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Matte Fluid Eye Paint Vintage Granada dupes and alternatives about-face

Berry · Cool · Deep / dark

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

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30 matches

Closest shade match: Milani Gilded Eyeshadow Sticks Plum

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
about-face
Vintage GranadaChange shade
Colour family, undertone and depth: Berry · Cool · Deep / dark
Finish and pigmentation: Matte · Buildable
The match
Milani
Plum
Colour family, undertone and depth: Plum · Cool · Deep / dark
Finish and pigmentation: Metallic
Shade match
87out of 100
Colour
90
Depth
91
Undertone (Undertone and colour family)
76
High confidence· Digital matchWhy it matches
Match price
$11.99Ulta BeautyUlta Beauty
$5.01 less (29%)

Your shade $17 at Ulta Beauty · lowest price $10.99 at Target

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Sephora Collection Sephora Colorful Waterproof Eyeshadow & Eyeliner Multi-Stick 15 Eggplant Matte

The most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

Your shade
about-face
Vintage GranadaChange shade
Colour family, undertone and depth: Berry · Cool · Deep / dark
Finish and pigmentation: Matte · Buildable
The match
Sephora Collection
15 Eggplant Matte
Colour family, undertone and depth: Plum · Cool · Deep / dark
Finish and pigmentation: Matte
Overall match
80out of 100
Shade (Shade match)
76
Finish (Finish, pigmentation & format)
97
Wear (Wear & performance)
61
Comfort (Comfort & skin suitability)
50
Medium confidence· Digital matchWhy it matches
Best price
$15SephoraSephora
$2 less (12%)

Your shade $17 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Violette_Fr

    YEUX PAINT Liquid Eyeshadow & Eyeliner

    Poison des Délices
    Shade match 73
    $32SephoraSephoraCosts $15 more

    Matches: Same cool undertoneSame finish: matteSame longevity: long-wearing

    Differences: Noticeably different swatch colourOpaque rather than buildable (pigmentation)Liquid rather than cream (format)

    Score details
    Shade match
    73
    Finish, pigmentation & format
    87
    Wear & performance
    78
    Comfort & skin suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 16% ingredient overlap

    Differences: Noticeably different swatch colour · Opaque rather than buildable (pigmentation) · Liquid rather than cream (format)

    Retailer shade note: matte merlot

    Medium confidence· Digital match

    View match
  2. #4 · Morphe

    ChromaPlus 12-Pan Eyeshadow Palette

    Rose Frequency

    Matched on pan 10

    Shade match 65
    $23Ulta BeautyUlta BeautyCosts $6 more

    Matches: Same finish: matteSame longevity: long-wearing

    Differences: Noticeably different swatch colourLighterOpaque rather than buildable (pigmentation)

    Score details
    Shade match
    65
    Finish, pigmentation & format
    83
    Wear & performance
    100
    Comfort & skin suitability
    50

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Opaque rather than buildable (pigmentation) · Palette rather than cream (format)

    Medium confidence· Digital match

    View match
  3. #5 · Stila

    Liqua-Play Eye Shadow

    Figgy Matte
    Shade match 60
    $25Ulta BeautyUlta Beauty(product price)Costs $8 more

    Matches: Same finish: matteSame pigmentation: buildableSame longevity: long-wearing

    Differences: Noticeably different swatch colourDeeperLiquid rather than cream (format)

    Score details
    Shade match
    60
    Finish, pigmentation & format
    94
    Wear & performance
    78
    Comfort & skin suitability
    40

    Visibly different colour · Matte · Buildable

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Liquid rather than cream (format)

    Retailer shade note: deep blackberrry

    Medium confidence· Digital match

    View match
  4. #6 · Kaja

    Beauty Bento Stacked Eyeshadow Trio

    Chai Latte Haze

    Matched on pan 3

    Shade match 66
    $28Ulta BeautyUlta BeautyCosts $11 more

    Matches: Same finish: matte

    Differences: Noticeably different swatch colourDeeperPowder rather than cream (format)

    Score details
    Shade match
    66
    Finish, pigmentation & format
    88
    Wear & performance
    40
    Comfort & skin suitability
    50

    Slight colour difference · Matte

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Powder rather than cream (format) · Not listed rather than long-wearing (longevity)

    Retailer shade note: mauve brown tones

    Medium confidence· Digital match

    View match
  5. #7 · Ulta Beauty Collection

    Eyeshadow Singles

    Plum Pop
    Shade match 65
    $9Ulta BeautyUlta Beauty$8 less (47%)

    Matches: Same cool undertoneSame finish: matteSame pigmentation: buildable

    Differences: Noticeably different swatch colourPlum rather than berryPowder rather than cream (format)

    Score details
    Shade match
    65
    Finish, pigmentation & format
    90
    Wear & performance
    40
    Comfort & skin suitability
    50

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Plum rather than berry · Powder rather than cream (format) · Not listed rather than long-wearing (longevity)

    Retailer shade note: medium plum matte

    Medium confidence· Digital match

    View match
  6. #8 · Ulta Beauty Collection

    Cream Eye Shadow Stick

    I Don't Give A Fig
    Shade match 56
    $10.50Ulta BeautyUlta Beauty(product price)$6.50 less (38%)

    Matches: Same finish: matteSame format: creamClaims crease resistance

    Differences: LighterBrown rather than berryNot listed rather than long-wearing (longevity)

    Score details
    Shade match
    56
    Finish, pigmentation & format
    100
    Wear & performance
    40
    Comfort & skin suitability
    40

    Close colour · Matte

    Ingredients (not scored): 7% ingredient overlap

    Differences: Lighter · Brown rather than berry · Not listed rather than long-wearing (longevity)

    Retailer shade note: deep brown matte

    Medium confidence· Digital match

    View match
  7. #9 · Sephora Collection

    Sephora Colorful Waterproof Eyeshadow & Eyeliner Multi-Stick

    20 Cabernet Matte
    Shade match 52
    $15SephoraSephora$2 less (12%)

    Matches: Same finish: matteClaims waterproof

    Differences: Noticeably different swatch colourLighter12-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    52
    Finish, pigmentation & format
    97
    Wear & performance
    61
    Comfort & skin suitability
    50

    Visibly different colour · Matte

    Ingredients (not scored): 24% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · 12-hour wear rather than long-wearing (longevity)

    Retailer shade note: 20 Cabernet Matte

    Medium confidence· Digital match

    View match
  8. #10 · Marc Jacobs Beauty

    Born Star Cream-to-Powder Long-Wear Eyeshadow

    120 Delete That
    Shade match 58
    $29SephoraSephoraCosts $12 more

    Matches: Same cool undertoneSame finish: matteClaims crease resistance

    Differences: Noticeably different swatch colourPlum rather than berryOpaque rather than buildable (pigmentation)

    Score details
    Shade match
    58
    Finish, pigmentation & format
    83
    Wear & performance
    55
    Comfort & skin suitability
    50

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 15% ingredient overlap

    Differences: Noticeably different swatch colour · Plum rather than berry · Opaque rather than buildable (pigmentation) · Powder rather than cream (format) · 14-hour wear rather than long-wearing (longevity)

    Retailer shade note: matte burgundy

    High confidence· Digital match

    View match
  9. #11 · Kaja

    Beauty Bento Stacked Eyeshadow Trio

    Taro Bubble Tea

    Matched on pan 3

    Shade match 57
    $28Ulta BeautyUlta BeautyCosts $11 more

    Matches: Same finish: matte

    Differences: Noticeably different swatch colourPlum rather than berryPowder rather than cream (format)

    Score details
    Shade match
    57
    Finish, pigmentation & format
    88
    Wear & performance
    40
    Comfort & skin suitability
    50

    Slight colour difference · Matte

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Plum rather than berry · Powder rather than cream (format) · Not listed rather than long-wearing (longevity)

    Retailer shade note: soft lavender tones

    Medium confidence· Digital match

    View match
  10. #12 · Nudestix

    NUDIES MATTE All Over Face Blush Color

    Moodie Blu
    Shade match 41
    $37Ulta BeautyUlta BeautyCosts $20 more

    Matches: Same cool undertoneSame finish: matteSame pigmentation: buildable

    Differences: Noticeably different swatch colourDeeperPlum rather than berry

    Score details
    Shade match
    41
    Finish, pigmentation & format
    98
    Wear & performance
    83
    Comfort & skin suitability
    50

    Visibly different colour · Matte · Buildable

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Plum rather than berry

    Sold as blush, rated here for use as eyeshadow (suited)

    Retailer shade note: cool deep eggplant

    High confidence· Digital match

    View match
  11. #13 · NARS

    Total Seduction Eyeshadow Stick

    FATED
    Shade match 42
    $34Ulta BeautyUlta BeautyCosts $17 more

    Matches: Same finish: matteSame pigmentation: buildableSame format: cream

    Differences: Noticeably different swatch colourDeeperPlum rather than berry

    Score details
    Shade match
    42
    Finish, pigmentation & format
    100
    Wear & performance
    55
    Comfort & skin suitability
    50

    Visibly different colour · Matte · Buildable

    Ingredients (not scored): 20% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Plum rather than berry · 16-hour wear rather than long-wearing (longevity)

    Retailer shade note: matte deep aubergine

    Medium confidence· Digital match

    View match
  12. #14 · MAC Cosmetics

    Multisculpt Matte Liquid Eyeshadow + All-Over Color

    Pinot Noir
    Shade match 48
    $25SephoraSephoraCosts $8 more

    Matches: Same cool undertoneSame finish: matteClaims crease resistance

    Differences: Noticeably different swatch colourBrown rather than berryOpaque rather than buildable (pigmentation)

    Score details
    Shade match
    48
    Finish, pigmentation & format
    87
    Wear & performance
    55
    Comfort & skin suitability
    40

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 23% ingredient overlap

    Differences: Noticeably different swatch colour · Brown rather than berry · Opaque rather than buildable (pigmentation) · Liquid rather than cream (format) · 24-hour wear rather than long-wearing (longevity)

    Retailer shade note: deep blackened brown with purple undertones

    Medium confidence· Digital match

    View match
  13. #15 · NARS

    Total Seduction Eyeshadow Stick

    Mambo
    Shade match 40
    $34SephoraSephoraCosts $17 more

    Matches: Same finish: matteSame pigmentation: buildableSame format: cream

    Differences: Noticeably different swatch colourDeeperBrown rather than berry

    Score details
    Shade match
    40
    Finish, pigmentation & format
    100
    Wear & performance
    55
    Comfort & skin suitability
    50

    Visibly different colour · Matte · Buildable

    Ingredients (not scored): 20% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Brown rather than berry · 16-hour wear rather than long-wearing (longevity)

    Retailer shade note: matte chocolate brown

    Medium confidence· Digital match

    View match
  14. #16 · Clinique

    All About Shadow Quad Eyeshadow

    Morning Java

    Matched on pan 4

    Shade match 77
    $44Ulta BeautyUlta BeautyCosts $27 more

    Matches: Same longevity: long-wearingClaims crease resistance

    Differences: DeeperShimmer rather than matte (finish)Powder rather than cream (format)

    Score details
    Shade match
    77
    Finish, pigmentation & format
    23
    Wear & performance
    78
    Comfort & skin suitability
    50

    Slight colour difference · Shimmer

    Ingredients (not scored): 10% ingredient overlap

    Differences: Deeper · Shimmer rather than matte (finish) · Powder rather than cream (format)

    Medium confidence· Digital match

    View match
  15. #17 · Ulta Beauty Collection

    Cream Eye Shadow Stick

    Rule Of Plum
    Shade match 82
    $10.50Ulta BeautyUlta Beauty$6.50 less (38%)

    Matches: Same cool undertoneSame format: creamClaims crease resistance

    Differences: Plum rather than berryMetallic rather than matte (finish)Not listed rather than long-wearing (longevity)

    Score details
    Shade match
    82
    Finish, pigmentation & format
    23
    Wear & performance
    40
    Comfort & skin suitability
    40

    Close colour · Metallic

    Ingredients (not scored): 7% ingredient overlap

    Differences: Plum rather than berry · Metallic rather than matte (finish) · Not listed rather than long-wearing (longevity)

    Retailer shade note: deep rich plum

    High confidence· Digital match

    View match
  16. #18 · e.l.f. Cosmetics

    Bite Size Eyeshadow Palette

    Rose Water

    Matched on pan 4

    Shade match 70
    $4Ulta BeautyUlta Beauty$13 less (76%)

    Matches: Same longevity: long-wearing

    Differences: Noticeably different swatch colourMetallic rather than matte (finish)Opaque rather than buildable (pigmentation)

    Score details
    Shade match
    70
    Finish, pigmentation & format
    22
    Wear & performance
    100
    Comfort & skin suitability
    50

    Slight colour difference · Metallic · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · Metallic rather than matte (finish) · Opaque rather than buildable (pigmentation) · Powder rather than cream (format)

    Medium confidence· Digital match

    View match
  17. #19 · Violette_Fr

    YEUX PAINT Liquid Eyeshadow & Eyeliner

    Violette Sauvage
    Shade match 38
    $32SephoraSephoraCosts $15 more

    Matches: Same cool undertoneSame finish: matteSame longevity: long-wearing

    Differences: Noticeably different swatch colourPurple rather than berryOpaque rather than buildable (pigmentation)

    Score details
    Shade match
    38
    Finish, pigmentation & format
    87
    Wear & performance
    78
    Comfort & skin suitability
    40

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 16% ingredient overlap

    Differences: Noticeably different swatch colour · Purple rather than berry · Opaque rather than buildable (pigmentation) · Liquid rather than cream (format)

    Retailer shade note: twinkling electric violet

    Medium confidence· Digital match

    View match
  18. #20 · Jane Iredale

    ColorLuxe Eye Shadow Stick

    Provence
    Shade match 31
    $28Ulta BeautyUlta Beauty(product price)Costs $11 more

    Matches: Same cool undertoneSame finish: matteSame longevity: long-wearing

    Differences: Noticeably different swatch colourLighterPurple rather than berry

    Score details
    Shade match
    31
    Finish, pigmentation & format
    91
    Wear & performance
    100
    Comfort & skin suitability
    40

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Purple rather than berry · Opaque rather than buildable (pigmentation)

    Retailer shade note: medium purple matte

    High confidence· Digital match

    View match
  19. #21 · Smashbox

    Always On Cream Eye Shadow Stick

    Hotshot
    Shade match 24
    $25Ulta BeautyUlta BeautyCosts $8 more

    Matches: Same finish: matteSame pigmentation: buildableSame format: cream

    Differences: Noticeably different swatch colourDeeperBrown rather than berry

    Score details
    Shade match
    24
    Finish, pigmentation & format
    100
    Wear & performance
    100
    Comfort & skin suitability
    50

    Visibly different colour · Matte · Buildable

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Brown rather than berry

    Retailer shade note: matte dark brown

    Medium confidence· Digital match

    View match
  20. #22 · Morphe

    ChromaPlus 6-Pan Eyeshadow Palette

    Rich Glitch

    Matched on pan 4

    Shade match 33
    $16Ulta BeautyUlta Beauty$1 less (6%)

    Matches: Same finish: matteSame longevity: long-wearing

    Differences: Noticeably different swatch colourLighterPlum rather than berry

    Score details
    Shade match
    33
    Finish, pigmentation & format
    83
    Wear & performance
    100
    Comfort & skin suitability
    50

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 11% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Plum rather than berry · Opaque rather than buildable (pigmentation) · Palette rather than cream (format)

    Medium confidence· Digital match

    View match
  21. #23 · Laura Mercier

    Caviar Stick Eyeshadow

    Dark Cacao
    Shade match 36
    $34SephoraSephoraCosts $17 more

    Matches: Same finish: matteClaims crease resistanceClaims waterproof

    Differences: Noticeably different swatch colourBrown rather than berryOpaque rather than buildable (pigmentation)

    Score details
    Shade match
    36
    Finish, pigmentation & format
    91
    Wear & performance
    55
    Comfort & skin suitability
    40

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 18% ingredient overlap

    Differences: Noticeably different swatch colour · Brown rather than berry · Opaque rather than buildable (pigmentation) · 24-hour wear rather than long-wearing (longevity)

    Retailer shade note: matte dark red brown

    Medium confidence· Digital match

    View match
  22. #24 · Nudestix

    Magnetic Matte Eye Color

    Cocoa
    Shade match 30
    $29Ulta BeautyUlta BeautyCosts $12 more

    Matches: Same finish: matteClaims waterproof

    Differences: Noticeably different swatch colourBrown rather than berry11-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    30
    Finish, pigmentation & format
    97
    Wear & performance
    61
    Comfort & skin suitability
    50

    Visibly different colour · Matte

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · Brown rather than berry · 11-hour wear rather than long-wearing (longevity)

    Retailer shade note: dark chocolate brown

    Medium confidence· Digital match

    View match
  23. #25 · Sephora Collection

    Colorful Eyeshadow

    222 Sweet Brownie
    Shade match 40
    $8SephoraSephora$9 less (53%)

    Matches: Same finish: matte

    Differences: Noticeably different swatch colourNude rather than berryOpaque rather than buildable (pigmentation)

    Score details
    Shade match
    40
    Finish, pigmentation & format
    83
    Wear & performance
    40
    Comfort & skin suitability
    50

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Nude rather than berry · Opaque rather than buildable (pigmentation) · Powder rather than cream (format) · Not listed rather than long-wearing (longevity)

    Retailer shade note: dark chocolate brown nude

    Medium confidence· Digital match

    View match
  24. #26 · CoverGirl

    TruNaked Eyeshadow Palette

    Smokey

    Matched on pan 6

    Shade match 36
    $9.78WalmartWalmart$7.22 less (42%)

    Matches: Same finish: matteClaims crease resistanceClaims comfort

    Differences: Noticeably different swatch colourPurple rather than berryOpaque rather than buildable (pigmentation)

    Score details
    Shade match
    36
    Finish, pigmentation & format
    83
    Wear & performance
    59
    Comfort & skin suitability
    40

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Purple rather than berry · Opaque rather than buildable (pigmentation) · Powder rather than cream (format) · 24-hour wear rather than long-wearing (longevity)

    Medium confidence· Digital match

    View match
  25. #27 · Sephora Collection

    Colorful Eyeshadow

    220 Roasted Chesnut
    Shade match 36
    $8SephoraSephora$9 less (53%)

    Matches: Same finish: matte

    Differences: Noticeably different swatch colourBrown rather than berryOpaque rather than buildable (pigmentation)

    Score details
    Shade match
    36
    Finish, pigmentation & format
    83
    Wear & performance
    40
    Comfort & skin suitability
    50

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Brown rather than berry · Opaque rather than buildable (pigmentation) · Powder rather than cream (format) · Not listed rather than long-wearing (longevity)

    Retailer shade note: deep chestnut matte

    Medium confidence· Digital match

    View match
  26. #28 · e.l.f. Cosmetics

    Perfect 10 Eyeshadow Palette

    Need It Nude

    Matched on pan 10

    Shade match 35
    $11Ulta BeautyUlta Beauty$6 less (35%)

    Matches: Same finish: matte

    Differences: Noticeably different swatch colourLighterPlum rather than berry

    Score details
    Shade match
    35
    Finish, pigmentation & format
    83
    Wear & performance
    40
    Comfort & skin suitability
    50

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Plum rather than berry · Opaque rather than buildable (pigmentation) · Palette rather than cream (format) · Not listed rather than long-wearing (longevity)

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  27. #29 · Maybelline

    Color Tattoo Longwear Multi-Use Eyeshadow Stix

    I Am Determined
    Shade match 27
    $11.99Ulta BeautyUlta Beauty$5.01 less (29%)

    Matches: Same finish: matteClaims crease resistance

    Differences: Noticeably different swatch colourDeeperBrown rather than berry

    Score details
    Shade match
    27
    Finish, pigmentation & format
    91
    Wear & performance
    59
    Comfort & skin suitability
    50

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Brown rather than berry · Opaque rather than buildable (pigmentation) · 24-hour wear rather than long-wearing (longevity)

    Retailer shade note: matte chocolate brown

    Medium confidence· Digital match

    View match
  28. #30 · e.l.f. Cosmetics

    Perfect 10 Eyeshadow Palette

    Nude Rose Gold

    Matched on pan 7

    Shade match 34
    $11Ulta BeautyUlta Beauty$6 less (35%)

    Matches: Same finish: matte

    Differences: Noticeably different swatch colourGrey rather than berryOpaque rather than buildable (pigmentation)

    Score details
    Shade match
    34
    Finish, pigmentation & format
    83
    Wear & performance
    40
    Comfort & skin suitability
    50

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Grey rather than berry · Opaque rather than buildable (pigmentation) · Palette rather than cream (format) · Not listed rather than long-wearing (longevity)

    Retailer shade note: shimmery rose golds & cool-toned matte neutrals

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Why the closest shade match works

Milani Gilded Eyeshadow Sticks in Plum, against about-face Matte Fluid Eye Paint in Vintage Granada. Every attribute compared, with its share of the score.

ComparedYour shadeVintage GranadaClosest shade matchPlumScore
Shade match55% of overall87
Colour90#693b4c#623446Very close colourColour difference 2.3 (0 is identical)
Depth91Deep / darkDeep / darkSameDepth difference 4.1 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family60BerryPlumSome differenceNeighbouring colour families
Finish, pigmentation & format30% of overall · 2 of 3 compared23
Finish5MatteMetallicDifferentMetallic finish rather than matte
Pigmentationnot comparableBuildableNot listedNot listed for eitherAn opacity not listed for one product
Format100CreamCreamSameBoth cream
Wear & performance10% of overall55
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Crease resistance40Not listedClaimedSome differenceThe match claims crease resistance; your product does not list it
Waterproof40Not listedClaimedSome differenceThe match claims waterproof wear; your product does not list it
Comfort & skin suitability5% of overall · 1 of 3 compared40
Comfort40Not listedClaimedSome differenceThe match claims a comfortable feel; your product does not list it
Hydrationnot comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Skin typesnot comparableNot listedNot listedNot listed for eitherNeither product lists skin types
Overall match 62/100Shade match 87/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milani Gilded Eyeshadow Sticks in Plum.

Same or better

  • $5.01 less
  • Very close colour
  • Same cool undertone
  • Same format: cream
  • Claims crease resistance
  • Claims waterproof
  • Claims comfort

Different

  • Metallic finish instead of matte
  • 12-hour wear longevity instead of long-wearing

Description and ingredients (information only, not scored)

Weighted ingredient similarity 19%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptionmatte wineplum
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
View full match

Why the closest overall alternative works

Sephora Collection Sephora Colorful Waterproof Eyeshadow & Eyeliner Multi-Stick in 15 Eggplant Matte, against about-face Matte Fluid Eye Paint in Vintage Granada. Every attribute compared, with its share of the score.

ComparedYour shadeVintage GranadaClosest overall alternative15 Eggplant MatteScore
Shade match55% of overall76
Colour73#693b4c#6e445dClose colourColour difference 4.5 (0 is identical)
Depth88Deep / darkDeep / darkSameDepth difference 5.0 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family60BerryPlumSome differenceNeighbouring colour families
Finish, pigmentation & format30% of overall · 2 of 3 compared97
Finish100MatteMatteSameSame matte finish
Pigmentationnot comparableBuildableNot listedNot listed for eitherAn opacity not listed for one product
Format85CreamStickCloseStick rather than cream
Wear & performance10% of overall · 2 of 3 compared61
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Crease resistancenot comparableNot listedNot listedNot listed for eitherNeither product lists crease resistance
Waterproof40Not listedClaimedSome differenceThe match claims waterproof wear; your product does not list it
Comfort & skin suitability5% of overall · none of 3 comparable50
Comfortnot comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydrationnot comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Skin typesnot comparableNot listedNot listedNot listed for eitherNeither product lists skin types
Overall match 80/100Shade match 76/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Sephora Collection Sephora Colorful Waterproof Eyeshadow & Eyeliner Multi-Stick in 15 Eggplant Matte.

Same or better

  • $2 less
  • Same cool undertone
  • Same finish: matte
  • Claims waterproof

Different

  • Small colour difference on the swatch
  • 12-hour wear longevity instead of long-wearing

Description and ingredients (information only, not scored)

Weighted ingredient similarity 24%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptionmatte wine15 Eggplant Matte
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
View full match

Where to buy

Closest shade match

Milani Gilded Eyeshadow Sticks Plum

Match price
$11.99Ulta BeautyUlta Beauty
$5.01 less (29%)

Your shade $17 at Ulta Beauty · lowest price $10.99 at Target

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Sephora Collection Sephora Colorful Waterproof Eyeshadow & Eyeliner Multi-Stick 15 Eggplant Matte

Best price
$15SephoraSephora
$2 less (12%)

Your shade $17 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.