matte · Opaque
Ingredients (not scored): 23% ingredient overlap
Differences: Opaque rather than buildable (pigmentation) · Liquid rather than balm (format) · 12-hour wear rather than not listed (longevity) · Does not claim hydration
Matches: Same warm undertone· Same finish: natural· Same skin types: combination, dry, normal, oily, sensitive
Differences: Deeper· Sheer rather than buildable (pigmentation)· Liquid rather than balm (format)
Score details
Shade match
81
Finish, pigmentation & format
79
Wear & performance
40
Comfort & skin suitability
80
Close colour · Natural · Sheer
Ingredients (not scored): no ingredient list for one product
Differences: Deeper · Sheer rather than buildable (pigmentation) · Liquid rather than balm (format) · Long-wearing rather than not listed (longevity) · Does not claim hydration
Matches: Same pigmentation: buildable· Claims waterproof· Claims comfort
Differences: Neutral rather than warm undertone· Powder rather than balm (format)· 12-hour wear rather than not listed (longevity)
Score details
Shade match
85
Finish, pigmentation & format
72
Wear & performance
40
Comfort & skin suitability
64
Close colour · Matte · Buildable
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than warm undertone · Powder rather than balm (format) · 12-hour wear rather than not listed (longevity) · Does not claim hydration
Too Faced Cloud Crush Blurring Powder Blush in Head In The Clouds, against IT Cosmetics Do It All Serum Color Balm Sun Cream Blush & Bronzer in Sunlit 10. Every attribute compared, with its share of the score.
ComparedYour shadeSunlit 10Closest shade matchHead In The CloudsHow they compareScore
Shade match55% of overall97
Colour55%95#fd8e8c#ff8d87Looks identicalColour difference 1.5 (0 is identical)
Depth15%100LightLightSameDepth difference 0.1 on the 0–100 scale
Undertone15%100WarmWarmSameSame product undertone
Colour family15%100PinkPinkSameSame colour family
Finish, pigmentation & format25% of overall68
Finish50%89NaturalSatinCloseSatin finish rather than natural
Pigmentation25%65BuildableSheerSome differenceSheer rather than buildable
Format25%30BalmPowderDifferentPowder rather than balm
Wear & performance15% of overall · none of 3 comparable50
Longevity50%—not comparableNot listedNot listedNot listed for eitherNeither product lists long wear
Transfer resistance30%—not comparableNot listedNot listedNot listed for eitherNeither product lists transfer resistance
Comfort40%40Not listedClaimedSome differenceThe match claims a comfortable feel; your product does not list it
Hydration20%40ClaimedNot listedSome differenceOnly your product claims hydration; the match does not list it
Skin types40%20Combination, Dry, Normal, Oily, SensitiveCombinationDifferentBoth marketed for combination skin
Overall match 80/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Clinique Daily Calm Lip + Cheek Color in Sweet Nectar, against IT Cosmetics Do It All Serum Color Balm Sun Cream Blush & Bronzer in Sunlit 10. Every attribute compared, with its share of the score.
ComparedYour shadeSunlit 10Closest overall alternativeSweet NectarHow they compareScore
Shade match55% of overall89
Colour55%83#fd8e8c#f0878bClose colourColour difference 3.3 (0 is identical)
Depth15%90LightLightSameDepth difference 4.5 on the 0–100 scale
Undertone15%100WarmWarmSameSame product undertone
Colour family15%100PinkPinkSameSame colour family
Finish, pigmentation & format25% of overall · 1 of 3 compared100
Finish50%100NaturalNaturalSameSame natural finish
Pigmentation25%—not comparableBuildableNot listedNot listed for eitherAn opacity not listed for one product
Format25%—not comparableBalmNot listedNot listed for eitherFormat not listed for one product
Wear & performance15% of overall · none of 3 comparable50
Longevity50%—not comparableNot listedNot listedNot listed for eitherNeither product lists long wear
Transfer resistance30%—not comparableNot listedNot listedNot listed for eitherNeither product lists transfer resistance
Skin types40%—not comparableCombination, Dry, Normal, Oily, SensitiveNot listedNot listed for eitherSkin types not listed for one product
Overall match 86/100Shade match 89/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.