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Make Me Brow Eyebrow Gel Mascara Chocolaty Brows 05 dupes and alternatives Essence

Brown · Deep / dark

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar brow gel overall: type and formula 30%, hold 30%, colour 30%, finish and application 10%.

Closest shade match: MAC Cosmetics Pro Whipped Brow Mousse Brunette

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
Essence
Chocolaty Brows 05Change shade
Type and hold: Tinted
Finish and wear: Fibres
The match
MAC Cosmetics
Brunette
Type and hold: Tinted
Finish and wear: Waterproof

Format: other. Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

Shade match
99out of 100
Colour
98
Depth
99
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$26Ulta BeautyUlta Beauty
Costs $24.01 more

Your shade $1.99 at Ulta Beauty

Closest overall alternative: Benefit Cosmetics Gimme Brow+ Tinted Volumizing Eyebrow Gel 3

The most similar brow gel overall: type and formula 30%, hold 30%, colour 30%, finish and application 10%.

Your shade
Essence
Chocolaty Brows 05Change shade
Type and hold: Tinted
Finish and wear: Fibres
The match
Benefit Cosmetics
3
Type and hold: Tinted
Finish and wear: —

Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

Overall match
77out of 100
Type (Type & formula)
100
Hold
not scored yet
Colour
91
Finish (Finish & application)
not scored yet
Best price
$28SephoraSephora
Costs $26.01 more

Your shade $1.99 at Ulta Beauty

SephoraView at Sephora

Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar brow gel on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar brow gel on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · e.l.f. Cosmetics

    Wow Brow Gel

    Brunette
    Shade match 87
    $6Ulta BeautyUlta BeautyCosts $4.01 more

    Matches: Same form: gelSame texture: gelSame fibres: claimed

    No material differences in the data we have.

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    87
    Finish & application
    not scored yet

    Not compared: hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Medium confidence· Digital match

    View match
  2. #4 · Maybelline

    Express Brow Fast Sculpt Mascara

    Soft Brown
    Shade match 83
    $10.99Ulta BeautyUlta BeautyCosts $9 more

    Matches: Same form: gelSame texture: gelSame shade colour: measured

    No material differences in the data we have.

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    83
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Medium confidence· Digital match

    View match
  3. #5 · Anastasia Beverly Hills

    Volumizing Tinted Brow Gel

    Soft Brown
    Shade match 82
    $26SephoraSephoraCosts $24.01 more

    Matches: Same form: gelSame texture: gelSame shade colour: measured

    No material differences in the data we have.

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    82
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Retailer shade note: for light brown hair with warm/cool undertones

    Medium confidence· Digital match

    View match
  4. Shade match 81
    $24SephoraSephoraCosts $22.01 more

    Matches: Same form: gelSame texture: gelSame shade colour: measured

    No material differences in the data we have.

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    81
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Retailer shade note: medium brown

    Medium confidence· Digital match

    View match
  5. #7 · Revlon

    PhotoReady Lifting Brow Gel

    803 Warm Medium Brown
    Shade match 79
    $12.99Ulta BeautyUlta BeautyCosts $11 more

    Matches: Same form: gelSame texture: gelSame shade colour: measured

    No material differences in the data we have.

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    79
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Medium confidence· Digital match

    View match
  6. #8 · Grande Cosmetics

    GrandeBROW-FILL Volumizing Brow Gel

    Dark
    Shade match 79
    $20Ulta BeautyUlta BeautyCosts $18.01 more

    Matches: Same form: gelSame texture: gelSame fibres: claimed

    No material differences in the data we have.

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    79
    Finish & application
    not scored yet

    Not compared: hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Medium confidence· Digital match

    View match
  7. #9 · Benefit Cosmetics

    Dream Sheen Waterproof Tinted Brow Glaze Gel

    Light
    Shade match 78
    $29SephoraSephoraCosts $27.01 more

    Matches: Same form: gelSame texture: gelSame shade colour: measured

    No material differences in the data we have.

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    78
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Retailer shade note: neutral blonde

    Medium confidence· Digital match

    View match
  8. #10 · Milk Makeup

    KUSH Fiber Eyebrow Gel

    Grind
    Shade match 78
    $24SephoraSephoraCosts $22.01 more

    Matches: Same form: gelSame texture: gelSame fibres: claimed

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    78
    Finish & application
    not scored yet

    Not compared: hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Retailer shade note: deep brown

    Medium confidence· Digital match

    View match
  9. #11 · Ulta Beauty Collection

    Brow Tint Gel

    Medium
    Shade match 77
    $12Ulta BeautyUlta BeautyCosts $10.01 more

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    77
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Retailer shade note: medium brown with cool undertones

    Medium confidence· Digital match

    View match
  10. #12 · NYX Professional Makeup

    Zero to Brow Longwear Eyebrow Gel

    Chocolate
    Shade match 76
    $13Ulta BeautyUlta BeautyCosts $11.01 more

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    76
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Medium confidence· Digital match

    View match
  11. #13 · Rare Beauty

    Brow Harmony Flexible Lifting Eyebrow Gel

    Cool Brown
    Shade match 75
    $21SephoraSephoraCosts $19.01 more

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    75
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Retailer shade note: for cool & medium brown hair

    Medium confidence· Digital match

    View match
  12. #14 · Maybelline

    Superfluff Volumizing Eyebrow Gel Mousse

    Medium Brown
    Shade match 95
    $13.99Ulta BeautyUlta BeautyCosts $12 more

    Matches: Same form: gelSame shade colour: measured

    Differences: Mousse rather than gel

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    95
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Mousse rather than gel

    Medium confidence· Digital match

    View match
  13. #15 · L'Oréal Paris

    Unbelieva-Brow Longwear Brow Gel

    Black
    Shade match 70
    $18.99Ulta BeautyUlta BeautyCosts $17 more

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    70
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Medium confidence· Digital match

    View match
  14. #16 · CoverGirl

    Clean Fresh Brow Enhancer Gel

    Soft Brown
    Shade match 66
    $12.99Ulta BeautyUlta BeautyCosts $11 more

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    66
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Medium confidence· Digital match

    View match
  15. #17 · Maybelline

    Super Lock Brow Glue Waterproof Eyebrow Gel

    Medium Brown
    Shade match 87
    $11.99Ulta BeautyUlta BeautyCosts $10 more

    Matches: Same form: gelSame shade colour: measured

    Differences: Glue rather than gel

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    87
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Glue rather than gel

    Medium confidence· Digital match

    View match
  16. #18 · Anastasia Beverly Hills

    Flexible Hold Tinted Eyebrow Gel

    Auburn
    Shade match 64
    $22SephoraSephoraCosts $20.01 more

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    64
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Retailer shade note: reddish brown

    Medium confidence· Digital match

    View match
  17. #19 · Milani

    Stay Put Tinted Brow Mousse

    Medium Brown
    Shade match 81
    $7.49$14.99Ulta BeautyUlta BeautyCosts $5.50 more

    Matches: Same form: gelSame shade colour: measured

    Differences: Mousse rather than gel

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    81
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Mousse rather than gel

    Medium confidence· Digital match

    View match
  18. #20 · NYX Professional Makeup

    The Brow Glue Laminating Setting Gel

    Dark Brown
    Shade match 74
    $10Ulta BeautyUlta BeautyCosts $8.01 more

    Matches: Same form: gel

    Differences: Glue rather than gelFrom the shade match

    Score details
    Type & formula
    78
    Hold
    not scored yet
    Colour
    74
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Glue rather than gel · From the shade match

    Retailer shade note: cool brown

    Medium confidence· Digital match

    View match
  19. #21 · NYX Professional Makeup

    Rithickulous Brow Mascara

    Taupe
    Shade match 64
    $12Ulta BeautyUlta BeautyCosts $10.01 more

    Matches: Same form: gelSame fibres: claimed

    Differences: Mousse rather than gelFrom the shade match

    Score details
    Type & formula
    82
    Hold
    not scored yet
    Colour
    64
    Finish & application
    not scored yet

    Not compared: hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Mousse rather than gel · From the shade match

    Medium confidence· Digital match

    View match
  20. Shade match 33
    $26SephoraSephoraCosts $24.01 more

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    33
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Retailer shade note: light brown/dark blonde

    Medium confidence· Digital match

    View match
  21. #23 · Sephora Collection

    Tinted Volumizing Eyebrow Gel

    03 Rich Chestnut
    Shade match 32
    $16SephoraSephoraCosts $14.01 more

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    32
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Retailer shade note: brown

    Medium confidence· Digital match

    View match
  22. #24 · Ardell

    Brow Glue Instant Lamination Lift Gel

    Medium Brown
    Match not determinedToo little listed to compare
    $9.49Ulta BeautyUlta BeautyCosts $7.50 more

    Matches: Same form: gel

    Differences: Glue rather than gel

    Score details

    A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.

    Not compared: fibres, hold, colour, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Glue rather than gel

    Low confidence· Digital match

    View match
  23. #25 · Refy

    Brow Tint Eyebrow Gel

    Soft Brown
    Shade match 26
    $24SephoraSephoraCosts $22.01 more

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    26
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Retailer shade note: soft, light brown with a warm undertone.

    Medium confidence· Digital match

    View match
  24. Shade match 0
    $26SephoraSephoraCosts $24.01 more

    Matches: Same form: gelSame texture: gel

    Differences: From the shade match

    Score details
    Type & formula
    100
    Hold
    not scored yet
    Colour
    0
    Finish & application
    not scored yet

    Not compared: fibres, hold, finish and applicator. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: From the shade match

    Medium confidence· Digital match

    View match

Showing 12 of 24 matches

Why the closest shade match works

MAC Cosmetics Pro Whipped Brow Mousse in Brunette, against Essence Make Me Brow Eyebrow Gel Mascara in Chocolaty Brows 05. Every attribute compared, with its share of the score.

ComparedYour shadeChocolaty Brows 05Closest shade matchBrunetteScore
Type & formula30% of overall78
Form100GelGelSameSame type
Texture40GelMousseSome differenceMousse rather than gel
Fibresnot comparableClaimedNot listedNot comparableFibres not listed for one product
Hold30% of overall—
Holdnot comparableNot listedNot listedNot comparableNeither product lists hold
Colour30% of overall99
Shade colour99MeasuredMeasuredSameFrom the shade match
Finish & application10% of overall—
Finishnot comparableNot listedNot listedNot comparableNeither product lists finish
Applicatornot comparableNot listedNot listedNot comparableNeither product lists applicator
Overall match 73/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Pro Whipped Brow Mousse in Brunette.

Same or better

  • Same form: gel
  • Same shade colour: measured

Different

  • Mousse rather than gel

Not compared

  • Fibres: not listed for one
  • Hold: not listed for either
  • Finish: not listed for either
  • Applicator: not listed for either

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Baseno siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed

Why the closest overall alternative works

Benefit Cosmetics Gimme Brow+ Tinted Volumizing Eyebrow Gel in 3, against Essence Make Me Brow Eyebrow Gel Mascara in Chocolaty Brows 05. Every attribute compared, with its share of the score.

ComparedYour shadeChocolaty Brows 05Closest overall alternative3Score
Type & formula30% of overall100
Form100GelGelSameSame type
Texture100GelGelSameSame formula
Fibresnot comparableClaimedNot listedNot comparableFibres not listed for one product
Hold30% of overall—
Holdnot comparableNot listedNot listedNot comparableNeither product lists hold
Colour30% of overall91
Shade colour91MeasuredMeasuredSameFrom the shade match
Finish & application10% of overall—
Finishnot comparableNot listedNot listedNot comparableNeither product lists finish
Applicatornot comparableNot listedBrushNot comparableApplicator not listed for one product
Overall match 77/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Benefit Cosmetics Gimme Brow+ Tinted Volumizing Eyebrow Gel in 3.

Same or better

  • Same form: gel
  • Same texture: gel
  • Same shade colour: measured

Not compared

  • Fibres: not listed for one
  • Hold: not listed for either
  • Finish: not listed for either
  • Applicator: not listed for one

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Baseno siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol denat.)Not listed
SPFNot listedNot listed

Where to buy

Closest shade match

MAC Cosmetics Pro Whipped Brow Mousse Brunette

Best price
$26Ulta BeautyUlta Beauty
Costs $24.01 more

Your shade $1.99 at Ulta Beauty

Closest overall alternative

Benefit Cosmetics Gimme Brow+ Tinted Volumizing Eyebrow Gel 3

Best price
$28SephoraSephora
Costs $26.01 more

Your shade $1.99 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

26 similar shades scored two ways: the overall match on type, formula, hold, colour, finish and application. Anything not listed is not compared and lowers data confidence, never the other way round. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.