Benefit Cosmetics · Hoola Wave Bronzing BalmMedium Deep
All 18 imagesFewer images
Official description
cool undertones
Standardised colour
Brown · Deep / dark · Cool undertone Details
Natural finish · Buildable pigmentation · Cream
Possible for bronzing, possible for contour: cool undertone
SephoraWhere to buy Medium Deep (2 stores)
SephoraBest price$36View at Sephora
Ulta BeautyBest price$36View at Ulta BeautySimilar to Benefit Cosmetics Hoola Wave Bronzing Balm Medium Deep
The closest shade matches and closest overall alternatives in other bronzers. Price is never part of the score.
What this shade is suited to
Rated for each use separately, from the shade's colour, finish and description. This is suitability, not a score for how similar it is to anything.
Bronzer
Possible
Tan hue · Cool undertone
Contour
Possible
Natural finish · Moderate chroma · Hue leans orange
Shade details
- Swatch colour
- #7e4427
- L* 35.4 a* 22.2 b* 28.1
- Colour family
- Brown
- from the swatch colour
- Colour depth
- Deep / dark
- from the swatch colour
- Primary undertone
- Cool
- from the description (“cool”)
- Secondary undertone
- Not listed
- not stated
- Colour description
- Not listed
- not stated
- Finish
- Natural
- the product's attributes
- Pigmentation
- Buildable
- the product's attributes
- Shimmer
- Not listed
- not stated
- Format
- Cream
- the product's attributes
- Wear claims
- Up to 12 hours, claimed, Transfer-resistant, Waterproof
- the product's attributes or description
- Skin suitability claims
- Hydrating, Comfortable, Fragrance-free
- the product's attributes or description
- Data confidence
- High
- Swatch colour measured and backed by the shade's words
- Source
- Ulta Beauty, Sephora
- checked 4 Nov 2026
Description from Sephora and Ulta Beauty, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.