Ulta Beauty Collection · Cream Eye Shadow StickWhy So Blue?
All 7 imagesFewer images
Official description
light blue matte
Standardised colour
Blue · Light · Cool undertone Details
Matte finish · Cream
Ulta BeautyProduct price; this shade is not separately priced
Where to buy Why So Blue? (1 store)
Ulta Beautyfrom $10.50 · product priceView at Ulta BeautySimilar to Ulta Beauty Collection Cream Eye Shadow Stick Why So Blue?
The closest shade matches and closest overall alternatives in other eyeshadows. Price is never part of the score.
Blush and lip colours to wear with Why So Blue?
Open Complete My LookFive ways to coordinate with Ulta Beauty Collection Cream Eye Shadow Stick Why So Blue?, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing.
Neighbouring colours with a compatible undertone.
Lipstick
Nova
MAC Cosmetics Squirt Plumping Lip Gloss Stick, shade Nova
- Neighbouring colour: other with blue
- Combination · Other · Light · Cool
$26
N9 - Icy Amethy$t
Fenty Beauty Gloss Bomb Stix High-Shine Gloss Stick, shade N9 - Icy Amethy$t
- Neighbouring colour: purple with blue
- Combination · Purple · Light · Cool
$27
View at SephoraLip gloss
078 Icy Blue
Dior Addict Lip Glow Balm, shade 078 Icy Blue
- Neighbouring colour: other with blue
- Combination · Other · Light · Cool
$42
Globetrot
Milk Makeup Odyssey Hydrating Lip Oil Gloss, shade Globetrot
- Neighbouring colour: other with blue
- Combination · Other · Cool
$26
Lip liner
Ozone
Urban Decay 24/7 Glide-On Waterproof Lip Liner, shade Ozone
- Neighbouring colour: other with blue
- Combination · Other · Light
$25
01 Gimme Drama
NYX Professional Makeup Line Loud Longwear Lip Liner, shade 01 Gimme Drama
- Neighbouring colour: other with blue
- Combination · Other · Light
$6.69
View at WalmartBlush
No blush in the catalogue is in a neighbouring colour family with a compatible undertone.
The same colour family across lips, cheeks and eyes.
Blush
Something Borrowed
MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse, shade Something Borrowed
- Nearest colour family: purple
- Sold as a lipstick · Purple · Deep / dark · Cool
$27
Lipstick
Nova Sparks
MAC Cosmetics Squirt Shimmer Plumping Lip Gloss Stick, shade Nova Sparks
- Nearest colour family: other
- Combination · Other · Light
$26
00 Moi, Moi, Moi
Lancôme L'Absolu Rouge Cream Lipstick, shade 00 Moi, Moi, Moi
- Nearest colour family: other
- Combination · Other · Light
$35
Lip gloss
Dazzle
Rare Beauty Positive Light Luminizing Lip Gloss, shade Dazzle
- Nearest colour family: other
- Combination · Other · Cool
$20
Astral Moon Flower
Pat McGrath Labs Lust: Gloss, shade Astral Moon Flower
- Nearest colour family: other
- Combination · Other · Light · Cool
$29
Lip liner
Dusty Rose
Anastasia Beverly Hills Velvety-Matte Precision Shaping Lip Liner, shade Dusty Rose
- Nearest colour family: purple
- Combination · Purple · Medium · Cool
$22
Wild Violet
Maybelline Color Sensational Shaping Lip Liner, shade Wild Violet
- Nearest colour family: purple
- Combination · Purple · Medium · Cool
$10.99
A clear difference in colour or depth, on purpose.
Blush
Sweet Pea
Ulta Beauty Collection Velvet Veil Minerals Powder Blush, shade Sweet Pea
- Contrast: pink with blue
- Combination · Pink · Medium · Cool
$6
Simply Shy
Natasha Denona Hy-Blush Cloudy Cream Cheek Duo, shade Simply Shy
- Contrast: pink with blue
- Combination · The lighter blush pan · Pink · Light · Cool
$42
Lipstick
Violet Sparks
MAC Cosmetics Squirt Shimmer Plumping Lip Gloss Stick, shade Violet Sparks
- Contrast: pink with blue
- Combination · Pink · Light · Cool
$26
Nova
MAC Cosmetics Squirt Plumping Lip Gloss Stick, shade Nova
- Contrast: deeper
- Combination · Other · Light · Cool
$26
Lip gloss
22 Rosy Plump
Lancôme Lip Idôle JuicyTreat Oil-in-Gloss, shade 22 Rosy Plump
- Contrast: pink with blue
- Combination · Pink · Neutral
$32
00R Dazzling Mermaid
Valentino Puffer Complex Lip Plumper Gloss, shade 00R Dazzling Mermaid
- Contrast: mauve with blue
- Combination · Mauve · Light · Cool
$38
Lip liner
Baby Pink
Huda Beauty Lip Contour Lip Stain for 12-Hour Wear, shade Baby Pink
- Contrast: pink with blue
- Combination · Pink · Light · Cool
$25
CLEARLY CONFIDENT
IT Cosmetics Do It All Lip Transformer Hydrating Lip Balm + Lip Liner, shade CLEARLY CONFIDENT
- Contrast: pink with blue
- Combination · Pink · Light · Cool
$29
Soft colours close to a natural flush.
Blush
Pansy Pop
Clinique Cheek Pop Powder Blush, shade Pansy Pop
- Soft colour, close to a natural flush
- Combination · Mauve · Light · Cool
$32
Ethereal Glow
Hourglass Ambient Lighting Blush, shade Ethereal Glow
- Soft colour, close to a natural flush
- Combination · Pink · Light · Cool
$48
Lipstick
194: Sparkly Dice
Dior Addict Glass Lipstick, shade 194: Sparkly Dice
- Soft colour, close to a natural flush
- Combination · Pink · Light · Cool
$48
Princess Pink 317
Ulta Beauty Collection Luxe Satin Lipstick, shade Princess Pink 317
- Soft colour, close to a natural flush
- Combination · Pink · Light · Cool
$12
Lip gloss
Fizzy
Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm, shade Fizzy
- Soft colour, close to a natural flush
- Combination · Pink · Light · Cool
$18
300R In My Glowing Era
Valentino Puffer Complex Lip Plumper Gloss, shade 300R In My Glowing Era
- Soft colour, close to a natural flush
- Combination · Pink · Light · Cool
$38
Lip liner
ph pink
Winky Lux pH Lip Liner, shade ph pink
- Soft colour, close to a natural flush
- Combination · Pink · Light · Cool
$11.20
Créme
point of view. Contour it Long-lasting Lip Liner, shade Créme
- Soft colour, close to a natural flush
- Combination · Nude · Light · Cool
$20
Saturated or deep colours that stand out.
Blush
Thank Me Later
Patrick Ta Major Headlines Double-Take Crème & Powder Blush Duo, shade Thank Me Later
- Saturated colour that stands out
- Combination · Mauve · Light · Cool
$40
IT Girl
Danessa Myricks Beauty Yummy Skin Blurring Balm Powder Flushed - Matte Color for Cheek & Lip, shade IT Girl
- Saturated colour that stands out
- Combination · Pink · Light · Cool
$27
Lipstick
Lunar Violet
MAC Cosmetics Dazzlelips Crayon Lipstick, shade Lunar Violet
- Saturated colour that stands out
- Combination · Purple · Medium · Cool
$28
No Restraints
Urban Decay Vice Lip Bond Glossy Longwear Liquid Lipstick, shade No Restraints
- Saturated colour that stands out
- Combination · Purple · Deep / dark · Cool
$28
Lip gloss
Razz Beamy
Revlon Super Lustrous Glimmer Gloss, shade Razz Beamy
- Saturated colour that stands out
- Combination · Purple · Medium · Cool
$11.39
Jelly Icing
NYX Professional Makeup Jelly Job Lip Gloss, shade Jelly Icing
- Saturated colour that stands out
- Combination · Purple · Light · Cool
$12
View at CVS
Lip liner
Grape Expectations
MAC Cosmetics Lip Liner Pencil, shade Grape Expectations
- Deep colour that stands out
- Combination · Purple · Deep / dark · Cool
$25
Plum
NYX Professional Makeup Retractable Long-Lasting Mechanical Lip Liner, shade Plum
- Deep colour that stands out
- Combination · Purple · Deep / dark · Cool
$6
Each pairing compares two shades’ colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks worn. It does not predict how the colours look together on you. Price never changes the order.
Find my colour
- Discover coloursColours that suit your skin and the look you want
- Shop this colourEvery eyeshadow that is light, cool, blue
New to colour theory? Read the colour guide
Shade details
- Swatch colour
- #d2e3f4
- L* 89.5 a* -2.3 b* -10.2
- Colour family
- Blue
- from the description (“blue”)
- Colour depth
- Light
- from the description (“light”)
- Primary undertone
- Cool
- from the description (“blue”)
- Secondary undertone
- Not listed
- not stated
- Colour description
- Not listed
- not stated
- Finish
- Matte
- this shade's description
- Pigmentation
- Not listed
- not stated
- Shimmer
- Not listed
- not stated
- Format
- Cream
- the product's attributes
- Wear claims
- Waterproof, Crease-resistant
- the product's attributes or description
- Skin suitability claims
- Hydrating, Comfortable
- the product's attributes or description
- Data confidence
- High
- Swatch colour measured and backed by the shade's words
- Source
- Ulta Beauty
- checked 4 Nov 2026
Description from Ulta Beauty, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.
All shades in this range (20)
Ulta Beauty Collection Cream Eye Shadow Stick- Beige, Plslight beige matte
- Camelflagemedium terracotta brown matte
- Cup Of Joedeep brown with small flecks of silver glitter
- Golden Girlgolden shimmer
- I Don't Give A Figdeep brown matte
- I Lilac You A Lotlight lavender matte
- In A Nutshelllight neutral metallic shimmer
- Make A Splashmedium blue green shimmer
- Mauve On Overmedium mauve shimmer
- Mica-Mazingmedium silver brown shimmer
- Perfect Matchalight warm green shimmer
- Petal Patterwarm peachy pink with slight shimmer
- Rosy Cheeksmedium pink shimmer
- Rule Of Plumdeep rich plum
- Silver Liningsilver shimmer
- Stay Neutralmedium brown matte
- Tutu Muchlight pink matte
- Why So Blue?light blue matte(this shade)
- You Rock!medium golden brown shimmer
- You're Sweetmedium pink shimmer