Official description
matte gentle lavender
Standardised colour
Purple · Light · Cool undertone Details
Matte finish · Buildable pigmentation · Cream
Ulta BeautyProduct price; this shade is not separately priced
Where to buy Freaked (1 store)
Ulta Beautyfrom $17 · product priceView at Ulta BeautySimilar to about-face Matte Fluid Eye Paint Freaked
The closest shade matches and closest overall alternatives in other eyeshadows. Price is never part of the score.
Blush and lip colours to wear with Freaked
Open Complete My LookFive ways to coordinate with about-face Matte Fluid Eye Paint Freaked, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing.
Neighbouring colours with a compatible undertone.
Blush
45 Plum
Maybelline Fit Me Blush, shade 45 Plum
- Neighbouring colour: plum with purple
- Combination · Plum · Light · Cool
$9.99
Truth
Rare Beauty Soft Pinch Luminous Powder Blush, shade Truth
- Neighbouring colour: plum with purple
- Combination · Plum · Light · Cool
$27
View at SephoraLipstick
Plum Baby
Revlon Super Lustrous Lipstick, shade Plum Baby
- Neighbouring colour: plum with purple
- Combination · Plum · Medium · Cool
$11.99
153 Le Rosewood Ambition
L'Oréal Paris Colour Riche Intense Volume Matte Lipstick, shade 153 Le Rosewood Ambition
- Neighbouring colour: plum with purple
- Combination · Plum · Medium · Cool
$13.99
Lip gloss
Love Child
MAC Cosmetics Lipglass High Shine Lip Gloss, shade Love Child
- Neighbouring colour: plum with purple
- Combination · Plum · Light · Cool
$25
Plum
fresh Sugar Lip Balm Hydrating Treatment, shade Plum
- Neighbouring colour: plum with purple
- Combination · Plum · Medium · Cool
$26
Lip liner
Mauvemoiselle
Pat McGrath Labs Dramatique Mega Lip Pencil, shade Mauvemoiselle
- Neighbouring colour: plum with purple
- Combination · Plum · Medium · Cool
$29
Whipped Caviar
NYX Professional Makeup Suede Matte Lip Liner Velvet Soft Vegan Lip Pencil, shade Whipped Caviar
- Neighbouring colour: plum with purple
- Combination · Plum · Medium · Cool
$6
The same colour family across lips, cheeks and eyes.
Blush
Something Borrowed
MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse, shade Something Borrowed
- Same colour family: purple
- Sold as a lipstick · Purple · Deep / dark · Cool
$27
Lipstick
Hard To Love 310
Ulta Beauty Collection Luxe Satin Lipstick, shade Hard To Love 310
- Same colour family: purple
- Combination · Purple · Light · Cool
$12
Not Humble, Just Bragging
MAC Cosmetics Lustreglass Sheer-Shine Lipstick, shade Not Humble, Just Bragging
- Same colour family: purple
- Combination · Purple · Light · Cool
$25
Lip gloss
Lavender Frosting
Laneige Glaze Craze Tinted Polypeptide Lip Serum Treatment, shade Lavender Frosting
- Same colour family: purple
- Combination · Purple · Light · Cool
$22
31 Lilac Flash
Armani Beauty Prisma Flash Glossy Color Lip Balm, shade 31 Lilac Flash
- Same colour family: purple
- Combination · Purple · Light · Cool
$38
Lip liner
Dusty Rose
Anastasia Beverly Hills Velvety-Matte Precision Shaping Lip Liner, shade Dusty Rose
- Same colour family: purple
- Combination · Purple · Medium · Cool
$22
Wild Violet
Maybelline Color Sensational Shaping Lip Liner, shade Wild Violet
- Same colour family: purple
- Combination · Purple · Medium · Cool
$10.99
View at WalmartA clear difference in colour or depth, on purpose.
Blush
Pale Pink
Bobbi Brown Pot Rouge Cream Blush for Lips & Cheeks, shade Pale Pink
- Contrast: deeper
- Combination · Pink · Light · Cool
$36
Peach
Anastasia Beverly Hills Magic Touch Cream Blush & Lip Trio, shade Peach
- Contrast: pink with purple
- Combination · The blush pan · Pink · Medium · Cool
$38
Lipstick
300 Self Revealing
Lancôme L'Absolu Rouge Intimatte Buildable Soft Matte Lipstick, shade 300 Self Revealing
- Contrast: nude with purple
- Combination · Nude · Light · Cool
$35
Kim K.W
Charlotte Tilbury K.I.S.S.I.N.G Satin Shine Lipstick, shade Kim K.W
- Contrast: nude with purple
- Combination · Nude · Light · Neutral
$37
Lip gloss
Clink Pink
e.l.f. Cosmetics Pout Clout Lip Plumping Pen, shade Clink Pink
- Contrast: deeper
- Combination · Pink · Medium · Neutral
$9
760 Snow Place Like Home
CoverGirl Clean Fresh Yummy Lip Gloss, shade 760 Snow Place Like Home
- Contrast: deeper
- Combination · Nude · Light · Neutral
$9.98
Lip liner
Spin - rich plum brown
rhode Peptide Lip Shape Contouring Lip Shaper, shade Spin - rich plum brown
- Contrast: deeper
- Combination · Mauve · Medium · Neutral
$24
NP 0.5 Cleo
Natasha Denona I Need A Nude Lip Liner, shade NP 0.5 Cleo
- Contrast: deeper
- Combination · Pink · Medium · Neutral
$25
Soft colours close to a natural flush.
Blush
Impassioned - 903
NARS Talc-Free Powder Blush, shade Impassioned - 903
- Soft colour, close to a natural flush
- Combination · Mauve · Light · Cool
$36
Totally Synced
MAC Cosmetics Glow Play Cushiony Blush, shade Totally Synced
- Soft colour, close to a natural flush
- Combination · Mauve · Light · Cool
$34
Lipstick
Silvery Moon
Clinique Dramatically Different Lipstick Shaping Lip Colour, shade Silvery Moon
- Soft colour, close to a natural flush
- Combination · Mauve · Light · Cool
$29
Dreamer
Maybelline SuperStay Matte Ink Liquid Lipstick, shade Dreamer
- Soft colour, close to a natural flush
- Combination · Mauve · Light · Cool
$12.99
Lip gloss
SKU 2932242
Laneige Glaze Craze Tinted Polypeptide Lip Serum Treatment, shade SKU 2932242
- Soft colour, close to a natural flush
- Combination · Mauve · Light · Cool
$38
434 REFLET
Chanel ROUGE COCO HYDRA GLOSS Hydrating and Smoothing High-Shine Lipgloss, shade 434 REFLET
- Soft colour, close to a natural flush
- Combination · Mauve · Light · Cool
$45
Lip liner
05 Marvelous Mauve
Sephora Collection Colorful 8HR Longwear Transferproof Lip Liner, shade 05 Marvelous Mauve
- Soft colour, close to a natural flush
- Combination · Mauve · Light · Cool
$13
Rosy Mauve
Huda Beauty Lip Contour Lip Stain for 12-Hour Wear, shade Rosy Mauve
- Soft colour, close to a natural flush
- Combination · Mauve · Light · Neutral
$25
Saturated or deep colours that stand out.
Blush
006 Berry
Dior Rosy Glow Blush Stick, shade 006 Berry
- Saturated colour that stands out
- Combination · Plum · Deep / dark · Cool
$44
Very Violet
Clinique Chubby Stick Cheek Color Balm Cream Blush, shade Very Violet
- Saturated colour that stands out
- Combination · Plum · Deep / dark · Cool
$32
Lipstick
Lunar Violet
MAC Cosmetics Dazzlelips Crayon Lipstick, shade Lunar Violet
- Saturated colour that stands out
- Combination · Purple · Medium · Cool
$28
No Restraints
Urban Decay Vice Lip Bond Glossy Longwear Liquid Lipstick, shade No Restraints
- Saturated colour that stands out
- Combination · Purple · Deep / dark · Cool
$28
Lip gloss
Grape Soda
Too Faced Kissing Jelly Non-Sticky Lip Oil Gloss, shade Grape Soda
- Saturated colour that stands out
- Combination · Purple · Light · Cool
$23
Jelly Icing
NYX Professional Makeup Jelly Job Lip Gloss, shade Jelly Icing
- Saturated colour that stands out
- Combination · Purple · Light · Cool
$12
Lip liner
Plum
NYX Professional Makeup Retractable Long-Lasting Mechanical Lip Liner, shade Plum
- Deep colour that stands out
- Combination · Purple · Deep / dark · Cool
$6
Grape Expectations
MAC Cosmetics Lip Liner Pencil, shade Grape Expectations
- Deep colour that stands out
- Combination · Purple · Deep / dark · Cool
$25
Each pairing compares two shades’ colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks worn. It does not predict how the colours look together on you. Price never changes the order.
Shade details
- Swatch colour
- #c99da9
- L* 69.0 a* 18.2 b* 0.1
- Colour family
- Purple
- from the description (“lavender”)
- Colour depth
- Light
- from the swatch colour
- Primary undertone
- Cool
- from the description (“lavender”)
- Secondary undertone
- Not listed
- not stated
- Colour description
- Not listed
- not stated
- Finish
- Matte
- this shade's description
- Pigmentation
- Buildable
- the product's attributes
- Shimmer
- Not listed
- not stated
- Format
- Cream
- the product's attributes
- Wear claims
- Long-wearing, claimed, Transfer-resistant
- the product's attributes or description
- Skin suitability claims
- Not listed
- not stated
- Data confidence
- Medium
- Swatch colour measured; little in the words to back it up
- Source
- Ulta Beauty
- checked 4 Nov 2026
Description from Ulta Beauty, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.
All shades in this range (31)
about-face Matte Fluid Eye Paint- Aquamarineteal
- Art of Darknessmatte black
- Blue Mondaybright sky blue
- Capuletssoft brown
- Clonedmatte terracotta
- Crocodile Rockintense teal
- Daydreamerbone
- Dionysusmatte soft orchid
- Driftwoodtaupe
- Freakedmatte gentle lavender(this shade)
- Incomingmatte mellow yellow
- Infinitymatte eggplant
- It's Blitzprimary yellow
- Light Transcendingcreamsicle orange
- Marigoldbright coral
- Morning Gloryindigo purple
- New Karmabright purple
- No Queen Bluesprimary blue
- On Pointeballet slipper pink
- Replicantmatte soft aqua
- Sage Advicesage
- Scream Of Consciousnessprimary red
- Smell B4 Rainmatte beige
- Smoke Signalmatte deep green
- Spectrebold orange
- Sweet Dispositioncornflower blue
- Tiny Dancercool pale pink
- Vertigo Flowerslime green
- Vintage Granadamatte wine
- Weightlessmatte chocolate brown
- White Noisematte white