Ulta Beauty Collection · Cream Eye Shadow StickRule Of Plum
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Official description
deep rich plum
Standardised colour
Plum · Deep / dark · Cool undertone Details
Metallic finish · Cream · Shimmer
Price
$10.50
Ulta Beauty
Ulta BeautyWhere to buy Rule Of Plum (1 store)
Ulta Beauty$10.50View at Ulta BeautySimilar to Ulta Beauty Collection Cream Eye Shadow Stick Rule Of Plum
The closest shade matches and closest overall alternatives in other eyeshadows. Price is never part of the score.
Blush and lip colours to wear with Rule Of Plum
Open Complete My LookFive ways to coordinate with Ulta Beauty Collection Cream Eye Shadow Stick Rule Of Plum, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing.
Neighbouring colours with a compatible undertone.
Blush
Berry Spritz - neutral berry
Summer Fridays Blush Butter Balm Hydrating Cream Blush with Peptides, shade Berry Spritz - neutral berry
- Neighbouring colour: berry with plum
- Combination · Berry · Deep / dark · Cool
$26
Berry/Rose
Anastasia Beverly Hills Magic Touch Cream Blush & Lip Trio, shade Berry/Rose
- Neighbouring colour: berry with plum
- Combination · The blush pan · Berry · Deep / dark · Neutral
$38
View at Sephora
Lipstick
Pomegranate
Anastasia Beverly Hills Lip Velvet Full-Pigment Lip Mousse, shade Pomegranate
- Neighbouring colour: berry with plum
- Combination · Berry · Deep / dark · Cool
$28
Make It Happen
Maybelline SuperStay Ink Crayon Lipstick, shade Make It Happen
- Neighbouring colour: berry with plum
- Combination · Berry · Deep / dark · Cool
$6.49
Lip gloss
073 Blackberry
Dior Addict Lip Glow Balm, shade 073 Blackberry
- Neighbouring colour: berry with plum
- Combination · Berry · Deep / dark · Cool
$42
520R Moonlight Crush
Valentino Puffer Complex Lip Plumper Gloss, shade 520R Moonlight Crush
- Neighbouring colour: berry with plum
- Combination · Berry · Deep / dark · Cool
$38
Lip liner
66 Mahogany Mauve
Lancôme Lip Idôle Lip Shaper, shade 66 Mahogany Mauve
- Neighbouring colour: berry with plum
- Combination · Berry · Deep / dark · Cool
$25
BERRY BRAVE
IT Cosmetics Do It All Lip Transformer Hydrating Lip Balm + Lip Liner, shade BERRY BRAVE
- Neighbouring colour: berry with plum
- Combination · Berry · Deep / dark · Cool
$29
The same colour family across lips, cheeks and eyes.
Blush
Big Diva Energy
MAC Cosmetics Glow Play Cushiony Blush, shade Big Diva Energy
- Same colour family: plum
- Combination · Plum · Deep / dark · Cool
$34
Granita Glow
Milani Baked Blush, shade Granita Glow
- Same colour family: plum
- Combination · Plum · Deep / dark · Cool
$12.99
Lipstick
French Martini
Buxom Full-On Plumping Lip Cream, shade French Martini
- Close match
- Colour match · Plum · Deep / dark · Cool
$26
224 - Eva Grape
Gucci Velvet Matte Lipstick, shade 224 - Eva Grape
- Close match
- Colour match · Plum · Deep / dark · Cool
$49
Lip gloss
60 Million-Dollar Berry
Lancôme Lip Idôle Squalane-12 Butterglow Hydrating Lip Balm, shade 60 Million-Dollar Berry
- Close match
- Colour match · Plum · Deep / dark · Neutral
$32
Ube Vanilla
Tower 28 Beauty LipSoftie Hydrating Tinted Lip Treatment Balm, shade Ube Vanilla
- Close match
- Colour match · Plum · Deep / dark · Cool
$16
Lip liner
Burgundy
MAC Cosmetics Lip Liner Pencil, shade Burgundy
- Close match
- Colour match · Plum · Deep / dark · Cool
$25
Bauhaus
MERIT Signature Lip Sheer Lip Liner, shade Bauhaus
- Close match
- Colour match · Plum · Deep / dark · Cool
$24
A clear difference in colour or depth, on purpose.
Blush
Willa
Benefit Cosmetics Play Daze Airy Soft Matte Liquid Blush, shade Willa
- Contrast: lighter
- Combination · Rose · Deep / dark · Neutral
$34
Dusty Rose - cool dusty rose
Summer Fridays Blush Butter Balm Hydrating Cream Blush with Peptides, shade Dusty Rose - cool dusty rose
- Contrast: lighter
- Combination · Rose · Deep / dark · Neutral
$26
Lipstick
Bodacious
MAC Cosmetics Locked Kiss Ink Lipstick, shade Bodacious
- Contrast: lighter
- Combination · Nude · Deep / dark · Cool
$35
129 Risky Red
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick, shade 129 Risky Red
- Contrast: red with plum
- Combination · Red · Deep / dark · Cool
$16
Lip gloss
Salty Tan - soft mauve
rhode Peptide Lip Tint Nourishing Glaze, shade Salty Tan - soft mauve
- Contrast: lighter
- Combination · Pink · Medium · Neutral
$20
Spiked Toffee
NYX Professional Makeup Butter Gloss Non-Sticky Lip Gloss, shade Spiked Toffee
- Contrast: lighter
- Combination · Mauve · Medium · Cool
$6
Lip liner
Smoked Walnut
point of view. Trace it Precision Sculpting Lip Liner, shade Smoked Walnut
- Contrast: lighter
- Combination · Nude · Deep / dark · Neutral
$24
Macchiato
MAC Cosmetics Lipglazer Glossy Liner, shade Macchiato
- Contrast: lighter
- Combination · Brown · Deep / dark · Neutral
$25
Soft colours close to a natural flush.
Blush
Garconne
Westman Atelier Baby Cheeks Lip + Cheek Cream Blush Stick, shade Garconne
- Soft colour, close to a natural flush
- Combination · Mauve · Medium · Cool
$48
Ma Donna
Saie SuperSuede Radiant Talc-Free Baked Powder Blush, shade Ma Donna
- Soft colour, close to a natural flush
- Combination · Mauve · Medium · Cool
$28
Lipstick
Overnight Hero
NYX Professional Makeup Shine Loud High Shine Long-Lasting Liquid Lipstick, shade Overnight Hero
- Soft colour, close to a natural flush
- Combination · Mauve · Medium · Cool
$13
On The Mauve
Revlon Super Lustrous Lipstick, shade On The Mauve
- Soft colour, close to a natural flush
- Combination · Mauve · Medium · Cool
$11.99
Lip gloss
Spiked Toffee
NYX Professional Makeup Butter Gloss Non-Sticky Lip Gloss, shade Spiked Toffee
- Soft colour, close to a natural flush
- Combination · Mauve · Medium · Cool
$6
Dolly
Buxom Full-On Plumping Lip Polish, shade Dolly
- Soft colour, close to a natural flush
- Combination · Mauve · Medium · Cool
$26
Lip liner
Girl Talk
Morphe Signature Lip Pencil, shade Girl Talk
- Soft colour, close to a natural flush
- Combination · Mauve · Medium · Cool
$7
Rich Mauve
Makeup By Mario Ultra Suede Sculpting Lip Pencil, shade Rich Mauve
- Soft colour, close to a natural flush
- Combination · Mauve · Medium · Cool
$26
Saturated or deep colours that stand out.
Blush
Big Diva Energy
MAC Cosmetics Glow Play Cushiony Blush, shade Big Diva Energy
- Deep colour that stands out
- Combination · Plum · Deep / dark · Cool
$34
Granita Glow
Milani Baked Blush, shade Granita Glow
- Deep colour that stands out
- Combination · Plum · Deep / dark · Cool
$12.99
Lipstick
183 Nu Exuberant
L'Oréal Paris Colour Riche Original Satin Lipstick, shade 183 Nu Exuberant
- Deep colour that stands out
- Combination · Plum · Deep / dark · Cool
$10
Blush Hour
Revlon ColorStay Overtime Lipcolor, shade Blush Hour
- Deep colour that stands out
- Combination · Plum · Deep / dark · Cool
$14.49
View at Walmart
View at CVSLip gloss
08 Purple Dream
Yves Saint Laurent Loveshine Plumping Lip Oil Gloss with Hyaluronic Acid, shade 08 Purple Dream
- Deep colour that stands out
- Combination · Plum · Deep / dark · Cool
$40
Fig
Kulfi Lassi Lips Staining Long-Lasting Moisturizing Lip Oil, shade Fig
- Deep colour that stands out
- Combination · Plum · Deep / dark · Cool
$24
Lip liner
450 Dramatic Plum
Make Up For Ever Artist Color Pencil Long-Lasting Lip Liner, shade 450 Dramatic Plum
- Deep colour that stands out
- Combination · Plum · Deep / dark · Cool
$26
Hot & Heavy
NYX Professional Makeup Lingerie Lip Liner Stain, shade Hot & Heavy
- Deep colour that stands out
- Combination · Plum · Deep / dark · Neutral
$12
Each pairing compares two shades’ colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks worn. It does not predict how the colours look together on you. Price never changes the order.
Find my colour
- Discover coloursColours that suit your skin and the look you want
- Shop this colourEvery eyeshadow that is deep, cool, plum
New to colour theory? Read the colour guide
Shade details
- Swatch colour
- #6b3d45
- L* 31.6 a* 21.2 b* 3.9
- Colour family
- Plum
- from the description (“plum”)
- Colour depth
- Deep / dark
- from the description (“deep rich”)
- Primary undertone
- Cool
- from the description (“plum”)
- Secondary undertone
- Not listed
- not stated
- Colour description
- Not listed
- not stated
- Finish
- Metallic
- the product's attributes
- Pigmentation
- Not listed
- not stated
- Shimmer
- Yes
- the product's attributes or finish
- Format
- Cream
- the product's attributes
- Wear claims
- Waterproof, Crease-resistant
- the product's attributes or description
- Skin suitability claims
- Hydrating, Comfortable
- the product's attributes or description
- Data confidence
- Medium
- Swatch colour measured; little in the words to back it up
- Source
- Ulta Beauty
- checked 4 Nov 2026
Description from Ulta Beauty, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.
All shades in this range (20)
Ulta Beauty Collection Cream Eye Shadow Stick- Beige, Plslight beige matte
- Camelflagemedium terracotta brown matte
- Cup Of Joedeep brown with small flecks of silver glitter
- Golden Girlgolden shimmer
- I Don't Give A Figdeep brown matte
- I Lilac You A Lotlight lavender matte
- In A Nutshelllight neutral metallic shimmer
- Make A Splashmedium blue green shimmer
- Mauve On Overmedium mauve shimmer
- Mica-Mazingmedium silver brown shimmer
- Perfect Matchalight warm green shimmer
- Petal Patterwarm peachy pink with slight shimmer
- Rosy Cheeksmedium pink shimmer
- Rule Of Plumdeep rich plum(this shade)
- Silver Liningsilver shimmer
- Stay Neutralmedium brown matte
- Tutu Muchlight pink matte
- Why So Blue?light blue matte
- You Rock!medium golden brown shimmer
- You're Sweetmedium pink shimmer