All 8 imagesFewer images
Official description
shimmer lilac
Standardised colour
Purple · Medium · Cool undertone Details
Shimmer finish · Opaque pigmentation · Stick · Shimmer
Ulta BeautyProduct price; this shade is not separately priced · Lowest price $8.98 at Walmart
Where to buy I Am Fearless (4 stores)
WalmartBest price$8.98View at Walmart
Walgreens$10.99View at WalgreensUlta Beautyfrom $11.99 · product priceView at Ulta Beauty
CVS$11.99View at CVSSimilar to Maybelline Color Tattoo Longwear Multi-Use Eyeshadow Stix I Am Fearless
The closest shade matches and closest overall alternatives in other eyeshadows. Price is never part of the score.
Blush and lip colours to wear with I Am Fearless
Open Complete My LookFive ways to coordinate with Maybelline Color Tattoo Longwear Multi-Use Eyeshadow Stix I Am Fearless, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing.
Neighbouring colours with a compatible undertone.
Blush
Spirited
Rare Beauty Soft Pinch Matte Bouncy Blush, shade Spirited
- Neighbouring colour: plum with purple
- Combination · Plum · Medium · Cool
$27
Splash
Milk Makeup Cooling Water Jelly Tint Lip + Cheek Blush Stain, shade Splash
- Neighbouring colour: plum with purple
- Sold as a lipstick · Plum · Medium · Cool
$26
View at SephoraLipstick
15 Galactic Plum
Sephora Collection About That Shine Sheer Shine Lipstick, shade 15 Galactic Plum
- Neighbouring colour: plum with purple
- Combination · Plum · Deep / dark · Cool
$16
Plum Baby
Revlon Super Lustrous Lipstick, shade Plum Baby
- Neighbouring colour: plum with purple
- Combination · Plum · Medium · Cool
$11.99
Lip gloss
100 Mademoiselle Mauve
L'Oréal Paris Glow Paradise Lip Balm-in-Gloss, shade 100 Mademoiselle Mauve
- Neighbouring colour: plum with purple
- Combination · Plum · Medium · Cool
$12.99
Starr
Buxom Full-On Plumping Lip Polish, shade Starr
- Neighbouring colour: plum with purple
- Combination · Plum · Medium · Cool
$26
Lip liner
Mauvemoiselle
Pat McGrath Labs Dramatique Mega Lip Pencil, shade Mauvemoiselle
- Neighbouring colour: plum with purple
- Combination · Plum · Medium · Cool
$29
Plum Passion
Maybelline Color Sensational Shaping Lip Liner, shade Plum Passion
- Neighbouring colour: plum with purple
- Combination · Plum · Deep / dark · Cool
$8.49
The same colour family across lips, cheeks and eyes.
Blush
Something Borrowed
MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse, shade Something Borrowed
- Same colour family: purple
- Sold as a lipstick · Purple · Deep / dark · Cool
$27
Lipstick
Violet Beta
MAC Cosmetics Squirt Plumping Lip Gloss Stick, shade Violet Beta
- Close match
- Colour match · Purple · Medium · Cool
$26
Wild Orchid
Buxom Full-On Plumping Lip Cream, shade Wild Orchid
- Same colour family: purple
- Combination · Purple · Medium · Cool
$26
Lip gloss
Grape
Tarte Maracuja Juicy Shift, shade Grape
- Same colour family: purple
- Combination · Purple · Medium · Cool
$27
Grape Glowtini
Kaja Juicy Glass Instant Hydrating & Plumping Lip Gloss, shade Grape Glowtini
- Same colour family: purple
- Combination · Purple · Medium · Cool
$18
Lip liner
Wild Violets
Maybelline Color Sensational Shaping Lip Liner, shade Wild Violets
- Same colour family: purple
- Combination · Purple · Deep / dark · Cool
$9.59
Grape Expectations
MAC Cosmetics Lip Liner Pencil, shade Grape Expectations
- Same colour family: purple
- Combination · Purple · Deep / dark · Cool
$25
A clear difference in colour or depth, on purpose.
Blush
Nearly Berry
Rare Beauty Stay Vulnerable Melting Cream Blush, shade Nearly Berry
- Contrast: berry with purple
- Combination · Berry · Deep / dark · Cool
$24
Gworly Pop
ONE/SIZE Cheek Clapper 3D Blush Trio Palette, shade Gworly Pop
- Contrast: berry with purple
- Combination · Berry · Medium · Cool
$38
Lipstick
Inspirer
Maybelline SuperStay Matte Ink Liquid Lipstick, shade Inspirer
- Contrast: pink with purple
- Combination · Pink · Medium · Cool
$12.99
N9 - Icy Amethy$t
Fenty Beauty Gloss Bomb Stix High-Shine Gloss Stick, shade N9 - Icy Amethy$t
- Contrast: lighter
- Combination · Purple · Light · Cool
$27
Lip gloss
15 Berry Bisou
Lancôme Juicy Tubes Original Lip Gloss, shade 15 Berry Bisou
- Contrast: deeper
- Combination · Berry · Deep / dark · Cool
$25
Miss Jellyfish
Fenty Beauty Gloss Bomb Oil Luminizing Lip Oil 'N Gloss, shade Miss Jellyfish
- Contrast: lighter
- Combination · Purple · Light · Cool
$26
Lip liner
Fuchsia
NYX Professional Makeup Slim Lip Pencil Lip Liner, shade Fuchsia
- Contrast: pink with purple
- Combination · Pink · Medium · Cool
$5.99
Pink Frost
Palladio Beauty Lip Liner Classic Pencil, shade Pink Frost
- Contrast: pink with purple
- Combination · Pink · Medium · Cool
$9.99
Soft colours close to a natural flush.
Blush
Swoon
Kosas Blush is Life Baked Talc-Free Dimensional + Brightening Blush, shade Swoon
- Soft colour, close to a natural flush
- Combination · Mauve · Medium · Cool
$29
Bold-Faced Lilac
e.l.f. Cosmetics Camo Liquid Blush, shade Bold-Faced Lilac
- Soft colour, close to a natural flush
- Combination · Mauve · Medium · Cool
$8
Lipstick
Mauve Muse 585
CoverGirl Outlast All-Day Lip Color With Topcoat, shade Mauve Muse 585
- Soft colour, close to a natural flush
- Combination · Mauve · Medium · Cool
$11.99
Revolutionary
Maybelline SuperStay Matte Ink Liquid Lipstick, shade Revolutionary
- Soft colour, close to a natural flush
- Combination · Mauve · Medium · Cool
$12.99
Lip gloss
Cupid
Lawless Forget the Filler Lip-Plumping Line-Smoothing Tinted Lip Balm, shade Cupid
- Soft colour, close to a natural flush
- Combination · Mauve · Light · Cool
$26
07 Toffee Pink Shimmer
Clarins Lip Perfector Peptide-Plumping Lip Gloss, shade 07 Toffee Pink Shimmer
- Soft colour, close to a natural flush
- Combination · Mauve · Medium · Cool
$30
Lip liner
Dolly Light
Buxom Power Line Plumping Lip Liner, shade Dolly Light
- Soft colour, close to a natural flush
- Combination · Mauve · Light · Cool
$24
Glossed Over
Sacheu DoubleDown Lip Definer 2-in-1 Liner and Balm, shade Glossed Over
- Soft colour, close to a natural flush
- Combination · Mauve · Medium · Cool
$16
Saturated or deep colours that stand out.
Blush
Grape Soda
Danessa Myricks Beauty Yummy Skin Blurring Balm Powder Flushed - Matte Color for Cheek & Lip, shade Grape Soda
- Deep colour that stands out
- Combination · Plum · Deep / dark · Cool
$27
Very Violet
Clinique Chubby Stick Cheek Color Balm Cream Blush, shade Very Violet
- Saturated colour that stands out
- Combination · Plum · Deep / dark · Cool
$32
Lipstick
Lunar Violet
MAC Cosmetics Dazzlelips Crayon Lipstick, shade Lunar Violet
- Saturated colour that stands out
- Combination · Purple · Medium · Cool
$28
No Restraints
Urban Decay Vice Lip Bond Glossy Longwear Liquid Lipstick, shade No Restraints
- Saturated colour that stands out
- Combination · Purple · Deep / dark · Cool
$28
Lip gloss
Fete des Fleurs
L'Oréal Paris Glow Paradise Lip Balm-in-Gloss, shade Fete des Fleurs
- Saturated colour that stands out
- Combination · Purple · Medium · Cool
$3.49
Jelly Icing
NYX Professional Makeup Jelly Job Lip Gloss, shade Jelly Icing
- Saturated colour that stands out
- Combination · Purple · Light · Cool
$12
Lip liner
Grape Expectations
MAC Cosmetics Lip Liner Pencil, shade Grape Expectations
- Deep colour that stands out
- Combination · Purple · Deep / dark · Cool
$25
Bad Romance
Charlotte Tilbury Lip Cheat Long-Lasting Waterproof Lip Liner, shade Bad Romance
- Deep colour that stands out
- Combination · Purple · Deep / dark · Cool
$28
Each pairing compares two shades’ colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks worn. It does not predict how the colours look together on you. Price never changes the order.
Shade details
- Swatch colour
- #9f63a5
- L* 50.7 a* 35.2 b* -25.7
- Colour family
- Purple
- from the description (“lilac”)
- Colour depth
- Medium
- from the swatch colour
- Primary undertone
- Cool
- from the description (“lilac”)
- Secondary undertone
- Not listed
- not stated
- Colour description
- Not listed
- not stated
- Finish
- Shimmer
- this shade's description
- Pigmentation
- Opaque
- the product's attributes
- Shimmer
- Yes
- this shade's description
- Format
- Stick
- the product's attributes
- Wear claims
- Up to 24 hours, claimed, Crease-resistant
- the product's attributes or description
- Skin suitability claims
- Not listed
- not stated
- Data confidence
- Medium
- Swatch colour measured; little in the words to back it up
- Source
- Ulta Beauty, CVS, Walmart, Walgreens
- checked 4 Nov 2026
Description from Ulta Beauty, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.
All shades in this range (21)
Maybelline Color Tattoo Longwear Multi-Use Eyeshadow Stix- I Am Cozymatte taupe
- I Am Unapologeticmatte cool brown
- I Am Authenticrose gold shimmer
- I Am Spicycopper rose shimmer
- I Am Shiningshimmer champagne nude
- I Am Inspiredshimmer rose nude
- I Am Courageousshimmer cool bronze
- I Am Fierceshimmer olive green
- I Am Fearlessshimmer lilac(this shade)
- I Am Determinedmatte chocolate brown
- I Am UnexpectedNo retailer description
- I Am ExtravagantNo retailer description
- I Am RebelliousNo retailer description
- I Am UnmatchedNo retailer description
- I am CheekyNo retailer description
- I am UniqueNo retailer description
- I am GivingNo retailer description
- I am PowerfulNo retailer description
- I am ConfidentNo retailer description
- I am UnconventionalNo retailer description
- I am RareNo retailer description