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Matte Fluid Eye Paint Weightless dupes and alternatives about-face

Brown · Deep / dark

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

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32 matches

Closest shade matchClosest overall alternative: Stila Liqua-Play Eye Shadow Cocoa Pop Matte

The equivalent shade and the most similar eyeshadow overall.

Your shade
about-face
WeightlessChange shade
Colour family, undertone and depth: Brown · Deep / dark
Finish and pigmentation: Matte · Buildable
The match
Stila
Cocoa Pop Matte
Colour family, undertone and depth: Brown · Deep / dark
Finish and pigmentation: Matte · Buildable
Overall match
89out of 100
Shade (Shade match)
94
Finish (Finish, pigmentation & format)
94
Wear (Wear & performance)
78
Comfort (Comfort & skin suitability)
40
Shade match
94out of 100
Colour
90
Depth
98
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$25Ulta BeautyUlta Beauty
Costs $8 more

Your shade $17 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Smashbox

    Always On Cream Eye Shadow Stick

    Hotshot
    Shade match 81
    $25Ulta BeautyUlta BeautyCosts $8 more

    Matches: Same finish: matteSame pigmentation: buildableSame format: cream

    Differences: Deeper

    Score details
    Shade match
    81
    Finish, pigmentation & format
    100
    Wear & performance
    100
    Comfort & skin suitability
    50

    Close colour · Matte · Buildable

    Ingredients (not scored): 8% ingredient overlap

    Differences: Deeper

    Retailer shade note: matte dark brown

    Medium confidence· Digital match

    View match
  2. #3 · Sacheu

    Long Wear Liquid Eyeshadow STAY-N

    Sp-ICE
    Shade match 84
    $16Ulta BeautyUlta Beauty$1 less (6%)

    Matches: Same finish: matteSame longevity: long-wearingClaims crease resistance

    Differences: Liquid rather than cream (format)

    Score details
    Shade match
    84
    Finish, pigmentation & format
    93
    Wear & performance
    78
    Comfort & skin suitability
    50

    Close colour · Matte

    Ingredients (not scored): 5% ingredient overlap

    Differences: Liquid rather than cream (format)

    Retailer shade note: red brown matte

    Medium confidence· Digital match

    View match
  3. #4 · Urban Decay

    Naked Eyeshadow Stick

    Sinnocent
    Shade match 82
    $25Ulta BeautyUlta BeautyCosts $8 more

    Matches: Same finish: matteSame pigmentation: buildableSame longevity: long-wearing

    No material differences in the data we have.

    Score details
    Shade match
    82
    Finish, pigmentation & format
    98
    Wear & performance
    70
    Comfort & skin suitability
    40

    Close colour · Matte · Buildable

    Ingredients (not scored): 13% ingredient overlap

    Retailer shade note: rich brown matte

    Medium confidence· Digital match

    View match
  4. #5 · R.E.M. Beauty

    Starlet Matte Liquid Eyeshadow

    ILY
    Shade match 82
    $22Ulta BeautyUlta BeautyCosts $5 more

    Matches: Same finish: matteSame longevity: long-wearingClaims crease resistance

    Differences: Liquid rather than cream (format)

    Score details
    Shade match
    82
    Finish, pigmentation & format
    93
    Wear & performance
    70
    Comfort & skin suitability
    40

    Close colour · Matte

    Ingredients (not scored): 25% ingredient overlap

    Differences: Liquid rather than cream (format)

    Retailer shade note: cool chocolate brown

    Medium confidence· Digital match

    View match
  5. #6 · Laura Mercier

    Caviar Stick Eyeshadow

    Dark Cacao
    Shade match 84
    $34SephoraSephoraCosts $17 more

    Matches: Same finish: matteClaims crease resistanceClaims waterproof

    Differences: Opaque rather than buildable (pigmentation)24-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    84
    Finish, pigmentation & format
    91
    Wear & performance
    55
    Comfort & skin suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 18% ingredient overlap

    Differences: Opaque rather than buildable (pigmentation) · 24-hour wear rather than long-wearing (longevity)

    Retailer shade note: matte dark red brown

    Medium confidence· Digital match

    View match
  6. #7 · Sacheu

    Long Wear Liquid Eyeshadow STAY-N

    Espress Yo Self
    Shade match 78
    $16Ulta BeautyUlta Beauty$1 less (6%)

    Matches: Same finish: matteSame longevity: long-wearingClaims crease resistance

    Differences: Liquid rather than cream (format)

    Score details
    Shade match
    78
    Finish, pigmentation & format
    93
    Wear & performance
    78
    Comfort & skin suitability
    50

    Slight colour difference · Matte

    Ingredients (not scored): 5% ingredient overlap

    Differences: Liquid rather than cream (format)

    Retailer shade note: cool brown matte

    Medium confidence· Digital match

    View match
  7. #8 · Marc Jacobs Beauty

    Born Star Cream-to-Powder Long-Wear Eyeshadow

    130 Hater
    Shade match 86
    $29SephoraSephoraCosts $12 more

    Matches: Same finish: matteClaims crease resistanceClaims waterproof

    Differences: Opaque rather than buildable (pigmentation)Powder rather than cream (format)14-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    86
    Finish, pigmentation & format
    83
    Wear & performance
    55
    Comfort & skin suitability
    50

    Close colour · Matte · Opaque

    Ingredients (not scored): 15% ingredient overlap

    Differences: Opaque rather than buildable (pigmentation) · Powder rather than cream (format) · 14-hour wear rather than long-wearing (longevity)

    Retailer shade note: matte chocolate brown

    Medium confidence· Digital match

    View match
  8. #9 · Revlon

    Glimmer Eyeshadow Multi-Stick

    Main Character
    Shade match 75
    $12.99Ulta BeautyUlta Beauty$4.01 less (24%)

    Matches: Same finish: matteSame longevity: long-wearingClaims crease resistance

    Differences: Noticeably different swatch colour

    Score details
    Shade match
    75
    Finish, pigmentation & format
    97
    Wear & performance
    70
    Comfort & skin suitability
    40

    Slight colour difference · Matte

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour

    Retailer shade note: rich, deep cocoa-brown shade with a matte finish

    Medium confidence· Digital match

    View match
  9. #10 · MAC Cosmetics

    Multisculpt Matte Liquid Eyeshadow + All-Over Color

    Pinot Noir
    Shade match 81
    $25SephoraSephoraCosts $8 more

    Matches: Same finish: matteClaims crease resistanceClaims waterproof

    Differences: Opaque rather than buildable (pigmentation)Liquid rather than cream (format)24-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    81
    Finish, pigmentation & format
    87
    Wear & performance
    55
    Comfort & skin suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 23% ingredient overlap

    Differences: Opaque rather than buildable (pigmentation) · Liquid rather than cream (format) · 24-hour wear rather than long-wearing (longevity)

    Retailer shade note: deep blackened brown with purple undertones

    Medium confidence· Digital match

    View match
  10. #11 · Ulta Beauty Collection

    Eyeshadow Singles

    Coffee Bean
    Shade match 81
    $9Ulta BeautyUlta Beauty(product price)$8 less (47%)

    Matches: Same finish: matteSame pigmentation: buildable

    Differences: Powder rather than cream (format)Not listed rather than long-wearing (longevity)

    Score details
    Shade match
    81
    Finish, pigmentation & format
    90
    Wear & performance
    40
    Comfort & skin suitability
    50

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 5% ingredient overlap

    Differences: Powder rather than cream (format) · Not listed rather than long-wearing (longevity)

    Retailer shade note: deep brown matte

    Medium confidence· Digital match

    View match
  11. #12 · Fenty Beauty

    Shadowstix Longwear Eyeshadow Stick

    In Big Truffle
    Shade match 74
    $26Ulta BeautyUlta BeautyCosts $9 more

    Matches: Same finish: matteSame longevity: long-wearingClaims crease resistance

    Differences: DeeperOpaque rather than buildable (pigmentation)

    Score details
    Shade match
    74
    Finish, pigmentation & format
    91
    Wear & performance
    70
    Comfort & skin suitability
    50

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 11% ingredient overlap

    Differences: Deeper · Opaque rather than buildable (pigmentation)

    Retailer shade note: chocolate brown

    Medium confidence· Digital match

    View match
  12. #13 · NARS

    Total Seduction Eyeshadow Stick

    Mambo
    Shade match 72
    $34SephoraSephoraCosts $17 more

    Matches: Same finish: matteSame pigmentation: buildableSame format: cream

    Differences: Noticeably different swatch colour16-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    72
    Finish, pigmentation & format
    100
    Wear & performance
    55
    Comfort & skin suitability
    50

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 20% ingredient overlap

    Differences: Noticeably different swatch colour · 16-hour wear rather than long-wearing (longevity)

    Retailer shade note: matte chocolate brown

    Medium confidence· Digital match

    View match
  13. #14 · Rare Beauty

    Soft Pinch Liquid Contour

    Tranquil
    Shade match 76
    $30SephoraSephoraCosts $13 more

    Matches: Same pigmentation: buildableSame longevity: long-wearingClaims crease resistance

    Differences: Liquid rather than cream (format)

    Score details
    Shade match
    76
    Finish, pigmentation & format
    86
    Wear & performance
    78
    Comfort & skin suitability
    40

    Slight colour difference · Natural · Buildable

    Ingredients (not scored): 21% ingredient overlap

    Differences: Liquid rather than cream (format)

    Sold as contour, rated here for use as eyeshadow (suited)

    Retailer shade note: medium deep (cool brown)

    Medium confidence· Digital match

    View match
  14. #15 · e.l.f. Cosmetics

    Perfect 10 Eyeshadow Palette

    Keep It Ethereal

    Matched on pan 12

    Shade match 82
    $11Ulta BeautyUlta Beauty$6 less (35%)

    Matches: Same finish: matte

    Differences: DeeperOpaque rather than buildable (pigmentation)Palette rather than cream (format)

    Score details
    Shade match
    82
    Finish, pigmentation & format
    83
    Wear & performance
    40
    Comfort & skin suitability
    50

    Close colour · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Deeper · Opaque rather than buildable (pigmentation) · Palette rather than cream (format) · Not listed rather than long-wearing (longevity)

    Retailer shade note: neutrals and rose golds

    Medium confidence· Digital match

    View match
  15. #16 · Lancôme

    Idôle Tint Liquid Eyeshadow & Eyeliner

    11 Rich Espresso
    Shade match 73
    $30Ulta BeautyUlta BeautyCosts $13 more

    Matches: Same finish: matteSame pigmentation: buildableClaims waterproof

    Differences: LighterLiquid rather than cream (format)16-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    73
    Finish, pigmentation & format
    94
    Wear & performance
    61
    Comfort & skin suitability
    40

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 4% ingredient overlap

    Differences: Lighter · Liquid rather than cream (format) · 16-hour wear rather than long-wearing (longevity)

    Retailer shade note: matte

    Medium confidence· Digital match

    View match
  16. #17 · Rabanne

    Colorshot Matte Liquid Eyeshadow

    01 My Bad
    Shade match 77
    $26Ulta BeautyUlta BeautyCosts $9 more

    Matches: Same finish: matteClaims crease resistanceClaims waterproof

    Differences: Opaque rather than buildable (pigmentation)Liquid rather than cream (format)12-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    77
    Finish, pigmentation & format
    87
    Wear & performance
    55
    Comfort & skin suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 13% ingredient overlap

    Differences: Opaque rather than buildable (pigmentation) · Liquid rather than cream (format) · 12-hour wear rather than long-wearing (longevity)

    Retailer shade note: mocha brown matte

    Medium confidence· Digital match

    View match
  17. #18 · MAC Cosmetics

    Multisculpt Matte Liquid Eyeshadow + All-Over Color

    Baby Got M·A·C
    Shade match 77
    $25SephoraSephoraCosts $8 more

    Matches: Same finish: matteClaims crease resistanceClaims waterproof

    Differences: LighterOpaque rather than buildable (pigmentation)Liquid rather than cream (format)

    Score details
    Shade match
    77
    Finish, pigmentation & format
    87
    Wear & performance
    55
    Comfort & skin suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 23% ingredient overlap

    Differences: Lighter · Opaque rather than buildable (pigmentation) · Liquid rather than cream (format) · 24-hour wear rather than long-wearing (longevity)

    Retailer shade note: rich dark brown with red undertones

    Medium confidence· Digital match

    View match
  18. #19 · Kaja

    Beauty Bento Stacked Eyeshadow Trio

    Neutral Moment

    Matched on pan 3

    Shade match 77
    $28Ulta BeautyUlta BeautyCosts $11 more

    Matches: Same finish: matte

    Differences: Powder rather than cream (format)Not listed rather than long-wearing (longevity)

    Score details
    Shade match
    77
    Finish, pigmentation & format
    88
    Wear & performance
    40
    Comfort & skin suitability
    50

    Slight colour difference · Matte

    Ingredients (not scored): 4% ingredient overlap

    Differences: Powder rather than cream (format) · Not listed rather than long-wearing (longevity)

    Retailer shade note: neutral earthy tones

    Medium confidence· Digital match

    View match
  19. #20 · Violette_Fr

    YEUX PAINT Liquid Eyeshadow & Eyeliner

    Café Serré
    Shade match 72
    $32SephoraSephoraCosts $15 more

    Matches: Same finish: matteSame longevity: long-wearingClaims crease resistance

    Differences: Noticeably different swatch colourDeeperOpaque rather than buildable (pigmentation)

    Score details
    Shade match
    72
    Finish, pigmentation & format
    87
    Wear & performance
    78
    Comfort & skin suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 16% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Opaque rather than buildable (pigmentation) · Liquid rather than cream (format)

    Retailer shade note: matte rich coffee

    Medium confidence· Digital match

    View match
  20. #21 · MAC Cosmetics

    Multisculpt Matte Liquid Eyeshadow + All-Over Color

    Espresso
    Shade match 75
    $25SephoraSephoraCosts $8 more

    Matches: Same finish: matteClaims crease resistanceClaims waterproof

    Differences: Noticeably different swatch colourOpaque rather than buildable (pigmentation)Liquid rather than cream (format)

    Score details
    Shade match
    75
    Finish, pigmentation & format
    87
    Wear & performance
    55
    Comfort & skin suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 23% ingredient overlap

    Differences: Noticeably different swatch colour · Opaque rather than buildable (pigmentation) · Liquid rather than cream (format) · 24-hour wear rather than long-wearing (longevity)

    Retailer shade note: deep warm brown

    Medium confidence· Digital match

    View match
  21. #22 · Charlotte Tilbury

    Exagger-Eyes Waterproof Eyeshadow Stick

    Chestnut Sculpt
    Shade match 81
    $32SephoraSephoraCosts $15 more

    Matches: Claims crease resistanceClaims waterproofClaims hydration

    Differences: Satin rather than matte (finish)24-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    81
    Finish, pigmentation & format
    77
    Wear & performance
    55
    Comfort & skin suitability
    40

    Slight colour difference · Satin

    Ingredients (not scored): 9% ingredient overlap

    Differences: Satin rather than matte (finish) · 24-hour wear rather than long-wearing (longevity)

    Retailer shade note: rich cocoa

    Medium confidence· Digital match

    View match
  22. #23 · IT Cosmetics

    Superhero No-Tug Longwear Eyeshadow Stick

    Fearless Umber
    Shade match 68
    $25Ulta BeautyUlta Beauty(product price)Costs $8 more

    Matches: Same finish: matteSame pigmentation: buildableClaims crease resistance

    Differences: Noticeably different swatch colourDeeper16-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    68
    Finish, pigmentation & format
    98
    Wear & performance
    55
    Comfort & skin suitability
    40

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · 16-hour wear rather than long-wearing (longevity)

    Retailer shade note: matte deep warm brown

    Medium confidence· Digital match

    View match
  23. #24 · Morphe

    ChromaPlus 6-Pan Eyeshadow Palette

    Rich Glitch

    Matched on pan 6

    Shade match 65
    $16Ulta BeautyUlta Beauty$1 less (6%)

    Matches: Same finish: matteSame longevity: long-wearing

    Differences: Noticeably different swatch colourLighterOpaque rather than buildable (pigmentation)

    Score details
    Shade match
    65
    Finish, pigmentation & format
    83
    Wear & performance
    100
    Comfort & skin suitability
    50

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 11% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Opaque rather than buildable (pigmentation) · Palette rather than cream (format)

    Medium confidence· Digital match

    View match
  24. #25 · Nudestix

    Magnetic Matte Eye Color

    Cocoa
    Shade match 63
    $29Ulta BeautyUlta BeautyCosts $12 more

    Matches: Same finish: matteClaims waterproof

    Differences: Noticeably different swatch colour11-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    63
    Finish, pigmentation & format
    97
    Wear & performance
    61
    Comfort & skin suitability
    50

    Visibly different colour · Matte

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · 11-hour wear rather than long-wearing (longevity)

    Retailer shade note: dark chocolate brown

    Medium confidence· Digital match

    View match
  25. #26 · Alleyoop

    11th Hour Cream Eyeshadow & Liner Stick

    Cinnamon Spice
    Shade match 65
    $20Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Same finish: matteSame longevity: long-wearingClaims crease resistance

    Differences: Noticeably different swatch colourLighterOpaque rather than buildable (pigmentation)

    Score details
    Shade match
    65
    Finish, pigmentation & format
    91
    Wear & performance
    70
    Comfort & skin suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Opaque rather than buildable (pigmentation)

    Retailer shade note: Cinnamon Brown Matte

    Medium confidence· Digital match

    View match
  26. #27 · Maybelline

    Color Tattoo Longwear Multi-Use Eyeshadow Stix

    I Am Determined
    Shade match 65
    $11.99Ulta BeautyUlta Beauty$5.01 less (29%)

    Matches: Same finish: matteClaims crease resistance

    Differences: Noticeably different swatch colourDeeperOpaque rather than buildable (pigmentation)

    Score details
    Shade match
    65
    Finish, pigmentation & format
    91
    Wear & performance
    59
    Comfort & skin suitability
    50

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Opaque rather than buildable (pigmentation) · 24-hour wear rather than long-wearing (longevity)

    Retailer shade note: matte chocolate brown

    Medium confidence· Digital match

    View match
  27. #28 · Sephora Collection

    Colorful Eyeshadow

    220 Roasted Chesnut
    Shade match 71
    $8SephoraSephora$9 less (53%)

    Matches: Same finish: matte

    Differences: Noticeably different swatch colourOpaque rather than buildable (pigmentation)Powder rather than cream (format)

    Score details
    Shade match
    71
    Finish, pigmentation & format
    83
    Wear & performance
    40
    Comfort & skin suitability
    50

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Opaque rather than buildable (pigmentation) · Powder rather than cream (format) · Not listed rather than long-wearing (longevity)

    Retailer shade note: deep chestnut matte

    Medium confidence· Digital match

    View match
  28. #29 · Marc Jacobs Beauty

    Born Star Cream-to-Powder Long-Wear Eyeshadow

    120 Delete That
    Shade match 68
    $29SephoraSephoraCosts $12 more

    Matches: Same finish: matteClaims crease resistanceClaims waterproof

    Differences: Plum rather than brownOpaque rather than buildable (pigmentation)Powder rather than cream (format)

    Score details
    Shade match
    68
    Finish, pigmentation & format
    83
    Wear & performance
    55
    Comfort & skin suitability
    50

    Close colour · Matte · Opaque

    Ingredients (not scored): 15% ingredient overlap

    Differences: Plum rather than brown · Opaque rather than buildable (pigmentation) · Powder rather than cream (format) · 14-hour wear rather than long-wearing (longevity)

    Retailer shade note: matte burgundy

    Medium confidence· Digital match

    View match
  29. #30 · Alleyoop

    11th Hour Cream Eyeshadow & Liner Stick

    Go Cocoa
    Shade match 62
    $20Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Same finish: matteSame longevity: long-wearingClaims crease resistance

    Differences: Noticeably different swatch colourDeeperOpaque rather than buildable (pigmentation)

    Score details
    Shade match
    62
    Finish, pigmentation & format
    91
    Wear & performance
    70
    Comfort & skin suitability
    40

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Opaque rather than buildable (pigmentation)

    Retailer shade note: Dark Chocolate Matte

    Medium confidence· Digital match

    View match
  30. #31 · Natasha Denona

    LUXE GLAM COMPACT Quad Eyeshadow Palette

    Nude

    Matched on the Shea pan

    Shade match 89
    $48Ulta BeautyUlta BeautyCosts $31 more

    Shimmer · Opaque

    Differences: Shimmer rather than matte (finish)Opaque rather than buildable (pigmentation)Powder rather than cream (format)

    Score details
    Shade match
    89
    Finish, pigmentation & format
    31
    Wear & performance
    40
    Comfort & skin suitability
    50

    Close colour · Shimmer · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Shimmer rather than matte (finish) · Opaque rather than buildable (pigmentation) · Powder rather than cream (format) · Not listed rather than long-wearing (longevity)

    Medium confidence· Digital match

    View match
  31. #32 · Patrick Ta

    Major Dimension Eye Illusion Eyeshadow Duo

    Still At The Club

    Matched on the deeper eyeshadow pan

    Shade match 85
    $42SephoraSephoraCosts $25 more

    Shimmer · Opaque

    Differences: Shimmer rather than matte (finish)Opaque rather than buildable (pigmentation)Palette rather than cream (format)

    Score details
    Shade match
    85
    Finish, pigmentation & format
    31
    Wear & performance
    40
    Comfort & skin suitability
    50

    Close colour · Shimmer · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Shimmer rather than matte (finish) · Opaque rather than buildable (pigmentation) · Palette rather than cream (format) · Not listed rather than long-wearing (longevity)

    Retailer shade note: sepia sparkle, cocoa sparkle

    Medium confidence· Digital match

    View match

Showing 12 of 31 matches

Why the closest match works

Stila Liqua-Play Eye Shadow in Cocoa Pop Matte, against about-face Matte Fluid Eye Paint in Weightless. Every attribute compared, with its share of the score.

ComparedYour shadeWeightlessClosest matchCocoa Pop MatteScore
Shade match55% of overall94
Colour90#6b372d#683627Very close colourColour difference 2.3 (0 is identical)
Depth98Deep / darkDeep / darkSameDepth difference 1.1 on the 0–100 scale
Undertonenot comparableNot listedNot listedUndertone unknown on one side
Colour family100BrownBrownSameSame colour family
Finish, pigmentation & format30% of overall94
Finish100MatteMatteSameSame matte finish
Pigmentation100BuildableBuildableSameSame buildable opacity
Format60CreamLiquidSome differenceLiquid rather than cream
Wear & performance10% of overall · 2 of 3 compared78
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Crease resistance40Not listedClaimedSome differenceThe match claims crease resistance; your product does not list it
Waterproofnot comparableNot listedNot listedNot listed for eitherNeither product lists waterproof wear
Comfort & skin suitability5% of overall · 2 of 3 compared40
Comfort40Not listedClaimedSome differenceThe match claims a comfortable feel; your product does not list it
Hydration40Not listedClaimedSome differenceThe match claims hydration; your product does not list it
Skin typesnot comparableNot listedNot listedNot listed for eitherNeither product lists skin types
Overall match 89/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Stila Liqua-Play Eye Shadow in Cocoa Pop Matte.

Same or better

  • Very close colour
  • Same finish: matte
  • Same pigmentation: buildable
  • Same longevity: long-wearing
  • Claims crease resistance
  • Claims comfort
  • Claims hydration

Different

  • Liquid format instead of cream

Description and ingredients (information only, not scored)

Weighted ingredient similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Shade descriptionmatte chocolate browndeep chocolate brown
BaseSilicone-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
View full match

Where to buy Cocoa Pop Matte

Best price
$25Ulta BeautyUlta Beauty
Costs $8 more

Your shade $17 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.