about-face · Matte Fluid Eye PaintNew Karma
Official description
bright purple
Standardised colour
Purple · Medium · Cool undertone Details
Matte finish · Buildable pigmentation · Cream
Ulta BeautyProduct price; this shade is not separately priced
Where to buy New Karma (1 store)
Ulta Beautyfrom $17 · product priceView at Ulta BeautySimilar to about-face Matte Fluid Eye Paint New Karma
The closest shade matches and closest overall alternatives in other eyeshadows. Price is never part of the score.
Blush and lip colours to wear with New Karma
Open Complete My LookFive ways to coordinate with about-face Matte Fluid Eye Paint New Karma, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing.
Neighbouring colours with a compatible undertone.
Blush
Your Heroine
MAC Cosmetics Skinfinish Colorstruck Blush, shade Your Heroine
- Neighbouring colour: plum with purple
- Combination · Plum · Medium · Cool
$34
Splash
Milk Makeup Cooling Water Jelly Tint Lip + Cheek Blush Stain, shade Splash
- Neighbouring colour: plum with purple
- Sold as a lipstick · Plum · Medium · Cool
$26
View at SephoraLipstick
Plum - cool berry
Summer Fridays Flushed Lip Stain 12HR Long-Lasting Lip Tint, shade Plum - cool berry
- Neighbouring colour: plum with purple
- Combination · Plum · Medium · Cool
$22
153 Le Rosewood Ambition
L'Oréal Paris Colour Riche Intense Volume Matte Lipstick, shade 153 Le Rosewood Ambition
- Neighbouring colour: plum with purple
- Combination · Plum · Medium · Cool
$13.99
Lip gloss
100 Mademoiselle Mauve
L'Oréal Paris Glow Paradise Lip Balm-in-Gloss, shade 100 Mademoiselle Mauve
- Neighbouring colour: plum with purple
- Combination · Plum · Medium · Cool
$12.99
Love Child
MAC Cosmetics Lipglass High Shine Lip Gloss, shade Love Child
- Neighbouring colour: plum with purple
- Combination · Plum · Light · Cool
$25
Lip liner
Mauvemoiselle
Pat McGrath Labs Dramatique Mega Lip Pencil, shade Mauvemoiselle
- Neighbouring colour: plum with purple
- Combination · Plum · Medium · Cool
$29
Plum Passion
Maybelline Color Sensational Shaping Lip Liner, shade Plum Passion
- Neighbouring colour: plum with purple
- Combination · Plum · Deep / dark · Cool
$8.49
The same colour family across lips, cheeks and eyes.
Blush
Something Borrowed
MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse, shade Something Borrowed
- Same colour family: purple
- Sold as a lipstick · Purple · Deep / dark · Cool
$27
Lipstick
Violet Beta
MAC Cosmetics Squirt Plumping Lip Gloss Stick, shade Violet Beta
- Same colour family: purple
- Combination · Purple · Medium · Cool
$26
ICY AMETHY$T
Fenty Beauty Gloss Bomb Stix High-Shimmer Gloss Stick, shade ICY AMETHY$T
- Same colour family: purple
- Combination · Purple · Light · Cool
$27
Lip gloss
Razz Beamy
Revlon Super Lustrous Glimmer Gloss, shade Razz Beamy
- Same colour family: purple
- Combination · Purple · Medium · Cool
$11.39
Fete des Fleurs
L'Oréal Paris Glow Paradise Lip Balm-in-Gloss, shade Fete des Fleurs
- Same colour family: purple
- Combination · Purple · Medium · Cool
$3.49
View at CVS
View at WalgreensLip liner
Wild Violet
Maybelline Color Sensational Shaping Lip Liner, shade Wild Violet
- Same colour family: purple
- Combination · Purple · Medium · Cool
$10.99
Grape Expectations
MAC Cosmetics Lip Liner Pencil, shade Grape Expectations
- Same colour family: purple
- Combination · Purple · Deep / dark · Cool
$25
View at Walmart
A clear difference in colour or depth, on purpose.
Blush
Pink
Anastasia Beverly Hills Magic Touch Cream Blush & Lip Trio, shade Pink
- Contrast: lighter
- Combination · The blush pan · Pink · Medium · Cool
$38
Attention Seeker
ONE/SIZE Cheek Clapper 3D Blush Trio Palette, shade Attention Seeker
- Contrast: pink with purple
- Combination · Pink · Medium · Neutral
$38
Lipstick
No Restraints
Urban Decay Vice Lip Bond Glossy Longwear Liquid Lipstick, shade No Restraints
- Contrast: deeper
- Combination · Purple · Deep / dark · Cool
$28
Candy Yum Yummy
MAC Cosmetics Dazzlelips Crayon Lipstick, shade Candy Yum Yummy
- Contrast: pink with purple
- Combination · Pink · Medium · Cool
$28
Lip gloss
Neon Rose
Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm, shade Neon Rose
- Contrast: lighter
- Combination · Pink · Light · Cool
$18
Passion Fruit
Fenty Beauty Treatz Hydrating + Strengthening Lip Oil, shade Passion Fruit
- Contrast: pink with purple
- Combination · Pink · Medium · Cool
$25
Lip liner
Wild Violet
Maybelline Color Sensational Shaping Lip Liner, shade Wild Violet
- Contrast: deeper
- Combination · Purple · Medium · Cool
$10.99
Pink Frost
Palladio Beauty Lip Liner Classic Pencil, shade Pink Frost
- Contrast: pink with purple
- Combination · Pink · Medium · Cool
$9.99
Soft colours close to a natural flush.
Blush
Bold-Faced Lilac
e.l.f. Cosmetics Camo Liquid Blush, shade Bold-Faced Lilac
- Soft colour, close to a natural flush
- Combination · Mauve · Medium · Cool
$8
Swoon
Kosas Blush is Life Baked Talc-Free Dimensional + Brightening Blush, shade Swoon
- Soft colour, close to a natural flush
- Combination · Mauve · Medium · Cool
$29
Lipstick
Silvery Moon
Clinique Dramatically Different Lipstick Shaping Lip Colour, shade Silvery Moon
- Soft colour, close to a natural flush
- Combination · Mauve · Light · Cool
$29
Revolutionary
Maybelline SuperStay Matte Ink Liquid Lipstick, shade Revolutionary
- Soft colour, close to a natural flush
- Combination · Mauve · Medium · Cool
$12.99
Lip gloss
Cupid
Lawless Forget the Filler Lip-Plumping Line-Smoothing Tinted Lip Balm, shade Cupid
- Soft colour, close to a natural flush
- Combination · Mauve · Light · Cool
$26
07 Toffee Pink Shimmer
Clarins Lip Perfector Peptide-Plumping Lip Gloss, shade 07 Toffee Pink Shimmer
- Soft colour, close to a natural flush
- Combination · Mauve · Medium · Cool
$30
Lip liner
Dolly Light
Buxom Power Line Plumping Lip Liner, shade Dolly Light
- Soft colour, close to a natural flush
- Combination · Mauve · Light · Cool
$24
Glossed Over
Sacheu DoubleDown Lip Definer 2-in-1 Liner and Balm, shade Glossed Over
- Soft colour, close to a natural flush
- Combination · Mauve · Medium · Cool
$16
Saturated or deep colours that stand out.
Blush
Very Violet
Clinique Chubby Stick Cheek Color Balm Cream Blush, shade Very Violet
- Saturated colour that stands out
- Combination · Plum · Deep / dark · Cool
$32
Grape Soda
Danessa Myricks Beauty Yummy Skin Blurring Balm Powder Flushed - Matte Color for Cheek & Lip, shade Grape Soda
- Deep colour that stands out
- Combination · Plum · Deep / dark · Cool
$27
Lipstick
Lunar Violet
MAC Cosmetics Dazzlelips Crayon Lipstick, shade Lunar Violet
- Saturated colour that stands out
- Combination · Purple · Medium · Cool
$28
No Restraints
Urban Decay Vice Lip Bond Glossy Longwear Liquid Lipstick, shade No Restraints
- Saturated colour that stands out
- Combination · Purple · Deep / dark · Cool
$28
Lip gloss
Razz Beamy
Revlon Super Lustrous Glimmer Gloss, shade Razz Beamy
- Saturated colour that stands out
- Combination · Purple · Medium · Cool
$11.39
Fete des Fleurs
L'Oréal Paris Glow Paradise Lip Balm-in-Gloss, shade Fete des Fleurs
- Saturated colour that stands out
- Combination · Purple · Medium · Cool
$3.49
Lip liner
Grape Expectations
MAC Cosmetics Lip Liner Pencil, shade Grape Expectations
- Deep colour that stands out
- Combination · Purple · Deep / dark · Cool
$25
Bad Romance
Charlotte Tilbury Lip Cheat Long-Lasting Waterproof Lip Liner, shade Bad Romance
- Deep colour that stands out
- Combination · Purple · Deep / dark · Cool
$28
Each pairing compares two shades’ colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks worn. It does not predict how the colours look together on you. Price never changes the order.
Shade details
- Swatch colour
- #bb5ac6
- L* 54.0 a* 54.5 b* -39.4
- Colour family
- Purple
- from the description (“purple”)
- Colour depth
- Medium
- from the swatch colour
- Primary undertone
- Cool
- from the description (“purple”)
- Secondary undertone
- Not listed
- not stated
- Colour description
- Not listed
- not stated
- Finish
- Matte
- the product's attributes
- Pigmentation
- Buildable
- the product's attributes
- Shimmer
- Not listed
- not stated
- Format
- Cream
- the product's attributes
- Wear claims
- Long-wearing, claimed, Transfer-resistant
- the product's attributes or description
- Skin suitability claims
- Not listed
- not stated
- Data confidence
- Medium
- Swatch colour measured; little in the words to back it up
- Source
- Ulta Beauty
- checked 4 Nov 2026
Description from Ulta Beauty, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.
All shades in this range (31)
about-face Matte Fluid Eye Paint- Aquamarineteal
- Art of Darknessmatte black
- Blue Mondaybright sky blue
- Capuletssoft brown
- Clonedmatte terracotta
- Crocodile Rockintense teal
- Daydreamerbone
- Dionysusmatte soft orchid
- Driftwoodtaupe
- Freakedmatte gentle lavender
- Incomingmatte mellow yellow
- Infinitymatte eggplant
- It's Blitzprimary yellow
- Light Transcendingcreamsicle orange
- Marigoldbright coral
- Morning Gloryindigo purple
- New Karmabright purple(this shade)
- No Queen Bluesprimary blue
- On Pointeballet slipper pink
- Replicantmatte soft aqua
- Sage Advicesage
- Scream Of Consciousnessprimary red
- Smell B4 Rainmatte beige
- Smoke Signalmatte deep green
- Spectrebold orange
- Sweet Dispositioncornflower blue
- Tiny Dancercool pale pink
- Vertigo Flowerslime green
- Vintage Granadamatte wine
- Weightlessmatte chocolate brown
- White Noisematte white