Hoola Wave Bronzing Balm Original dupes and alternatives Benefit Cosmetics
4.5 (2,820)·Golden · Neutral · Light
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar bronzer overall: shade match 55%, finish, pigmentation and format 25%, wear and performance 15%, comfort and skin suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar bronzer on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar bronzer on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same neutral undertone· Same finish: natural
Differences: Bronze rather than golden· Not listed rather than 12-hour wear (longevity)· Does not claim transfer resistance
Score details
Shade match
90
Finish, pigmentation & format
100
Wear & performance
40
Comfort & skin suitability
100
Very close colour · Natural · Buildable
Ingredients (not scored): 6% ingredient overlap
Differences: Bronze rather than golden · Not listed rather than 12-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof
Retailer shade note: a neutral shade for fair to fair-light skin tones
Matches: Same neutral undertone· Same finish: natural· Same format: cream
Differences: Sheer rather than buildable (pigmentation)· Long-wearing rather than 12-hour wear (longevity)· Does not claim transfer resistance
Score details
Shade match
84
Finish, pigmentation & format
91
Wear & performance
67
Comfort & skin suitability
80
Close colour · Natural · Sheer
Ingredients (not scored): 12% ingredient overlap
Differences: Sheer rather than buildable (pigmentation) · Long-wearing rather than 12-hour wear (longevity) · Does not claim transfer resistance · Does not claim hydration
Retailer shade note: true tan with neutral undertones
Matches: Same finish: natural· Same format: cream· Both claim waterproof
Differences: Cool rather than neutral undertone· Sheer rather than buildable (pigmentation)· Long-wearing rather than 12-hour wear (longevity)
Score details
Shade match
83
Finish, pigmentation & format
91
Wear & performance
67
Comfort & skin suitability
80
Close colour · Natural · Sheer
Ingredients (not scored): 12% ingredient overlap
Differences: Cool rather than neutral undertone · Sheer rather than buildable (pigmentation) · Long-wearing rather than 12-hour wear (longevity) · Does not claim transfer resistance · Does not claim hydration
Use as bronzer: possible
Retailer shade note: soft tan with cool undertones
Matches: Very close colour· Same finish: natural· Same format: cream
Differences: Cool rather than neutral undertone· Brown rather than golden· Sheer rather than buildable (pigmentation)
Score details
Shade match
83
Finish, pigmentation & format
91
Wear & performance
67
Comfort & skin suitability
80
Very close colour · Natural · Sheer
Ingredients (not scored): 12% ingredient overlap
Differences: Cool rather than neutral undertone · Brown rather than golden · Sheer rather than buildable (pigmentation) · Long-wearing rather than 12-hour wear (longevity) · Does not claim transfer resistance · Does not claim hydration
Use as bronzer: possible
Retailer shade note: light brown with cool undertones
Matches: Same pigmentation: buildable· Same format: cream· Both claim comfort
Differences: Warm rather than neutral undertone· Long-wearing rather than 12-hour wear (longevity)· Does not claim transfer resistance
Score details
Shade match
80
Finish, pigmentation & format
100
Wear & performance
55
Comfort & skin suitability
100
Close colour · Buildable
Ingredients (not scored): 12% ingredient overlap
Differences: Warm rather than neutral undertone · Long-wearing rather than 12-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof
Retailer shade note: light to light-medium with a golden undertone
Matches: Very close colour· Same neutral undertone· Same format: cream
Differences: Bronze rather than golden· Opaque rather than buildable (pigmentation)· Not listed rather than 12-hour wear (longevity)
Score details
Shade match
90
Finish, pigmentation & format
80
Wear & performance
58
Comfort & skin suitability
80
Very close colour · Matte · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Bronze rather than golden · Opaque rather than buildable (pigmentation) · Not listed rather than 12-hour wear (longevity) · Does not claim waterproof · Does not claim hydration
Sold as contour, rated here for use as bronzer (suited)
Retailer shade note: fair to light with neutral undertones
Matches: Very close colour· Same finish: natural· Same pigmentation: buildable
Differences: Warm rather than neutral undertone· Rose rather than golden· Not listed rather than 12-hour wear (longevity)
Score details
Shade match
83
Finish, pigmentation & format
100
Wear & performance
40
Comfort & skin suitability
100
Very close colour · Natural · Buildable
Ingredients (not scored): 6% ingredient overlap
Differences: Warm rather than neutral undertone · Rose rather than golden · Not listed rather than 12-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof
Retailer shade note: a peach shade for light skin tones
Matches: Very close colour· Same pigmentation: buildable· Both claim comfort
Differences: Powder rather than cream (format)· Long-wearing rather than 12-hour wear (longevity)· Does not claim transfer resistance
Score details
Shade match
93
Finish, pigmentation & format
73
Wear & performance
55
Comfort & skin suitability
80
Very close colour · Matte · Buildable
Ingredients (not scored): 8% ingredient overlap
Differences: Powder rather than cream (format) · Long-wearing rather than 12-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof · Does not claim hydration
Retailer shade note: for fair to light complexions
Matches: Same finish: natural· Same longevity: 12-hour wear· Both claim transfer resistance
Differences: Deeper· Sheer rather than buildable (pigmentation)· Powder rather than cream (format)
Score details
Shade match
82
Finish, pigmentation & format
75
Wear & performance
100
Comfort & skin suitability
40
Close colour · Natural · Sheer
Ingredients (not scored): 6% ingredient overlap
Differences: Deeper · Sheer rather than buildable (pigmentation) · Powder rather than cream (format) · Does not claim comfort · Does not claim hydration
Matches: Very close colour· Same format: cream· Both claim comfort
Differences: Dewy rather than natural (finish)· Not listed rather than 12-hour wear (longevity)· Does not claim transfer resistance
Score details
Shade match
93
Finish, pigmentation & format
78
Wear & performance
40
Comfort & skin suitability
80
Very close colour · Dewy
Ingredients (not scored): 10% ingredient overlap
Differences: Dewy rather than natural (finish) · Not listed rather than 12-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof · Does not claim hydration
Retailer shade note: warms light to light medium skin tones
Matches: Very close colour· Same neutral undertone· Both claim comfort
Differences: Bronze rather than golden· Sheer rather than buildable (pigmentation)· Powder rather than cream (format)
Score details
Shade match
92
Finish, pigmentation & format
70
Wear & performance
55
Comfort & skin suitability
80
Very close colour · Satin · Sheer
Ingredients (not scored): 9% ingredient overlap
Differences: Bronze rather than golden · Sheer rather than buildable (pigmentation) · Powder rather than cream (format) · Long-wearing rather than 12-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof · Does not claim hydration
Retailer shade note: light bronze with neutral undertones
Matches: Same finish: natural· Both claim comfort· Both claim hydration
Differences: Sheer rather than buildable (pigmentation)· Liquid rather than cream (format)· Not listed rather than 12-hour wear (longevity)
Score details
Shade match
89
Finish, pigmentation & format
81
Wear & performance
40
Comfort & skin suitability
100
Close colour · Natural · Sheer
Ingredients (not scored): 5% ingredient overlap
Differences: Sheer rather than buildable (pigmentation) · Liquid rather than cream (format) · Not listed rather than 12-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof
Use as bronzer: possible
Retailer shade note: natural skin-like finish for medium skin tones
Matches: Very close colour· Same finish: natural· Same pigmentation: buildable
Differences: Warm rather than neutral undertone· Bronze rather than golden· Not listed rather than 12-hour wear (longevity)
Score details
Shade match
84
Finish, pigmentation & format
96
Wear & performance
40
Comfort & skin suitability
80
Very close colour · Natural · Buildable
Ingredients (not scored): 10% ingredient overlap
Differences: Warm rather than neutral undertone · Bronze rather than golden · Not listed rather than 12-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof · Does not claim hydration
Differences: Long-wearing rather than 12-hour wear (longevity)· Does not claim transfer resistance· Does not claim waterproof
Score details
Shade match
87
Finish, pigmentation & format
85
Wear & performance
55
Comfort & skin suitability
40
Close colour · Matte · Buildable
Ingredients (not scored): 11% ingredient overlap
Differences: Long-wearing rather than 12-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof · Does not claim comfort · Does not claim hydration
Matches: Same pigmentation: buildable· Both claim comfort
Differences: Powder rather than cream (format)· Long-wearing rather than 12-hour wear (longevity)· Does not claim transfer resistance
Score details
Shade match
89
Finish, pigmentation & format
73
Wear & performance
55
Comfort & skin suitability
80
Close colour · Matte · Buildable
Ingredients (not scored): 8% ingredient overlap
Differences: Powder rather than cream (format) · Long-wearing rather than 12-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof · Does not claim hydration
Retailer shade note: for medium to deep complexions
Matches: Same finish: natural· Same format: cream· Both claim comfort
Differences: Warm rather than neutral undertone· Sheer rather than buildable (pigmentation)· Not listed rather than 12-hour wear (longevity)
Score details
Shade match
83
Finish, pigmentation & format
91
Wear & performance
40
Comfort & skin suitability
100
Close colour · Natural · Sheer
Ingredients (not scored): 6% ingredient overlap
Differences: Warm rather than neutral undertone · Sheer rather than buildable (pigmentation) · Not listed rather than 12-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof
Retailer shade note: fair to light with neutral-warm undertones
Matches: Very close colour· Both claim waterproof· Both claim hydration
Differences: Powder rather than cream (format)· Long-wearing rather than 12-hour wear (longevity)· Does not claim transfer resistance
Score details
Shade match
91
Finish, pigmentation & format
64
Wear & performance
67
Comfort & skin suitability
60
Very close colour · Matte
Ingredients (not scored): 10% ingredient overlap
Differences: Powder rather than cream (format) · Long-wearing rather than 12-hour wear (longevity) · Does not claim transfer resistance · Does not claim comfort
Matches: Very close colour· Same finish: natural· Both claim comfort
Differences: Warm rather than neutral undertone· Powder rather than cream (format)· Long-wearing rather than 12-hour wear (longevity)
Score details
Shade match
85
Finish, pigmentation & format
78
Wear & performance
55
Comfort & skin suitability
80
Very close colour · Natural
Ingredients (not scored): 4% ingredient overlap
Differences: Warm rather than neutral undertone · Powder rather than cream (format) · Long-wearing rather than 12-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof · Does not claim hydration
Matches: Near-identical swatch colour· Same finish: natural· Both claim hydration
Differences: Bronze rather than golden· Powder rather than cream (format)· Not listed rather than 12-hour wear (longevity)
Score details
Shade match
91
Finish, pigmentation & format
78
Wear & performance
40
Comfort & skin suitability
60
Looks identical · Natural
Ingredients (not scored): 11% ingredient overlap
Differences: Bronze rather than golden · Powder rather than cream (format) · Not listed rather than 12-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof · Does not claim comfort
Sold as contour, rated here for use as bronzer (suited)
Matches: Same pigmentation: buildable· Both claim comfort· Both claim hydration
Differences: Dewy rather than natural (finish)· Liquid rather than cream (format)· Not listed rather than 12-hour wear (longevity)
Score details
Shade match
89
Finish, pigmentation & format
74
Wear & performance
40
Comfort & skin suitability
100
Close colour · Dewy · Buildable
Ingredients (not scored): 5% ingredient overlap
Differences: Dewy rather than natural (finish) · Liquid rather than cream (format) · Not listed rather than 12-hour wear (longevity) · Does not claim transfer resistance · Does not claim waterproof
Matches: Same finish: natural· Same longevity: 12-hour wear· Both claim comfort
Differences: Warm rather than neutral undertone· Bronze rather than golden· Powder rather than cream (format)
Score details
Shade match
79
Finish, pigmentation & format
78
Wear & performance
70
Comfort & skin suitability
80
Close colour · Natural
Ingredients (not scored): 9% ingredient overlap
Differences: Warm rather than neutral undertone · Bronze rather than golden · Powder rather than cream (format) · Does not claim transfer resistance · Does not claim waterproof · Does not claim hydration
MERIT Bronze Balm Sheer Sculpting Bronzer in Quince, against Benefit Cosmetics Hoola Wave Bronzing Balm in Original. Every attribute compared, with its share of the score.
ComparedYour shadeOriginalClosest shade matchQuinceHow they compareScore
Shade match55% of overall97
Colour55%96#cb9476#d09473Looks identicalColour difference 1.3 (0 is identical)
Depth25%99LightLightSameDepth difference 0.7 on the 0–100 scale
Undertone—not comparableNeutralNot listedUndertone unknown on one side
Colour family20%100GoldenGoldenSameSame colour family
Finish, pigmentation & format25% of overall88
Finish50%100NaturalNaturalSameSame natural finish
Pigmentation25%65BuildableSheerSome differenceSheer rather than buildable
Format25%85CreamStickCloseStick rather than cream
Wear & performance15% of overall40
Longevity50%4012-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance30%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Waterproof20%40ClaimedNot listedSome differenceOnly your product claims waterproof wear; the match does not list it
Comfort & skin suitability5% of overall · 2 of 3 compared100
Comfort40%100ClaimedClaimedSameBoth products claim a comfortable feel
Skin types40%—not comparableNot listedNormal, Dry, CombinationNot listed for eitherSkin types not listed for one product
Overall match 86/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Benefit Cosmetics Hoola Matte Powder Bronzer in Original, against Benefit Cosmetics Hoola Wave Bronzing Balm in Original. Every attribute compared, with its share of the score.
ComparedYour shadeOriginalClosest overall alternativeOriginalHow they compareScore
Shade match55% of overall93
Colour55%89#cb9476#c69078Very close colourColour difference 2.4 (0 is identical)
Depth25%96LightMediumCloseDepth difference 2.2 on the 0–100 scale
Undertone—not comparableNeutralNot listedUndertone unknown on one side
Colour family20%100GoldenGoldenSameSame colour family
Finish, pigmentation & format25% of overall73
Finish50%78NaturalMatteCloseMatte finish rather than natural
Comfort & skin suitability5% of overall · 2 of 3 compared40
Comfort40%40ClaimedNot listedSome differenceOnly your product claims a comfortable feel; the match does not list it
Hydration20%40ClaimedNot listedSome differenceOnly your product claims hydration; the match does not list it
Skin types40%—not comparableNot listedNormal, Combination, SensitiveNot listed for eitherSkin types not listed for one product
Overall match 86/100Shade match 93/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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