Cream Eye Shadow Stick Why So Blue? dupes and alternatives Ulta Beauty Collection
4.2 (1,248)·Blue · Cool · Light
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Differences: Noticeably different swatch colour· Deeper· Palette rather than cream (format)
Score details
Shade match
62
Finish, pigmentation & format
88
Wear & performance
40
Comfort & skin suitability
40
Slight colour difference · Matte · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Palette rather than cream (format) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort · Does not claim hydration
Differences: Noticeably different swatch colour· White rather than blue· Long-wearing rather than not listed (longevity)
Score details
Shade match
43
Finish, pigmentation & format
100
Wear & performance
40
Comfort & skin suitability
40
Slight colour difference · Matte · Buildable
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · White rather than blue · Long-wearing rather than not listed (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort · Does not claim hydration
Matches: Same cool undertone· Same finish: matte· Same format: cream
Differences: Noticeably different swatch colour· White rather than blue· Long-wearing rather than not listed (longevity)
Score details
Shade match
33
Finish, pigmentation & format
100
Wear & performance
52
Comfort & skin suitability
40
Visibly different colour · Matte · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · White rather than blue · Long-wearing rather than not listed (longevity) · Does not claim crease resistance · Does not claim comfort · Does not claim hydration
Matches: Same finish: matte· Both claim waterproof
Differences: Noticeably different swatch colour· White rather than blue· 12-hour wear rather than not listed (longevity)
Score details
Shade match
34
Finish, pigmentation & format
97
Wear & performance
52
Comfort & skin suitability
40
Visibly different colour · Matte
Ingredients (not scored): 14% ingredient overlap
Differences: Noticeably different swatch colour · White rather than blue · 12-hour wear rather than not listed (longevity) · Does not claim crease resistance · Does not claim comfort · Does not claim hydration
Matches: Same finish: matte· Both claim crease resistance
Differences: Noticeably different swatch colour· White rather than blue· 24-hour wear rather than not listed (longevity)
Score details
Shade match
31
Finish, pigmentation & format
97
Wear & performance
58
Comfort & skin suitability
40
Visibly different colour · Matte · Opaque
Ingredients (not scored): 41% ingredient overlap
Differences: Noticeably different swatch colour · White rather than blue · 24-hour wear rather than not listed (longevity) · Does not claim waterproof · Does not claim comfort · Does not claim hydration
Matches: Same cool undertone· Same format: cream· Both claim waterproof
Differences: Noticeably different swatch colour· Shimmer rather than matte (finish)· Long-wearing rather than not listed (longevity)
Score details
Shade match
65
Finish, pigmentation & format
35
Wear & performance
52
Comfort & skin suitability
40
Visibly different colour · Shimmer · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Shimmer rather than matte (finish) · Long-wearing rather than not listed (longevity) · Does not claim crease resistance · Does not claim comfort · Does not claim hydration
Differences: Noticeably different swatch colour· White rather than blue· Powder rather than cream (format)
Score details
Shade match
35
Finish, pigmentation & format
88
Wear & performance
40
Comfort & skin suitability
40
Visibly different colour · Matte · Opaque
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · White rather than blue · Powder rather than cream (format) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort · Does not claim hydration
$9Ulta Beauty(product price)$1.50 less (14%)4.2 (2,863)
Matches: Same finish: matte
Differences: Noticeably different swatch colour· White rather than blue· Powder rather than cream (format)
Score details
Shade match
35
Finish, pigmentation & format
88
Wear & performance
40
Comfort & skin suitability
40
Visibly different colour · Matte · Buildable
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · White rather than blue · Powder rather than cream (format) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort · Does not claim hydration
Matches: Same finish: matte· Both claim crease resistance· Both claim comfort
Differences: Noticeably different swatch colour· White rather than blue· Powder rather than cream (format)
Score details
Shade match
25
Finish, pigmentation & format
88
Wear & performance
58
Comfort & skin suitability
80
Visibly different colour · Matte · Opaque
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · White rather than blue · Powder rather than cream (format) · 24-hour wear rather than not listed (longevity) · Does not claim waterproof · Does not claim hydration
Differences: Noticeably different swatch colour· White rather than blue· Palette rather than cream (format)
Score details
Shade match
30
Finish, pigmentation & format
88
Wear & performance
40
Comfort & skin suitability
40
Visibly different colour · Matte · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · White rather than blue · Palette rather than cream (format) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort · Does not claim hydration
Differences: Noticeably different swatch colour· White rather than blue· Palette rather than cream (format)
Score details
Shade match
30
Finish, pigmentation & format
88
Wear & performance
40
Comfort & skin suitability
40
Visibly different colour · Matte · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · White rather than blue · Palette rather than cream (format) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort · Does not claim hydration
Matches: Same cool undertone· Both claim crease resistance· Both claim waterproof
Differences: Deeper· Green rather than blue· Duochrome rather than matte (finish)
Score details
Shade match
63
Finish, pigmentation & format
11
Wear & performance
70
Comfort & skin suitability
40
Slight colour difference · Duochrome · Opaque
Ingredients (not scored): 8% ingredient overlap
Differences: Deeper · Green rather than blue · Duochrome rather than matte (finish) · Liquid rather than cream (format) · Long-wearing rather than not listed (longevity) · Does not claim comfort · Does not claim hydration
Retailer shade note: electric purple teal with green blue shift
Matches: Same finish: matte· Both claim crease resistance· Both claim comfort
Differences: Noticeably different swatch colour· Deeper· Silver rather than blue
Score details
Shade match
19
Finish, pigmentation & format
88
Wear & performance
58
Comfort & skin suitability
80
Visibly different colour · Matte · Opaque
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Silver rather than blue · Powder rather than cream (format) · 24-hour wear rather than not listed (longevity) · Does not claim waterproof · Does not claim hydration
Differences: Noticeably different swatch colour· Duochrome rather than matte (finish)· Powder rather than cream (format)
Score details
Shade match
69
Finish, pigmentation & format
7
Wear & performance
40
Comfort & skin suitability
40
Slight colour difference · Duochrome · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Duochrome rather than matte (finish) · Powder rather than cream (format) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort · Does not claim hydration
Differences: Noticeably different swatch colour· White rather than blue· Powder rather than cream (format)
Score details
Shade match
24
Finish, pigmentation & format
88
Wear & performance
40
Comfort & skin suitability
40
Visibly different colour · Matte
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · White rather than blue · Powder rather than cream (format) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort · Does not claim hydration
Differences: Noticeably different swatch colour· White rather than blue· Palette rather than cream (format)
Score details
Shade match
23
Finish, pigmentation & format
88
Wear & performance
40
Comfort & skin suitability
40
Visibly different colour · Matte · Opaque
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · White rather than blue · Palette rather than cream (format) · Long-wearing rather than not listed (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort · Does not claim hydration
Differences: Noticeably different swatch colour· White rather than blue· Palette rather than cream (format)
Score details
Shade match
22
Finish, pigmentation & format
88
Wear & performance
40
Comfort & skin suitability
40
Visibly different colour · Matte · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · White rather than blue · Palette rather than cream (format) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort · Does not claim hydration
Retailer shade note: shimmery rose golds & cool-toned matte neutrals
Differences: Noticeably different swatch colour· White rather than blue· Palette rather than cream (format)
Score details
Shade match
21
Finish, pigmentation & format
88
Wear & performance
40
Comfort & skin suitability
40
Visibly different colour · Matte · Opaque
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · White rather than blue · Palette rather than cream (format) · Long-wearing rather than not listed (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort · Does not claim hydration
Differences: Noticeably different swatch colour· Deeper· Silver rather than blue
Score details
Shade match
21
Finish, pigmentation & format
88
Wear & performance
40
Comfort & skin suitability
40
Visibly different colour · Matte · Opaque
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Silver rather than blue · Palette rather than cream (format) · Long-wearing rather than not listed (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort · Does not claim hydration
Matches: Same cool undertone· Both claim crease resistance
Differences: Noticeably different swatch colour· Deeper· Duochrome rather than matte (finish)
Score details
Shade match
60
Finish, pigmentation & format
7
Wear & performance
58
Comfort & skin suitability
40
Visibly different colour · Duochrome · Sheer
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Duochrome rather than matte (finish) · Powder rather than cream (format) · Long-wearing rather than not listed (longevity) · Does not claim waterproof · Does not claim comfort · Does not claim hydration
Retailer shade note: sheer iridescent blue sparkle
Differences: Noticeably different swatch colour· Deeper· Silver rather than blue
Score details
Shade match
22
Finish, pigmentation & format
80
Wear & performance
40
Comfort & skin suitability
40
Visibly different colour · Satin
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Silver rather than blue · Satin rather than matte (finish) · 24-hour wear rather than not listed (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort · Does not claim hydration
Matches: Same format: cream· Both claim crease resistance· Both claim waterproof
Differences: Noticeably different swatch colour· Deeper· Metallic rather than matte (finish)
Score details
Shade match
45
Finish, pigmentation & format
23
Wear & performance
70
Comfort & skin suitability
40
Visibly different colour · Metallic
Ingredients (not scored): 0% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Metallic rather than matte (finish) · Long-wearing rather than not listed (longevity) · Does not claim comfort · Does not claim hydration
Differences: Noticeably different swatch colour· White rather than blue· Satin rather than matte (finish)
Score details
Shade match
22
Finish, pigmentation & format
68
Wear & performance
40
Comfort & skin suitability
80
Visibly different colour · Satin
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · White rather than blue · Satin rather than matte (finish) · Palette rather than cream (format) · 10-hour wear rather than not listed (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim hydration
Retailer shade note: delicate beiges illuminated by a powder pink holo twist.
Matches: Same cool undertone· Both claim waterproof
Differences: Noticeably different swatch colour· Duochrome rather than matte (finish)· 12-hour wear rather than not listed (longevity)
Score details
Shade match
51
Finish, pigmentation & format
16
Wear & performance
52
Comfort & skin suitability
40
Visibly different colour · Duochrome · Sheer
Ingredients (not scored): 11% ingredient overlap
Differences: Noticeably different swatch colour · Duochrome rather than matte (finish) · 12-hour wear rather than not listed (longevity) · Does not claim crease resistance · Does not claim comfort · Does not claim hydration
Retailer shade note: sparkling transparent icy blue with duo-chrome reflects
Differences: Noticeably different swatch colour· Glitter rather than matte (finish)· Does not claim crease resistance
Score details
Shade match
52
Finish, pigmentation & format
16
Wear & performance
40
Comfort & skin suitability
40
Visibly different colour · Glitter · Sheer
Ingredients (not scored): 0% ingredient overlap
Differences: Noticeably different swatch colour · Glitter rather than matte (finish) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort · Does not claim hydration
Retailer shade note: sheer opal with silver, pink, violet and blue sparkle
Matches: Same cool undertone· Both claim crease resistance
Differences: Noticeably different swatch colour· Deeper· Shimmer rather than matte (finish)
Score details
Shade match
39
Finish, pigmentation & format
32
Wear & performance
58
Comfort & skin suitability
40
Visibly different colour · Shimmer
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Shimmer rather than matte (finish) · 12-hour wear rather than not listed (longevity) · Does not claim waterproof · Does not claim comfort · Does not claim hydration
Differences: Noticeably different swatch colour· White rather than blue· Shimmer rather than matte (finish)
Score details
Shade match
38
Finish, pigmentation & format
28
Wear & performance
40
Comfort & skin suitability
80
Visibly different colour · Shimmer · Sheer
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · White rather than blue · Shimmer rather than matte (finish) · Liquid rather than cream (format) · 16-hour wear rather than not listed (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim hydration
Retailer shade note: sheer white with prismatic pearls
Kaja Beauty Bento Stacked Eyeshadow Trio in Blueberry Bingsu, against Ulta Beauty Collection Cream Eye Shadow Stick in Why So Blue?. Matched on pan 1. Every attribute compared, with its share of the score.
ComparedYour shadeWhy So Blue?Closest matchBlueberry BingsuHow they compareScore
Shade match55% of overall84
Colour60%79#d2e3f4#c2d4e9Close colourColour difference 3.8 (0 is identical)
Depth15%79LightLightSome differenceDepth difference 7.5 on the 0–100 scale
Undertone—not comparableCoolNot listedUndertone unknown on one side
Colour family25%100BlueBlueSameSame colour family
Finish, pigmentation & format30% of overall · 2 of 3 compared88
Finish65%100MatteMatteSameSame matte finish
Pigmentation20%—not comparableNot listedNot listedNot listed for eitherNeither product lists an opacity
Format15%35CreamPowderDifferentPowder rather than cream
Wear & performance10% of overall · 2 of 3 compared40
Longevity50%—not comparableNot listedNot listedNot listed for eitherNeither product lists long wear
Crease resistance30%40ClaimedNot listedSome differenceOnly your product claims crease resistance; the match does not list it
Waterproof20%40ClaimedNot listedSome differenceOnly your product claims waterproof wear; the match does not list it
Comfort & skin suitability5% of overall · 2 of 3 compared40
Comfort40%40ClaimedNot listedSome differenceOnly your product claims a comfortable feel; the match does not list it
Hydration20%40ClaimedNot listedSome differenceOnly your product claims hydration; the match does not list it
Overall match 79/100Shade match 84/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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