Beautler.Your beauty butler

Matte Fluid Eye Paint Freaked dupes and alternatives about-face

Purple · Cool · Light

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

Closest shade match: Clinique All About Shadow Quad Eyeshadow Going Steady

The equivalent shade: scored on colour, depth, undertone and colour family only.

Matched on pan 3.

Shade match
79out of 100
Colour
66
Depth
97
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$44Ulta BeautyUlta Beauty
Costs $27 more

Your shade $17 at Ulta Beauty

Closest overall alternative: Kaja Beauty Bento Stacked Eyeshadow Trio Taro Bubble Tea

The most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

Matched on pan 2.

Overall match
73out of 100
Shade (Shade match)
74
Finish (Finish, pigmentation & format)
88
Wear (Wear & performance)
40
Comfort (Comfort & skin suitability)
50
Best price
$28Ulta BeautyUlta Beauty
Costs $11 more

Your shade $17 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Sephora Collection

    Sephora Colorful Waterproof Eyeshadow & Eyeliner Multi-Stick

    12 Periwinkle Matte
    Shade match 63
    $15SephoraSephora$2 less (12%)

    Matches: Same finish: matteClaims waterproof

    Differences: Noticeably different swatch colour12-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    63
    Finish, pigmentation & format
    97
    Wear & performance
    61
    Comfort & skin suitability
    50

    Visibly different colour · Matte

    Ingredients (not scored): 24% ingredient overlap

    Differences: Noticeably different swatch colour · 12-hour wear rather than long-wearing (longevity)

    Retailer shade note: 12 Periwinkle Matte

    Medium confidence· Digital match

    View match
  2. Shade match 62
    $33SephoraSephoraCosts $16 more

    Matches: Same cool undertoneSame finish: matteClaims crease resistance

    Differences: Pink rather than purple12-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    62
    Finish, pigmentation & format
    97
    Wear & performance
    55
    Comfort & skin suitability
    50

    Slight colour difference · Matte

    Ingredients (not scored): 18% ingredient overlap

    Differences: Pink rather than purple · 12-hour wear rather than long-wearing (longevity)

    Retailer shade note: matte lilac pink

    High confidence· Digital match

    View match
  3. #5 · Morphe

    ChromaPlus 6-Pan Eyeshadow Palette

    Cyber Chrome

    Matched on pan 4

    Shade match 58
    $16Ulta BeautyUlta Beauty$1 less (6%)

    Matches: Same finish: matteSame longevity: long-wearing

    Differences: DeeperMauve rather than purpleOpaque rather than buildable (pigmentation)

    Score details
    Shade match
    58
    Finish, pigmentation & format
    83
    Wear & performance
    100
    Comfort & skin suitability
    50

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 11% ingredient overlap

    Differences: Deeper · Mauve rather than purple · Opaque rather than buildable (pigmentation) · Palette rather than cream (format)

    Medium confidence· Digital match

    View match
  4. Shade match 55
    $22SephoraSephoraCosts $5 more

    Matches: Same finish: matteSame format: creamSame longevity: long-wearing

    Differences: DeeperPink rather than purpleOpaque rather than buildable (pigmentation)

    Score details
    Shade match
    55
    Finish, pigmentation & format
    93
    Wear & performance
    83
    Comfort & skin suitability
    50

    Close colour · Matte · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Deeper · Pink rather than purple · Opaque rather than buildable (pigmentation)

    Retailer shade note: blushed pink matte

    Medium confidence· Digital match

    View match
  5. #7 · NARS

    Total Seduction Eyeshadow Stick

    Don't Touch
    Shade match 52
    $34SephoraSephoraCosts $17 more

    Matches: Same finish: matteSame pigmentation: buildableSame format: cream

    Differences: Noticeably different swatch colourBrown rather than purple16-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    52
    Finish, pigmentation & format
    100
    Wear & performance
    55
    Comfort & skin suitability
    50

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 20% ingredient overlap

    Differences: Noticeably different swatch colour · Brown rather than purple · 16-hour wear rather than long-wearing (longevity)

    Retailer shade note: matte milk tea brown

    Medium confidence· Digital match

    View match
  6. #8 · Armani Beauty

    Eye Tint Long-Lasting Liquid Eyeshadow

    80M Mauve
    Shade match 51
    $39SephoraSephoraCosts $22 more

    Matches: Same cool undertoneSame finish: matteSame pigmentation: buildable

    Differences: Noticeably different swatch colourLighterMauve rather than purple

    Score details
    Shade match
    51
    Finish, pigmentation & format
    94
    Wear & performance
    59
    Comfort & skin suitability
    40

    Visibly different colour · Matte · Buildable

    Ingredients (not scored): 17% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Mauve rather than purple · Liquid rather than cream (format) · 16-hour wear rather than long-wearing (longevity)

    Retailer shade note: dusty lilac mauve

    Medium confidence· Digital match

    View match
  7. #9 · Morphe

    ChromaPlus 12-Pan Eyeshadow Palette

    Rose Frequency

    Matched on pan 3

    Shade match 48
    $23Ulta BeautyUlta BeautyCosts $6 more

    Matches: Same finish: matteSame longevity: long-wearing

    Differences: Noticeably different swatch colourPink rather than purpleOpaque rather than buildable (pigmentation)

    Score details
    Shade match
    48
    Finish, pigmentation & format
    83
    Wear & performance
    100
    Comfort & skin suitability
    50

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · Pink rather than purple · Opaque rather than buildable (pigmentation) · Palette rather than cream (format)

    Medium confidence· Digital match

    View match
  8. #10 · RMS Beauty

    Eyelights Cream Eyeshadow

    Aurora
    Shade match 75
    $30Ulta BeautyUlta BeautyCosts $13 more

    Matches: Same cool undertoneSame pigmentation: buildableSame format: cream

    Differences: Noticeably different swatch colourMetallic rather than matte (finish)

    Score details
    Shade match
    75
    Finish, pigmentation & format
    38
    Wear & performance
    78
    Comfort & skin suitability
    40

    Slight colour difference · Metallic · Buildable

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Metallic rather than matte (finish)

    Retailer shade note: vibrant violet

    High confidence· Digital match

    View match
  9. #11 · Kaja

    Beauty Bento Stacked Eyeshadow Trio

    Rose Macaron

    Matched on pan 2

    Shade match 53
    $28Ulta BeautyUlta BeautyCosts $11 more

    Matches: Same finish: matte

    Differences: Noticeably different swatch colourMauve rather than purplePowder rather than cream (format)

    Score details
    Shade match
    53
    Finish, pigmentation & format
    88
    Wear & performance
    40
    Comfort & skin suitability
    50

    Slight colour difference · Matte

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Mauve rather than purple · Powder rather than cream (format) · Not listed rather than long-wearing (longevity)

    Retailer shade note: soft pink hues

    Medium confidence· Digital match

    View match
  10. #12 · Morphe

    ChromaPlus 6-Pan Eyeshadow Palette

    Rich Glitch

    Matched on pan 3

    Shade match 43
    $16Ulta BeautyUlta Beauty$1 less (6%)

    Matches: Same finish: matteSame longevity: long-wearing

    Differences: Noticeably different swatch colourRose rather than purpleOpaque rather than buildable (pigmentation)

    Score details
    Shade match
    43
    Finish, pigmentation & format
    83
    Wear & performance
    100
    Comfort & skin suitability
    50

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 11% ingredient overlap

    Differences: Noticeably different swatch colour · Rose rather than purple · Opaque rather than buildable (pigmentation) · Palette rather than cream (format)

    Medium confidence· Digital match

    View match
  11. #13 · Morphe

    ChromaPlus 6-Pan Eyeshadow Palette

    Mauve Mode

    Matched on pan 3

    Shade match 43
    $16Ulta BeautyUlta Beauty$1 less (6%)

    Matches: Same finish: matteSame longevity: long-wearing

    Differences: Noticeably different swatch colourLighterPink rather than purple

    Score details
    Shade match
    43
    Finish, pigmentation & format
    83
    Wear & performance
    100
    Comfort & skin suitability
    50

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 11% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Pink rather than purple · Opaque rather than buildable (pigmentation) · Palette rather than cream (format)

    Medium confidence· Digital match

    View match
  12. #14 · Prada

    Dimensions Multi-Effect Refillable Eyeshadow Palette

    07 Peony

    Matched on pan 5

    Shade match 57
    $85SephoraSephoraCosts $68 more

    Matches: Claims comfort

    Differences: Pink rather than purpleSatin rather than matte (finish)Palette rather than cream (format)

    Score details
    Shade match
    57
    Finish, pigmentation & format
    68
    Wear & performance
    70
    Comfort & skin suitability
    40

    Close colour · Satin

    Ingredients (not scored): 7% ingredient overlap

    Differences: Pink rather than purple · Satin rather than matte (finish) · Palette rather than cream (format) · 10-hour wear rather than long-wearing (longevity)

    Retailer shade note: delicate beiges illuminated by a powder pink holo twist.

    Medium confidence· Digital match

    View match
  13. #15 · Laura Mercier

    Caviar Stick Eyeshadow

    Pink Suede
    Shade match 46
    $34SephoraSephoraCosts $17 more

    Matches: Same finish: matteClaims crease resistanceClaims waterproof

    Differences: Noticeably different swatch colourPink rather than purpleOpaque rather than buildable (pigmentation)

    Score details
    Shade match
    46
    Finish, pigmentation & format
    91
    Wear & performance
    55
    Comfort & skin suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 18% ingredient overlap

    Differences: Noticeably different swatch colour · Pink rather than purple · Opaque rather than buildable (pigmentation) · 24-hour wear rather than long-wearing (longevity)

    Retailer shade note: soft matte dusty pink

    Medium confidence· Digital match

    View match
  14. #16 · Clinique

    All About Shadow Single Eyeshadow

    Angel Eyes
    Shade match 75
    $27Ulta BeautyUlta BeautyCosts $10 more

    Matches: Same longevity: long-wearingClaims crease resistance

    Differences: Noticeably different swatch colourShimmer rather than matte (finish)Powder rather than cream (format)

    Score details
    Shade match
    75
    Finish, pigmentation & format
    23
    Wear & performance
    78
    Comfort & skin suitability
    50

    Slight colour difference · Shimmer

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Shimmer rather than matte (finish) · Powder rather than cream (format)

    Retailer shade note: super shimmer

    Medium confidence· Digital match

    View match
  15. Shade match 74
    $30SephoraSephoraCosts $13 more

    Matches: Same cool undertoneSame format: creamSame longevity: long-wearing

    Differences: Plum rather than purpleGlitter rather than matte (finish)Opaque rather than buildable (pigmentation)

    Score details
    Shade match
    74
    Finish, pigmentation & format
    28
    Wear & performance
    78
    Comfort & skin suitability
    40

    Slight colour difference · Glitter · Opaque

    Ingredients (not scored): no ingredient list for one product

    Differences: Plum rather than purple · Glitter rather than matte (finish) · Opaque rather than buildable (pigmentation)

    Retailer shade note: plum with silver flecks

    Medium confidence· Digital match

    View match
  16. #18 · IT Cosmetics

    Superhero No-Tug Longwear Eyeshadow Stick

    Epic Amethyst
    Shade match 67
    $25Ulta BeautyUlta BeautyCosts $8 more

    Matches: Same cool undertoneSame pigmentation: buildableClaims crease resistance

    Differences: Noticeably different swatch colourDeeperShimmer rather than matte (finish)

    Score details
    Shade match
    67
    Finish, pigmentation & format
    46
    Wear & performance
    55
    Comfort & skin suitability
    40

    Slight colour difference · Shimmer · Buildable

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Shimmer rather than matte (finish) · 16-hour wear rather than long-wearing (longevity)

    Retailer shade note: pearl lavender

    High confidence· Digital match

    View match
  17. #19 · about-face

    Fractal Glitter Eye Paint

    Smolder
    Shade match 68
    $18Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Same cool undertoneSame format: creamSame longevity: long-wearing

    Differences: Mauve rather than purpleShimmer rather than matte (finish)

    Score details
    Shade match
    68
    Finish, pigmentation & format
    35
    Wear & performance
    70
    Comfort & skin suitability
    50

    Slight colour difference · Shimmer

    Ingredients (not scored): 0% ingredient overlap

    Differences: Mauve rather than purple · Shimmer rather than matte (finish)

    Retailer shade note: shimmering mauve

    Medium confidence· Digital match

    View match
  18. #20 · Anastasia Beverly Hills

    Glidr Eyeshadow Stick

    LILAC PEARL
    Shade match 72
    $34SephoraSephoraCosts $17 more

    Matches: Same cool undertoneClaims waterproof

    Differences: Noticeably different swatch colourLighterMetallic rather than matte (finish)

    Score details
    Shade match
    72
    Finish, pigmentation & format
    29
    Wear & performance
    61
    Comfort & skin suitability
    50

    Slight colour difference · Metallic · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Metallic rather than matte (finish) · Opaque rather than buildable (pigmentation) · 12-hour wear rather than long-wearing (longevity)

    Retailer shade note: metallic pearlescent lilac

    Medium confidence· Digital match

    View match
  19. #21 · about-face

    Fractal Glitter Eye Paint

    Take A Trip
    Shade match 72
    $18Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Same cool undertoneSame format: creamSame longevity: long-wearing

    Differences: Noticeably different swatch colourMetallic rather than matte (finish)

    Score details
    Shade match
    72
    Finish, pigmentation & format
    23
    Wear & performance
    70
    Comfort & skin suitability
    50

    Slight colour difference · Metallic

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · Metallic rather than matte (finish)

    Retailer shade note: digital lavender

    High confidence· Digital match

    View match
  20. #22 · Winky Lux

    Rose Petal Liquid Eyeshadow

    Lavender Shimmer
    Shade match 65
    $19Ulta BeautyUlta BeautyCosts $2 more

    Matches: Same cool undertoneSame pigmentation: buildableClaims crease resistance

    Differences: Noticeably different swatch colourShimmer rather than matte (finish)Liquid rather than cream (format)

    Score details
    Shade match
    65
    Finish, pigmentation & format
    42
    Wear & performance
    59
    Comfort & skin suitability
    40

    Visibly different colour · Shimmer · Buildable

    Ingredients (not scored): 22% ingredient overlap

    Differences: Noticeably different swatch colour · Shimmer rather than matte (finish) · Liquid rather than cream (format) · 12-hour wear rather than long-wearing (longevity)

    Retailer shade note: lavender shimmer

    Medium confidence· Digital match

    View match
  21. #23 · Urban Decay

    24/7 Moondust Glittery Eyeshadow

    Glitter Rock
    Shade match 69
    $25SephoraSephoraCosts $8 more

    Matches: Very close colourSame pigmentation: buildable

    Differences: Pink rather than purpleGlitter rather than matte (finish)Powder rather than cream (format)

    Score details
    Shade match
    69
    Finish, pigmentation & format
    25
    Wear & performance
    70
    Comfort & skin suitability
    50

    Very close colour · Glitter · Buildable

    Ingredients (not scored): 7% ingredient overlap

    Differences: Pink rather than purple · Glitter rather than matte (finish) · Powder rather than cream (format) · 16-hour wear rather than long-wearing (longevity)

    Retailer shade note: multidimensional pink sparkle

    Medium confidence· Digital match

    View match
  22. #24 · Ulta Beauty Collection

    Cream Eye Shadow Stick

    Tutu Much
    Shade match 33
    $10.50Ulta BeautyUlta Beauty(product price)$6.50 less (38%)

    Matches: Same finish: matteSame format: creamClaims crease resistance

    Differences: Noticeably different swatch colourLighterPink rather than purple

    Score details
    Shade match
    33
    Finish, pigmentation & format
    100
    Wear & performance
    40
    Comfort & skin suitability
    40

    Visibly different colour · Matte

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Pink rather than purple · Not listed rather than long-wearing (longevity)

    Retailer shade note: light pink matte

    Medium confidence· Digital match

    View match
  23. #25 · RMS Beauty

    Eyelights Cream Eyeshadow

    Blaze
    Shade match 59
    $30Ulta BeautyUlta BeautyCosts $13 more

    Matches: Same cool undertoneSame pigmentation: buildableSame format: cream

    Differences: Noticeably different swatch colourDeeperMauve rather than purple

    Score details
    Shade match
    59
    Finish, pigmentation & format
    38
    Wear & performance
    78
    Comfort & skin suitability
    40

    Slight colour difference · Metallic · Buildable

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Mauve rather than purple · Metallic rather than matte (finish)

    Retailer shade note: muted silvery mauve

    High confidence· Digital match

    View match
  24. #26 · ColourPop

    Super Shock Shadow

    Party Of Five
    Shade match 70
    $7Ulta BeautyUlta Beauty(product price)$10 less (59%)

    Matches: Same longevity: long-wearing

    Differences: Warm rather than cool undertonePlum rather than purpleGlitter rather than matte (finish)

    Score details
    Shade match
    70
    Finish, pigmentation & format
    7
    Wear & performance
    100
    Comfort & skin suitability
    50

    Close colour · Glitter

    Ingredients (not scored): 17% ingredient overlap

    Differences: Warm rather than cool undertone · Plum rather than purple · Glitter rather than matte (finish) · Powder rather than cream (format)

    Retailer shade note: warm burgundy w/ multi-colored glitter

    Medium confidence· Digital match

    View match
  25. #27 · IT Cosmetics

    Superhero No-Tug Longwear Eyeshadow Stick

    Might Mauve
    Shade match 62
    $25Ulta BeautyUlta Beauty(product price)Costs $8 more

    Matches: Same cool undertoneSame pigmentation: buildableClaims crease resistance

    Differences: Noticeably different swatch colourDeeperMauve rather than purple

    Score details
    Shade match
    62
    Finish, pigmentation & format
    36
    Wear & performance
    55
    Comfort & skin suitability
    40

    Slight colour difference · Metallic · Buildable

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Mauve rather than purple · Metallic rather than matte (finish) · 16-hour wear rather than long-wearing (longevity)

    Medium confidence· Digital match

    View match
  26. #28 · Ulta Beauty Collection

    Color Snack Eyeshadow Duo

    Berry Bowl

    Matched on pan 1

    Shade match 62
    $12Ulta BeautyUlta Beauty$5 less (29%)

    Matches: Same pigmentation: buildable

    Differences: Pink rather than purpleShimmer rather than matte (finish)Powder rather than cream (format)

    Score details
    Shade match
    62
    Finish, pigmentation & format
    38
    Wear & performance
    40
    Comfort & skin suitability
    50

    Close colour · Shimmer · Buildable

    Ingredients (not scored): 6% ingredient overlap

    Differences: Pink rather than purple · Shimmer rather than matte (finish) · Powder rather than cream (format) · Not listed rather than long-wearing (longevity)

    Medium confidence· Digital match

    View match
  27. #29 · Ulta Beauty Collection

    Bouncy Cream Eyeshadow

    Macaron
    Shade match 61
    $10.50Ulta BeautyUlta Beauty$6.50 less (38%)

    Matches: Same pigmentation: buildable

    Differences: Nude rather than purpleShimmer rather than matte (finish)Powder rather than cream (format)

    Score details
    Shade match
    61
    Finish, pigmentation & format
    38
    Wear & performance
    40
    Comfort & skin suitability
    50

    Close colour · Shimmer · Buildable

    Ingredients (not scored): 15% ingredient overlap

    Differences: Nude rather than purple · Shimmer rather than matte (finish) · Powder rather than cream (format) · Not listed rather than long-wearing (longevity)

    Medium confidence· Digital match

    View match
  28. #30 · ColourPop

    Jelly Much Gel Eyeshadow Stick

    Pink Perfection
    Shade match 63
    $10Ulta BeautyUlta Beauty$7 less (41%)

    Matches: Same cool undertoneSame pigmentation: buildable

    Differences: LighterPink rather than purpleGlitter rather than matte (finish)

    Score details
    Shade match
    63
    Finish, pigmentation & format
    33
    Wear & performance
    40
    Comfort & skin suitability
    50

    Slight colour difference · Glitter · Buildable

    Ingredients (not scored): 2% ingredient overlap

    Differences: Lighter · Pink rather than purple · Glitter rather than matte (finish) · Not listed rather than long-wearing (longevity)

    Retailer shade note: Cool-toned pink with silver and pink sparkle

    Medium confidence· Digital match

    View match
  29. #31 · Ulta Beauty Collection

    Solar Flare Gel Chrome Eyeshadow

    Supernova
    Shade match 79
    $12.50Ulta BeautyUlta Beauty$4.50 less (26%)

    Matches: Very close colourSame cool undertone

    Differences: Pink rather than purpleGlitter rather than matte (finish)Not listed rather than long-wearing (longevity)

    Score details
    Shade match
    79
    Finish, pigmentation & format
    0
    Wear & performance
    40
    Comfort & skin suitability
    50

    Very close colour · Glitter

    Ingredients (not scored): 3% ingredient overlap

    Differences: Pink rather than purple · Glitter rather than matte (finish) · Not listed rather than long-wearing (longevity)

    Retailer shade note: lavender pink glitter

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Why the closest shade match works

Clinique All About Shadow Quad Eyeshadow in Going Steady, against about-face Matte Fluid Eye Paint in Freaked. Matched on pan 3. Every attribute compared, with its share of the score.

ComparedYour shadeFreakedClosest shade matchGoing SteadyScore
Shade match55% of overall79
Colour66#c99da9#c3a3baSlight colour differenceColour difference 5.5 (0 is identical)
Depth97LightLightSameDepth difference 1.9 on the 0–100 scale
Undertonenot comparableCoolNot listedUndertone unknown on one side
Colour family100PurplePurpleSameSame colour family
Finish, pigmentation & format30% of overall · 2 of 3 compared23
Finish20MatteShimmerDifferentShimmer finish rather than matte
Pigmentationnot comparableBuildableNot listedNot listed for eitherAn opacity not listed for one product
Format35CreamPowderDifferentPowder rather than cream
Wear & performance10% of overall · 2 of 3 compared78
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Crease resistance40Not listedClaimedSome differenceThe match claims crease resistance; your product does not list it
Waterproofnot comparableNot listedNot listedNot listed for eitherNeither product lists waterproof wear
Comfort & skin suitability5% of overall · none of 3 comparable50
Comfortnot comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydrationnot comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Skin typesnot comparableNot listedSensitiveNot listed for eitherSkin types not listed for one product
Overall match 61/100Shade match 79/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Clinique All About Shadow Quad Eyeshadow in Going Steady.

Same or better

  • Same longevity: long-wearing
  • Claims crease resistance

Different

  • Small colour difference on the swatch
  • Shimmer finish instead of matte
  • Powder format instead of cream

Description and ingredients (information only, not scored)

Weighted ingredient similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptionmatte gentle lavenderNot listed
BaseSilicone-based, high siliconePowder-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Why the closest overall alternative works

Kaja Beauty Bento Stacked Eyeshadow Trio in Taro Bubble Tea, against about-face Matte Fluid Eye Paint in Freaked. Matched on pan 2. Every attribute compared, with its share of the score.

ComparedYour shadeFreakedClosest overall alternativeTaro Bubble TeaScore
Shade match55% of overall74
Colour63#c99da9#b58c9fSlight colour differenceColour difference 5.9 (0 is identical)
Depth73LightMediumSome differenceDepth difference 9.3 on the 0–100 scale
Undertonenot comparableCoolNot listedUndertone unknown on one side
Colour family100PurplePurpleSameSame colour family
Finish, pigmentation & format30% of overall · 2 of 3 compared88
Finish100MatteMatteSameSame matte finish
Pigmentationnot comparableBuildableNot listedNot listed for eitherAn opacity not listed for one product
Format35CreamPowderDifferentPowder rather than cream
Wear & performance10% of overall · 1 of 3 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Crease resistancenot comparableNot listedNot listedNot listed for eitherNeither product lists crease resistance
Waterproofnot comparableNot listedNot listedNot listed for eitherNeither product lists waterproof wear
Comfort & skin suitability5% of overall · none of 3 comparable50
Comfortnot comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydrationnot comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Skin typesnot comparableNot listedNot listedNot listed for eitherNeither product lists skin types
Overall match 73/100Shade match 74/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kaja Beauty Bento Stacked Eyeshadow Trio in Taro Bubble Tea.

Same or better

  • Same finish: matte

Different

  • Small colour difference on the swatch
  • Runs deeper
  • Powder format instead of cream
  • Not listed longevity instead of long-wearing

Description and ingredients (information only, not scored)

Weighted ingredient similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptionmatte gentle lavendersoft lavender tones
BaseSilicone-based, high siliconelow silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy

Closest shade match

Clinique All About Shadow Quad Eyeshadow Going Steady

Best price
$44Ulta BeautyUlta Beauty
Costs $27 more

Your shade $17 at Ulta Beauty

Closest overall alternative

Kaja Beauty Bento Stacked Eyeshadow Trio Taro Bubble Tea

Best price
$28Ulta BeautyUlta Beauty
Costs $11 more

Your shade $17 at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.