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about-face Matte Fluid Eye Paint in White Noise, product photo from Ulta Beauty
1 of 3 · Product · Ulta Beauty
about-face Matte Fluid Eye Paint in White Noise, texture swatch from Ulta Beauty
2 of 3 · Texture · Ulta Beauty
about-face Matte Fluid Eye Paint in White Noise, colour swatch from Ulta Beauty
3 of 3 · Swatch · Ulta Beauty

Official description

matte white

Standardised colour

White · Light Details

Matte finish · Buildable pigmentation · Cream

Price
$17Ulta BeautyUlta Beauty

Product price; this shade is not separately priced

Where to buy White Noise (1 store)

Ulta BeautyUlta Beautyfrom $17 · product price
Ulta BeautyView at Ulta Beauty

Similar to about-face Matte Fluid Eye Paint White Noise

The closest shade matches and closest overall alternatives in other eyeshadows. Price is never part of the score.

Blush and lip colours to wear with White Noise

Open Complete My Look

Five ways to coordinate with about-face Matte Fluid Eye Paint White Noise, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing.

Neighbouring colours with a compatible undertone.

Blush

  1. Natasha Denona Hy-Blush Cloudy Cream Cheek Duo

    Fresh Mauve

    Natasha Denona Hy-Blush Cloudy Cream Cheek Duo, shade Fresh Mauve

    • Neighbouring colour: brown / nude with white
    • Combination · The lighter blush pan · Brown / nude · Light · Neutral

    $42

  2. RMS Beauty ReDimension Hydra Powder Blush

    Crystal Slipper

    RMS Beauty ReDimension Hydra Powder Blush, shade Crystal Slipper

    • Neighbouring colour: brown / nude with white
    • Combination · Brown / nude · Light · Warm

    $38

Lipstick

  1. MAC Cosmetics Squirt Shimmer Plumping Lip Gloss Stick

    Nova Sparks

    MAC Cosmetics Squirt Shimmer Plumping Lip Gloss Stick, shade Nova Sparks

    • Neighbouring colour: other with white
    • Combination · Other · Light

    $26

  2. Lancôme L'Absolu Rouge Cream Lipstick

    00 Moi, Moi, Moi

    Lancôme L'Absolu Rouge Cream Lipstick, shade 00 Moi, Moi, Moi

    • Neighbouring colour: other with white
    • Combination · Other · Light

    $35

Lip gloss

  1. L.A. Girl Lumilicious Lip Gloss

    Breathless

    L.A. Girl Lumilicious Lip Gloss, shade Breathless

    • Neighbouring colour: other with white
    • Combination · Other · Light

    $7

  2. Milk Makeup Odyssey Hydrating Lip Oil Gloss

    Globetrot

    Milk Makeup Odyssey Hydrating Lip Oil Gloss, shade Globetrot

    • Neighbouring colour: other with white
    • Combination · Other · Cool

    $26

Lip liner

  1. Urban Decay 24/7 Glide-On Waterproof Lip Liner

    Ozone

    Urban Decay 24/7 Glide-On Waterproof Lip Liner, shade Ozone

    • Neighbouring colour: other with white
    • Combination · Other · Light

    $25

  2. NYX Professional Makeup Line Loud Longwear Lip Liner

    Gimme Drama

    NYX Professional Makeup Line Loud Longwear Lip Liner, shade Gimme Drama

    • Neighbouring colour: other with white
    • Combination · Other · Light

    $20.07

The same colour family across lips, cheeks and eyes.

Blush

  1. bareMinerals GEN NUDE Highlighting Blush

    Peach Glow

    bareMinerals GEN NUDE Highlighting Blush, shade Peach Glow

    • Nearest colour family: peach
    • Combination · Peach · Light · Warm

    $29

  2. Ulta Beauty Collection Velvet Veil Minerals Powder Blush

    Tiger Lily

    Ulta Beauty Collection Velvet Veil Minerals Powder Blush, shade Tiger Lily

    • Nearest colour family: brown / nude
    • Combination · Brown / nude · Medium · Neutral

    $6

Lipstick

  1. Fenty Beauty Gloss Bomb Stix High-Shimmer Gloss Stick

    HOW MANY CARATS?!

    Fenty Beauty Gloss Bomb Stix High-Shimmer Gloss Stick, shade HOW MANY CARATS?!

    • Nearest colour family: other
    • Combination · Other · Light

    $27

  2. Yves Saint Laurent Candy Glaze Lip Gloss Stick

    SKU 2999431

    Yves Saint Laurent Candy Glaze Lip Gloss Stick, shade SKU 2999431

    • Nearest colour family: other
    • Combination · Other · Light

    $60

Lip gloss

  1. Anastasia Beverly Hills Universal Luminous Tinted Lip Gloss

    Honey Diamond

    Anastasia Beverly Hills Universal Luminous Tinted Lip Gloss, shade Honey Diamond

    • Nearest colour family: nude
    • Combination · Nude · Warm

    $23

  2. Rare Beauty Positive Light Luminizing Lip Gloss

    Dazzle

    Rare Beauty Positive Light Luminizing Lip Gloss, shade Dazzle

    • Nearest colour family: other
    • Combination · Other · Cool

    $20

Lip liner

  1. rhode Peptide Lip Shape Contouring Lip Shaper

    Lift - soft neutral pink

    rhode Peptide Lip Shape Contouring Lip Shaper, shade Lift - soft neutral pink

    • Nearest colour family: nude
    • Combination · Nude · Light · Cool

    $24

  2. Refy Lip Sculpt Longwear Liner

    Oat

    Refy Lip Sculpt Longwear Liner, shade Oat

    • Nearest colour family: nude
    • Combination · Nude · Light · Warm

    $26

A clear difference in colour or depth, on purpose.

Blush

  1. Natasha Denona Hy-Blush Cloudy Cream Cheek Duo

    Simply Shy

    Natasha Denona Hy-Blush Cloudy Cream Cheek Duo, shade Simply Shy

    • Contrast: pink with white
    • Combination · The lighter blush pan · Pink · Light · Cool

    $42

  2. Ulta Beauty Collection Velvet Veil Minerals Powder Blush

    Peony

    Ulta Beauty Collection Velvet Veil Minerals Powder Blush, shade Peony

    • Contrast: pink with white
    • Combination · Pink · Light · Neutral

    $6

Lipstick

  1. Summer Fridays Flushed Lip Stain 12HR Long-Lasting Lip Tint

    Slipper - soft warm pink

    Summer Fridays Flushed Lip Stain 12HR Long-Lasting Lip Tint, shade Slipper - soft warm pink

    • Contrast: mauve with white
    • Combination · Mauve · Light · Cool

    $22

  2. Dior Addict Glass Lipstick

    194: Sparkly Dice

    Dior Addict Glass Lipstick, shade 194: Sparkly Dice

    • Contrast: pink with white
    • Combination · Pink · Light · Cool

    $48

Lip gloss

  1. Kylie Cosmetics High Gloss

    317 Klear

    Kylie Cosmetics High Gloss, shade 317 Klear

    • Contrast: pink with white
    • Combination · Pink · Light · Cool

    $21

  2. Lancôme Juicy Tubes Original Lip Gloss

    20 Lavender Latte

    Lancôme Juicy Tubes Original Lip Gloss, shade 20 Lavender Latte

    • Contrast: purple with white
    • Combination · Purple · Light · Cool

    $25

Lip liner

  1. Huda Beauty Lip Contour Lip Stain for 12-Hour Wear

    Baby Pink

    Huda Beauty Lip Contour Lip Stain for 12-Hour Wear, shade Baby Pink

    • Contrast: pink with white
    • Combination · Pink · Light · Cool

    $25

  2. IT Cosmetics Do It All Lip Transformer Hydrating Lip Balm + Lip Liner

    CLEARLY CONFIDENT

    IT Cosmetics Do It All Lip Transformer Hydrating Lip Balm + Lip Liner, shade CLEARLY CONFIDENT

    • Contrast: pink with white
    • Combination · Pink · Light · Cool

    $29

Soft colours close to a natural flush.

Blush

  1. e.l.f. Cosmetics Halo Glow Blush Beauty Wand

    Candlelit

    e.l.f. Cosmetics Halo Glow Blush Beauty Wand, shade Candlelit

    • Soft colour, close to a natural flush
    • Combination · Peach · Light · Warm

    $10

  2. Clinique Daily Calm Lip + Cheek Color

    Whisper

    Clinique Daily Calm Lip + Cheek Color, shade Whisper

    • Soft colour, close to a natural flush
    • Combination · Brown / nude · Light · Warm

    $30

Lipstick

  1. MAC Cosmetics Lustreglass Sheer-Shine Lipstick

    Party Trick

    MAC Cosmetics Lustreglass Sheer-Shine Lipstick, shade Party Trick

    • Soft colour, close to a natural flush
    • Combination · Nude · Light · Warm

    $25

  2. Anastasia Beverly Hills Lip Velvet Full-Pigment Lip Mousse

    Softy

    Anastasia Beverly Hills Lip Velvet Full-Pigment Lip Mousse, shade Softy

    • Soft colour, close to a natural flush
    • Combination · Nude · Light · Cool

    $28

Lip gloss

  1. MAC Cosmetics Lipglass High Shine Lip Gloss

    C-Thru

    MAC Cosmetics Lipglass High Shine Lip Gloss, shade C-Thru

    • Soft colour, close to a natural flush
    • Combination · Nude · Light · Warm

    $25

  2. Armani Beauty Prisma Glass Hydrating Lip Gloss with Squalane

    07 Nude Glow

    Armani Beauty Prisma Glass Hydrating Lip Gloss with Squalane, shade 07 Nude Glow

    • Soft colour, close to a natural flush
    • Combination · Nude · Light · Warm

    $40

Lip liner

  1. Refy Lip Sculpt Longwear Liner

    Oat

    Refy Lip Sculpt Longwear Liner, shade Oat

    • Soft colour, close to a natural flush
    • Combination · Nude · Light · Warm

    $26

  2. Sephora Collection Colorful 8HR Longwear Transferproof Lip Liner

    08 Perfect Beige

    Sephora Collection Colorful 8HR Longwear Transferproof Lip Liner, shade 08 Perfect Beige

    • Soft colour, close to a natural flush
    • Combination · Nude · Light · Warm

    $13

Saturated or deep colours that stand out.

Blush

  1. Anastasia Beverly Hills Blurring Serum Blush

    Peach

    Anastasia Beverly Hills Blurring Serum Blush, shade Peach

    • Saturated colour that stands out
    • Combination · Peach · Light · Warm

    $17.50

  2. CoverGirl Trublend Skin Enhancer Balm Blush Stick

    Radiant Peach

    CoverGirl Trublend Skin Enhancer Balm Blush Stick, shade Radiant Peach

    • Saturated colour that stands out
    • Combination · Peach · Medium · Warm

    $12.99

Lipstick

  1. Revlon Super Lustrous Lipstick

    Fire Peach

    Revlon Super Lustrous Lipstick, shade Fire Peach

    • Saturated colour that stands out
    • Combination · Peach · Light · Warm

    $6.89

  2. Chanel ROUGE COCO Longwear Satin Lipstick Hydrating and Smoothing Lip Care

    100 BEL RESPIRO

    Chanel ROUGE COCO Longwear Satin Lipstick Hydrating and Smoothing Lip Care, shade 100 BEL RESPIRO

    • Saturated colour that stands out
    • Combination · Peach · Light · Warm

    $53

Lip gloss

  1. Fenty Beauty Treatz Hydrating + Strengthening Lip Oil

    Kalahari Melon

    Fenty Beauty Treatz Hydrating + Strengthening Lip Oil, shade Kalahari Melon

    • Saturated colour that stands out
    • Combination · Peach · Light · Warm

    $25

  2. Dior Lip Glow Oil Hydrating High-Shine Gloss

    041 Peachy

    Dior Lip Glow Oil Hydrating High-Shine Gloss, shade 041 Peachy

    • Saturated colour that stands out
    • Combination · Peach · Light · Warm

    $42

Lip liner

  1. NYX Professional Makeup Line Loud Longwear Lip Liner

    Movin' Up

    NYX Professional Makeup Line Loud Longwear Lip Liner, shade Movin' Up

    • Saturated colour that stands out
    • Combination · Peach · Light · Warm

    $8

  2. Sacheu DoubleDown Lip Definer 2-in-1 Liner and Balm

    Daybreak

    Sacheu DoubleDown Lip Definer 2-in-1 Liner and Balm, shade Daybreak

    • Saturated colour that stands out
    • Combination · Peach · Light · Warm

    $16

Each pairing compares two shades’ colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks worn. It does not predict how the colours look together on you. Price never changes the order.

Shade details

Swatch colour
#e1e0e5
L* 89.4 a* 1.2 b* -2.3
Colour family
White
from the description (“white”)
Colour depth
Light
from the swatch colour
Primary undertone
Not listed
not stated
Secondary undertone
Not listed
not stated
Colour description
Not listed
not stated
Finish
Matte
this shade's description
Pigmentation
Buildable
the product's attributes
Shimmer
Not listed
not stated
Format
Cream
the product's attributes
Wear claims
Long-wearing, claimed, Transfer-resistant
the product's attributes or description
Skin suitability claims
Not listed
not stated
Data confidence
Medium
Swatch colour measured; little in the words to back it up
Source
Ulta Beauty
checked 4 Nov 2026

Description from Ulta Beauty, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.

All shades in this range (31)

about-face Matte Fluid Eye Paint