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Matte Fluid Eye Paint Driftwood dupes and alternatives about-face

Taupe · Medium

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

Closest shade match: Kaja Beauty Bento Stacked Eyeshadow Trio Cold Brew Einspanner

The equivalent shade: scored on colour, depth, undertone and colour family only.

Matched on pan 2.

Shade match
95out of 100
Colour
93
Depth
95
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$28Ulta BeautyUlta Beauty
Costs $11 more

Your shade $17 at Ulta Beauty

Closest overall alternative: Rare Beauty Soft Pinch Liquid Contour Gentle

The most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

The match
Rare Beauty
Gentle
Colour family, undertone and depth: Taupe · Cool · Light
Finish and pigmentation: Natural · Buildable

Sold as contour, rated here for use as eyeshadow (suited).

Overall match
87out of 100
Shade (Shade match)
94
Finish (Finish, pigmentation & format)
86
Wear (Wear & performance)
78
Comfort (Comfort & skin suitability)
40
Best price
$30SephoraSephora
Costs $13 more

Your shade $17 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · IT Cosmetics

    Superhero No-Tug Longwear Eyeshadow Stick

    Transformative Taupe
    Shade match 83
    $25Ulta BeautyUlta Beauty(product price)Costs $8 more

    Matches: Same finish: matteSame pigmentation: buildableClaims crease resistance

    Differences: 16-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    83
    Finish, pigmentation & format
    98
    Wear & performance
    55
    Comfort & skin suitability
    40

    Close colour · Matte · Buildable

    Ingredients (not scored): 10% ingredient overlap

    Differences: 16-hour wear rather than long-wearing (longevity)

    Retailer shade note: matte light taupe

    Medium confidence· Digital match

    View match
  2. #4 · e.l.f. Cosmetics

    Perfect 10 Eyeshadow Palette

    Keep It Ethereal

    Matched on pan 9

    Shade match 91
    $11Ulta BeautyUlta Beauty$6 less (35%)

    Matches: Very close colourSame finish: matte

    Differences: Opaque rather than buildable (pigmentation)Palette rather than cream (format)Not listed rather than long-wearing (longevity)

    Score details
    Shade match
    91
    Finish, pigmentation & format
    83
    Wear & performance
    40
    Comfort & skin suitability
    50

    Very close colour · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Opaque rather than buildable (pigmentation) · Palette rather than cream (format) · Not listed rather than long-wearing (longevity)

    Retailer shade note: neutrals and rose golds

    Medium confidence· Digital match

    View match
  3. #5 · NARS

    Total Seduction Eyeshadow Stick

    Oblivion
    Shade match 75
    $34SephoraSephoraCosts $17 more

    Matches: Same finish: matteSame pigmentation: buildableSame format: cream

    Differences: Brown rather than taupe16-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    75
    Finish, pigmentation & format
    100
    Wear & performance
    55
    Comfort & skin suitability
    50

    Close colour · Matte · Buildable

    Ingredients (not scored): 20% ingredient overlap

    Differences: Brown rather than taupe · 16-hour wear rather than long-wearing (longevity)

    Retailer shade note: matte medium caramel

    Medium confidence· Digital match

    View match
  4. #6 · Urban Decay

    Naked Eyeshadow Stick

    Blurred Out
    Shade match 74
    $25SephoraSephoraCosts $8 more

    Matches: Very close colourSame finish: matteSame pigmentation: buildable

    Differences: Nude rather than taupe

    Score details
    Shade match
    74
    Finish, pigmentation & format
    98
    Wear & performance
    70
    Comfort & skin suitability
    40

    Very close colour · Matte · Buildable

    Ingredients (not scored): 13% ingredient overlap

    Differences: Nude rather than taupe

    Retailer shade note: neutral beige matte

    Medium confidence· Digital match

    View match
  5. #7 · Jane Iredale

    PurePressed Eye Shadow Triple

    Driftwood

    Matched on pan 3

    Shade match 76
    $38Ulta BeautyUlta BeautyCosts $21 more

    Matches: Same finish: matteSame longevity: long-wearingClaims crease resistance

    Differences: Brown rather than taupePowder rather than cream (format)

    Score details
    Shade match
    76
    Finish, pigmentation & format
    88
    Wear & performance
    78
    Comfort & skin suitability
    40

    Close colour · Matte

    Ingredients (not scored): 3% ingredient overlap

    Differences: Brown rather than taupe · Powder rather than cream (format)

    Retailer shade note: matte ivory, taupe pearl, matte soft chestnut

    Medium confidence· Digital match

    View match
  6. #8 · Urban Decay

    24/7 Eyeshadow

    Tease
    Shade match 76
    $23SephoraSephoraCosts $6 more

    Matches: Same finish: matte

    Differences: DeeperOpaque rather than buildable (pigmentation)Powder rather than cream (format)

    Score details
    Shade match
    76
    Finish, pigmentation & format
    83
    Wear & performance
    70
    Comfort & skin suitability
    50

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: Deeper · Opaque rather than buildable (pigmentation) · Powder rather than cream (format) · 12-hour wear rather than long-wearing (longevity)

    Retailer shade note: cool taupe matte

    Medium confidence· Digital match

    View match
  7. #9 · Rare Beauty

    All of the Above Weightless Eyeshadow Stick

    Contentment
    Shade match 90
    $22SephoraSephoraCosts $5 more

    Matches: Very close colourSame longevity: long-wearingClaims crease resistance

    Differences: Dewy rather than matte (finish)

    Score details
    Shade match
    90
    Finish, pigmentation & format
    57
    Wear & performance
    70
    Comfort & skin suitability
    40

    Very close colour · Dewy

    Ingredients (not scored): 12% ingredient overlap

    Differences: Dewy rather than matte (finish)

    Retailer shade note: rose taupe

    Medium confidence· Digital match

    View match
  8. #10 · e.l.f. Cosmetics

    Perfect 10 Eyeshadow Palette

    Nude Rose Gold

    Matched on pan 6

    Shade match 80
    $11Ulta BeautyUlta Beauty$6 less (35%)

    Matches: Same finish: matte

    Differences: Brown rather than taupeOpaque rather than buildable (pigmentation)Palette rather than cream (format)

    Score details
    Shade match
    80
    Finish, pigmentation & format
    83
    Wear & performance
    40
    Comfort & skin suitability
    50

    Close colour · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Brown rather than taupe · Opaque rather than buildable (pigmentation) · Palette rather than cream (format) · Not listed rather than long-wearing (longevity)

    Retailer shade note: shimmery rose golds & cool-toned matte neutrals

    Medium confidence· Digital match

    View match
  9. #11 · Ulta Beauty Collection

    Cream Eye Shadow Stick

    Stay Neutral
    Shade match 71
    $10.50Ulta BeautyUlta Beauty(product price)$6.50 less (38%)

    Matches: Same finish: matteSame format: creamClaims crease resistance

    Differences: DeeperBrown rather than taupeNot listed rather than long-wearing (longevity)

    Score details
    Shade match
    71
    Finish, pigmentation & format
    100
    Wear & performance
    40
    Comfort & skin suitability
    40

    Close colour · Matte

    Ingredients (not scored): 7% ingredient overlap

    Differences: Deeper · Brown rather than taupe · Not listed rather than long-wearing (longevity)

    Retailer shade note: medium brown matte

    Medium confidence· Digital match

    View match
  10. Shade match 67
    $33SephoraSephoraCosts $16 more

    Matches: Same finish: matteClaims crease resistanceClaims waterproof

    Differences: LighterBrown rather than taupe12-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    67
    Finish, pigmentation & format
    97
    Wear & performance
    55
    Comfort & skin suitability
    50

    Slight colour difference · Matte

    Ingredients (not scored): 18% ingredient overlap

    Differences: Lighter · Brown rather than taupe · 12-hour wear rather than long-wearing (longevity)

    Retailer shade note: matte taupe brown

    Medium confidence· Digital match

    View match
  11. #13 · IT Cosmetics

    Superhero No-Tug Longwear Eyeshadow Stick

    Bare & Brave
    Shade match 68
    $25Ulta BeautyUlta BeautyCosts $8 more

    Matches: Same finish: matteSame pigmentation: buildableClaims crease resistance

    Differences: Rose rather than taupe16-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    68
    Finish, pigmentation & format
    98
    Wear & performance
    55
    Comfort & skin suitability
    40

    Close colour · Matte · Buildable

    Ingredients (not scored): 10% ingredient overlap

    Differences: Rose rather than taupe · 16-hour wear rather than long-wearing (longevity)

    Retailer shade note: matte rose

    Medium confidence· Digital match

    View match
  12. #14 · Jane Iredale

    PurePressed Eye Shadow Triple

    Brown Sugar

    Matched on pan 2

    Shade match 68
    $38Ulta BeautyUlta BeautyCosts $21 more

    Matches: Same finish: matteSame longevity: long-wearingClaims crease resistance

    Differences: Rose rather than taupePowder rather than cream (format)

    Score details
    Shade match
    68
    Finish, pigmentation & format
    88
    Wear & performance
    78
    Comfort & skin suitability
    40

    Close colour · Matte

    Ingredients (not scored): 3% ingredient overlap

    Differences: Rose rather than taupe · Powder rather than cream (format)

    Medium confidence· Digital match

    View match
  13. #15 · Lancôme

    Idôle Goddess Dimension Eyeshadow

    03 Astral Beige
    Shade match 69
    $26Ulta BeautyUlta BeautyCosts $9 more

    Matches: Same finish: matteSame longevity: long-wearingClaims crease resistance

    Differences: LighterGrey rather than taupeOpaque rather than buildable (pigmentation)

    Score details
    Shade match
    69
    Finish, pigmentation & format
    83
    Wear & performance
    78
    Comfort & skin suitability
    50

    Close colour · Matte · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Lighter · Grey rather than taupe · Opaque rather than buildable (pigmentation) · Powder rather than cream (format)

    Retailer shade note: taupe grey matte

    Medium confidence· Digital match

    View match
  14. #16 · Morphe

    ChromaPlus 12-Pan Eyeshadow Palette

    Rose Frequency

    Matched on pan 8

    Shade match 65
    $23Ulta BeautyUlta BeautyCosts $6 more

    Matches: Same finish: matteSame longevity: long-wearing

    Differences: Rose rather than taupeOpaque rather than buildable (pigmentation)Palette rather than cream (format)

    Score details
    Shade match
    65
    Finish, pigmentation & format
    83
    Wear & performance
    100
    Comfort & skin suitability
    50

    Close colour · Matte · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Rose rather than taupe · Opaque rather than buildable (pigmentation) · Palette rather than cream (format)

    Medium confidence· Digital match

    View match
  15. #17 · bareMinerals

    Talc-Free Loose Mineral Eyeshadow

    Celestine
    Shade match 77
    $22Ulta BeautyUlta BeautyCosts $5 more

    Matches: Very close colourSame finish: matteClaims comfort

    Differences: Silver rather than taupeSheer rather than buildable (pigmentation)Powder rather than cream (format)

    Score details
    Shade match
    77
    Finish, pigmentation & format
    83
    Wear & performance
    40
    Comfort & skin suitability
    40

    Very close colour · Matte · Sheer

    Ingredients (not scored): 0% ingredient overlap

    Differences: Silver rather than taupe · Sheer rather than buildable (pigmentation) · Powder rather than cream (format) · Not listed rather than long-wearing (longevity)

    Retailer shade note: light pewter

    Medium confidence· Digital match

    View match
  16. #18 · e.l.f. Cosmetics

    Perfect 10 Eyeshadow Palette

    Everyday Smoky

    Matched on pan 4

    Shade match 75
    $11Ulta BeautyUlta Beauty$6 less (35%)

    Matches: Same finish: matte

    Differences: DeeperOpaque rather than buildable (pigmentation)Palette rather than cream (format)

    Score details
    Shade match
    75
    Finish, pigmentation & format
    83
    Wear & performance
    40
    Comfort & skin suitability
    50

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Deeper · Opaque rather than buildable (pigmentation) · Palette rather than cream (format) · Not listed rather than long-wearing (longevity)

    Retailer shade note: shimmers & dark-toned mattes

    Medium confidence· Digital match

    View match
  17. #19 · Revlon

    Glimmer Liquid Shadow

    On Cloud Shine
    Shade match 93
    $11.99Ulta BeautyUlta Beauty$5.01 less (29%)

    Matches: Very close colourSame pigmentation: buildableClaims crease resistance

    Differences: Shimmer rather than matte (finish)Liquid rather than cream (format)24-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    93
    Finish, pigmentation & format
    42
    Wear & performance
    59
    Comfort & skin suitability
    40

    Very close colour · Shimmer · Buildable

    Ingredients (not scored): 7% ingredient overlap

    Differences: Shimmer rather than matte (finish) · Liquid rather than cream (format) · 24-hour wear rather than long-wearing (longevity)

    Medium confidence· Digital match

    View match
  18. #20 · Anastasia Beverly Hills

    Glidr Eyeshadow Stick

    SOFT OCHRE
    Shade match 65
    $34SephoraSephoraCosts $17 more

    Matches: Same finish: matteClaims waterproof

    Differences: Golden rather than taupeOpaque rather than buildable (pigmentation)12-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    65
    Finish, pigmentation & format
    91
    Wear & performance
    61
    Comfort & skin suitability
    50

    Close colour · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Golden rather than taupe · Opaque rather than buildable (pigmentation) · 12-hour wear rather than long-wearing (longevity)

    Retailer shade note: matte golden ochre

    Medium confidence· Digital match

    View match
  19. #21 · Urban Decay

    Naked Eyeshadow Stick

    Private Album
    Shade match 88
    $25SephoraSephoraCosts $8 more

    Matches: Same pigmentation: buildableSame longevity: long-wearingClaims crease resistance

    Differences: Shimmer rather than matte (finish)

    Score details
    Shade match
    88
    Finish, pigmentation & format
    46
    Wear & performance
    70
    Comfort & skin suitability
    40

    Close colour · Shimmer · Buildable

    Ingredients (not scored): 13% ingredient overlap

    Differences: Shimmer rather than matte (finish)

    Retailer shade note: cool taupe shimmer

    Medium confidence· Digital match

    View match
  20. #22 · Sephora Collection

    Colorful Eyeshadow

    204 My Dear Nude
    Shade match 70
    $8SephoraSephora$9 less (53%)

    Matches: Same finish: matte

    Differences: Nude rather than taupeOpaque rather than buildable (pigmentation)Powder rather than cream (format)

    Score details
    Shade match
    70
    Finish, pigmentation & format
    83
    Wear & performance
    40
    Comfort & skin suitability
    50

    Close colour · Matte · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Nude rather than taupe · Opaque rather than buildable (pigmentation) · Powder rather than cream (format) · Not listed rather than long-wearing (longevity)

    Retailer shade note: true cool tone nude

    Medium confidence· Digital match

    View match
  21. #23 · Ulta Beauty Collection

    Eyeshadow Singles

    Pin-Up Girl
    Shade match 94
    $9Ulta BeautyUlta Beauty(product price)$8 less (47%)

    Matches: Very close colourSame pigmentation: buildable

    Differences: Shimmer rather than matte (finish)Powder rather than cream (format)Not listed rather than long-wearing (longevity)

    Score details
    Shade match
    94
    Finish, pigmentation & format
    38
    Wear & performance
    40
    Comfort & skin suitability
    50

    Very close colour · Shimmer · Buildable

    Ingredients (not scored): 5% ingredient overlap

    Differences: Shimmer rather than matte (finish) · Powder rather than cream (format) · Not listed rather than long-wearing (longevity)

    Retailer shade note: light pinkish taupe shimmer

    Medium confidence· Digital match

    View match
  22. #24 · Morphe

    ChromaPlus 6-Pan Eyeshadow Palette

    Underslated

    Matched on pan 3

    Shade match 57
    $16Ulta BeautyUlta Beauty$1 less (6%)

    Matches: Same finish: matteSame longevity: long-wearing

    Differences: Bronze rather than taupeOpaque rather than buildable (pigmentation)Palette rather than cream (format)

    Score details
    Shade match
    57
    Finish, pigmentation & format
    83
    Wear & performance
    100
    Comfort & skin suitability
    50

    Close colour · Matte · Opaque

    Ingredients (not scored): 11% ingredient overlap

    Differences: Bronze rather than taupe · Opaque rather than buildable (pigmentation) · Palette rather than cream (format)

    Medium confidence· Digital match

    View match
  23. #25 · Bobbi Brown

    Dual-Ended Long-Wear Waterproof Cream Eyeshadow Stick

    Heat Ray / Biscotti

    Matched on the deeper eyeshadow pan

    Shade match 89
    $43SephoraSephoraCosts $26 more

    Matches: Same pigmentation: buildableClaims crease resistanceClaims waterproof

    Differences: Metallic rather than matte (finish)24-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    89
    Finish, pigmentation & format
    36
    Wear & performance
    55
    Comfort & skin suitability
    50

    Close colour · Metallic · Buildable

    Ingredients (not scored): 11% ingredient overlap

    Differences: Metallic rather than matte (finish) · 24-hour wear rather than long-wearing (longevity)

    Retailer shade note: a shimmering golden copper / a warm beige brown

    Medium confidence· Digital match

    View match
  24. Shade match 90
    $30SephoraSephoraCosts $13 more

    Matches: Same format: creamSame longevity: long-wearingClaims crease resistance

    Differences: Glitter rather than matte (finish)Opaque rather than buildable (pigmentation)

    Score details
    Shade match
    90
    Finish, pigmentation & format
    28
    Wear & performance
    78
    Comfort & skin suitability
    40

    Close colour · Glitter · Opaque

    Ingredients (not scored): no ingredient list for one product

    Differences: Glitter rather than matte (finish) · Opaque rather than buildable (pigmentation)

    Retailer shade note: taupe topper shimmer with silver flecks

    Medium confidence· Digital match

    View match
  25. #27 · NARS

    Total Seduction Eyeshadow Stick

    Living Sin
    Shade match 82
    $34SephoraSephoraCosts $17 more

    Matches: Same pigmentation: buildableSame format: creamClaims crease resistance

    Differences: DeeperShimmer rather than matte (finish)16-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    82
    Finish, pigmentation & format
    48
    Wear & performance
    55
    Comfort & skin suitability
    50

    Close colour · Shimmer · Buildable

    Ingredients (not scored): 20% ingredient overlap

    Differences: Deeper · Shimmer rather than matte (finish) · 16-hour wear rather than long-wearing (longevity)

    Retailer shade note: Taupe shimmer

    Medium confidence· Digital match

    View match
  26. #28 · MERIT

    Solo Shadow Cream Eyeshadow

    Studio
    Shade match 82
    $26SephoraSephoraCosts $9 more

    Matches: Same pigmentation: buildableSame format: creamClaims crease resistance

    Differences: Shimmer rather than matte (finish)12-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    82
    Finish, pigmentation & format
    48
    Wear & performance
    55
    Comfort & skin suitability
    40

    Close colour · Shimmer · Buildable

    Ingredients (not scored): 10% ingredient overlap

    Differences: Shimmer rather than matte (finish) · 12-hour wear rather than long-wearing (longevity)

    Retailer shade note: cool taupe

    Medium confidence· Digital match

    View match
  27. #29 · Charlotte Tilbury

    Exagger-Eyes Waterproof Eyeshadow Stick

    Oyster Twilight
    Shade match 65
    $32SephoraSephoraCosts $15 more

    Matches: Claims crease resistanceClaims waterproofClaims hydration

    Differences: Nude rather than taupeSatin rather than matte (finish)24-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    65
    Finish, pigmentation & format
    77
    Wear & performance
    55
    Comfort & skin suitability
    40

    Close colour · Satin

    Ingredients (not scored): 9% ingredient overlap

    Differences: Nude rather than taupe · Satin rather than matte (finish) · 24-hour wear rather than long-wearing (longevity)

    Retailer shade note: oyster nude

    Medium confidence· Digital match

    View match
  28. #30 · Kaja

    Beauty Bento Stacked Eyeshadow Trio

    Rose Macaron

    Matched on pan 2

    Shade match 61
    $28Ulta BeautyUlta BeautyCosts $11 more

    Matches: Same finish: matte

    Differences: Mauve rather than taupePowder rather than cream (format)Not listed rather than long-wearing (longevity)

    Score details
    Shade match
    61
    Finish, pigmentation & format
    88
    Wear & performance
    40
    Comfort & skin suitability
    50

    Slight colour difference · Matte

    Ingredients (not scored): 4% ingredient overlap

    Differences: Mauve rather than taupe · Powder rather than cream (format) · Not listed rather than long-wearing (longevity)

    Retailer shade note: soft pink hues

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Why the closest shade match works

Kaja Beauty Bento Stacked Eyeshadow Trio in Cold Brew Einspanner, against about-face Matte Fluid Eye Paint in Driftwood. Matched on pan 2. Every attribute compared, with its share of the score.

ComparedYour shadeDriftwoodClosest shade matchCold Brew EinspannerScore
Shade match55% of overall95
Colour93#b18f83#ab8a7eVery close colourColour difference 1.7 (0 is identical)
Depth95MediumMediumSameDepth difference 2.9 on the 0–100 scale
Undertonenot comparableNot listedNot listedUndertone unknown on one side
Colour family100TaupeTaupeSameSame colour family
Finish, pigmentation & format30% of overall · 2 of 3 compared88
Finish100MatteMatteSameSame matte finish
Pigmentationnot comparableBuildableNot listedNot listed for eitherAn opacity not listed for one product
Format35CreamPowderDifferentPowder rather than cream
Wear & performance10% of overall · 1 of 3 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Crease resistancenot comparableNot listedNot listedNot listed for eitherNeither product lists crease resistance
Waterproofnot comparableNot listedNot listedNot listed for eitherNeither product lists waterproof wear
Comfort & skin suitability5% of overall · none of 3 comparable50
Comfortnot comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydrationnot comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Skin typesnot comparableNot listedNot listedNot listed for eitherNeither product lists skin types
Overall match 85/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kaja Beauty Bento Stacked Eyeshadow Trio in Cold Brew Einspanner.

Same or better

  • Very close colour
  • Same finish: matte

Different

  • Powder format instead of cream
  • Not listed longevity instead of long-wearing

Description and ingredients (information only, not scored)

Weighted ingredient similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptiontaupeespresso brown tones
BaseSilicone-based, high siliconelow silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Why the closest overall alternative works

Rare Beauty Soft Pinch Liquid Contour in Gentle, against about-face Matte Fluid Eye Paint in Driftwood. Every attribute compared, with its share of the score.

ComparedYour shadeDriftwoodClosest overall alternativeGentleScore
Shade match55% of overall94
Colour91#b18f83#b59485Very close colourColour difference 2.1 (0 is identical)
Depth96MediumLightCloseDepth difference 2.4 on the 0–100 scale
Undertonenot comparableNot listedCoolUndertone unknown on one side
Colour family100TaupeTaupeSameSame colour family
Finish, pigmentation & format30% of overall86
Finish88MatteNaturalCloseNatural finish rather than matte
Pigmentation100BuildableBuildableSameSame buildable opacity
Format60CreamLiquidSome differenceLiquid rather than cream
Wear & performance10% of overall · 2 of 3 compared78
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Crease resistance40Not listedClaimedSome differenceThe match claims crease resistance; your product does not list it
Waterproofnot comparableNot listedNot listedNot listed for eitherNeither product lists waterproof wear
Comfort & skin suitability5% of overall · 1 of 3 compared40
Comfort40Not listedClaimedSome differenceThe match claims a comfortable feel; your product does not list it
Hydrationnot comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Skin typesnot comparableNot listedSensitiveNot listed for eitherSkin types not listed for one product
Overall match 87/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rare Beauty Soft Pinch Liquid Contour in Gentle.

Same or better

  • Very close colour
  • Same pigmentation: buildable
  • Same longevity: long-wearing
  • Claims crease resistance
  • Claims comfort

Different

  • Liquid format instead of cream

Description and ingredients (information only, not scored)

Weighted ingredient similarity 21%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptiontaupefair (cool taupe)
BaseSilicone-based, high siliconeOil-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy

Closest shade match

Kaja Beauty Bento Stacked Eyeshadow Trio Cold Brew Einspanner

Best price
$28Ulta BeautyUlta Beauty
Costs $11 more

Your shade $17 at Ulta Beauty

Closest overall alternative

Rare Beauty Soft Pinch Liquid Contour Gentle

Best price
$30SephoraSephora
Costs $13 more

Your shade $17 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.