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Essence Make Me Brow Eyebrow Gel Mascara in Ashy Brows 04, product photo from Ulta Beauty
1 of 3 · Product · Ulta Beauty
Essence Make Me Brow Eyebrow Gel Mascara in Ashy Brows 04, texture swatch from Ulta Beauty
2 of 3 · Texture · Ulta Beauty
Essence Make Me Brow Eyebrow Gel Mascara in Ashy Brows 04, colour swatch from Ulta Beauty
3 of 3 · Swatch · Ulta Beauty

Official description

Ashy Brown

Standardised colour

Brown · Deep / dark Details

Gel

Description and swatch disagree; check the retailer photos. Similar shades found from this one carry lower confidence.

Price
$1.99Ulta BeautyUlta Beauty

Where to buy Ashy Brows 04 (1 store)

Ulta BeautyUlta Beauty$1.99
Ulta BeautyView at Ulta Beauty

Similar to Essence Make Me Brow Eyebrow Gel Mascara Ashy Brows 04

The closest shade matches in other brow gels. Price is never part of the score.

Shade details

Swatch colour
#544848
L* 31.8 a* 5.1 b* 1.9
Colour family
Brown
from the description (“brown”)
Colour depth
Deep / dark
from the swatch colour
Undertone
Not listed
not stated
Colour description
Not listed
not stated
Finish
Not listed
not stated
Clear or tinted
Tinted
brand or retailer claim
Hair colour
Not listed
not stated
Hair undertone
Cool / ashy
brand or retailer claim
Shimmer
Not listed
not stated
Formula
Gel
brand claim, the product name or description (Ulta Beauty)
Fibres
Brand claim
brand claim, the product name or description (Ulta Beauty)
Data confidence
Low
The description and the swatch disagree
Source
Ulta Beauty
checked 5 Nov 2026

Description from Ulta Beauty, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.