Matte Fluid Eye Paint Incoming dupes and alternatives about-face
4.2 (339)·Golden · Warm · Light
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$11.99Ulta Beauty(product price)$5.01 less (29%)4.6 (13,914)
Matches: Same finish: matte· Claims crease resistance
Differences: Noticeably different swatch colour· Deeper· Green rather than golden
Score details
Shade match
49
Finish, pigmentation & format
91
Wear & performance
59
Comfort & skin suitability
50
Slight colour difference · Matte · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Green rather than golden · Opaque rather than buildable (pigmentation) · 24-hour wear rather than long-wearing (longevity)
Matches: Same finish: matte· Claims crease resistance
Differences: Noticeably different swatch colour· Deeper· Opaque rather than buildable (pigmentation)
Score details
Shade match
40
Finish, pigmentation & format
91
Wear & performance
59
Comfort & skin suitability
50
Visibly different colour · Matte · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Opaque rather than buildable (pigmentation) · 24-hour wear rather than long-wearing (longevity)
Matches: Same finish: matte· Same format: cream· Same longevity: long-wearing
Differences: Noticeably different swatch colour· Neutral rather than warm undertone· Nude rather than golden
Score details
Shade match
30
Finish, pigmentation & format
93
Wear & performance
83
Comfort & skin suitability
50
Visibly different colour · Matte · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than warm undertone · Nude rather than golden · Opaque rather than buildable (pigmentation)
Differences: Noticeably different swatch colour· Sheer rather than buildable (pigmentation)· Powder rather than cream (format)
Score details
Shade match
43
Finish, pigmentation & format
83
Wear & performance
40
Comfort & skin suitability
40
Visibly different colour · Matte · Sheer
Ingredients (not scored): 0% ingredient overlap
Differences: Noticeably different swatch colour · Sheer rather than buildable (pigmentation) · Powder rather than cream (format) · Not listed rather than long-wearing (longevity)
Differences: Noticeably different swatch colour· Deeper· Opaque rather than buildable (pigmentation)
Score details
Shade match
39
Finish, pigmentation & format
83
Wear & performance
40
Comfort & skin suitability
50
Visibly different colour · Matte · Opaque
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Opaque rather than buildable (pigmentation) · Palette rather than cream (format) · Not listed rather than long-wearing (longevity)
Matches: Same finish: matte· Claims crease resistance
Differences: Noticeably different swatch colour· Deeper· Opaque rather than buildable (pigmentation)
Score details
Shade match
29
Finish, pigmentation & format
91
Wear & performance
59
Comfort & skin suitability
50
Visibly different colour · Matte · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Opaque rather than buildable (pigmentation) · 24-hour wear rather than long-wearing (longevity)
Matches: Same finish: matte· Same longevity: long-wearing
Differences: Noticeably different swatch colour· Nude rather than golden· Opaque rather than buildable (pigmentation)
Score details
Shade match
25
Finish, pigmentation & format
83
Wear & performance
100
Comfort & skin suitability
50
Visibly different colour · Matte · Opaque
Ingredients (not scored): 11% ingredient overlap
Differences: Noticeably different swatch colour · Nude rather than golden · Opaque rather than buildable (pigmentation) · Palette rather than cream (format)
Differences: Noticeably different swatch colour· Deeper· Shimmer rather than matte (finish)
Score details
Shade match
55
Finish, pigmentation & format
39
Wear & performance
61
Comfort & skin suitability
50
Visibly different colour · Shimmer · Opaque
Ingredients (not scored): 14% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Shimmer rather than matte (finish) · Opaque rather than buildable (pigmentation) · 24-hour wear rather than long-wearing (longevity)
Matches: Same warm undertone· Same longevity: long-wearing
Differences: Noticeably different swatch colour· Deeper· Glitter rather than matte (finish)
Score details
Shade match
59
Finish, pigmentation & format
18
Wear & performance
100
Comfort & skin suitability
50
Visibly different colour · Glitter · Sheer
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Glitter rather than matte (finish) · Sheer rather than buildable (pigmentation) · Powder rather than cream (format)
Differences: Noticeably different swatch colour· Green rather than golden· Opaque rather than buildable (pigmentation)
Score details
Shade match
32
Finish, pigmentation & format
83
Wear & performance
40
Comfort & skin suitability
50
Visibly different colour · Matte · Opaque
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Green rather than golden · Opaque rather than buildable (pigmentation) · Palette rather than cream (format) · Not listed rather than long-wearing (longevity)
$9Ulta Beauty(product price)$8 less (47%)4.2 (2,863)
Matches: Same warm undertone· Same finish: matte· Same pigmentation: buildable
Differences: Noticeably different swatch colour· Deeper· Peach rather than golden
Score details
Shade match
27
Finish, pigmentation & format
90
Wear & performance
40
Comfort & skin suitability
50
Visibly different colour · Matte · Buildable
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Peach rather than golden · Powder rather than cream (format) · Not listed rather than long-wearing (longevity)
Differences: Noticeably different swatch colour· Deeper· Nude rather than golden
Score details
Shade match
31
Finish, pigmentation & format
83
Wear & performance
40
Comfort & skin suitability
40
Visibly different colour · Matte · Sheer
Ingredients (not scored): 0% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Nude rather than golden · Sheer rather than buildable (pigmentation) · Powder rather than cream (format) · Not listed rather than long-wearing (longevity)
$9Ulta Beauty(product price)$8 less (47%)4.2 (2,863)
Matches: Same warm undertone· Same finish: matte· Same pigmentation: buildable
Differences: Noticeably different swatch colour· Deeper· Nude rather than golden
Score details
Shade match
25
Finish, pigmentation & format
90
Wear & performance
40
Comfort & skin suitability
50
Visibly different colour · Matte · Buildable
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Nude rather than golden · Powder rather than cream (format) · Not listed rather than long-wearing (longevity)
Differences: Noticeably different swatch colour· Nude rather than golden· Powder rather than cream (format)
Score details
Shade match
24
Finish, pigmentation & format
88
Wear & performance
40
Comfort & skin suitability
50
Visibly different colour · Matte
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Nude rather than golden · Powder rather than cream (format) · Not listed rather than long-wearing (longevity)
Differences: Noticeably different swatch colour· Deeper· Nude rather than golden
Score details
Shade match
23
Finish, pigmentation & format
88
Wear & performance
40
Comfort & skin suitability
50
Visibly different colour · Matte
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Nude rather than golden · Powder rather than cream (format) · Not listed rather than long-wearing (longevity)
Differences: Noticeably different swatch colour· Glitter rather than matte (finish)· Opaque rather than buildable (pigmentation)
Score details
Shade match
52
Finish, pigmentation & format
26
Wear & performance
61
Comfort & skin suitability
50
Visibly different colour · Glitter · Opaque
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Glitter rather than matte (finish) · Opaque rather than buildable (pigmentation) · 12-hour wear rather than long-wearing (longevity)
Retailer shade note: sparkling sunlit gold with silver reflects
Marc Jacobs Beauty Born Star Cream-to-Powder Long-Wear Eyeshadow in 190 Extra, against about-face Matte Fluid Eye Paint in Incoming. Every attribute compared, with its share of the score.
ComparedYour shadeIncomingClosest match190 ExtraHow they compareScore
Shade match55% of overall81
Colour60%71#f9e17f#f0d68dClose colourColour difference 4.8 (0 is identical)
Depth15%89LightLightSameDepth difference 4.8 on the 0–100 scale
Undertone10%100WarmWarmSameSame product undertone
Colour family15%100GoldenGoldenSameSame colour family
Finish, pigmentation & format30% of overall22
Finish65%5MatteMetallicDifferentMetallic finish rather than matte
Pigmentation20%65BuildableOpaqueSome differenceOpaque rather than buildable
Format15%35CreamPowderDifferentPowder rather than cream
Wear & performance10% of overall55
Longevity50%70Long-wearing14-hour wearSome differenceThe match claims 14-hour wear; your product says long-wearing without hours
Crease resistance30%40Not listedClaimedSome differenceThe match claims crease resistance; your product does not list it
Waterproof20%40Not listedClaimedSome differenceThe match claims waterproof wear; your product does not list it
Comfort & skin suitability5% of overall · none of 3 comparable50
Comfort40%—not comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydration20%—not comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Skin types40%—not comparableNot listedSensitiveNot listed for eitherSkin types not listed for one product
Overall match 59/100Shade match 81/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
SephoraCosts $5 more
Ulta Beauty
