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Matte Fluid Eye Paint Infinity dupes and alternatives about-face

Plum · Cool · Deep / dark

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

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32 matches

Closest shade matchClosest overall alternative: NARS Total Seduction Eyeshadow Stick FATED

The equivalent shade and the most similar eyeshadow overall.

Your shade
about-face
InfinityChange shade
Colour family, undertone and depth: Plum · Cool · Deep / dark
Finish and pigmentation: Matte · Buildable
The match
NARS
FATED
Colour family, undertone and depth: Plum · Deep / dark
Finish and pigmentation: Matte · Buildable
Overall match
77out of 100
Shade (Shade match)
71
Finish (Finish, pigmentation & format)
100
Wear (Wear & performance)
55
Comfort (Comfort & skin suitability)
50
Shade match
71out of 100
Colour
51
Depth
100
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$34Ulta BeautyUlta Beauty
Costs $17 more

Your shade $17 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Nudestix

    NUDIES MATTE All Over Face Blush Color

    Moodie Blu
    Shade match 57
    $37Ulta BeautyUlta BeautyCosts $20 more

    Matches: Same cool undertoneSame finish: matteSame pigmentation: buildable

    Differences: Noticeably different swatch colour

    Score details
    Shade match
    57
    Finish, pigmentation & format
    98
    Wear & performance
    83
    Comfort & skin suitability
    50

    Visibly different colour · Matte · Buildable

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour

    Sold as blush, rated here for use as eyeshadow (suited)

    Retailer shade note: cool deep eggplant

    High confidence· Digital match

    View match
  2. #3 · CoverGirl

    TruNaked Eyeshadow Palette

    Smokey

    Matched on pan 6

    Shade match 57
    $9.78WalmartWalmart$7.22 less (42%)

    Matches: Same finish: matteClaims crease resistanceClaims comfort

    Differences: Noticeably different swatch colourLighterPurple rather than plum

    Score details
    Shade match
    57
    Finish, pigmentation & format
    83
    Wear & performance
    59
    Comfort & skin suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Purple rather than plum · Opaque rather than buildable (pigmentation) · Powder rather than cream (format) · 24-hour wear rather than long-wearing (longevity)

    Medium confidence· Digital match

    View match
  3. #4 · Sephora Collection

    Sephora Colorful Waterproof Eyeshadow & Eyeliner Multi-Stick

    15 Eggplant Matte
    Shade match 41
    $15SephoraSephora$2 less (12%)

    Matches: Same cool undertoneSame finish: matteClaims waterproof

    Differences: Noticeably different swatch colourLighter12-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    41
    Finish, pigmentation & format
    97
    Wear & performance
    61
    Comfort & skin suitability
    50

    Visibly different colour · Matte

    Ingredients (not scored): 24% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · 12-hour wear rather than long-wearing (longevity)

    Retailer shade note: 15 Eggplant Matte

    Medium confidence· Digital match

    View match
  4. #5 · Jane Iredale

    ColorLuxe Eye Shadow Stick

    Midnight
    Shade match 35
    $28Ulta BeautyUlta Beauty(product price)Costs $11 more

    Matches: Same cool undertoneSame finish: matteSame longevity: long-wearing

    Differences: Noticeably different swatch colourLighterGrey rather than plum

    Score details
    Shade match
    35
    Finish, pigmentation & format
    91
    Wear & performance
    100
    Comfort & skin suitability
    40

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Grey rather than plum · Opaque rather than buildable (pigmentation)

    Retailer shade note: matte deep grey with cool undertones

    High confidence· Digital match

    View match
  5. #6 · Morphe

    ChromaPlus 12-Pan Eyeshadow Palette

    Flickering Sands

    Matched on pan 12

    Shade match 36
    $23Ulta BeautyUlta BeautyCosts $6 more

    Matches: Same finish: matteSame longevity: long-wearing

    Differences: Noticeably different swatch colourLighterBlack rather than plum

    Score details
    Shade match
    36
    Finish, pigmentation & format
    83
    Wear & performance
    100
    Comfort & skin suitability
    50

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Black rather than plum · Opaque rather than buildable (pigmentation) · Palette rather than cream (format)

    Medium confidence· Digital match

    View match
  6. #7 · CoverGirl

    TruNaked Eyeshadow Palette

    That's Rad

    Matched on pan 8

    Shade match 45
    $9.78WalmartWalmart$7.22 less (42%)

    Matches: Same finish: matteClaims crease resistanceClaims comfort

    Differences: Noticeably different swatch colourBlack rather than plumOpaque rather than buildable (pigmentation)

    Score details
    Shade match
    45
    Finish, pigmentation & format
    83
    Wear & performance
    59
    Comfort & skin suitability
    40

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Black rather than plum · Opaque rather than buildable (pigmentation) · Powder rather than cream (format) · 24-hour wear rather than long-wearing (longevity)

    Medium confidence· Digital match

    View match
  7. #8 · Jane Iredale

    ColorLuxe Eye Shadow Stick

    Americano
    Shade match 32
    $28Ulta BeautyUlta BeautyCosts $11 more

    Matches: Same finish: matteSame longevity: long-wearingClaims hydration

    Differences: Noticeably different swatch colourBrown rather than plumOpaque rather than buildable (pigmentation)

    Score details
    Shade match
    32
    Finish, pigmentation & format
    91
    Wear & performance
    100
    Comfort & skin suitability
    40

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Brown rather than plum · Opaque rather than buildable (pigmentation)

    Retailer shade note: rich dark brown matte

    Medium confidence· Digital match

    View match
  8. #9 · Kaja

    Beauty Bento Stacked Eyeshadow Trio

    Chai Latte Haze

    Matched on pan 3

    Shade match 43
    $28Ulta BeautyUlta BeautyCosts $11 more

    Matches: Same finish: matte

    Differences: Noticeably different swatch colourLighterBerry rather than plum

    Score details
    Shade match
    43
    Finish, pigmentation & format
    88
    Wear & performance
    40
    Comfort & skin suitability
    50

    Visibly different colour · Matte

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Berry rather than plum · Powder rather than cream (format) · Not listed rather than long-wearing (longevity)

    Retailer shade note: mauve brown tones

    Medium confidence· Digital match

    View match
  9. #10 · Ulta Beauty Collection

    Eyeshadow Singles

    Late Night
    Shade match 41
    $9Ulta BeautyUlta Beauty$8 less (47%)

    Matches: Same finish: matteSame pigmentation: buildable

    Differences: Noticeably different swatch colourBlack rather than plumPowder rather than cream (format)

    Score details
    Shade match
    41
    Finish, pigmentation & format
    90
    Wear & performance
    40
    Comfort & skin suitability
    50

    Visibly different colour · Matte · Buildable

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Black rather than plum · Powder rather than cream (format) · Not listed rather than long-wearing (longevity)

    Retailer shade note: deep black matte

    Medium confidence· Digital match

    View match
  10. #11 · Kaja

    Beauty Bento Stacked Eyeshadow Trio

    Taro Bubble Tea

    Matched on pan 3

    Shade match 42
    $28Ulta BeautyUlta BeautyCosts $11 more

    Matches: Same finish: matte

    Differences: Noticeably different swatch colourLighterPowder rather than cream (format)

    Score details
    Shade match
    42
    Finish, pigmentation & format
    88
    Wear & performance
    40
    Comfort & skin suitability
    50

    Visibly different colour · Matte

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Powder rather than cream (format) · Not listed rather than long-wearing (longevity)

    Retailer shade note: soft lavender tones

    Medium confidence· Digital match

    View match
  11. #12 · Rare Beauty

    Soft Pinch Liquid Contour

    Sublime
    Shade match 37
    $30SephoraSephoraCosts $13 more

    Matches: Same cool undertoneSame pigmentation: buildableSame longevity: long-wearing

    Differences: Noticeably different swatch colourBrown rather than plumLiquid rather than cream (format)

    Score details
    Shade match
    37
    Finish, pigmentation & format
    86
    Wear & performance
    78
    Comfort & skin suitability
    40

    Visibly different colour · Natural · Buildable

    Ingredients (not scored): 21% ingredient overlap

    Differences: Noticeably different swatch colour · Brown rather than plum · Liquid rather than cream (format)

    Sold as contour, rated here for use as eyeshadow (suited)

    Retailer shade note: deep (cool brown)

    High confidence· Digital match

    View match
  12. #13 · Violette_Fr

    YEUX PAINT Liquid Eyeshadow & Eyeliner

    Violette Sauvage
    Shade match 36
    $32SephoraSephoraCosts $15 more

    Matches: Same cool undertoneSame finish: matteSame longevity: long-wearing

    Differences: Noticeably different swatch colourLighterPurple rather than plum

    Score details
    Shade match
    36
    Finish, pigmentation & format
    87
    Wear & performance
    78
    Comfort & skin suitability
    40

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 16% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Purple rather than plum · Opaque rather than buildable (pigmentation) · Liquid rather than cream (format)

    Retailer shade note: twinkling electric violet

    Medium confidence· Digital match

    View match
  13. #14 · Sephora Collection

    Sephora Colorful Waterproof Eyeshadow & Eyeliner Multi-Stick

    24 Black Matte
    Shade match 31
    $15SephoraSephora$2 less (12%)

    Matches: Same finish: matteClaims waterproof

    Differences: Noticeably different swatch colourBlack rather than plum12-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    31
    Finish, pigmentation & format
    97
    Wear & performance
    61
    Comfort & skin suitability
    50

    Visibly different colour · Matte

    Ingredients (not scored): 24% ingredient overlap

    Differences: Noticeably different swatch colour · Black rather than plum · 12-hour wear rather than long-wearing (longevity)

    Retailer shade note: 24 Black Matte

    Medium confidence· Digital match

    View match
  14. #15 · NARS

    Total Seduction Eyeshadow Stick

    Mambo
    Shade match 31
    $34SephoraSephoraCosts $17 more

    Matches: Same finish: matteSame pigmentation: buildableSame format: cream

    Differences: Noticeably different swatch colourLighterBrown rather than plum

    Score details
    Shade match
    31
    Finish, pigmentation & format
    100
    Wear & performance
    55
    Comfort & skin suitability
    50

    Visibly different colour · Matte · Buildable

    Ingredients (not scored): 20% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Brown rather than plum · 16-hour wear rather than long-wearing (longevity)

    Retailer shade note: matte chocolate brown

    Medium confidence· Digital match

    View match
  15. #16 · Alleyoop

    11th Hour Cream Eyeshadow & Liner Stick

    Midnight
    Shade match 32
    $20Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Same finish: matteSame longevity: long-wearingClaims crease resistance

    Differences: Noticeably different swatch colourBlack rather than plumOpaque rather than buildable (pigmentation)

    Score details
    Shade match
    32
    Finish, pigmentation & format
    91
    Wear & performance
    70
    Comfort & skin suitability
    40

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Black rather than plum · Opaque rather than buildable (pigmentation)

    Retailer shade note: Black Matte

    Medium confidence· Digital match

    View match
  16. #17 · NARS

    Total Seduction Eyeshadow Stick

    Rebellion
    Shade match 29
    $34SephoraSephoraCosts $17 more

    Matches: Same finish: matteSame pigmentation: buildableSame format: cream

    Differences: Noticeably different swatch colourLighterBrown rather than plum

    Score details
    Shade match
    29
    Finish, pigmentation & format
    100
    Wear & performance
    55
    Comfort & skin suitability
    50

    Visibly different colour · Matte · Buildable

    Ingredients (not scored): 20% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Brown rather than plum · 16-hour wear rather than long-wearing (longevity)

    Retailer shade note: matte rich dark brown

    Medium confidence· Digital match

    View match
  17. #18 · Maybelline

    Color Tattoo Longwear Multi-Use Eyeshadow Stix

    I Am Determined
    Shade match 32
    $11.99Ulta BeautyUlta Beauty$5.01 less (29%)

    Matches: Same finish: matteClaims crease resistance

    Differences: Noticeably different swatch colourLighterBrown rather than plum

    Score details
    Shade match
    32
    Finish, pigmentation & format
    91
    Wear & performance
    59
    Comfort & skin suitability
    50

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Brown rather than plum · Opaque rather than buildable (pigmentation) · 24-hour wear rather than long-wearing (longevity)

    Retailer shade note: matte chocolate brown

    Medium confidence· Digital match

    View match
  18. #19 · Violette_Fr

    YEUX PAINT Liquid Eyeshadow & Eyeliner

    Ciel de Nuit
    Shade match 31
    $32SephoraSephoraCosts $15 more

    Matches: Same finish: matteSame longevity: long-wearingClaims crease resistance

    Differences: Noticeably different swatch colourBlue rather than plumOpaque rather than buildable (pigmentation)

    Score details
    Shade match
    31
    Finish, pigmentation & format
    87
    Wear & performance
    78
    Comfort & skin suitability
    40

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 16% ingredient overlap

    Differences: Noticeably different swatch colour · Blue rather than plum · Opaque rather than buildable (pigmentation) · Liquid rather than cream (format)

    Retailer shade note: matte night sky navy

    Medium confidence· Digital match

    View match
  19. #20 · Morphe

    ChromaPlus 12-Pan Eyeshadow Palette

    Rose Frequency

    Matched on pan 10

    Shade match 28
    $23Ulta BeautyUlta BeautyCosts $6 more

    Matches: Same finish: matteSame longevity: long-wearing

    Differences: Noticeably different swatch colourLighterBerry rather than plum

    Score details
    Shade match
    28
    Finish, pigmentation & format
    83
    Wear & performance
    100
    Comfort & skin suitability
    50

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Berry rather than plum · Opaque rather than buildable (pigmentation) · Palette rather than cream (format)

    Medium confidence· Digital match

    View match
  20. #21 · Urban Decay

    24/7 Eyeshadow

    Blackout
    Shade match 33
    $23SephoraSephoraCosts $6 more

    Matches: Same finish: matte

    Differences: Noticeably different swatch colourBlack rather than plumOpaque rather than buildable (pigmentation)

    Score details
    Shade match
    33
    Finish, pigmentation & format
    83
    Wear & performance
    70
    Comfort & skin suitability
    50

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · Black rather than plum · Opaque rather than buildable (pigmentation) · Powder rather than cream (format) · 12-hour wear rather than long-wearing (longevity)

    Retailer shade note: deep black matte

    Medium confidence· Digital match

    View match
  21. #22 · Nudestix

    Magnetic Matte Eye Color

    Cocoa
    Shade match 27
    $29Ulta BeautyUlta BeautyCosts $12 more

    Matches: Same finish: matteClaims waterproof

    Differences: Noticeably different swatch colourLighterBrown rather than plum

    Score details
    Shade match
    27
    Finish, pigmentation & format
    97
    Wear & performance
    61
    Comfort & skin suitability
    50

    Visibly different colour · Matte

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Brown rather than plum · 11-hour wear rather than long-wearing (longevity)

    Retailer shade note: dark chocolate brown

    Medium confidence· Digital match

    View match
  22. #23 · R.E.M. Beauty

    Starlet Matte Liquid Eyeshadow

    TY
    Shade match 29
    $22Ulta BeautyUlta BeautyCosts $5 more

    Matches: Same finish: matteSame longevity: long-wearingClaims crease resistance

    Differences: Noticeably different swatch colourBrown rather than plumLiquid rather than cream (format)

    Score details
    Shade match
    29
    Finish, pigmentation & format
    93
    Wear & performance
    70
    Comfort & skin suitability
    40

    Visibly different colour · Matte

    Ingredients (not scored): 25% ingredient overlap

    Differences: Noticeably different swatch colour · Brown rather than plum · Liquid rather than cream (format)

    Retailer shade note: dark brown

    Medium confidence· Digital match

    View match
  23. #24 · Alleyoop

    11th Hour Cream Eyeshadow & Liner Stick

    Go Cocoa
    Shade match 30
    $20Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Same finish: matteSame longevity: long-wearingClaims crease resistance

    Differences: Noticeably different swatch colourBrown rather than plumOpaque rather than buildable (pigmentation)

    Score details
    Shade match
    30
    Finish, pigmentation & format
    91
    Wear & performance
    70
    Comfort & skin suitability
    40

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Brown rather than plum · Opaque rather than buildable (pigmentation)

    Retailer shade note: Dark Chocolate Matte

    Medium confidence· Digital match

    View match
  24. #25 · Morphe

    ChromaPlus 6-Pan Eyeshadow Palette

    Underslated

    Matched on pan 6

    Shade match 26
    $16Ulta BeautyUlta Beauty$1 less (6%)

    Matches: Same finish: matteSame longevity: long-wearing

    Differences: Noticeably different swatch colourLighterBlack rather than plum

    Score details
    Shade match
    26
    Finish, pigmentation & format
    83
    Wear & performance
    100
    Comfort & skin suitability
    50

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 11% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Black rather than plum · Opaque rather than buildable (pigmentation) · Palette rather than cream (format)

    Medium confidence· Digital match

    View match
  25. #26 · Fenty Beauty

    Shadowstix Longwear Eyeshadow Stick

    In Big Truffle
    Shade match 27
    $26Ulta BeautyUlta BeautyCosts $9 more

    Matches: Same finish: matteSame longevity: long-wearingClaims crease resistance

    Differences: Noticeably different swatch colourBrown rather than plumOpaque rather than buildable (pigmentation)

    Score details
    Shade match
    27
    Finish, pigmentation & format
    91
    Wear & performance
    70
    Comfort & skin suitability
    50

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 11% ingredient overlap

    Differences: Noticeably different swatch colour · Brown rather than plum · Opaque rather than buildable (pigmentation)

    Retailer shade note: chocolate brown

    Medium confidence· Digital match

    View match
  26. #27 · MAC Cosmetics

    Multisculpt Matte Liquid Eyeshadow + All-Over Color

    Pinot Noir
    Shade match 30
    $25SephoraSephoraCosts $8 more

    Matches: Same cool undertoneSame finish: matteClaims crease resistance

    Differences: Noticeably different swatch colourLighterBrown rather than plum

    Score details
    Shade match
    30
    Finish, pigmentation & format
    87
    Wear & performance
    55
    Comfort & skin suitability
    40

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 23% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Brown rather than plum · Opaque rather than buildable (pigmentation) · Liquid rather than cream (format) · 24-hour wear rather than long-wearing (longevity)

    Retailer shade note: deep blackened brown with purple undertones

    Medium confidence· Digital match

    View match
  27. #28 · Sephora Collection

    Colorful Eyeshadow

    607 Black Lace
    Shade match 33
    $8SephoraSephora$9 less (53%)

    Matches: Same finish: matte

    Differences: Noticeably different swatch colourBlack rather than plumOpaque rather than buildable (pigmentation)

    Score details
    Shade match
    33
    Finish, pigmentation & format
    83
    Wear & performance
    40
    Comfort & skin suitability
    50

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Black rather than plum · Opaque rather than buildable (pigmentation) · Powder rather than cream (format) · Not listed rather than long-wearing (longevity)

    Retailer shade note: black matte

    Medium confidence· Digital match

    View match
  28. #29 · Kaja

    Beauty Bento Stacked Eyeshadow Trio

    Creme Brulee

    Matched on pan 3

    Shade match 30
    $28Ulta BeautyUlta BeautyCosts $11 more

    Matches: Same finish: matte

    Differences: Noticeably different swatch colourBrown rather than plumPowder rather than cream (format)

    Score details
    Shade match
    30
    Finish, pigmentation & format
    88
    Wear & performance
    40
    Comfort & skin suitability
    50

    Visibly different colour · Matte

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Brown rather than plum · Powder rather than cream (format) · Not listed rather than long-wearing (longevity)

    Retailer shade note: neutral rosy brown tones

    Medium confidence· Digital match

    View match
  29. #30 · e.l.f. Cosmetics

    Perfect 10 Eyeshadow Palette

    Everyday Smoky

    Matched on pan 9

    Shade match 32
    $11Ulta BeautyUlta Beauty$6 less (35%)

    Matches: Same finish: matte

    Differences: Noticeably different swatch colourBlack rather than plumOpaque rather than buildable (pigmentation)

    Score details
    Shade match
    32
    Finish, pigmentation & format
    83
    Wear & performance
    40
    Comfort & skin suitability
    50

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Black rather than plum · Opaque rather than buildable (pigmentation) · Palette rather than cream (format) · Not listed rather than long-wearing (longevity)

    Retailer shade note: shimmers & dark-toned mattes

    Medium confidence· Digital match

    View match
  30. #31 · Clinique

    All About Shadow Quad Eyeshadow

    Morning Java

    Matched on pan 4

    Shade match 57
    $44Ulta BeautyUlta BeautyCosts $27 more

    Matches: Same longevity: long-wearingClaims crease resistance

    Differences: Noticeably different swatch colourLighterBerry rather than plum

    Score details
    Shade match
    57
    Finish, pigmentation & format
    23
    Wear & performance
    78
    Comfort & skin suitability
    50

    Slight colour difference · Shimmer

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Berry rather than plum · Shimmer rather than matte (finish) · Powder rather than cream (format)

    Medium confidence· Digital match

    View match
  31. #32 · Anastasia Beverly Hills

    Glidr Eyeshadow Stick

    AMETHYST
    Shade match 57
    $34SephoraSephoraCosts $17 more

    Matches: Same cool undertoneClaims waterproof

    Differences: Noticeably different swatch colourLighterBlack rather than plum

    Score details
    Shade match
    57
    Finish, pigmentation & format
    26
    Wear & performance
    61
    Comfort & skin suitability
    50

    Slight colour difference · Glitter · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Black rather than plum · Glitter rather than matte (finish) · Opaque rather than buildable (pigmentation) · 12-hour wear rather than long-wearing (longevity)

    Retailer shade note: sparkling purple black with pink reflects

    Medium confidence· Digital match

    View match

Showing 12 of 31 matches

Why the closest match works

NARS Total Seduction Eyeshadow Stick in FATED, against about-face Matte Fluid Eye Paint in Infinity. Every attribute compared, with its share of the score.

ComparedYour shadeInfinityClosest matchFATEDScore
Shade match55% of overall71
Colour51#3c293d#42212cSlight colour differenceColour difference 7.3 (0 is identical)
Depth100Deep / darkDeep / darkSameDepth difference 0.0 on the 0–100 scale
Undertonenot comparableCoolNot listedUndertone unknown on one side
Colour family100PlumPlumSameSame colour family
Finish, pigmentation & format30% of overall100
Finish100MatteMatteSameSame matte finish
Pigmentation100BuildableBuildableSameSame buildable opacity
Format100CreamCreamSameBoth cream
Wear & performance10% of overall55
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Crease resistance40Not listedClaimedSome differenceThe match claims crease resistance; your product does not list it
Waterproof40Not listedClaimedSome differenceThe match claims waterproof wear; your product does not list it
Comfort & skin suitability5% of overall · none of 3 comparable50
Comfortnot comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydrationnot comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Skin typesnot comparableNot listedNot listedNot listed for eitherNeither product lists skin types
Overall match 77/100Shade match 71/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NARS Total Seduction Eyeshadow Stick in FATED.

Same or better

  • Same finish: matte
  • Same pigmentation: buildable
  • Same format: cream
  • Claims crease resistance
  • Claims waterproof

Different

  • Slight colour difference
  • 16-hour wear longevity instead of long-wearing

Description and ingredients (information only, not scored)

Weighted ingredient similarity 20%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Shade descriptionmatte eggplantmatte deep aubergine
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
View full match

Where to buy FATED

Best price
$34Ulta BeautyUlta Beauty
Costs $17 more

Your shade $17 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.