Hoola Wave Bronzing Balm Medium dupes and alternatives Benefit Cosmetics
4.5 (2,820)·Bronze · Warm · Medium
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar bronzer overall: shade match 55%, finish, pigmentation and format 25%, wear and performance 15%, comfort and skin suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar bronzer on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar bronzer on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same finish: natural· Same pigmentation: buildable· Both claim comfort
Differences: Neutral rather than warm undertone· Long-wearing rather than 12-hour wear (longevity)· Does not claim transfer resistance
Score details
Shade match
84
Finish, pigmentation & format
96
Wear & performance
55
Comfort & skin suitability
100
Close colour · Natural · Buildable
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than warm undertone · Long-wearing rather than 12-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof
Retailer shade note: neutral/olive undertone, natural finish for tan skin tones
Matches: Very close colour· Same finish: natural· Same pigmentation: buildable
Differences: Neutral rather than warm undertone· Not listed rather than 12-hour wear (longevity)· Does not claim transfer resistance
Score details
Shade match
88
Finish, pigmentation & format
96
Wear & performance
40
Comfort & skin suitability
60
Very close colour · Natural · Buildable
Ingredients (not scored): 19% ingredient overlap
Differences: Neutral rather than warm undertone · Not listed rather than 12-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof · Does not claim comfort
Sold as blush, rated here for use as bronzer (suited)
Retailer shade note: happy pink with lilac undertones / medium with neutral universal undertones
Matches: Same finish: natural· Both claim comfort· Both claim hydration
Differences: Sheer rather than buildable (pigmentation)· Liquid rather than cream (format)· Not listed rather than 12-hour wear (longevity)
Score details
Shade match
88
Finish, pigmentation & format
81
Wear & performance
40
Comfort & skin suitability
100
Close colour · Natural · Sheer
Ingredients (not scored): 5% ingredient overlap
Differences: Sheer rather than buildable (pigmentation) · Liquid rather than cream (format) · Not listed rather than 12-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof
Retailer shade note: natural skin-like finish for dark skin tones
Matches: Same warm undertone· Same pigmentation: buildable· Same format: cream
Differences: Noticeably different swatch colour· Golden rather than bronze· Long-wearing rather than 12-hour wear (longevity)
Score details
Shade match
74
Finish, pigmentation & format
100
Wear & performance
55
Comfort & skin suitability
100
Slight colour difference · Buildable
Ingredients (not scored): 12% ingredient overlap
Differences: Noticeably different swatch colour · Golden rather than bronze · Long-wearing rather than 12-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof
Retailer shade note: medium to tan with a neutral golden undertone
Matches: Very close colour· Same warm undertone· Both claim transfer resistance
Differences: Golden rather than bronze· Powder rather than cream (format)· Long-wearing rather than 12-hour wear (longevity)
Score details
Shade match
89
Finish, pigmentation & format
64
Wear & performance
73
Comfort & skin suitability
40
Very close colour · Matte
Ingredients (not scored): 6% ingredient overlap
Differences: Golden rather than bronze · Powder rather than cream (format) · Long-wearing rather than 12-hour wear (longevity) · Does not claim waterproof · Does not claim comfort · Does not claim hydration
Retailer shade note: medium-deep to deep with golden neutral undertone
Matches: Same warm undertone· Same finish: natural· Same format: cream
Differences: Noticeably different swatch colour· Long-wearing rather than 12-hour wear (longevity)· Does not claim transfer resistance
Score details
Shade match
77
Finish, pigmentation & format
100
Wear & performance
55
Comfort & skin suitability
40
Slight colour difference · Natural
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Long-wearing rather than 12-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof · Does not claim comfort · Does not claim hydration
Retailer shade note: medium bronze with warm undertones
Differences: Opaque rather than buildable (pigmentation)· Liquid rather than cream (format)· Long-wearing rather than 12-hour wear (longevity)
Score details
Shade match
81
Finish, pigmentation & format
81
Wear & performance
55
Comfort & skin suitability
80
Slight colour difference · Natural · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Opaque rather than buildable (pigmentation) · Liquid rather than cream (format) · Long-wearing rather than 12-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof · Does not claim hydration
Matches: Same warm undertone· Same finish: natural· Same pigmentation: buildable
Differences: Noticeably different swatch colour· Lighter· Golden rather than bronze
Score details
Shade match
73
Finish, pigmentation & format
96
Wear & performance
55
Comfort & skin suitability
100
Slight colour difference · Natural · Buildable
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Golden rather than bronze · Long-wearing rather than 12-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof
Retailer shade note: warm golden undertone, natural finish for medium skin tones
Matches: Same warm undertone· Same pigmentation: buildable· Both claim comfort
Differences: Noticeably different swatch colour· Long-wearing rather than 12-hour wear (longevity)· Does not claim transfer resistance
Score details
Shade match
77
Finish, pigmentation & format
85
Wear & performance
55
Comfort & skin suitability
100
Slight colour difference · Matte · Buildable
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Long-wearing rather than 12-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof
Differences: Opaque rather than buildable (pigmentation)· Not listed rather than 12-hour wear (longevity)· Does not claim transfer resistance
Score details
Shade match
89
Finish, pigmentation & format
77
Wear & performance
40
Comfort & skin suitability
40
Close colour · Matte · Opaque
Ingredients (not scored): 8% ingredient overlap
Differences: Opaque rather than buildable (pigmentation) · Not listed rather than 12-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof · Does not claim comfort · Does not claim hydration
Sold as contour, rated here for use as bronzer (suited)
Retailer shade note: natural matte finish for medium to medium-dark skin tones
Matches: Same warm undertone· Same finish: natural· Same pigmentation: buildable
Differences: Noticeably different swatch colour· Not listed rather than 12-hour wear (longevity)· Does not claim transfer resistance
Score details
Shade match
76
Finish, pigmentation & format
96
Wear & performance
40
Comfort & skin suitability
80
Slight colour difference · Natural · Buildable
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Not listed rather than 12-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof · Does not claim hydration
Matches: Same finish: natural· Both claim waterproof· Both claim hydration
Differences: Sheer rather than buildable (pigmentation)· 24-hour wear rather than 12-hour wear (longevity)· Does not claim transfer resistance
Score details
Shade match
78
Finish, pigmentation & format
88
Wear & performance
50
Comfort & skin suitability
60
Slight colour difference · Natural · Sheer
Ingredients (not scored): 11% ingredient overlap
Differences: Sheer rather than buildable (pigmentation) · 24-hour wear rather than 12-hour wear (longevity) · Does not claim transfer resistance · Does not claim comfort
Sold as contour, rated here for use as bronzer (suited)
Retailer shade note: contour for light to medium skin
Matches: Same warm undertone· Same finish: natural· Same format: cream
Differences: Noticeably different swatch colour· Deeper· Sheer rather than buildable (pigmentation)
Score details
Shade match
70
Finish, pigmentation & format
91
Wear & performance
67
Comfort & skin suitability
80
Slight colour difference · Natural · Sheer
Ingredients (not scored): 12% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Sheer rather than buildable (pigmentation) · Long-wearing rather than 12-hour wear (longevity) · Does not claim transfer resistance · Does not claim hydration
Retailer shade note: deep bronze with golden undertones
Matches: Very close colour· Same pigmentation: buildable
Differences: Brown rather than bronze· Powder rather than cream (format)· Long-wearing rather than 12-hour wear (longevity)
Score details
Shade match
85
Finish, pigmentation & format
73
Wear & performance
55
Comfort & skin suitability
40
Very close colour · Matte · Buildable
Ingredients (not scored): 9% ingredient overlap
Differences: Brown rather than bronze · Powder rather than cream (format) · Long-wearing rather than 12-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof · Does not claim comfort · Does not claim hydration
Matches: Same finish: natural· Same pigmentation: buildable· Same format: cream
Differences: Deeper· Neutral rather than warm undertone· Not listed rather than 12-hour wear (longevity)
Score details
Shade match
70
Finish, pigmentation & format
100
Wear & performance
40
Comfort & skin suitability
100
Slight colour difference · Natural · Buildable
Ingredients (not scored): 6% ingredient overlap
Differences: Deeper · Neutral rather than warm undertone · Not listed rather than 12-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof
Retailer shade note: a neutral shade for medium to tan skin tones
Matches: Same finish: natural· Both claim comfort· Both claim hydration
Differences: Noticeably different swatch colour· Sheer rather than buildable (pigmentation)· Not listed rather than 12-hour wear (longevity)
Score details
Shade match
76
Finish, pigmentation & format
88
Wear & performance
40
Comfort & skin suitability
100
Slight colour difference · Natural · Sheer
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Sheer rather than buildable (pigmentation) · Not listed rather than 12-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof
Differences: Brown rather than bronze· Powder rather than cream (format)· Long-wearing rather than 12-hour wear (longevity)
Score details
Shade match
83
Finish, pigmentation & format
73
Wear & performance
55
Comfort & skin suitability
40
Close colour · Matte · Buildable
Ingredients (not scored): 9% ingredient overlap
Differences: Brown rather than bronze · Powder rather than cream (format) · Long-wearing rather than 12-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof · Does not claim comfort · Does not claim hydration
Matches: Same finish: natural· Both claim transfer resistance· Both claim hydration
Differences: Noticeably different swatch colour· Powder rather than cream (format)· Long-wearing rather than 12-hour wear (longevity)
Score details
Shade match
74
Finish, pigmentation & format
78
Wear & performance
73
Comfort & skin suitability
60
Slight colour difference · Natural
Ingredients (not scored): 11% ingredient overlap
Differences: Noticeably different swatch colour · Powder rather than cream (format) · Long-wearing rather than 12-hour wear (longevity) · Does not claim waterproof · Does not claim comfort
Matches: Same warm undertone· Both claim comfort· Both claim hydration
Differences: Deeper· Opaque rather than buildable (pigmentation)· Long-wearing rather than 12-hour wear (longevity)
Score details
Shade match
76
Finish, pigmentation & format
77
Wear & performance
55
Comfort & skin suitability
100
Slight colour difference · Matte · Opaque
Ingredients (not scored): 11% ingredient overlap
Differences: Deeper · Opaque rather than buildable (pigmentation) · Long-wearing rather than 12-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof
Retailer shade note: tan to rich with warm red, slightly neutral undertones
Differences: Neutral rather than warm undertone· Powder rather than cream (format)· Long-wearing rather than 12-hour wear (longevity)
Score details
Shade match
82
Finish, pigmentation & format
64
Wear & performance
73
Comfort & skin suitability
40
Close colour · Matte
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than warm undertone · Powder rather than cream (format) · Long-wearing rather than 12-hour wear (longevity) · Does not claim waterproof · Does not claim comfort · Does not claim hydration
Matches: Same finish: natural· Same format: cream· Both claim waterproof
Differences: Lighter· Neutral rather than warm undertone· Golden rather than bronze
Score details
Shade match
67
Finish, pigmentation & format
91
Wear & performance
67
Comfort & skin suitability
80
Slight colour difference · Natural · Sheer
Ingredients (not scored): 12% ingredient overlap
Differences: Lighter · Neutral rather than warm undertone · Golden rather than bronze · Sheer rather than buildable (pigmentation) · Long-wearing rather than 12-hour wear (longevity) · Does not claim transfer resistance · Does not claim hydration
Retailer shade note: rich caramel with neutral undertones
Matches: Same warm undertone· Same pigmentation: buildable· Both claim comfort
Differences: Dewy rather than natural (finish)· Powder rather than cream (format)· Long-wearing rather than 12-hour wear (longevity)
Score details
Shade match
79
Finish, pigmentation & format
67
Wear & performance
55
Comfort & skin suitability
100
Slight colour difference · Dewy · Buildable
Ingredients (not scored): 8% ingredient overlap
Differences: Dewy rather than natural (finish) · Powder rather than cream (format) · Long-wearing rather than 12-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof
Matches: Same warm undertone· Same finish: natural· Same format: cream
Differences: Noticeably different swatch colour· Sheer rather than buildable (pigmentation)· Not listed rather than 12-hour wear (longevity)
Score details
Shade match
72
Finish, pigmentation & format
91
Wear & performance
40
Comfort & skin suitability
100
Slight colour difference · Natural · Sheer
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Sheer rather than buildable (pigmentation) · Not listed rather than 12-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof
Retailer shade note: tan to deep with warm undertones
Matches: Same warm undertone· Same finish: natural· Same pigmentation: buildable
Differences: Noticeably different swatch colour· Deeper· Long-wearing rather than 12-hour wear (longevity)
Score details
Shade match
66
Finish, pigmentation & format
96
Wear & performance
55
Comfort & skin suitability
100
Slight colour difference · Natural · Buildable
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Long-wearing rather than 12-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof
Retailer shade note: warm undertone, natural finish for medium to tan skin tones
IT Cosmetics Do It All Serum Color Balm Sun Cream Blush & Bronzer in Sun Bronze 200, against Benefit Cosmetics Hoola Wave Bronzing Balm in Medium. Every attribute compared, with its share of the score.
ComparedYour shadeMediumClosest matchSun Bronze 200How they compareScore
Shade match55% of overall94
Colour55%95#a4653a#a16640Looks identicalColour difference 1.4 (0 is identical)
Depth25%100MediumLightCloseDepth difference 0.1 on the 0–100 scale
Skin types40%—not comparableNot listedCombination, Dry, Normal, Oily, SensitiveNot listed for eitherSkin types not listed for one product
Overall match 85/100Shade match 94/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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