about-face · Matte Fluid Eye PaintMorning Glory
Official description
indigo purple
Standardised colour
Purple · Deep / dark · Cool undertone Details
Matte finish · Buildable pigmentation · Cream
Ulta BeautyProduct price; this shade is not separately priced
Where to buy Morning Glory (1 store)
Ulta Beautyfrom $17 · product priceView at Ulta BeautySimilar to about-face Matte Fluid Eye Paint Morning Glory
The closest shade matches and closest overall alternatives in other eyeshadows. Price is never part of the score.
Blush and lip colours to wear with Morning Glory
Open Complete My LookFive ways to coordinate with about-face Matte Fluid Eye Paint Morning Glory, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing.
Neighbouring colours with a compatible undertone.
Blush
Spirited
Rare Beauty Soft Pinch Matte Bouncy Blush, shade Spirited
- Neighbouring colour: plum with purple
- Combination · Plum · Medium · Cool
$27
Grape Soda
Danessa Myricks Beauty Yummy Skin Blurring Balm Powder Flushed - Matte Color for Cheek & Lip, shade Grape Soda
- Neighbouring colour: plum with purple
- Combination · Plum · Deep / dark · Cool
$27
View at SephoraLipstick
Splash
Milk Makeup Cooling Water Jelly Tint Lip + Cheek Blush Stain, shade Splash
- Neighbouring colour: plum with purple
- Combination · Plum · Medium · Cool
$26
15 Galactic Plum
Sephora Collection About That Shine Sheer Shine Lipstick, shade 15 Galactic Plum
- Neighbouring colour: plum with purple
- Combination · Plum · Deep / dark · Cool
$16
Lip gloss
110 Fete De Fleurs
L'Oréal Paris Glow Paradise Lip Balm-in-Gloss, shade 110 Fete De Fleurs
- Neighbouring colour: plum with purple
- Combination · Plum · Deep / dark · Cool
$9.75
Sublime
MAC Cosmetics Lipglass Air Non-Sticky Lipgloss, shade Sublime
- Neighbouring colour: plum with purple
- Combination · Plum · Deep / dark · Cool
$25
View at Walmart
Lip liner
Plum Passion
Maybelline Color Sensational Shaping Lip Liner, shade Plum Passion
- Neighbouring colour: plum with purple
- Combination · Plum · Deep / dark · Cool
$8.49
Plum
MAC Cosmetics Lip Liner Pencil, shade Plum
- Neighbouring colour: plum with purple
- Combination · Plum · Medium · Cool
$25
The same colour family across lips, cheeks and eyes.
Blush
Something Borrowed
MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse, shade Something Borrowed
- Same colour family: purple
- Sold as a lipstick · Purple · Deep / dark · Cool
$27
Lipstick
26 Ice Ice Cuddling
Lancôme Lip Idôle CuddleBlur Lip Velvet, shade 26 Ice Ice Cuddling
- Same colour family: purple
- Combination · Purple · Light · Cool
$32
Violet Beta
MAC Cosmetics Squirt Plumping Lip Gloss Stick, shade Violet Beta
- Same colour family: purple
- Combination · Purple · Medium · Cool
$26
Lip gloss
Chuckie
R.E.M. Beauty On Your Collar Plumping Lipgloss, shade Chuckie
- Same colour family: purple
- Combination · Purple · Medium · Cool
$22
Grape Glowtini
Kaja Juicy Glass Instant Hydrating & Plumping Lip Gloss, shade Grape Glowtini
- Same colour family: purple
- Combination · Purple · Medium · Cool
$18
Lip liner
Grape Expectations
MAC Cosmetics Lip Liner Pencil, shade Grape Expectations
- Same colour family: purple
- Combination · Purple · Deep / dark · Cool
$25
Wild Violets
Maybelline Color Sensational Shaping Lip Liner, shade Wild Violets
- Same colour family: purple
- Combination · Purple · Deep / dark · Cool
$9.59
View at CVSA clear difference in colour or depth, on purpose.
Blush
All The Butta
NYX Professional Makeup Buttermelt Pressed Powder Blush, shade All The Butta
- Contrast: pink with purple
- Combination · Pink · Medium · Cool
$11
Grape Soda
Danessa Myricks Beauty Yummy Skin Blurring Balm Powder Flushed - Matte Color for Cheek & Lip, shade Grape Soda
- Contrast: deeper
- Combination · Plum · Deep / dark · Cool
$27
Lipstick
ICY AMETHY$T
Fenty Beauty Gloss Bomb Stix High-Shimmer Gloss Stick, shade ICY AMETHY$T
- Contrast: lighter
- Combination · Purple · Light · Cool
$27
143 Very Blue
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick, shade 143 Very Blue
- Contrast: deeper
- Combination · Other · Deep / dark · Cool
$16
Lip gloss
Birthday Kiss
Too Faced Kissing Jelly Non-Sticky Lip Oil Gloss, shade Birthday Kiss
- Contrast: pink with purple
- Combination · Pink · Medium · Cool
$23
10B Lavender Blaze
Yves Saint Laurent Candy Glow Tinted Butter Balm with Maracuja Oil, shade 10B Lavender Blaze
- Contrast: pink with purple
- Combination · Pink · Medium · Cool
$43
Lip liner
Grape Expectations
MAC Cosmetics Lip Liner Pencil, shade Grape Expectations
- Contrast: deeper
- Combination · Purple · Deep / dark · Cool
$25
Blaze
L.A. Girl Long-Lasting Shockwave Lip Liner, shade Blaze
- Contrast: pink with purple
- Combination · Pink · Medium · Cool
$5
Soft colours close to a natural flush.
Blush
Swoon
Kosas Blush is Life Baked Talc-Free Dimensional + Brightening Blush, shade Swoon
- Soft colour, close to a natural flush
- Combination · Mauve · Medium · Cool
$29
Bold-Faced Lilac
e.l.f. Cosmetics Camo Liquid Blush, shade Bold-Faced Lilac
- Soft colour, close to a natural flush
- Combination · Mauve · Medium · Cool
$8
Lipstick
Mauve Muse 585
CoverGirl Outlast All-Day Lip Color With Topcoat, shade Mauve Muse 585
- Soft colour, close to a natural flush
- Combination · Mauve · Medium · Cool
$11.99
Silvery Moon
Clinique Dramatically Different Lipstick Shaping Lip Colour, shade Silvery Moon
- Soft colour, close to a natural flush
- Combination · Mauve · Light · Cool
$29
Lip gloss
07 Toffee Pink Shimmer
Clarins Lip Perfector Peptide-Plumping Lip Gloss, shade 07 Toffee Pink Shimmer
- Soft colour, close to a natural flush
- Combination · Mauve · Medium · Cool
$30
Cupid
Lawless Forget the Filler Lip-Plumping Line-Smoothing Tinted Lip Balm, shade Cupid
- Soft colour, close to a natural flush
- Combination · Mauve · Light · Cool
$26
Lip liner
Dolly Light
Buxom Power Line Plumping Lip Liner, shade Dolly Light
- Soft colour, close to a natural flush
- Combination · Mauve · Light · Cool
$24
Glossed Over
Sacheu DoubleDown Lip Definer 2-in-1 Liner and Balm, shade Glossed Over
- Soft colour, close to a natural flush
- Combination · Mauve · Medium · Cool
$16
Saturated or deep colours that stand out.
Blush
Grape Soda
Danessa Myricks Beauty Yummy Skin Blurring Balm Powder Flushed - Matte Color for Cheek & Lip, shade Grape Soda
- Deep colour that stands out
- Combination · Plum · Deep / dark · Cool
$27
P37 Wisteria Violet
Prada Touch Cream-To-Powder Soft Blur Longwear Blush, shade P37 Wisteria Violet
- Deep colour that stands out
- Combination · Plum · Deep / dark · Cool
$42
Lipstick
Lunar Violet
MAC Cosmetics Dazzlelips Crayon Lipstick, shade Lunar Violet
- Saturated colour that stands out
- Combination · Purple · Medium · Cool
$28
No Restraints
Urban Decay Vice Lip Bond Glossy Longwear Liquid Lipstick, shade No Restraints
- Saturated colour that stands out
- Combination · Purple · Deep / dark · Cool
$28
Lip gloss
Fete des Fleurs
L'Oréal Paris Glow Paradise Lip Balm-in-Gloss, shade Fete des Fleurs
- Saturated colour that stands out
- Combination · Purple · Medium · Cool
$3.49
Razz Beamy
Revlon Super Lustrous Glimmer Gloss, shade Razz Beamy
- Saturated colour that stands out
- Combination · Purple · Medium · Cool
$11.39
View at Walgreens
Lip liner
Grape Expectations
MAC Cosmetics Lip Liner Pencil, shade Grape Expectations
- Deep colour that stands out
- Combination · Purple · Deep / dark · Cool
$25
Bad Romance
Charlotte Tilbury Lip Cheat Long-Lasting Waterproof Lip Liner, shade Bad Romance
- Deep colour that stands out
- Combination · Purple · Deep / dark · Cool
$28
Each pairing compares two shades’ colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks worn. It does not predict how the colours look together on you. Price never changes the order.
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- Shop this colourEvery eyeshadow that is deep, cool, purple
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Shade details
- Swatch colour
- #795cc8
- L* 46.8 a* 36.8 b* -52.4
- Colour family
- Purple
- from the description (“purple”)
- Colour depth
- Deep / dark
- from the swatch colour
- Primary undertone
- Cool
- from the description (“purple”)
- Secondary undertone
- Not listed
- not stated
- Colour description
- Not listed
- not stated
- Finish
- Matte
- the product's attributes
- Pigmentation
- Buildable
- the product's attributes
- Shimmer
- Not listed
- not stated
- Format
- Cream
- the product's attributes
- Wear claims
- Long-wearing, claimed, Transfer-resistant
- the product's attributes or description
- Skin suitability claims
- Not listed
- not stated
- Data confidence
- Medium
- Swatch colour measured; little in the words to back it up
- Source
- Ulta Beauty
- checked 4 Nov 2026
Description from Ulta Beauty, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.
All shades in this range (31)
about-face Matte Fluid Eye Paint- Aquamarineteal
- Art of Darknessmatte black
- Blue Mondaybright sky blue
- Capuletssoft brown
- Clonedmatte terracotta
- Crocodile Rockintense teal
- Daydreamerbone
- Dionysusmatte soft orchid
- Driftwoodtaupe
- Freakedmatte gentle lavender
- Incomingmatte mellow yellow
- Infinitymatte eggplant
- It's Blitzprimary yellow
- Light Transcendingcreamsicle orange
- Marigoldbright coral
- Morning Gloryindigo purple(this shade)
- New Karmabright purple
- No Queen Bluesprimary blue
- On Pointeballet slipper pink
- Replicantmatte soft aqua
- Sage Advicesage
- Scream Of Consciousnessprimary red
- Smell B4 Rainmatte beige
- Smoke Signalmatte deep green
- Spectrebold orange
- Sweet Dispositioncornflower blue
- Tiny Dancercool pale pink
- Vertigo Flowerslime green
- Vintage Granadamatte wine
- Weightlessmatte chocolate brown
- White Noisematte white