Official description
matte mellow yellow
Standardised colour
Golden · Light · Warm undertone Details
Matte finish · Buildable pigmentation · Cream
Ulta BeautyProduct price; this shade is not separately priced
Where to buy Incoming (1 store)
Ulta Beautyfrom $17 · product priceView at Ulta BeautySimilar to about-face Matte Fluid Eye Paint Incoming
The closest shade matches and closest overall alternatives in other eyeshadows. Price is never part of the score.
Blush and lip colours to wear with Incoming
Open Complete My LookFive ways to coordinate with about-face Matte Fluid Eye Paint Incoming, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing.
Neighbouring colours with a compatible undertone.
Blush
Lightning
MAC Cosmetics Strobe Beam Liquid Blush, shade Lightning
- Neighbouring colour: brown / nude with golden
- Combination · Brown / nude · Light · Warm
$30
Peach Glow
bareMinerals GEN NUDE Highlighting Blush, shade Peach Glow
- Neighbouring colour: peach with golden
- Combination · Peach · Light · Warm
$29
Lipstick
Sunny Vanilla
MAC Cosmetics Lustreglass Sheer-Shine Lipstick, shade Sunny Vanilla
- Neighbouring colour: nude with golden
- Combination · Nude · Light · Warm
$25
600A
Valentino Spike Valentino Buttery Matte Lipstick, shade 600A
- Neighbouring colour: nude with golden
- Combination · Nude · Light · Warm
$48
View at SephoraLip gloss
Honey Gold
Gisou Honey Infused Hydrating Lip Oil, shade Honey Gold
- Neighbouring colour: nude with golden
- Combination · Nude · Light · Warm
$28
Gold Dust
Milani Keep It Full Nourishing Lip Plumper, shade Gold Dust
- Neighbouring colour: nude with golden
- Combination · Nude · Light · Warm
$12.29
View at CVSLip liner
High Point
Revlon ColorStay Multi-Liner, shade High Point
- Neighbouring colour: nude with golden
- Combination · Nude · Light · Warm
$11.99
Nude
L.A. Girl Perfect Precision Lip Liner Pencil, shade Nude
- Neighbouring colour: nude with golden
- Combination · Nude · Light · Neutral
$4
The same colour family across lips, cheeks and eyes.
Blush
Kiss of Spice
bareMinerals GEN NUDE BLONZER Blush + Bronzer, shade Kiss of Spice
- Nearest colour family: brown / nude
- Combination · Brown / nude · Light · Warm
$29
Tiger Lily
Ulta Beauty Collection Velvet Veil Minerals Powder Blush, shade Tiger Lily
- Nearest colour family: brown / nude
- Combination · Brown / nude · Medium · Neutral
$6
Lipstick
Gin Fizz
Buxom Full-On Plumping Lip Cream, shade Gin Fizz
- Nearest colour family: nude
- Combination · Nude · Light · Warm
$26
Lava Sparks
MAC Cosmetics Squirt Shimmer Plumping Lip Gloss Stick, shade Lava Sparks
- Nearest colour family: nude
- Combination · Nude · Light · Warm
$26
Lip gloss
Earth Angel
Pat McGrath Labs Lust: Gloss, shade Earth Angel
- Nearest colour family: nude
- Combination · Nude · Light · Warm
$29
Glow Job
NYX Professional Makeup Jelly Job Lip Gloss, shade Glow Job
- Nearest colour family: nude
- Combination · Nude · Light · Warm
$12
Lip liner
08 Perfect Beige
Sephora Collection Colorful 8HR Longwear Transferproof Lip Liner, shade 08 Perfect Beige
- Nearest colour family: nude
- Combination · Nude · Light · Warm
$13
Push - soft neutral beige
rhode Peptide Lip Shape Contouring Lip Shaper, shade Push - soft neutral beige
- Nearest colour family: nude
- Combination · Nude · Light · Warm
$24
A clear difference in colour or depth, on purpose.
Blush
Lightning
MAC Cosmetics Strobe Beam Liquid Blush, shade Lightning
- Contrast: deeper
- Combination · Brown / nude · Light · Warm
$30
Kiss of Spice
bareMinerals GEN NUDE BLONZER Blush + Bronzer, shade Kiss of Spice
- Contrast: deeper
- Combination · Brown / nude · Light · Warm
$29
Lipstick
Solar Sparks
MAC Cosmetics Squirt Shimmer Plumping Lip Gloss Stick, shade Solar Sparks
- Contrast: other with golden
- Combination · Other · Light
$26
20 Iridescent Ice
Sephora Collection About That Shine Sheer Shine Lipstick, shade 20 Iridescent Ice
- Contrast: other with golden
- Combination · Other · Light
$16
Lip gloss
900 It's Gold Outside
CoverGirl Clean Fresh Yummy Lip Gloss, shade 900 It's Gold Outside
- Contrast: deeper
- Combination · Nude · Light · Warm
$6.44
Sweet Mint - sheer clear
Summer Fridays Lip Butter Balm Treatment for Hydration + Nourishing Shine, shade Sweet Mint - sheer clear
- Contrast: other with golden
- Combination · Other · Light
$24
View at WalmartLip liner
Gimme Drama
NYX Professional Makeup Line Loud Longwear Lip Liner, shade Gimme Drama
- Contrast: other with golden
- Combination · Other · Light
$20.07
Ducking Clear
NYX Professional Makeup Duck Plump Retractable Plumping Lip Liner, shade Ducking Clear
- Contrast: clear with golden
- Combination · Clear
$10
Soft colours close to a natural flush.
Blush
Kiss of Spice
bareMinerals GEN NUDE BLONZER Blush + Bronzer, shade Kiss of Spice
- Soft colour, close to a natural flush
- Combination · Brown / nude · Light · Warm
$29
Candlelit
e.l.f. Cosmetics Halo Glow Blush Beauty Wand, shade Candlelit
- Soft colour, close to a natural flush
- Combination · Peach · Light · Warm
$10
Lipstick
Party Trick
MAC Cosmetics Lustreglass Sheer-Shine Lipstick, shade Party Trick
- Soft colour, close to a natural flush
- Combination · Nude · Light · Warm
$25
Acting Natural
MAC Cosmetics M·A·Cximal Silky Matte Lipstick, shade Acting Natural
- Soft colour, close to a natural flush
- Combination · Nude · Light · Warm
$25
Lip gloss
Blitz Gold
Pat McGrath Labs Lust: Gloss, shade Blitz Gold
- Soft colour, close to a natural flush
- Combination · Nude · Light · Warm
$29
Nudegasm
Charlotte Tilbury Big Lip Plumpgasm Plumping Lip Gloss, shade Nudegasm
- Soft colour, close to a natural flush
- Combination · Nude · Light · Warm
$37
Lip liner
08 Perfect Beige
Sephora Collection Colorful 8HR Longwear Transferproof Lip Liner, shade 08 Perfect Beige
- Soft colour, close to a natural flush
- Combination · Nude · Light · Warm
$13
Toasted Sienna
point of view. Trace it Precision Sculpting Lip Liner, shade Toasted Sienna
- Soft colour, close to a natural flush
- Combination · Nude · Light · Warm
$24
Saturated or deep colours that stand out.
Blush
Forever Peach
Jane Iredale Just Kissed Lip and Cheek Stain, shade Forever Peach
- Saturated colour that stands out
- Combination · Peach · Medium · Warm
$33
800 Orange Phoria
Lancôme Blush Subtil Oil-Free Powder Blush, shade 800 Orange Phoria
- Saturated colour that stands out
- Combination · Coral · Medium · Warm
$34
Lipstick
100 BEL RESPIRO
Chanel ROUGE COCO Longwear Satin Lipstick Hydrating and Smoothing Lip Care, shade 100 BEL RESPIRO
- Saturated colour that stands out
- Combination · Peach · Light · Warm
$53
10 Radiant Flame
Sephora Collection About That Shine Sheer Shine Lipstick, shade 10 Radiant Flame
- Saturated colour that stands out
- Combination · Coral · Light · Warm
$16
Lip gloss
Kalahari Melon
Fenty Beauty Treatz Hydrating + Strengthening Lip Oil, shade Kalahari Melon
- Saturated colour that stands out
- Combination · Peach · Light · Warm
$25
Mango Passion Punch
Gisou Honey Infused Hydrating Lip Oil, shade Mango Passion Punch
- Saturated colour that stands out
- Combination · Coral · Light · Warm
$28
Lip liner
COREal
Sacheu Peel Off Lip Liner STAY-N, shade COREal
- Saturated colour that stands out
- Combination · Coral · Light · Warm
$14
Daybreak
Sacheu DoubleDown Lip Definer 2-in-1 Liner and Balm, shade Daybreak
- Saturated colour that stands out
- Combination · Peach · Light · Warm
$16
Each pairing compares two shades’ colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks worn. It does not predict how the colours look together on you. Price never changes the order.
Shade details
- Swatch colour
- #f9e17f
- L* 89.6 a* -4.2 b* 50.6
- Colour family
- Golden
- from the description (“yellow”)
- Colour depth
- Light
- from the swatch colour
- Primary undertone
- Warm
- from the description (“yellow”)
- Secondary undertone
- Not listed
- not stated
- Colour description
- Not listed
- not stated
- Finish
- Matte
- this shade's description
- Pigmentation
- Buildable
- the product's attributes
- Shimmer
- Not listed
- not stated
- Format
- Cream
- the product's attributes
- Wear claims
- Long-wearing, claimed, Transfer-resistant
- the product's attributes or description
- Skin suitability claims
- Not listed
- not stated
- Data confidence
- High
- Swatch colour measured and backed by the shade's words
- Source
- Ulta Beauty
- checked 4 Nov 2026
Description from Ulta Beauty, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.
All shades in this range (31)
about-face Matte Fluid Eye Paint- Aquamarineteal
- Art of Darknessmatte black
- Blue Mondaybright sky blue
- Capuletssoft brown
- Clonedmatte terracotta
- Crocodile Rockintense teal
- Daydreamerbone
- Dionysusmatte soft orchid
- Driftwoodtaupe
- Freakedmatte gentle lavender
- Incomingmatte mellow yellow(this shade)
- Infinitymatte eggplant
- It's Blitzprimary yellow
- Light Transcendingcreamsicle orange
- Marigoldbright coral
- Morning Gloryindigo purple
- New Karmabright purple
- No Queen Bluesprimary blue
- On Pointeballet slipper pink
- Replicantmatte soft aqua
- Sage Advicesage
- Scream Of Consciousnessprimary red
- Smell B4 Rainmatte beige
- Smoke Signalmatte deep green
- Spectrebold orange
- Sweet Dispositioncornflower blue
- Tiny Dancercool pale pink
- Vertigo Flowerslime green
- Vintage Granadamatte wine
- Weightlessmatte chocolate brown
- White Noisematte white