Matte Fluid Eye Paint White Noise dupes and alternatives about-face
4.2 (339)·White · Light
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same finish: matte· Claims crease resistance· Claims comfort
Differences: Noticeably different swatch colour· Opaque rather than buildable (pigmentation)· Powder rather than cream (format)
Score details
Shade match
74
Finish, pigmentation & format
83
Wear & performance
59
Comfort & skin suitability
40
Slight colour difference · Matte · Opaque
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Opaque rather than buildable (pigmentation) · Powder rather than cream (format) · 24-hour wear rather than long-wearing (longevity)
Differences: Noticeably different swatch colour· Opaque rather than buildable (pigmentation)· Palette rather than cream (format)
Score details
Shade match
72
Finish, pigmentation & format
83
Wear & performance
40
Comfort & skin suitability
50
Slight colour difference · Matte · Opaque
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Opaque rather than buildable (pigmentation) · Palette rather than cream (format) · Not listed rather than long-wearing (longevity)
Retailer shade note: shimmery rose golds & cool-toned matte neutrals
Matches: Same finish: matte· Same longevity: long-wearing
Differences: Noticeably different swatch colour· Deeper· Silver rather than white
Score details
Shade match
58
Finish, pigmentation & format
83
Wear & performance
100
Comfort & skin suitability
50
Slight colour difference · Matte · Opaque
Ingredients (not scored): 11% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Silver rather than white · Opaque rather than buildable (pigmentation) · Palette rather than cream (format)
Matches: Same finish: matte· Claims crease resistance· Claims comfort
Differences: Noticeably different swatch colour· Opaque rather than buildable (pigmentation)· Powder rather than cream (format)
Score details
Shade match
66
Finish, pigmentation & format
83
Wear & performance
59
Comfort & skin suitability
40
Visibly different colour · Matte · Opaque
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Opaque rather than buildable (pigmentation) · Powder rather than cream (format) · 24-hour wear rather than long-wearing (longevity)
Differences: Noticeably different swatch colour· Deeper· Silver rather than white
Score details
Shade match
63
Finish, pigmentation & format
80
Wear & performance
70
Comfort & skin suitability
50
Slight colour difference · Satin
Ingredients (not scored): 26% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Silver rather than white · Satin rather than matte (finish) · 24-hour wear rather than long-wearing (longevity)
Differences: Shimmer rather than matte (finish)· Sheer rather than buildable (pigmentation)· Liquid rather than cream (format)
Score details
Shade match
86
Finish, pigmentation & format
35
Wear & performance
70
Comfort & skin suitability
40
Close colour · Shimmer · Sheer
Ingredients (not scored): 2% ingredient overlap
Differences: Shimmer rather than matte (finish) · Sheer rather than buildable (pigmentation) · Liquid rather than cream (format) · 16-hour wear rather than long-wearing (longevity)
Retailer shade note: sheer white with prismatic pearls
Differences: Noticeably different swatch colour· Satin rather than matte (finish)· Palette rather than cream (format)
Score details
Shade match
65
Finish, pigmentation & format
68
Wear & performance
70
Comfort & skin suitability
40
Visibly different colour · Satin
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Satin rather than matte (finish) · Palette rather than cream (format) · 10-hour wear rather than long-wearing (longevity)
Retailer shade note: delicate beiges illuminated by a powder pink holo twist.
Matches: Same finish: matte· Same longevity: long-wearing· Claims crease resistance
Differences: Noticeably different swatch colour· Nude rather than white· Opaque rather than buildable (pigmentation)
Score details
Shade match
47
Finish, pigmentation & format
83
Wear & performance
78
Comfort & skin suitability
50
Visibly different colour · Matte · Opaque
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Nude rather than white · Opaque rather than buildable (pigmentation) · Powder rather than cream (format)
ColourPop Super Shock Shadow in Ice Dream, against about-face Matte Fluid Eye Paint in White Noise. Every attribute compared, with its share of the score.
ComparedYour shadeWhite NoiseClosest shade matchIce DreamHow they compareScore
Shade match55% of overall95
Colour60%92#e1e0e5#e9e7eeVery close colourColour difference 2.0 (0 is identical)
Depth15%99LightLightSameDepth difference 0.9 on the 0–100 scale
Undertone—not comparableNot listedNot listedUndertone unknown on one side
Colour family25%100WhiteWhiteSameSame colour family
Finish, pigmentation & format30% of overall · 2 of 3 compared7
Finish65%0MatteDuochromeDifferentDuochrome finish rather than matte
Pigmentation20%—not comparableBuildableNot listedNot listed for eitherAn opacity not listed for one product
Format15%35CreamPowderDifferentPowder rather than cream
Wear & performance10% of overall · 1 of 3 compared100
Longevity50%100Long-wearingLong-wearingSameBoth products claim long wear
Overall match 67/100Shade match 95/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Sephora Collection Sephora Colorful Waterproof Eyeshadow & Eyeliner Multi-Stick in 00 White Matte, against about-face Matte Fluid Eye Paint in White Noise. Every attribute compared, with its share of the score.
ComparedYour shadeWhite NoiseClosest overall alternative00 White MatteHow they compareScore
Shade match55% of overall80
Colour60%67#e1e0e5#f2f2f0Slight colour differenceColour difference 5.4 (0 is identical)
Depth15%99LightLightSameDepth difference 0.9 on the 0–100 scale
Undertone—not comparableNot listedNot listedUndertone unknown on one side
Colour family25%100WhiteWhiteSameSame colour family
Finish, pigmentation & format30% of overall · 2 of 3 compared97
Finish65%100MatteMatteSameSame matte finish
Pigmentation20%—not comparableBuildableNot listedNot listed for eitherAn opacity not listed for one product
Format15%85CreamStickCloseStick rather than cream
Wear & performance10% of overall · 2 of 3 compared61
Longevity50%70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Overall match 82/100Shade match 80/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)$8 less (47%)
