Matte Fluid Eye Paint Morning Glory dupes and alternatives about-face
4.2 (339)·Purple · Cool · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.
No match is close enough in colour to recommend as an overall alternative (shade match under 70).
More matches
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Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same cool undertone· Same finish: matte· Same longevity: long-wearing
Differences: Noticeably different swatch colour· Deeper· Blue rather than purple
Score details
Shade match
35
Finish, pigmentation & format
87
Wear & performance
78
Comfort & skin suitability
40
Visibly different colour · Matte · Opaque
Ingredients (not scored): 16% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Blue rather than purple · Opaque rather than buildable (pigmentation) · Liquid rather than cream (format)
Matches: Same finish: matte· Claims crease resistance· Claims comfort
Differences: Noticeably different swatch colour· Lighter· Opaque rather than buildable (pigmentation)
Score details
Shade match
39
Finish, pigmentation & format
83
Wear & performance
59
Comfort & skin suitability
40
Visibly different colour · Matte · Opaque
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Opaque rather than buildable (pigmentation) · Powder rather than cream (format) · 24-hour wear rather than long-wearing (longevity)
Matches: Same cool undertone· Same finish: matte· Claims waterproof
Differences: Noticeably different swatch colour· Plum rather than purple· Opaque rather than buildable (pigmentation)
Score details
Shade match
33
Finish, pigmentation & format
91
Wear & performance
61
Comfort & skin suitability
50
Visibly different colour · Matte · Opaque
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Plum rather than purple · Opaque rather than buildable (pigmentation) · 12-hour wear rather than long-wearing (longevity)
Matches: Same finish: matte· Claims crease resistance· Claims comfort
Differences: Noticeably different swatch colour· Deeper· Opaque rather than buildable (pigmentation)
Score details
Shade match
28
Finish, pigmentation & format
83
Wear & performance
59
Comfort & skin suitability
40
Visibly different colour · Matte · Opaque
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Opaque rather than buildable (pigmentation) · Powder rather than cream (format) · 24-hour wear rather than long-wearing (longevity)
$11.99Ulta Beauty(product price)$5.01 less (29%)4.6 (13,914)
Matches: Same finish: matte· Claims crease resistance
Differences: Noticeably different swatch colour· Blue rather than purple· Opaque rather than buildable (pigmentation)
Score details
Shade match
22
Finish, pigmentation & format
91
Wear & performance
59
Comfort & skin suitability
50
Visibly different colour · Matte · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Blue rather than purple · Opaque rather than buildable (pigmentation) · 24-hour wear rather than long-wearing (longevity)
Matches: Same cool undertone· Same finish: matte· Same longevity: long-wearing
Differences: Noticeably different swatch colour· Deeper· Blue rather than purple
Score details
Shade match
22
Finish, pigmentation & format
87
Wear & performance
78
Comfort & skin suitability
40
Visibly different colour · Matte · Opaque
Ingredients (not scored): 16% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Blue rather than purple · Opaque rather than buildable (pigmentation) · Liquid rather than cream (format)
$9Ulta Beauty(product price)$8 less (47%)4.2 (2,863)
Matches: Same cool undertone· Same finish: matte· Same pigmentation: buildable
Differences: Noticeably different swatch colour· Lighter· Green rather than purple
Score details
Shade match
25
Finish, pigmentation & format
90
Wear & performance
40
Comfort & skin suitability
50
Visibly different colour · Matte · Buildable
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Green rather than purple · Powder rather than cream (format) · Not listed rather than long-wearing (longevity)
$11.99Ulta Beauty(product price)$5.01 less (29%)4.6 (13,914)
Matches: Same cool undertone· Claims crease resistance
Differences: Noticeably different swatch colour· Shimmer rather than matte (finish)· Opaque rather than buildable (pigmentation)
Score details
Shade match
49
Finish, pigmentation & format
39
Wear & performance
59
Comfort & skin suitability
50
Visibly different colour · Shimmer · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Shimmer rather than matte (finish) · Opaque rather than buildable (pigmentation) · 24-hour wear rather than long-wearing (longevity)
Matches: Same finish: matte· Same longevity: long-wearing
Differences: Noticeably different swatch colour· Grey rather than purple· Opaque rather than buildable (pigmentation)
Score details
Shade match
14
Finish, pigmentation & format
83
Wear & performance
100
Comfort & skin suitability
50
Visibly different colour · Matte · Opaque
Ingredients (not scored): 11% ingredient overlap
Differences: Noticeably different swatch colour · Grey rather than purple · Opaque rather than buildable (pigmentation) · Palette rather than cream (format)
Differences: Noticeably different swatch colour· Blue rather than purple· Shimmer rather than matte (finish)
Score details
Shade match
47
Finish, pigmentation & format
32
Wear & performance
61
Comfort & skin suitability
50
Visibly different colour · Shimmer
Ingredients (not scored): 24% ingredient overlap
Differences: Noticeably different swatch colour · Blue rather than purple · Shimmer rather than matte (finish) · 12-hour wear rather than long-wearing (longevity)
Differences: Noticeably different swatch colour· Shimmer rather than matte (finish)· Sheer rather than buildable (pigmentation)
Score details
Shade match
46
Finish, pigmentation & format
31
Wear & performance
70
Comfort & skin suitability
50
Visibly different colour · Shimmer · Sheer
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Shimmer rather than matte (finish) · Sheer rather than buildable (pigmentation) · Powder rather than cream (format) · 12-hour wear rather than long-wearing (longevity)
Matches: Same cool undertone· Same finish: matte· Claims crease resistance
Differences: Noticeably different swatch colour· Lighter· Blue rather than purple
Score details
Shade match
16
Finish, pigmentation & format
91
Wear & performance
55
Comfort & skin suitability
40
Visibly different colour · Matte · Opaque
Ingredients (not scored): 18% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Blue rather than purple · Opaque rather than buildable (pigmentation) · 24-hour wear rather than long-wearing (longevity)
Matches: Same cool undertone· Claims crease resistance
Differences: Noticeably different swatch colour· Metallic rather than matte (finish)· Opaque rather than buildable (pigmentation)
Score details
Shade match
49
Finish, pigmentation & format
22
Wear & performance
59
Comfort & skin suitability
50
Visibly different colour · Metallic · Opaque
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Metallic rather than matte (finish) · Opaque rather than buildable (pigmentation) · Powder rather than cream (format) · 8-hour wear rather than long-wearing (longevity)
Matches: Same cool undertone· Same longevity: long-wearing· Claims crease resistance
Differences: Noticeably different swatch colour· Lighter· Shimmer rather than matte (finish)
Score details
Shade match
38
Finish, pigmentation & format
31
Wear & performance
78
Comfort & skin suitability
50
Visibly different colour · Shimmer · Opaque
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Shimmer rather than matte (finish) · Opaque rather than buildable (pigmentation) · Powder rather than cream (format)
Matches: Same cool undertone· Same format: cream· Same longevity: long-wearing
Differences: Noticeably different swatch colour· Lighter· Plum rather than purple
Score details
Shade match
30
Finish, pigmentation & format
41
Wear & performance
83
Comfort & skin suitability
50
Visibly different colour · Shimmer · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Plum rather than purple · Shimmer rather than matte (finish) · Opaque rather than buildable (pigmentation)
Matches: Same cool undertone· Same pigmentation: buildable· Claims crease resistance
Differences: Noticeably different swatch colour· Blue rather than purple· Shimmer rather than matte (finish)
Score details
Shade match
35
Finish, pigmentation & format
42
Wear & performance
59
Comfort & skin suitability
40
Visibly different colour · Shimmer · Buildable
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Blue rather than purple · Shimmer rather than matte (finish) · Liquid rather than cream (format) · 24-hour wear rather than long-wearing (longevity)
Matches: Same cool undertone· Same longevity: long-wearing· Claims crease resistance
Differences: Noticeably different swatch colour· Lighter· Metallic rather than matte (finish)
Score details
Shade match
40
Finish, pigmentation & format
25
Wear & performance
70
Comfort & skin suitability
50
Visibly different colour · Metallic · Opaque
Ingredients (not scored): 23% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Metallic rather than matte (finish) · Opaque rather than buildable (pigmentation) · Liquid rather than cream (format)
Matches: Same cool undertone· Claims crease resistance· Claims waterproof
Differences: Noticeably different swatch colour· Plum rather than purple· Shimmer rather than matte (finish)
Score details
Shade match
34
Finish, pigmentation & format
39
Wear & performance
55
Comfort & skin suitability
40
Visibly different colour · Shimmer · Opaque
Ingredients (not scored): 18% ingredient overlap
Differences: Noticeably different swatch colour · Plum rather than purple · Shimmer rather than matte (finish) · Opaque rather than buildable (pigmentation) · 24-hour wear rather than long-wearing (longevity)
Anastasia Beverly Hills Glidr Eyeshadow Stick in WISTERIA GLOW, against about-face Matte Fluid Eye Paint in Morning Glory. Every attribute compared, with its share of the score.
ComparedYour shadeMorning GloryClosest shade matchWISTERIA GLOWHow they compareScore
Shade match55% of overall62
Colour60%37#795cc8#736ba2Visibly different colourColour difference 9.5 (0 is identical)
Depth15%97Deep / darkDeep / darkSameDepth difference 1.7 on the 0–100 scale
Undertone10%100CoolCoolSameSame product undertone
Colour family15%100PurplePurpleSameSame colour family
Finish, pigmentation & format30% of overall29
Finish65%5MatteMetallicDifferentMetallic finish rather than matte
Pigmentation20%65BuildableOpaqueSome differenceOpaque rather than buildable
Format15%85CreamStickCloseStick rather than cream
Wear & performance10% of overall · 2 of 3 compared61
Longevity50%70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Waterproof20%40Not listedClaimedSome differenceThe match claims waterproof wear; your product does not list it
Comfort & skin suitability5% of overall · none of 3 comparable50
Comfort40%—not comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydration20%—not comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Skin types40%—not comparableNot listedNormal, CombinationNot listed for eitherSkin types not listed for one product
Overall match 51/100Shade match 62/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)Costs $11 more
Walmart
