Matte Fluid Eye Paint New Karma dupes and alternatives about-face
4.2 (339)·Purple · Cool · Medium
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$11.99Ulta Beauty(product price)$5.01 less (29%)4.6 (13,914)
Matches: Same cool undertone· Claims crease resistance
Differences: Noticeably different swatch colour· Shimmer rather than matte (finish)· Opaque rather than buildable (pigmentation)
Score details
Shade match
68
Finish, pigmentation & format
39
Wear & performance
59
Comfort & skin suitability
50
Slight colour difference · Shimmer · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Shimmer rather than matte (finish) · Opaque rather than buildable (pigmentation) · 24-hour wear rather than long-wearing (longevity)
Matches: Same cool undertone· Same finish: matte· Claims waterproof
Differences: Noticeably different swatch colour· Deeper· Plum rather than purple
Score details
Shade match
32
Finish, pigmentation & format
91
Wear & performance
61
Comfort & skin suitability
50
Visibly different colour · Matte · Opaque
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Plum rather than purple · Opaque rather than buildable (pigmentation) · 12-hour wear rather than long-wearing (longevity)
Matches: Same finish: matte· Same longevity: long-wearing
Differences: Noticeably different swatch colour· Plum rather than purple· Opaque rather than buildable (pigmentation)
Score details
Shade match
29
Finish, pigmentation & format
83
Wear & performance
100
Comfort & skin suitability
50
Visibly different colour · Matte · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Plum rather than purple · Opaque rather than buildable (pigmentation) · Palette rather than cream (format)
Matches: Same cool undertone· Same longevity: long-wearing· Claims crease resistance
Differences: Noticeably different swatch colour· Lighter· Shimmer rather than matte (finish)
Score details
Shade match
58
Finish, pigmentation & format
31
Wear & performance
78
Comfort & skin suitability
50
Visibly different colour · Shimmer · Opaque
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Shimmer rather than matte (finish) · Opaque rather than buildable (pigmentation) · Powder rather than cream (format)
Differences: Noticeably different swatch colour· Plum rather than purple· Powder rather than cream (format)
Score details
Shade match
29
Finish, pigmentation & format
88
Wear & performance
40
Comfort & skin suitability
50
Visibly different colour · Matte
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Plum rather than purple · Powder rather than cream (format) · Not listed rather than long-wearing (longevity)
Matches: Same finish: matte· Claims crease resistance
Differences: Noticeably different swatch colour· Deeper· Plum rather than purple
Score details
Shade match
24
Finish, pigmentation & format
91
Wear & performance
59
Comfort & skin suitability
50
Visibly different colour · Matte · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Plum rather than purple · Opaque rather than buildable (pigmentation) · 24-hour wear rather than long-wearing (longevity)
Differences: Noticeably different swatch colour· Lighter· Shimmer rather than matte (finish)
Score details
Shade match
53
Finish, pigmentation & format
41
Wear & performance
40
Comfort & skin suitability
50
Visibly different colour · Shimmer · Sheer
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Shimmer rather than matte (finish) · Sheer rather than buildable (pigmentation) · Not listed rather than long-wearing (longevity)
$9Ulta Beauty(product price)$8 less (47%)4.2 (2,863)
Matches: Same cool undertone· Same finish: matte· Same pigmentation: buildable
Differences: Noticeably different swatch colour· Green rather than purple· Powder rather than cream (format)
Score details
Shade match
25
Finish, pigmentation & format
90
Wear & performance
40
Comfort & skin suitability
50
Visibly different colour · Matte · Buildable
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Green rather than purple · Powder rather than cream (format) · Not listed rather than long-wearing (longevity)
Matches: Same finish: matte· Claims crease resistance· Claims comfort
Differences: Noticeably different swatch colour· Deeper· Opaque rather than buildable (pigmentation)
Score details
Shade match
26
Finish, pigmentation & format
83
Wear & performance
59
Comfort & skin suitability
40
Visibly different colour · Matte · Opaque
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Opaque rather than buildable (pigmentation) · Powder rather than cream (format) · 24-hour wear rather than long-wearing (longevity)
Matches: Same finish: matte· Same longevity: long-wearing
Differences: Noticeably different swatch colour· Lighter· Mauve rather than purple
Score details
Shade match
17
Finish, pigmentation & format
83
Wear & performance
100
Comfort & skin suitability
50
Visibly different colour · Matte · Opaque
Ingredients (not scored): 11% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Mauve rather than purple · Opaque rather than buildable (pigmentation) · Palette rather than cream (format)
Matches: Same cool undertone· Claims crease resistance
Differences: Noticeably different swatch colour· Deeper· Metallic rather than matte (finish)
Score details
Shade match
55
Finish, pigmentation & format
22
Wear & performance
59
Comfort & skin suitability
50
Visibly different colour · Metallic · Opaque
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Metallic rather than matte (finish) · Opaque rather than buildable (pigmentation) · Powder rather than cream (format) · 8-hour wear rather than long-wearing (longevity)
Differences: Noticeably different swatch colour· Deeper· Shimmer rather than matte (finish)
Score details
Shade match
47
Finish, pigmentation & format
31
Wear & performance
70
Comfort & skin suitability
50
Visibly different colour · Shimmer · Sheer
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Shimmer rather than matte (finish) · Sheer rather than buildable (pigmentation) · Powder rather than cream (format) · 12-hour wear rather than long-wearing (longevity)
Matches: Same cool undertone· Claims crease resistance· Claims waterproof
Differences: Noticeably different swatch colour· Lighter· Shimmer rather than matte (finish)
Score details
Shade match
37
Finish, pigmentation & format
39
Wear & performance
55
Comfort & skin suitability
50
Visibly different colour · Shimmer · Opaque
Ingredients (not scored): 11% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Shimmer rather than matte (finish) · Opaque rather than buildable (pigmentation) · 12-hour wear rather than long-wearing (longevity)
Matches: Same cool undertone· Claims crease resistance· Claims waterproof
Differences: Noticeably different swatch colour· Shimmer rather than matte (finish)· Opaque rather than buildable (pigmentation)
Score details
Shade match
38
Finish, pigmentation & format
39
Wear & performance
55
Comfort & skin suitability
40
Visibly different colour · Shimmer · Opaque
Ingredients (not scored): 18% ingredient overlap
Differences: Noticeably different swatch colour · Shimmer rather than matte (finish) · Opaque rather than buildable (pigmentation) · 24-hour wear rather than long-wearing (longevity)
CoverGirl TruNaked Eyeshadow Palette in That's Rad, against about-face Matte Fluid Eye Paint in New Karma. Matched on pan 3. Every attribute compared, with its share of the score.
ComparedYour shadeNew KarmaClosest matchThat's RadHow they compareScore
Shade match55% of overall84
Colour60%74#bb5ac6#cc4bbbClose colourColour difference 4.4 (0 is identical)
Depth15%99MediumMediumSameDepth difference 0.7 on the 0–100 scale
Undertone—not comparableCoolNot listedUndertone unknown on one side
Colour family25%100PurplePurpleSameSame colour family
Finish, pigmentation & format30% of overall83
Finish65%100MatteMatteSameSame matte finish
Pigmentation20%65BuildableOpaqueSome differenceOpaque rather than buildable
Format15%35CreamPowderDifferentPowder rather than cream
Wear & performance10% of overall · 2 of 3 compared59
Longevity50%70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Crease resistance30%40Not listedClaimedSome differenceThe match claims crease resistance; your product does not list it
Overall match 79/100Shade match 84/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Walmart
Ulta BeautyCosts $8 more
Sephora
