Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Differences: White rather than silver· Liquid rather than cream (format)· 16-hour wear rather than not listed (longevity)
Score details
Shade match
78
Finish, pigmentation & format
93
Wear & performance
40
Comfort & skin suitability
80
Close colour · Shimmer · Sheer
Ingredients (not scored): 2% ingredient overlap
Differences: White rather than silver · Liquid rather than cream (format) · 16-hour wear rather than not listed (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim hydration
Retailer shade note: sheer white with prismatic pearls
$6Ulta Beauty(product price)$4.50 less (43%)4.0 (6,939)
Matches: Both claim crease resistance
Differences: White rather than silver· Long-wearing rather than not listed (longevity)· Does not claim waterproof
Score details
Shade match
79
Finish, pigmentation & format
85
Wear & performance
58
Comfort & skin suitability
40
Close colour · Metallic
Ingredients (not scored): 6% ingredient overlap
Differences: White rather than silver · Long-wearing rather than not listed (longevity) · Does not claim waterproof · Does not claim comfort · Does not claim hydration
Matches: Same finish: shimmer· Both claim crease resistance· Both claim waterproof
Differences: Noticeably different swatch colour· Deeper· Liquid rather than cream (format)
Score details
Shade match
68
Finish, pigmentation & format
93
Wear & performance
70
Comfort & skin suitability
80
Slight colour difference · Shimmer
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Liquid rather than cream (format) · Long-wearing rather than not listed (longevity) · Does not claim hydration
Matches: Same format: cream· Both claim crease resistance· Both claim waterproof
Differences: White rather than silver· Glitter rather than shimmer (finish)· Long-wearing rather than not listed (longevity)
Score details
Shade match
80
Finish, pigmentation & format
74
Wear & performance
70
Comfort & skin suitability
40
Close colour · Glitter
Ingredients (not scored): 0% ingredient overlap
Differences: White rather than silver · Glitter rather than shimmer (finish) · Long-wearing rather than not listed (longevity) · Does not claim comfort · Does not claim hydration
Matches: Same format: cream· Both claim waterproof
Differences: Deeper· Long-wearing rather than not listed (longevity)· Does not claim crease resistance
Score details
Shade match
74
Finish, pigmentation & format
88
Wear & performance
52
Comfort & skin suitability
40
Slight colour difference · Metallic · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Deeper · Long-wearing rather than not listed (longevity) · Does not claim crease resistance · Does not claim comfort · Does not claim hydration
$6Ulta Beauty(product price)$4.50 less (43%)4.0 (6,939)
Matches: Both claim crease resistance
Differences: White rather than silver· Long-wearing rather than not listed (longevity)· Does not claim waterproof
Score details
Shade match
69
Finish, pigmentation & format
85
Wear & performance
58
Comfort & skin suitability
40
Slight colour difference · Metallic
Ingredients (not scored): 6% ingredient overlap
Differences: White rather than silver · Long-wearing rather than not listed (longevity) · Does not claim waterproof · Does not claim comfort · Does not claim hydration
Matches: Same format: cream· Both claim crease resistance
Differences: White rather than silver· 10-hour wear rather than not listed (longevity)· Does not claim waterproof
Score details
Shade match
67
Finish, pigmentation & format
88
Wear & performance
58
Comfort & skin suitability
40
Slight colour difference · Metallic
Ingredients (not scored): no ingredient list for one product
Differences: White rather than silver · 10-hour wear rather than not listed (longevity) · Does not claim waterproof · Does not claim comfort · Does not claim hydration
$7Ulta Beauty(product price)$3.50 less (33%)4.5 (2,019)
Matches: Very close colour
Differences: White rather than silver· Duochrome rather than shimmer (finish)· Powder rather than cream (format)
Score details
Shade match
86
Finish, pigmentation & format
56
Wear & performance
40
Comfort & skin suitability
40
Very close colour · Duochrome
Ingredients (not scored): 1% ingredient overlap
Differences: White rather than silver · Duochrome rather than shimmer (finish) · Powder rather than cream (format) · Long-wearing rather than not listed (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort · Does not claim hydration
Retailer shade note: opalescent white w/pink, violet & blue duochrome effects
Matches: Same format: cream· Both claim waterproof
Differences: White rather than silver· Glitter rather than shimmer (finish)· Long-wearing rather than not listed (longevity)
Score details
Shade match
74
Finish, pigmentation & format
74
Wear & performance
52
Comfort & skin suitability
40
Close colour · Glitter · Sheer
Ingredients (not scored): 3% ingredient overlap
Differences: White rather than silver · Glitter rather than shimmer (finish) · Long-wearing rather than not listed (longevity) · Does not claim crease resistance · Does not claim comfort · Does not claim hydration
Matches: Same finish: shimmer· Both claim crease resistance· Both claim comfort
Differences: Noticeably different swatch colour· Deeper· White rather than silver
Score details
Shade match
57
Finish, pigmentation & format
93
Wear & performance
58
Comfort & skin suitability
100
Slight colour difference · Shimmer · Buildable
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · White rather than silver · Liquid rather than cream (format) · Long-wearing rather than not listed (longevity) · Does not claim waterproof
Retailer shade note: opalescent white with blue, pink, and purple pearl
Differences: Noticeably different swatch colour· 12-hour wear rather than not listed (longevity)· Does not claim crease resistance
Score details
Shade match
67
Finish, pigmentation & format
85
Wear & performance
52
Comfort & skin suitability
40
Visibly different colour · Metallic · Opaque
Ingredients (not scored): 11% ingredient overlap
Differences: Noticeably different swatch colour · 12-hour wear rather than not listed (longevity) · Does not claim crease resistance · Does not claim comfort · Does not claim hydration
Matches: Same finish: shimmer· Both claim crease resistance· Both claim waterproof
Differences: Noticeably different swatch colour· White rather than silver· Liquid rather than cream (format)
Score details
Shade match
55
Finish, pigmentation & format
93
Wear & performance
70
Comfort & skin suitability
80
Visibly different colour · Shimmer · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · White rather than silver · Liquid rather than cream (format) · 12-hour wear rather than not listed (longevity) · Does not claim hydration
Differences: Noticeably different swatch colour· Deeper· Liquid rather than cream (format)
Score details
Shade match
69
Finish, pigmentation & format
80
Wear & performance
40
Comfort & skin suitability
60
Slight colour difference · Metallic
Ingredients (not scored): 0% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Liquid rather than cream (format) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort
Differences: Noticeably different swatch colour· White rather than silver· Long-wearing rather than not listed (longevity)
Score details
Shade match
65
Finish, pigmentation & format
85
Wear & performance
58
Comfort & skin suitability
40
Slight colour difference · Metallic
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · White rather than silver · Long-wearing rather than not listed (longevity) · Does not claim waterproof · Does not claim comfort · Does not claim hydration
Retailer shade note: white with an icy baby blue flip
Matches: Same finish: shimmer· Both claim crease resistance
Differences: Noticeably different swatch colour· White rather than silver· Powder rather than cream (format)
Score details
Shade match
63
Finish, pigmentation & format
88
Wear & performance
58
Comfort & skin suitability
40
Slight colour difference · Shimmer
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · White rather than silver · Powder rather than cream (format) · Long-wearing rather than not listed (longevity) · Does not claim waterproof · Does not claim comfort · Does not claim hydration
Matches: Same finish: shimmer· Both claim crease resistance· Both claim comfort
Differences: Noticeably different swatch colour· Deeper· Liquid rather than cream (format)
Score details
Shade match
55
Finish, pigmentation & format
93
Wear & performance
58
Comfort & skin suitability
80
Visibly different colour · Shimmer · Buildable
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Liquid rather than cream (format) · 24-hour wear rather than not listed (longevity) · Does not claim waterproof · Does not claim hydration
$7Ulta Beauty(product price)$3.50 less (33%)4.5 (2,019)
Metallic
Differences: White rather than silver· Powder rather than cream (format)· Long-wearing rather than not listed (longevity)
Score details
Shade match
69
Finish, pigmentation & format
76
Wear & performance
40
Comfort & skin suitability
40
Slight colour difference · Metallic
Ingredients (not scored): 1% ingredient overlap
Differences: White rather than silver · Powder rather than cream (format) · Long-wearing rather than not listed (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort · Does not claim hydration
Differences: Noticeably different swatch colour· Deeper· Powder rather than cream (format)
Score details
Shade match
61
Finish, pigmentation & format
88
Wear & performance
40
Comfort & skin suitability
40
Visibly different colour · Shimmer · Opaque
Ingredients (not scored): 0% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Powder rather than cream (format) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort · Does not claim hydration
Differences: Deeper· Glitter rather than shimmer (finish)· Powder rather than cream (format)
Score details
Shade match
73
Finish, pigmentation & format
61
Wear & performance
40
Comfort & skin suitability
40
Slight colour difference · Glitter · Sheer
Ingredients (not scored): 7% ingredient overlap
Differences: Deeper · Glitter rather than shimmer (finish) · Powder rather than cream (format) · Long-wearing rather than not listed (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort · Does not claim hydration
Differences: Noticeably different swatch colour· White rather than silver· Long-wearing rather than not listed (longevity)
Score details
Shade match
59
Finish, pigmentation & format
88
Wear & performance
40
Comfort & skin suitability
40
Slight colour difference · Metallic · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · White rather than silver · Long-wearing rather than not listed (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort · Does not claim hydration
Differences: Noticeably different swatch colour· Mauve rather than silver· Liquid rather than cream (format)
Score details
Shade match
51
Finish, pigmentation & format
93
Wear & performance
40
Comfort & skin suitability
80
Slight colour difference · Shimmer
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Mauve rather than silver · Liquid rather than cream (format) · 16-hour wear rather than not listed (longevity) · Does not claim crease resistance · Does not claim waterproof · Does not claim hydration
Matches: Same finish: shimmer· Both claim crease resistance
Differences: Noticeably different swatch colour· White rather than silver· Powder rather than cream (format)
Score details
Shade match
52
Finish, pigmentation & format
88
Wear & performance
58
Comfort & skin suitability
40
Visibly different colour · Shimmer
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · White rather than silver · Powder rather than cream (format) · Long-wearing rather than not listed (longevity) · Does not claim waterproof · Does not claim comfort · Does not claim hydration
Differences: Noticeably different swatch colour· White rather than silver· Powder rather than cream (format)
Score details
Shade match
52
Finish, pigmentation & format
76
Wear & performance
76
Comfort & skin suitability
40
Visibly different colour · Metallic · Opaque
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · White rather than silver · Powder rather than cream (format) · Does not claim waterproof · Does not claim comfort · Does not claim hydration
Differences: Blue rather than silver· Duochrome rather than shimmer (finish)· Powder rather than cream (format)
Score details
Shade match
69
Finish, pigmentation & format
56
Wear & performance
40
Comfort & skin suitability
40
Very close colour · Duochrome · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Blue rather than silver · Duochrome rather than shimmer (finish) · Powder rather than cream (format) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort · Does not claim hydration
$9Ulta Beauty(product price)$1.50 less (14%)4.2 (2,863)
Matches: Same finish: shimmer
Differences: Noticeably different swatch colour· Deeper· White rather than silver
Score details
Shade match
51
Finish, pigmentation & format
88
Wear & performance
40
Comfort & skin suitability
40
Visibly different colour · Shimmer · Buildable
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · White rather than silver · Powder rather than cream (format) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort · Does not claim hydration
Differences: Noticeably different swatch colour· White rather than silver· Palette rather than cream (format)
Score details
Shade match
50
Finish, pigmentation & format
88
Wear & performance
40
Comfort & skin suitability
40
Visibly different colour · Shimmer · Opaque
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · White rather than silver · Palette rather than cream (format) · Does not claim crease resistance · Does not claim waterproof · Does not claim comfort · Does not claim hydration
about-face Matte Fluid Eye Paint in White Noise, against Ulta Beauty Collection Cream Eye Shadow Stick in Silver Lining. Every attribute compared, with its share of the score.
ComparedYour shadeSilver LiningClosest shade matchWhite NoiseHow they compareScore
Shade match55% of overall87
Colour60%95#e3e4eb#e1e0e5Looks identicalColour difference 1.5 (0 is identical)
Depth15%99LightLightSameDepth difference 0.9 on the 0–100 scale
Undertone—not comparableNot listedNot listedUndertone unknown on one side
Overall match 64/100Shade match 87/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Marc Jacobs Beauty Born Star Cream-to-Powder Long-Wear Eyeshadow in 180 Zero Chill, against Ulta Beauty Collection Cream Eye Shadow Stick in Silver Lining. Every attribute compared, with its share of the score.
ComparedYour shadeSilver LiningClosest overall alternative180 Zero ChillHow they compareScore
Shade match55% of overall86
Colour60%80#e3e4eb#d6d9dcClose colourColour difference 3.6 (0 is identical)
Depth15%89LightLightSameDepth difference 4.9 on the 0–100 scale
Undertone—not comparableNot listedNot listedUndertone unknown on one side
Colour family25%100SilverSilverSameSame colour family
Finish, pigmentation & format30% of overall · 2 of 3 compared76
Finish65%85ShimmerMetallicCloseMetallic finish rather than shimmer
Pigmentation20%—not comparableNot listedOpaqueNot listed for eitherAn opacity not listed for one product
Format15%35CreamPowderDifferentPowder rather than cream
Wear & performance10% of overall70
Longevity50%40Not listed14-hour wearSome differenceThe match claims long wear; your product does not list it
Comfort & skin suitability5% of overall · 2 of 3 compared40
Comfort40%40ClaimedNot listedSome differenceOnly your product claims a comfortable feel; the match does not list it
Hydration20%40ClaimedNot listedSome differenceOnly your product claims hydration; the match does not list it
Skin types40%—not comparableNot listedSensitiveNot listed for eitherSkin types not listed for one product
Overall match 79/100Shade match 86/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty$1.51 less (14%)
