Cream Eye Shadow Stick Rule Of Plum dupes and alternatives Ulta Beauty Collection
4.2 (1,248)·Plum · Cool · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Both claim waterproof· Both claim comfort
Differences: Brown rather than plum· Liquid rather than cream (format)· 16-hour wear rather than not listed (longevity)
Score details
Shade match
71
Finish, pigmentation & format
80
Wear & performance
52
Comfort & skin suitability
80
Close colour · Shimmer · Buildable
Ingredients (not scored): 4% ingredient overlap
Differences: Brown rather than plum · Liquid rather than cream (format) · 16-hour wear rather than not listed (longevity) · Does not claim crease resistance · Does not claim hydration
Matches: Same finish: metallic· Same format: cream· Both claim crease resistance
Differences: Noticeably different swatch colour· Lighter· Warm rather than cool undertone
Score details
Shade match
54
Finish, pigmentation & format
100
Wear & performance
70
Comfort & skin suitability
80
Slight colour difference · Metallic
Ingredients (not scored): 15% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Warm rather than cool undertone · Brown rather than plum · 12-hour wear rather than not listed (longevity) · Does not claim hydration
Matches: Same cool undertone· Both claim crease resistance
Differences: Noticeably different swatch colour· Liquid rather than cream (format)· 15-hour wear rather than not listed (longevity)
Score details
Shade match
65
Finish, pigmentation & format
80
Wear & performance
58
Comfort & skin suitability
40
Visibly different colour · Shimmer · Buildable
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Liquid rather than cream (format) · 15-hour wear rather than not listed (longevity) · Does not claim waterproof · Does not claim comfort · Does not claim hydration
Differences: Lighter· Berry rather than plum· Powder rather than cream (format)
Score details
Shade match
67
Finish, pigmentation & format
76
Wear & performance
58
Comfort & skin suitability
40
Slight colour difference · Shimmer
Ingredients (not scored): 5% ingredient overlap
Differences: Lighter · Berry rather than plum · Powder rather than cream (format) · Long-wearing rather than not listed (longevity) · Does not claim waterproof · Does not claim comfort · Does not claim hydration
Differences: Noticeably different swatch colour· Berry rather than plum· Powder rather than cream (format)
Score details
Shade match
63
Finish, pigmentation & format
88
Wear & performance
40
Comfort & skin suitability
40
Slight colour difference · Metallic · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Berry rather than plum · Powder rather than cream (format) · Long-wearing rather than not listed (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort · Does not claim hydration
Matches: Same cool undertone· Both claim crease resistance· Both claim comfort
Differences: Noticeably different swatch colour· Lighter· Liquid rather than cream (format)
Score details
Shade match
60
Finish, pigmentation & format
80
Wear & performance
58
Comfort & skin suitability
80
Visibly different colour · Shimmer · Buildable
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Liquid rather than cream (format) · 16-hour wear rather than not listed (longevity) · Does not claim waterproof · Does not claim hydration
Matches: Same cool undertone· Same finish: metallic· Both claim crease resistance
Differences: Noticeably different swatch colour· Pink rather than plum· Liquid rather than cream (format)
Score details
Shade match
49
Finish, pigmentation & format
93
Wear & performance
70
Comfort & skin suitability
100
Visibly different colour · Metallic
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Pink rather than plum · Liquid rather than cream (format) · 24-hour wear rather than not listed (longevity)
Matches: Same finish: metallic· Both claim crease resistance
Differences: Brown rather than plum· Powder rather than cream (format)· 8-hour wear rather than not listed (longevity)
Score details
Shade match
58
Finish, pigmentation & format
88
Wear & performance
58
Comfort & skin suitability
40
Slight colour difference · Metallic · Opaque
Ingredients (not scored): 2% ingredient overlap
Differences: Brown rather than plum · Powder rather than cream (format) · 8-hour wear rather than not listed (longevity) · Does not claim waterproof · Does not claim comfort · Does not claim hydration
Matches: Same cool undertone· Both claim crease resistance· Both claim waterproof
Differences: Noticeably different swatch colour· Purple rather than plum· 12-hour wear rather than not listed (longevity)
Score details
Shade match
55
Finish, pigmentation & format
85
Wear & performance
70
Comfort & skin suitability
40
Visibly different colour · Shimmer · Opaque
Ingredients (not scored): 12% ingredient overlap
Differences: Noticeably different swatch colour · Purple rather than plum · 12-hour wear rather than not listed (longevity) · Does not claim comfort · Does not claim hydration
Retailer shade note: blackened purple with multicoloured pearls
Matches: Same cool undertone· Both claim crease resistance· Both claim waterproof
Differences: Noticeably different swatch colour· Deeper· Brown rather than plum
Score details
Shade match
53
Finish, pigmentation & format
83
Wear & performance
70
Comfort & skin suitability
80
Visibly different colour · Glitter
Ingredients (not scored): 26% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Brown rather than plum · Long-wearing rather than not listed (longevity) · Does not claim hydration
Retailer shade note: deep, rich, cool‑brown shade with sparkly dimension & a shimmer finish
Matches: Same cool undertone· Same finish: metallic· Both claim crease resistance
Differences: Noticeably different swatch colour· Brown rather than plum· 24-hour wear rather than not listed (longevity)
Score details
Shade match
47
Finish, pigmentation & format
97
Wear & performance
70
Comfort & skin suitability
40
Visibly different colour · Metallic · Buildable
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Brown rather than plum · 24-hour wear rather than not listed (longevity) · Does not claim comfort · Does not claim hydration
Retailer shade note: a shimmering warm chocolate brown / a rich cool brown
Differences: Noticeably different swatch colour· Lighter· Berry rather than plum
Score details
Shade match
64
Finish, pigmentation & format
76
Wear & performance
40
Comfort & skin suitability
40
Slight colour difference · Shimmer · Opaque
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Berry rather than plum · Powder rather than cream (format) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort · Does not claim hydration
Matches: Both claim crease resistance· Both claim comfort
Differences: Noticeably different swatch colour· Lighter· Liquid rather than cream (format)
Score details
Shade match
54
Finish, pigmentation & format
80
Wear & performance
58
Comfort & skin suitability
80
Visibly different colour · Shimmer · Buildable
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Liquid rather than cream (format) · 24-hour wear rather than not listed (longevity) · Does not claim waterproof · Does not claim hydration
Matches: Same finish: metallic· Same format: cream· Both claim crease resistance
Differences: Noticeably different swatch colour· Berry rather than plum· 10-hour wear rather than not listed (longevity)
Score details
Shade match
47
Finish, pigmentation & format
100
Wear & performance
58
Comfort & skin suitability
40
Visibly different colour · Metallic
Ingredients (not scored): no ingredient list for one product
Differences: Noticeably different swatch colour · Berry rather than plum · 10-hour wear rather than not listed (longevity) · Does not claim waterproof · Does not claim comfort · Does not claim hydration
Differences: Noticeably different swatch colour· Brown rather than plum· 12-hour wear rather than not listed (longevity)
Score details
Shade match
51
Finish, pigmentation & format
85
Wear & performance
52
Comfort & skin suitability
40
Slight colour difference · Shimmer
Ingredients (not scored): 14% ingredient overlap
Differences: Noticeably different swatch colour · Brown rather than plum · 12-hour wear rather than not listed (longevity) · Does not claim crease resistance · Does not claim comfort · Does not claim hydration
$9Ulta Beauty(product price)$1.50 less (14%)4.2 (2,863)
Matches: Same cool undertone
Differences: Noticeably different swatch colour· Purple rather than plum· Powder rather than cream (format)
Score details
Shade match
58
Finish, pigmentation & format
76
Wear & performance
40
Comfort & skin suitability
40
Visibly different colour · Shimmer · Buildable
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Purple rather than plum · Powder rather than cream (format) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort · Does not claim hydration
$6Ulta Beauty(product price)$4.50 less (43%)4.0 (6,939)
Matches: Same finish: metallic· Both claim crease resistance
Differences: Noticeably different swatch colour· Brown rather than plum· Long-wearing rather than not listed (longevity)
Score details
Shade match
43
Finish, pigmentation & format
97
Wear & performance
58
Comfort & skin suitability
40
Visibly different colour · Metallic
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Brown rather than plum · Long-wearing rather than not listed (longevity) · Does not claim waterproof · Does not claim comfort · Does not claim hydration
Matches: Same cool undertone· Same format: cream· Both claim crease resistance
Differences: Noticeably different swatch colour· Lighter· Mauve rather than plum
Score details
Shade match
40
Finish, pigmentation & format
88
Wear & performance
70
Comfort & skin suitability
80
Visibly different colour · Shimmer · Buildable
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Mauve rather than plum · 12-hour wear rather than not listed (longevity) · Does not claim hydration
Matches: Same finish: metallic· Same format: cream
Differences: Noticeably different swatch colour· Deeper· Berry rather than plum
Score details
Shade match
42
Finish, pigmentation & format
100
Wear & performance
40
Comfort & skin suitability
40
Visibly different colour · Metallic
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Berry rather than plum · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort · Does not claim hydration
Matches: Same finish: metallic· Both claim crease resistance· Both claim waterproof
Differences: Noticeably different swatch colour· Lighter· Warm rather than cool undertone
Score details
Shade match
33
Finish, pigmentation & format
97
Wear & performance
70
Comfort & skin suitability
100
Visibly different colour · Metallic · Opaque
Ingredients (not scored): 15% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Warm rather than cool undertone · Bronze rather than plum · 24-hour wear rather than not listed (longevity)
Matches: Same finish: metallic· Both claim comfort
Differences: Noticeably different swatch colour· Grey rather than plum· 8-hour wear rather than not listed (longevity)
Score details
Shade match
39
Finish, pigmentation & format
97
Wear & performance
40
Comfort & skin suitability
80
Visibly different colour · Metallic · Buildable
Ingredients (not scored): 1% ingredient overlap
Differences: Noticeably different swatch colour · Grey rather than plum · 8-hour wear rather than not listed (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim hydration
Differences: Noticeably different swatch colour· Deeper· Mauve rather than plum
Score details
Shade match
47
Finish, pigmentation & format
88
Wear & performance
40
Comfort & skin suitability
40
Slight colour difference · Metallic · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Mauve rather than plum · Powder rather than cream (format) · Long-wearing rather than not listed (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort · Does not claim hydration
Differences: Berry rather than plum· Matte rather than metallic (finish)· Long-wearing rather than not listed (longevity)
Score details
Shade match
82
Finish, pigmentation & format
23
Wear & performance
40
Comfort & skin suitability
40
Close colour · Matte · Buildable
Ingredients (not scored): 7% ingredient overlap
Differences: Berry rather than plum · Matte rather than metallic (finish) · Long-wearing rather than not listed (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort · Does not claim hydration
Differences: Noticeably different swatch colour· Brown rather than plum· Powder rather than cream (format)
Score details
Shade match
46
Finish, pigmentation & format
88
Wear & performance
40
Comfort & skin suitability
40
Visibly different colour · Metallic · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Brown rather than plum · Powder rather than cream (format) · Long-wearing rather than not listed (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort · Does not claim hydration
$9Ulta Beauty(product price)$1.50 less (14%)4.2 (2,863)
Shimmer · Buildable
Differences: Noticeably different swatch colour· Lighter· Brown rather than plum
Score details
Shade match
52
Finish, pigmentation & format
76
Wear & performance
40
Comfort & skin suitability
40
Slight colour difference · Shimmer · Buildable
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Brown rather than plum · Powder rather than cream (format) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort · Does not claim hydration
Retailer shade note: deep brown with multi colored shimmer
Matches: Same cool undertone· Both claim crease resistance· Both claim waterproof
Differences: Matte rather than metallic (finish)· Powder rather than cream (format)· 14-hour wear rather than not listed (longevity)
Score details
Shade match
80
Finish, pigmentation & format
11
Wear & performance
70
Comfort & skin suitability
40
Slight colour difference · Matte · Opaque
Ingredients (not scored): 11% ingredient overlap
Differences: Matte rather than metallic (finish) · Powder rather than cream (format) · 14-hour wear rather than not listed (longevity) · Does not claim comfort · Does not claim hydration
Differences: Matte rather than metallic (finish)· Powder rather than cream (format)· Does not claim crease resistance
Score details
Shade match
81
Finish, pigmentation & format
11
Wear & performance
40
Comfort & skin suitability
40
Slight colour difference · Matte
Ingredients (not scored): 7% ingredient overlap
Differences: Matte rather than metallic (finish) · Powder rather than cream (format) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort · Does not claim hydration
Ulta Beauty Collection Eyeshadow Singles in Plum Pop, against Ulta Beauty Collection Cream Eye Shadow Stick in Rule Of Plum. Every attribute compared, with its share of the score.
ComparedYour shadeRule Of PlumClosest shade matchPlum PopHow they compareScore
Shade match55% of overall86
Colour60%79#6b3d45#784347Close colourColour difference 3.8 (0 is identical)
Depth15%89Deep / darkMediumCloseDepth difference 4.8 on the 0–100 scale
Undertone10%100CoolCoolSameSame product undertone
Colour family15%100PlumPlumSameSame colour family
Finish, pigmentation & format30% of overall · 2 of 3 compared11
Finish65%5MetallicMatteDifferentMatte finish rather than metallic
Pigmentation20%—not comparableNot listedBuildableNot listed for eitherAn opacity not listed for one product
Format15%35CreamPowderDifferentPowder rather than cream
Wear & performance10% of overall · 2 of 3 compared40
Longevity50%—not comparableNot listedNot listedNot listed for eitherNeither product lists long wear
Crease resistance30%40ClaimedNot listedSome differenceOnly your product claims crease resistance; the match does not list it
Waterproof20%40ClaimedNot listedSome differenceOnly your product claims waterproof wear; the match does not list it
Comfort & skin suitability5% of overall · 2 of 3 compared40
Comfort40%40ClaimedNot listedSome differenceOnly your product claims a comfortable feel; the match does not list it
Hydration20%40ClaimedNot listedSome differenceOnly your product claims hydration; the match does not list it
Overall match 56/100Shade match 86/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Milani Gilded Eyeshadow Sticks in Plum, against Ulta Beauty Collection Cream Eye Shadow Stick in Rule Of Plum. Every attribute compared, with its share of the score.
ComparedYour shadeRule Of PlumClosest overall alternativePlumHow they compareScore
Shade match55% of overall81
Colour60%71#6b3d45#623446Close colourColour difference 4.8 (0 is identical)
Depth15%89Deep / darkDeep / darkSameDepth difference 4.9 on the 0–100 scale
Undertone10%100CoolCoolSameSame product undertone
Colour family15%100PlumPlumSameSame colour family
Finish, pigmentation & format30% of overall · 2 of 3 compared100
Overall match 86/100Shade match 81/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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