Official description
matte eggplant
Standardised colour
Plum · Deep / dark · Cool undertone Details
Matte finish · Buildable pigmentation · Cream
Price
$17
Ulta Beauty
Ulta BeautyWhere to buy Infinity (1 store)
Ulta Beauty$17View at Ulta BeautySimilar to about-face Matte Fluid Eye Paint Infinity
The closest shade matches and closest overall alternatives in other eyeshadows. Price is never part of the score.
Blush and lip colours to wear with Infinity
Open Complete My LookFive ways to coordinate with about-face Matte Fluid Eye Paint Infinity, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing.
Neighbouring colours with a compatible undertone.
Blush
Violet Vice$
Fenty Beauty Shake N' Play Buildable Liquid Blush, shade Violet Vice$
- Neighbouring colour: berry with plum
- Combination · Berry · Deep / dark · Cool
$28
Berry/Rose
Anastasia Beverly Hills Magic Touch Cream Blush & Lip Trio, shade Berry/Rose
- Neighbouring colour: berry with plum
- Combination · The blush pan · Berry · Deep / dark · Neutral
$38
View at Sephora
Lipstick
702 Anne Lilac
Gucci Velvet Matte Lipstick, shade 702 Anne Lilac
- Neighbouring colour: purple with plum
- Combination · Purple · Deep / dark · Cool
$49
Va Va Violet
Revlon Super Lustrous Lipstick, shade Va Va Violet
- Neighbouring colour: purple with plum
- Combination · Purple · Deep / dark · Cool
$8.99
View at CVSLip gloss
Voyage
Milk Makeup Odyssey Hydrating Lip Oil Gloss, shade Voyage
- Neighbouring colour: berry with plum
- Combination · Berry · Deep / dark · Cool
$26
Purple Pepp'r
Fenty Beauty Gloss Bomb Heat Universal Lip Luminizer + Plumper, shade Purple Pepp'r
- Neighbouring colour: berry with plum
- Combination · Berry · Deep / dark · Cool
$26
Lip liner
Amethyst
Anastasia Beverly Hills Velvety-Matte Precision Shaping Lip Liner, shade Amethyst
- Neighbouring colour: purple with plum
- Combination · Purple · Deep / dark · Cool
$22
Rich Wine
Maybelline Color Sensational Shaping Lip Liner, shade Rich Wine
- Neighbouring colour: berry with plum
- Combination · Berry · Deep / dark · Cool
$8.49
The same colour family across lips, cheeks and eyes.
Blush
P37 Wisteria Violet
Prada Touch Cream-To-Powder Soft Blur Longwear Blush, shade P37 Wisteria Violet
- Same colour family: plum
- Combination · Plum · Deep / dark · Cool
$42
Moodie Blu
Nudestix NUDIES MATTE All Over Face Blush Color, shade Moodie Blu
- Same colour family: plum
- Combination · Plum · Deep / dark · Cool
$37
Lipstick
Unrestrained – 886
NARS Explicit Lipstick, shade Unrestrained – 886
- Same colour family: plum
- Combination · Plum · Deep / dark · Cool
$42
65 Settle For More
Maybelline SuperStay Ink Crayon Lipstick, shade 65 Settle For More
- Same colour family: plum
- Combination · Plum · Deep / dark · Cool
$6.99
View at WalgreensLip gloss
110 Fete De Fleurs
L'Oréal Paris Glow Paradise Lip Balm-in-Gloss, shade 110 Fete De Fleurs
- Same colour family: plum
- Combination · Plum · Deep / dark · Cool
$9.75
Blushcore
Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm, shade Blushcore
- Same colour family: plum
- Combination · Plum · Deep / dark · Neutral
$18
View at WalmartLip liner
Root For Me!
MAC Cosmetics Lip Liner Pencil, shade Root For Me!
- Same colour family: plum
- Combination · Plum · Deep / dark · Cool
$25
Currant
NYX Professional Makeup Slim Lip Pencil Lip Liner, shade Currant
- Same colour family: plum
- Combination · Plum · Deep / dark · Cool
$6
A clear difference in colour or depth, on purpose.
Blush
Berry Spritz - neutral berry
Summer Fridays Blush Butter Balm Hydrating Cream Blush with Peptides, shade Berry Spritz - neutral berry
- Contrast: lighter
- Combination · Berry · Deep / dark · Cool
$26
Fig Soda
Kaja Jelly Charm Glazed Lip Stain & Blush with Keychain, shade Fig Soda
- Contrast: brown / nude with plum
- Combination · Brown / nude · Deep / dark · Cool
$25
Lipstick
14 Blackberry Sorbet
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick, shade 14 Blackberry Sorbet
- Contrast: red with plum
- Combination · Red · Deep / dark · Cool
$16
Onyx
Westman Atelier HydroBalm Sheer Tinted Lipstick with Peptides and Hyaluronic Acid, shade Onyx
- Contrast: lighter
- Combination · Plum · Deep / dark · Cool
$50
Lip gloss
60 Million-Dollar Berry
Lancôme Lip Idôle Squalane-12 Butterglow Hydrating Lip Balm, shade 60 Million-Dollar Berry
- Contrast: lighter
- Combination · Plum · Deep / dark · Neutral
$32
520R Moonlight Crush
Valentino Puffer Complex Lip Plumper Gloss, shade 520R Moonlight Crush
- Contrast: lighter
- Combination · Berry · Deep / dark · Cool
$38
Lip liner
Prune
NYX Professional Makeup Slim Lip Pencil Lip Liner, shade Prune
- Contrast: lighter
- Combination · Plum · Deep / dark · Cool
$6
Plum & Get It
e.l.f. Cosmetics Cream Glide Lip Liner, shade Plum & Get It
- Contrast: lighter
- Combination · Plum · Deep / dark · Cool
$2
Soft colours close to a natural flush.
Blush
Garconne
Westman Atelier Baby Cheeks Lip + Cheek Cream Blush Stick, shade Garconne
- Soft colour, close to a natural flush
- Combination · Mauve · Medium · Cool
$48
Sleepy Mauve
CoverGirl Trublend Skin Enhancer Balm Blush Stick, shade Sleepy Mauve
- Soft colour, close to a natural flush
- Combination · Mauve · Medium · Cool
$12.99
Lipstick
Overnight Hero
NYX Professional Makeup Shine Loud High Shine Long-Lasting Liquid Lipstick, shade Overnight Hero
- Soft colour, close to a natural flush
- Combination · Mauve · Medium · Cool
$13
On The Mauve
Revlon Super Lustrous Lipstick, shade On The Mauve
- Soft colour, close to a natural flush
- Combination · Mauve · Medium · Cool
$11.99
Lip gloss
Spiked Toffee
NYX Professional Makeup Butter Gloss Non-Sticky Lip Gloss, shade Spiked Toffee
- Soft colour, close to a natural flush
- Combination · Mauve · Medium · Cool
$6
Dolly
Buxom Full-On Plumping Lip Polish, shade Dolly
- Soft colour, close to a natural flush
- Combination · Mauve · Medium · Cool
$26
Lip liner
Girl Talk
Morphe Signature Lip Pencil, shade Girl Talk
- Soft colour, close to a natural flush
- Combination · Mauve · Medium · Cool
$7
Rich Mauve
Makeup By Mario Ultra Suede Sculpting Lip Pencil, shade Rich Mauve
- Soft colour, close to a natural flush
- Combination · Mauve · Medium · Cool
$26
Saturated or deep colours that stand out.
Blush
P37 Wisteria Violet
Prada Touch Cream-To-Powder Soft Blur Longwear Blush, shade P37 Wisteria Violet
- Deep colour that stands out
- Combination · Plum · Deep / dark · Cool
$42
Moodie Blu
Nudestix NUDIES MATTE All Over Face Blush Color, shade Moodie Blu
- Deep colour that stands out
- Combination · Plum · Deep / dark · Cool
$37
Lipstick
183 Nu Exuberant
L'Oréal Paris Colour Riche Original Satin Lipstick, shade 183 Nu Exuberant
- Deep colour that stands out
- Combination · Plum · Deep / dark · Cool
$10
40 Believer
Maybelline SuperStay Matte Ink Liquid Lipstick, shade 40 Believer
- Deep colour that stands out
- Combination · Plum · Deep / dark · Cool
—
View at AmazonLip gloss
Plum
Refy Lip Gloss with Hyaluronic Acid, shade Plum
- Deep colour that stands out
- Combination · Plum · Deep / dark · Cool
$20
Foxy
L.A. Girl Lumilicious Lip Gloss, shade Foxy
- Deep colour that stands out
- Combination · Plum · Deep / dark · Neutral
$3.50
Lip liner
PLUMped
Sacheu Peel Off Lip Liner STAY-N, shade PLUMped
- Deep colour that stands out
- Combination · Plum · Deep / dark · Cool
$14
Powerful Plum
Buxom Power Line Plumping Lip Liner, shade Powerful Plum
- Deep colour that stands out
- Combination · Plum · Deep / dark · Cool
$24
Each pairing compares two shades’ colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks worn. It does not predict how the colours look together on you. Price never changes the order.
Find my colour
- Discover coloursColours that suit your skin and the look you want
- Shop this colourEvery eyeshadow that is deep, cool, plum
New to colour theory? Read the colour guide
Shade details
- Swatch colour
- #3c293d
- L* 19.6 a* 13.0 b* -9.3
- Colour family
- Plum
- from the description (“eggplant”)
- Colour depth
- Deep / dark
- from the swatch colour
- Primary undertone
- Cool
- from the description (“eggplant”)
- Secondary undertone
- Not listed
- not stated
- Colour description
- Not listed
- not stated
- Finish
- Matte
- this shade's description
- Pigmentation
- Buildable
- the product's attributes
- Shimmer
- Not listed
- not stated
- Format
- Cream
- the product's attributes
- Wear claims
- Long-wearing, claimed, Transfer-resistant
- the product's attributes or description
- Skin suitability claims
- Not listed
- not stated
- Data confidence
- Medium
- Swatch colour measured; little in the words to back it up
- Source
- Ulta Beauty
- checked 4 Nov 2026
Description from Ulta Beauty, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.
All shades in this range (31)
about-face Matte Fluid Eye Paint- Aquamarineteal
- Art of Darknessmatte black
- Blue Mondaybright sky blue
- Capuletssoft brown
- Clonedmatte terracotta
- Crocodile Rockintense teal
- Daydreamerbone
- Dionysusmatte soft orchid
- Driftwoodtaupe
- Freakedmatte gentle lavender
- Incomingmatte mellow yellow
- Infinitymatte eggplant(this shade)
- It's Blitzprimary yellow
- Light Transcendingcreamsicle orange
- Marigoldbright coral
- Morning Gloryindigo purple
- New Karmabright purple
- No Queen Bluesprimary blue
- On Pointeballet slipper pink
- Replicantmatte soft aqua
- Sage Advicesage
- Scream Of Consciousnessprimary red
- Smell B4 Rainmatte beige
- Smoke Signalmatte deep green
- Spectrebold orange
- Sweet Dispositioncornflower blue
- Tiny Dancercool pale pink
- Vertigo Flowerslime green
- Vintage Granadamatte wine
- Weightlessmatte chocolate brown
- White Noisematte white