Hoola Wave Bronzing Balm Medium Deep dupes and alternatives Benefit Cosmetics
4.5 (2,820)·Brown · Cool · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar bronzer overall: shade match 55%, finish, pigmentation and format 25%, wear and performance 15%, comfort and skin suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar bronzer on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar bronzer on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same finish: natural· Same pigmentation: buildable
Differences: Long-wearing rather than 12-hour wear (longevity)· Does not claim transfer resistance· Does not claim waterproof
Score details
Shade match
96
Finish, pigmentation & format
96
Wear & performance
55
Comfort & skin suitability
40
Very close colour · Natural · Buildable
Ingredients (not scored): 6% ingredient overlap
Differences: Long-wearing rather than 12-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof · Does not claim comfort · Does not claim hydration
Sold as contour, rated here for use as bronzer (suited)
$8Ulta Beauty(product price)$28 less (78%)4.6 (16,298)
Matches: Very close colour· Same finish: natural· Both claim comfort
Differences: Opaque rather than buildable (pigmentation)· Liquid rather than cream (format)· Long-wearing rather than 12-hour wear (longevity)
Score details
Shade match
97
Finish, pigmentation & format
81
Wear & performance
55
Comfort & skin suitability
80
Very close colour · Natural · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Opaque rather than buildable (pigmentation) · Liquid rather than cream (format) · Long-wearing rather than 12-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof · Does not claim hydration
Matches: Same cool undertone· Same finish: natural· Same format: cream
Differences: Sheer rather than buildable (pigmentation)· Long-wearing rather than 12-hour wear (longevity)· Does not claim transfer resistance
Score details
Shade match
84
Finish, pigmentation & format
91
Wear & performance
67
Comfort & skin suitability
80
Close colour · Natural · Sheer
Ingredients (not scored): 12% ingredient overlap
Differences: Sheer rather than buildable (pigmentation) · Long-wearing rather than 12-hour wear (longevity) · Does not claim transfer resistance · Does not claim hydration
Use as bronzer: possible
Retailer shade note: deep brown with cool undertones
Matches: Same pigmentation: buildable· Both claim comfort· Both claim hydration
Differences: Liquid rather than cream (format)· Long-wearing rather than 12-hour wear (longevity)· Does not claim transfer resistance
Score details
Shade match
88
Finish, pigmentation & format
79
Wear & performance
55
Comfort & skin suitability
100
Close colour · Matte · Buildable
Ingredients (not scored): 6% ingredient overlap
Differences: Liquid rather than cream (format) · Long-wearing rather than 12-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof
Sold as contour, rated here for use as bronzer (suited)
$8Ulta Beauty(product price)$28 less (78%)4.6 (16,298)
Matches: Same finish: natural· Both claim comfort
Differences: Opaque rather than buildable (pigmentation)· Liquid rather than cream (format)· Long-wearing rather than 12-hour wear (longevity)
Score details
Shade match
84
Finish, pigmentation & format
81
Wear & performance
55
Comfort & skin suitability
80
Close colour · Natural · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Opaque rather than buildable (pigmentation) · Liquid rather than cream (format) · Long-wearing rather than 12-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof · Does not claim hydration
Matches: Same format: cream· Both claim transfer resistance· Both claim comfort
Differences: Neutral rather than cool undertone· Opaque rather than buildable (pigmentation)· Not listed rather than 12-hour wear (longevity)
Score details
Shade match
83
Finish, pigmentation & format
80
Wear & performance
58
Comfort & skin suitability
80
Close colour · Matte · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than cool undertone · Opaque rather than buildable (pigmentation) · Not listed rather than 12-hour wear (longevity) · Does not claim waterproof · Does not claim hydration
Sold as contour, rated here for use as bronzer (suited)
Retailer shade note: tan to deep with neutral undertones
Matches: Same finish: natural· Same pigmentation: buildable· Same format: cream
Differences: Lighter· Bronze rather than brown· Long-wearing rather than 12-hour wear (longevity)
Score details
Shade match
71
Finish, pigmentation & format
100
Wear & performance
55
Comfort & skin suitability
100
Close colour · Natural · Buildable
Ingredients (not scored): 14% ingredient overlap
Differences: Lighter · Bronze rather than brown · Long-wearing rather than 12-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof
Matches: Same finish: natural· Same pigmentation: buildable· Same format: cream
Differences: Noticeably different swatch colour· Deeper· Long-wearing rather than 12-hour wear (longevity)
Score details
Shade match
70
Finish, pigmentation & format
100
Wear & performance
55
Comfort & skin suitability
100
Slight colour difference · Natural · Buildable
Ingredients (not scored): 14% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Long-wearing rather than 12-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof
Matches: Same pigmentation: buildable· Both claim comfort· Both claim hydration
Differences: Liquid rather than cream (format)· Long-wearing rather than 12-hour wear (longevity)· Does not claim transfer resistance
Score details
Shade match
78
Finish, pigmentation & format
79
Wear & performance
55
Comfort & skin suitability
100
Slight colour difference · Matte · Buildable
Ingredients (not scored): 6% ingredient overlap
Differences: Liquid rather than cream (format) · Long-wearing rather than 12-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof
Sold as contour, rated here for use as bronzer (suited)
Matches: Same cool undertone· Same pigmentation: buildable· Same longevity: 12-hour wear
Differences: Noticeably different swatch colour· Rose rather than brown· Powder rather than cream (format)
Score details
Shade match
73
Finish, pigmentation & format
73
Wear & performance
100
Comfort & skin suitability
40
Slight colour difference · Matte · Buildable
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Rose rather than brown · Powder rather than cream (format) · Does not claim comfort · Does not claim hydration
Matches: Same finish: natural· Same pigmentation: buildable
Differences: Warm rather than cool undertone· Long-wearing rather than 12-hour wear (longevity)· Does not claim transfer resistance
Score details
Shade match
74
Finish, pigmentation & format
96
Wear & performance
55
Comfort & skin suitability
40
Close colour · Natural · Buildable
Ingredients (not scored): 6% ingredient overlap
Differences: Warm rather than cool undertone · Long-wearing rather than 12-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof · Does not claim comfort · Does not claim hydration
Sold as contour, rated here for use as bronzer (suited)
Matches: Same finish: natural· Both claim waterproof· Both claim hydration
Differences: Noticeably different swatch colour· Opaque rather than buildable (pigmentation)· Liquid rather than cream (format)
Score details
Shade match
75
Finish, pigmentation & format
81
Wear & performance
67
Comfort & skin suitability
60
Slight colour difference · Natural · Opaque
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Opaque rather than buildable (pigmentation) · Liquid rather than cream (format) · Long-wearing rather than 12-hour wear (longevity) · Does not claim transfer resistance · Does not claim comfort
Matches: Same pigmentation: buildable· Both claim transfer resistance· Both claim comfort
Differences: Noticeably different swatch colour· Dewy rather than natural (finish)· Liquid rather than cream (format)
Score details
Shade match
73
Finish, pigmentation & format
74
Wear & performance
73
Comfort & skin suitability
100
Slight colour difference · Dewy · Buildable
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Dewy rather than natural (finish) · Liquid rather than cream (format) · Long-wearing rather than 12-hour wear (longevity) · Does not claim waterproof
$8Ulta Beauty(product price)$28 less (78%)4.6 (16,298)
Matches: Same finish: natural· Both claim comfort
Differences: Bronze rather than brown· Opaque rather than buildable (pigmentation)· Liquid rather than cream (format)
Score details
Shade match
72
Finish, pigmentation & format
81
Wear & performance
55
Comfort & skin suitability
80
Slight colour difference · Natural · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Bronze rather than brown · Opaque rather than buildable (pigmentation) · Liquid rather than cream (format) · Long-wearing rather than 12-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof · Does not claim hydration
Matches: Same finish: natural· Same pigmentation: buildable· Both claim hydration
Differences: Neutral rather than cool undertone· Not listed rather than 12-hour wear (longevity)· Does not claim transfer resistance
Score details
Shade match
71
Finish, pigmentation & format
96
Wear & performance
40
Comfort & skin suitability
60
Slight colour difference · Natural · Buildable
Ingredients (not scored): 19% ingredient overlap
Differences: Neutral rather than cool undertone · Not listed rather than 12-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof · Does not claim comfort
Sold as blush, rated here for use as bronzer (suited)
Retailer shade note: raspberry mauve / tan to deep with neutral undertones
Differences: Noticeably different swatch colour· Long-wearing rather than 12-hour wear (longevity)· Does not claim transfer resistance
Score details
Shade match
73
Finish, pigmentation & format
85
Wear & performance
55
Comfort & skin suitability
40
Slight colour difference · Matte · Buildable
Ingredients (not scored): 11% ingredient overlap
Differences: Noticeably different swatch colour · Long-wearing rather than 12-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof · Does not claim comfort · Does not claim hydration
Differences: Bronze rather than brown· Opaque rather than buildable (pigmentation)· Liquid rather than cream (format)
Score details
Shade match
71
Finish, pigmentation & format
81
Wear & performance
55
Comfort & skin suitability
80
Slight colour difference · Natural · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Bronze rather than brown · Opaque rather than buildable (pigmentation) · Liquid rather than cream (format) · Long-wearing rather than 12-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof · Does not claim hydration
Differences: Deeper· Powder rather than cream (format)· Long-wearing rather than 12-hour wear (longevity)
Score details
Shade match
79
Finish, pigmentation & format
73
Wear & performance
55
Comfort & skin suitability
40
Close colour · Matte · Buildable
Ingredients (not scored): 9% ingredient overlap
Differences: Deeper · Powder rather than cream (format) · Long-wearing rather than 12-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof · Does not claim comfort · Does not claim hydration
Matches: Same pigmentation: buildable· Both claim comfort· Both claim hydration
Differences: Noticeably different swatch colour· Dewy rather than natural (finish)· Liquid rather than cream (format)
Score details
Shade match
77
Finish, pigmentation & format
74
Wear & performance
40
Comfort & skin suitability
100
Slight colour difference · Dewy · Buildable
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Dewy rather than natural (finish) · Liquid rather than cream (format) · Not listed rather than 12-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof
Matches: Same format: cream· Both claim comfort· Both claim hydration
Differences: Lighter· Bronze rather than brown· Not listed rather than 12-hour wear (longevity)
Score details
Shade match
71
Finish, pigmentation & format
85
Wear & performance
40
Comfort & skin suitability
100
Close colour · Matte
Ingredients (not scored): 5% ingredient overlap
Differences: Lighter · Bronze rather than brown · Not listed rather than 12-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof
$8Ulta Beauty(product price)$28 less (78%)4.6 (16,298)
Matches: Same finish: natural· Both claim comfort
Differences: Noticeably different swatch colour· Deeper· Opaque rather than buildable (pigmentation)
Score details
Shade match
71
Finish, pigmentation & format
81
Wear & performance
55
Comfort & skin suitability
80
Slight colour difference · Natural · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Opaque rather than buildable (pigmentation) · Liquid rather than cream (format) · Long-wearing rather than 12-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof · Does not claim hydration
Matches: Same finish: natural· Same pigmentation: buildable· Both claim comfort
Differences: Warm rather than cool undertone· Golden rather than brown· Long-wearing rather than 12-hour wear (longevity)
Score details
Shade match
62
Finish, pigmentation & format
96
Wear & performance
55
Comfort & skin suitability
100
Slight colour difference · Natural · Buildable
Ingredients (not scored): 8% ingredient overlap
Differences: Warm rather than cool undertone · Golden rather than brown · Long-wearing rather than 12-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof
Retailer shade note: warm golden undertone, natural finish for dark skin tones
Matches: Same format: cream· Both claim transfer resistance· Both claim comfort
Differences: Warm rather than cool undertone· Bronze rather than brown· Opaque rather than buildable (pigmentation)
Score details
Shade match
70
Finish, pigmentation & format
80
Wear & performance
58
Comfort & skin suitability
80
Close colour · Matte · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Warm rather than cool undertone · Bronze rather than brown · Opaque rather than buildable (pigmentation) · Not listed rather than 12-hour wear (longevity) · Does not claim waterproof · Does not claim hydration
Sold as contour, rated here for use as bronzer (suited)
Retailer shade note: medium to tan with warm golden undertones
Matches: Same pigmentation: buildable· Both claim transfer resistance· Both claim comfort
Differences: Lighter· Bronze rather than brown· Dewy rather than natural (finish)
Score details
Shade match
67
Finish, pigmentation & format
74
Wear & performance
73
Comfort & skin suitability
100
Slight colour difference · Dewy · Buildable
Ingredients (not scored): 4% ingredient overlap
Differences: Lighter · Bronze rather than brown · Dewy rather than natural (finish) · Liquid rather than cream (format) · Long-wearing rather than 12-hour wear (longevity) · Does not claim waterproof
Differences: Warm rather than cool undertone· Powder rather than cream (format)· Long-wearing rather than 12-hour wear (longevity)
Score details
Shade match
78
Finish, pigmentation & format
64
Wear & performance
55
Comfort & skin suitability
80
Close colour · Matte
Ingredients (not scored): 1% ingredient overlap
Differences: Warm rather than cool undertone · Powder rather than cream (format) · Long-wearing rather than 12-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof · Does not claim hydration
Retailer shade note: rich brown with warm undertone
Laura Mercier Bronze Color Infusion Talc-Free Matte & Luminous Duo in 30 Cannes, against Benefit Cosmetics Hoola Wave Bronzing Balm in Medium Deep. Matched on the deeper bronzer pan. Every attribute compared, with its share of the score.
ComparedYour shadeMedium DeepClosest match30 CannesHow they compareScore
Shade match55% of overall97
Colour55%95#7e4427#7d452cLooks identicalColour difference 1.4 (0 is identical)
Depth25%100Deep / darkDeep / darkSameDepth difference 0.3 on the 0–100 scale
Undertone—not comparableCoolNot listedUndertone unknown on one side
Colour family20%100BrownBrownSameSame colour family
Finish, pigmentation & format25% of overall75
Finish50%100NaturalNaturalSameSame natural finish
Pigmentation25%65BuildableSheerSome differenceSheer rather than buildable
Format25%35CreamPowderDifferentPowder rather than cream
Comfort & skin suitability5% of overall · 2 of 3 compared40
Comfort40%40ClaimedNot listedSome differenceOnly your product claims a comfortable feel; the match does not list it
Hydration20%40ClaimedNot listedSome differenceOnly your product claims hydration; the match does not list it
Skin types40%—not comparableNot listedCombination, Dry, Normal, Oily, SensitiveNot listed for eitherSkin types not listed for one product
Overall match 89/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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