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Anastasia Beverly Hills Lip Velvet Full-Pigment Lip Mousse in Softy, product photo from Sephora
1 of 17 · Product · Sephora
Anastasia Beverly Hills Lip Velvet Full-Pigment Lip Mousse in Softy, texture swatch from Ulta Beauty
2 of 17 · Texture · Ulta Beauty
Anastasia Beverly Hills Lip Velvet Full-Pigment Lip Mousse in Softy, colour swatch from Ulta Beauty
3 of 17 · Swatch · Ulta Beauty
Anastasia Beverly Hills Lip Velvet Full-Pigment Lip Mousse in Softy, image 4 from Sephora
4 of 17 · Shown for Softy · Sephora
Anastasia Beverly Hills Lip Velvet Full-Pigment Lip Mousse in Softy, image 5 from Sephora
5 of 17 · Shown for Softy · Sephora
Anastasia Beverly Hills Lip Velvet Full-Pigment Lip Mousse in Softy, image 6 from Sephora
6 of 17 · Shown for Softy · Sephora
Anastasia Beverly Hills Lip Velvet Full-Pigment Lip Mousse in Softy, image 7 from Sephora
7 of 17 · Shown for Softy · Sephora
Anastasia Beverly Hills Lip Velvet Full-Pigment Lip Mousse in Softy, image 8 from Sephora
8 of 17 · Shown for Softy · Sephora
Anastasia Beverly Hills Lip Velvet Full-Pigment Lip Mousse in Softy, image 9 from Sephora
9 of 17 · Shown for Softy · Sephora
Anastasia Beverly Hills Lip Velvet Full-Pigment Lip Mousse in Softy, image 10 from Sephora
10 of 17 · Shown for Softy · Sephora
Anastasia Beverly Hills Lip Velvet Full-Pigment Lip Mousse in Softy, image 11 from Sephora
11 of 17 · Shown for Softy · Sephora
Anastasia Beverly Hills Lip Velvet Full-Pigment Lip Mousse in Softy, image 12 from Sephora
12 of 17 · Shown for Softy · Sephora
Anastasia Beverly Hills Lip Velvet Full-Pigment Lip Mousse in Softy, product photo from Ulta Beauty
13 of 17 · Product · Ulta Beauty
Anastasia Beverly Hills Lip Velvet Full-Pigment Lip Mousse, range image 14 from Ulta Beauty
14 of 17 · Whole range · Ulta Beauty
Anastasia Beverly Hills Lip Velvet Full-Pigment Lip Mousse, range image 15 from Ulta Beauty
15 of 17 · Whole range · Ulta Beauty
Anastasia Beverly Hills Lip Velvet Full-Pigment Lip Mousse, range image 16 from Ulta Beauty
16 of 17 · Whole range · Ulta Beauty
Anastasia Beverly Hills Lip Velvet Full-Pigment Lip Mousse, range image 17 from Ulta Beauty
17 of 17 · Whole range · Ulta Beauty
All 17 images

Official description

soft pink nude

Standardised colour

Nude · Light · Cool undertone · pink-nude Details

Matte finish · Opaque

Price
$28SephoraSephora

Where to buy Softy (2 stores)

SephoraSephora$28
SephoraView at Sephora
Ulta BeautyUlta Beautyfrom $28 · product price
Ulta BeautyView at Ulta Beauty

Similar to Anastasia Beverly Hills Lip Velvet Full-Pigment Lip Mousse Softy

The closest shade matches and closest overall alternatives in other lipsticks. Price is never part of the score.

Complete my lip look

Shades from the other lip categories to wear with Anastasia Beverly Hills Lip Velvet Full-Pigment Lip Mousse Softy, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing. Price never changes the order.

Lip gloss or lip liner shades close to this lipstick's colour, family and depth.

Lip gloss

  1. L'Oréal Paris Glow Paradise Lip Balm-in-Gloss

    10 Porcelain Petal

    L'Oréal Paris Glow Paradise Lip Balm-in-Gloss, shade 10 Porcelain Petal

    • Very close match
    • Colour match · Rose · Light · Neutral

    $3.49

  2. CoverGirl Clean Fresh Yummy Lip Gloss

    Coconuts About You

    CoverGirl Clean Fresh Yummy Lip Gloss, shade Coconuts About You

    • Close match
    • Colour match · Nude · Light · Cool

    $11.99

Lip liner

  1. IT Cosmetics Do It All Lip Transformer Hydrating Lip Balm + Lip Liner

    HUMBLE HONEY

    IT Cosmetics Do It All Lip Transformer Hydrating Lip Balm + Lip Liner, shade HUMBLE HONEY

    • Close match
    • Colour match · Nude · Light · Neutral

    $29

  2. Saie Lip Liner 101: Creamy & Nourishing Lip Pencil

    French

    Saie Lip Liner 101: Creamy & Nourishing Lip Pencil, shade French

    • Close match
    • Colour match · Nude · Light · Cool

    $20

Lip liners slightly deeper than this lipstick, in the same or a neighbouring colour family, to define the edge.

Lip liner

  1. Saie Lip Liner 101: Creamy & Nourishing Lip Pencil

    Wink

    Saie Lip Liner 101: Creamy & Nourishing Lip Pencil, shade Wink

    • Slightly deeper for definition
    • Combination · Nude · Light · Cool

    $20

  2. Maybelline Super Stay Peel Off Lip Liner

    Aura

    Maybelline Super Stay Peel Off Lip Liner, shade Aura

    • Slightly deeper for definition
    • Combination · Nude · Light · Cool

    $12.99

A noticeably different depth or a neighbouring colour family, on purpose, with a compatible undertone.

Lip gloss

  1. Kylie Cosmetics High Gloss

    300 Koko K

    Kylie Cosmetics High Gloss, shade 300 Koko K

    • Contrast: deeper
    • Combination · Nude · Light · Cool

    $21

  2. MAC Cosmetics Lipglass High Shine Lip Gloss

    Spice

    MAC Cosmetics Lipglass High Shine Lip Gloss, shade Spice

    • Contrast: deeper
    • Combination · Nude · Medium · Neutral

    $25

Lip liner

  1. Refy Lip Sculpt Longwear Liner

    Taupe

    Refy Lip Sculpt Longwear Liner, shade Taupe

    • Contrast: deeper
    • Combination · Brown · Light · Neutral

    $26

  2. Pat McGrath Labs Dramatique Mega Lip Pencil

    Nude Oasis

    Pat McGrath Labs Dramatique Mega Lip Pencil, shade Nude Oasis

    • Contrast: brown with nude
    • Combination · Brown · Light · Neutral

    $29

Glosses to wear over this lipstick. A sheer gloss changes the colour less than an opaque one; a clear gloss adds shine only.

Lip gloss

  1. L'Oréal Paris Glow Paradise Lip Balm-in-Gloss

    10 Porcelain Petal

    L'Oréal Paris Glow Paradise Lip Balm-in-Gloss, shade 10 Porcelain Petal

    • Gloss: opacity not listed
    • Combination · Rose · Light · Neutral

    $3.49

  2. Kylie Cosmetics High Gloss

    001 Crystal

    Kylie Cosmetics High Gloss, shade 001 Crystal

    • Clear gloss: adds shine, no colour of its own
    • Combination · Clear

    $21

What this can and cannot tell you: each pairing compares two shades' colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks on lips. It does not predict the colour you get when you layer them. A sheer gloss lets more of the colour underneath show than an opaque one, and your natural lip colour shows through sheer products.

Shade details

Swatch colour
#eeaaa8
L* 75.9 a* 24.7 b* 11.0
Colour family
Nude
from the description (“nude”)
Colour depth
Light
from the swatch colour
Undertone
Cool
from the swatch colour
Colour description
Pink-nude
from the description (“soft pink nude”)
Finish
Matte
the product's attributes
Opacity
Opaque
the product's attributes
Shimmer
Not listed
not stated

Description from Sephora and Ulta Beauty, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.