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Official description
matte rich plum
Standardised colour
Plum · Deep / dark · Cool undertone Details
Matte finish · Opaque pigmentation · Stick
Price
$34
Sephora
SephoraWhere to buy ULTRAPLUM (2 stores)
Sephora$34View at Sephora
Ulta Beautyfrom $34 · product priceView at Ulta BeautySimilar to Anastasia Beverly Hills Glidr Eyeshadow Stick ULTRAPLUM
The closest shade matches and closest overall alternatives in other eyeshadows. Price is never part of the score.
Blush and lip colours to wear with ULTRAPLUM
Open Complete My LookFive ways to coordinate with Anastasia Beverly Hills Glidr Eyeshadow Stick ULTRAPLUM, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing.
Neighbouring colours with a compatible undertone.
Blush
Nearly Berry
Rare Beauty Stay Vulnerable Melting Cream Blush, shade Nearly Berry
- Neighbouring colour: berry with plum
- Combination · Berry · Deep / dark · Cool
$24
Berry Dream
Too Faced Cloud Crush Blurring Powder Blush, shade Berry Dream
- Neighbouring colour: berry with plum
- Combination · Berry · Deep / dark · Cool
$32
Lipstick
Blackberry
Anastasia Beverly Hills Lip Velvet Full-Pigment Lip Mousse, shade Blackberry
- Neighbouring colour: berry with plum
- Combination · Berry · Deep / dark · Cool
$28
Pink Peppermint
MAC Cosmetics M·A·Cximal Sleek Satin Lipstick, shade Pink Peppermint
- Neighbouring colour: purple with plum
- Combination · Purple · Medium · Cool
$25
Lip gloss
Marshmallow
NYX Professional Makeup Butter Gloss Non-Sticky Lip Gloss, shade Marshmallow
- Neighbouring colour: purple with plum
- Combination · Purple · Medium · Cool
$6
90 Berry Bisou
Lancôme Lip Idôle JuicyTreat Oil-in-Gloss, shade 90 Berry Bisou
- Neighbouring colour: purple with plum
- Combination · Purple · Medium · Cool
$32
Lip liner
Berry Brown
Huda Beauty Lip Contour Lip Stain for 12-Hour Wear, shade Berry Brown
- Neighbouring colour: berry with plum
- Combination · Berry · Medium · Neutral
$25
Goal Getter
NYX Professional Makeup Line Loud Longwear Lip Liner, shade Goal Getter
- Neighbouring colour: berry with plum
- Combination · Berry · Deep / dark · Cool
$8
The same colour family across lips, cheeks and eyes.
Blush
Plush
MAC Cosmetics Skinfinish Colorstruck Blush, shade Plush
- Same colour family: plum
- Combination · Plum · Medium · Cool
$34
Berry Punch
Makeup By Mario Soft Pop Plumping Cream Blush Veil, shade Berry Punch
- Same colour family: plum
- Combination · Plum · Medium · Cool
$34
Lipstick
Splash
Milk Makeup Cooling Water Jelly Tint Lip + Cheek Blush Stain, shade Splash
- Same colour family: plum
- Combination · Plum · Medium · Cool
$26
Plum Baby
Revlon Super Lustrous Lipstick, shade Plum Baby
- Same colour family: plum
- Combination · Plum · Medium · Cool
$11.99
Lip gloss
Starr
Buxom Full-On Plumping Lip Polish, shade Starr
- Same colour family: plum
- Combination · Plum · Medium · Cool
$26
100 Mademoiselle Mauve
L'Oréal Paris Glow Paradise Lip Balm-in-Gloss, shade 100 Mademoiselle Mauve
- Same colour family: plum
- Combination · Plum · Medium · Cool
$12.99
Lip liner
Plum
MAC Cosmetics Lip Liner Pencil, shade Plum
- Same colour family: plum
- Combination · Plum · Medium · Cool
$25
Bite
Saie Lip Liner 101: Creamy & Nourishing Lip Pencil, shade Bite
- Same colour family: plum
- Combination · Plum · Deep / dark · Cool
$20
A clear difference in colour or depth, on purpose.
Blush
4, Cinnamon Blush
Armani Beauty Dolci Blush Smoothing Cream-to-Powder Soft-Matte Balm, shade 4, Cinnamon Blush
- Contrast: brown / nude with plum
- Combination · Brown / nude · Medium · Neutral
$39
Warm Hug
MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse, shade Warm Hug
- Contrast: brown / nude with plum
- Sold as a lipstick · Nude · Medium · Cool
$27
Lipstick
Ballerine
Westman Atelier HydroBalm Sheer Tinted Lipstick with Peptides and Hyaluronic Acid, shade Ballerine
- Contrast: lighter
- Combination · Pink · Light · Cool
$50
Night Crimson
Charlotte Tilbury K.I.S.S.I.N.G Satin Shine Lipstick, shade Night Crimson
- Contrast: red with plum
- Combination · Red · Deep / dark · Cool
$37
Lip gloss
Devils Food Cake
NYX Professional Makeup Butter Gloss Non-Sticky Lip Gloss, shade Devils Food Cake
- Contrast: deeper
- Combination · Plum · Deep / dark · Cool
$6
012 Rosewood
Dior Addict Lip Maximizer Plumping Gloss, shade 012 Rosewood
- Contrast: nude with plum
- Combination · Nude · Medium · Cool
$42
Lip liner
Twice As Spice
Milani Keep It Full Plumping Lip Liner, shade Twice As Spice
- Contrast: nude with plum
- Combination · Nude · Light · Neutral
$11.99
Catalyst
Revlon ColorStay Multi-Liner, shade Catalyst
- Contrast: deeper
- Combination · Brown · Deep / dark · Cool
$11.99
Soft colours close to a natural flush.
Blush
Swoon
Kosas Blush is Life Baked Talc-Free Dimensional + Brightening Blush, shade Swoon
- Soft colour, close to a natural flush
- Combination · Mauve · Medium · Cool
$29
Sparkling Rosé
Milani Baked Blush, shade Sparkling Rosé
- Soft colour, close to a natural flush
- Combination · Mauve · Medium · Neutral
$12.99
Lipstick
Overnight Hero
NYX Professional Makeup Shine Loud High Shine Long-Lasting Liquid Lipstick, shade Overnight Hero
- Soft colour, close to a natural flush
- Combination · Mauve · Medium · Cool
$13
Mauve Muse 585
CoverGirl Outlast All-Day Lip Color With Topcoat, shade Mauve Muse 585
- Soft colour, close to a natural flush
- Combination · Mauve · Medium · Cool
$11.99
Lip gloss
Dolly
Buxom Full-On Plumping Lip Polish, shade Dolly
- Soft colour, close to a natural flush
- Combination · Mauve · Medium · Cool
$26
Memoir
ILIA Balmy Tint Hydrating Lip Balm, shade Memoir
- Soft colour, close to a natural flush
- Combination · Mauve · Medium · Neutral
$29
Lip liner
Rich Mauve
Makeup By Mario Ultra Suede Sculpting Lip Pencil, shade Rich Mauve
- Soft colour, close to a natural flush
- Combination · Mauve · Medium · Cool
$26
Girl Talk
Morphe Signature Lip Pencil, shade Girl Talk
- Soft colour, close to a natural flush
- Combination · Mauve · Medium · Cool
$7
Saturated or deep colours that stand out.
Blush
006 Berry
Dior Rosy Glow Blush Stick, shade 006 Berry
- Saturated colour that stands out
- Combination · Plum · Deep / dark · Cool
$44
Very Violet
Clinique Chubby Stick Cheek Color Balm Cream Blush, shade Very Violet
- Saturated colour that stands out
- Combination · Plum · Deep / dark · Cool
$32
Lipstick
Plum - cool berry
Summer Fridays Flushed Lip Stain 12HR Long-Lasting Lip Tint, shade Plum - cool berry
- Saturated colour that stands out
- Combination · Plum · Medium · Cool
$22
Night Mauve
Tom Ford Runway Lipstick Color with Hydrating, 12H Longwear, shade Night Mauve
- Deep colour that stands out
- Combination · Plum · Medium · Cool
$64
Lip gloss
Devils Food Cake
NYX Professional Makeup Butter Gloss Non-Sticky Lip Gloss, shade Devils Food Cake
- Deep colour that stands out
- Combination · Plum · Deep / dark · Cool
$6
DJ Plum
Laneige JuicePop Box Hydrating & Lightweight Oil Lip Tint, shade DJ Plum
- Deep colour that stands out
- Combination · Plum · Deep / dark · Cool
$23
Lip liner
19 Burgundy Bestie
Essence 8H Matte Comfort Lipliner, shade 19 Burgundy Bestie
- Deep colour that stands out
- Combination · Plum · Deep / dark · Cool
$3.99
Plum & Get It
e.l.f. Cosmetics Cream Glide Lip Liner, shade Plum & Get It
- Deep colour that stands out
- Combination · Plum · Deep / dark · Cool
$2
Each pairing compares two shades’ colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks worn. It does not predict how the colours look together on you. Price never changes the order.
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- Discover coloursColours that suit your skin and the look you want
- Shop this colourEvery eyeshadow that is deep, cool, plum
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Shade details
- Swatch colour
- #926779
- L* 48.5 a* 20.1 b* -3.1
- Colour family
- Plum
- from the description (“plum”)
- Colour depth
- Deep / dark
- from the description (“rich”)
- Primary undertone
- Cool
- from the description (“plum”)
- Secondary undertone
- Not listed
- not stated
- Colour description
- Not listed
- not stated
- Finish
- Matte
- this shade's description
- Pigmentation
- Opaque
- the product's attributes
- Shimmer
- Not listed
- not stated
- Format
- Stick
- the product's attributes
- Wear claims
- Up to 12 hours, claimed, Transfer-resistant, Waterproof, Smudge-resistant
- the product's attributes or description
- Skin suitability claims
- For normal, combination skin, Fragrance-free
- the product's attributes or description
- Data confidence
- Medium
- Swatch colour measured; little in the words to back it up
- Source
- Sephora, Ulta Beauty
- checked 4 Nov 2026
Description from Sephora and Ulta Beauty, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.
All shades in this range (25)
Anastasia Beverly Hills Glidr Eyeshadow Stick- SOFT OCHREmatte golden ochre
- LILAC PEARLmetallic pearlescent lilac
- SIRENAmetallic electric teal
- DUSTY ROSEmatte vintage rose
- BLUE ICEsparkling transparent icy blue with duo-chrome reflects
- CHAMPAGNE ICEsparkling crystalline champagne
- SILVERSPUNmetallic pewter silver with sparkling reflects
- SUNNYsparkling sunlit gold with silver reflects
- GRAPHITE GLOWsparkling charcoal-black
- COCOA DRIPmetallic chocolate brown
- AMETHYSTsparkling purple black with pink reflects
- GLEAMWOODmetallic rustic reddish brown
- STARmetallic sky blue
- ABYSSsparkling sapphire blue with duo-chrome reflects
- STARCLOUDmetallic gunmetal grey with sparkling reflects
- PEARLmetallic pearlescent platinum
- PETALsparkling flamingo pink with an opalescent shift
- GREYSTONEmatte stone grey
- GREENERGYsparkling sea green with gold reflects
- WISTERIA GLOWmetallic royal purple
- BRANDY FLAMEmetallic copper brown with silver reflects
- ULTRAPLUMmatte rich plum(this shade)
- PINK MIRAGEsparkling fuchsia pink with silver reflects
- MYSTICsparkling rose gold with a duo-chrome bluish-green shift
- HOT SANDmetallic amber gold with sparkling reflects