Make Me Brow Eyebrow Gel Mascara Ashy Brows 04 dupes and alternatives Essence
4.4 (2,122)·Brown · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar brow gel overall: type and formula 30%, hold 30%, colour 30%, finish and application 10%.
Format: gel. Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.
Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.
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Overall alternativesShade matchesRanked by the overall match: the most similar brow gel on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar brow gel on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: fibres, hold, colour, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.
NYX Professional Makeup The Brow Glue Laminating Setting Gel in Black, against Essence Make Me Brow Eyebrow Gel Mascara in Ashy Brows 04. Every attribute compared, with its share of the score.
ComparedYour shadeAshy Brows 04Closest shade matchBlackHow they compareScore
Type & formula30% of overall78
Form50%100GelGelSameSame type
Texture30%40GelGlueSome differenceGlue rather than gel
Fibres20%—not comparableClaimedNot listedNot comparableFibres not listed for one product
Hold30% of overall—
Hold100%—not comparableNot listedExtra strongNot comparableHold not listed for one product
Colour30% of overall83
Shade colour100%83MeasuredMeasuredSameFrom the shade match
Applicator40%—not comparableNot listedSpoolieNot comparableApplicator not listed for one product
Overall match 68/100Shade match 83/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Maybelline Express Brow Fast Sculpt Mascara in Soft Brown, against Essence Make Me Brow Eyebrow Gel Mascara in Ashy Brows 04. Every attribute compared, with its share of the score.
ComparedYour shadeAshy Brows 04Closest overall alternativeSoft BrownHow they compareScore
Type & formula30% of overall100
Form50%100GelGelSameSame type
Texture30%100GelGelSameSame formula
Fibres20%—not comparableClaimedNot listedNot comparableFibres not listed for one product
Hold30% of overall—
Hold100%—not comparableNot listedNot listedNot comparableNeither product lists hold
Colour30% of overall75
Shade colour100%75MeasuredMeasuredSome differenceFrom the shade match
Overall match 73/100Shade match 75/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
26 similar shades scored two ways: the overall match on type, formula, hold, colour, finish and application. Anything not listed is not compared and lowers data confidence, never the other way round. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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