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Official description
No official description
Standardised colour
Plum · Medium · Cool undertone Details
Opaque
Description and swatch disagree; check the retailer photos. Similar shades found from this one carry lower confidence.
Where to buy Plum (2 stores)
Similar to e.l.f. Cosmetics Love Triangle Lip Filler Liner Plum
The closest shade matches and closest overall alternatives in other lip liners. Price is never part of the score.
Complete my lip look
Shades from the other lip categories to wear with e.l.f. Cosmetics Love Triangle Lip Filler Liner Plum, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing. Price never changes the order.
Lipstick or lip gloss shades close to this lip liner's colour, family and depth.
Lipstick

Fleur Fatale
Pat McGrath Labs SatinAllure Lipstick, shade Fleur Fatale
- Close match
- Colour match · Berry · Medium · Cool
$30

Secret Salma
Charlotte Tilbury Matte Revolution Hydrating Lipstick, shade Secret Salma
- Close match
- Colour match · Plum · Deep / dark · Cool
$37
Lip gloss

Sugar Plum
Summer Fridays Lip Butter Balm Treatment for Hydration + Nourishing Shine, shade Sugar Plum
- Close match
- Colour match · Plum · Deep / dark · Cool
$24

N10- Vinyl Berry
Givenchy Perfecto Hydrating & Smoothing High-Shine Lip Oil Gloss, shade N10- Vinyl Berry
- Close match
- Colour match · Plum · Deep / dark · Cool
$43
Lipsticks and glosses slightly lighter than this liner, so the liner shows as a defined edge.
Lipstick
Goldpearl Plum
Revlon Super Lustrous Lipstick, shade Goldpearl Plum
- Slightly lighter, so the liner defines it
- Combination · Plum · Medium · Cool
$8.99
60 Million-Dollar Berry
Lancôme Lip Idôle CuddleBlur Lip Velvet, shade 60 Million-Dollar Berry
- Slightly lighter, so the liner defines it
- Combination · Plum · Medium · Neutral
$32
Lip gloss
100 Mademoiselle Mauve
L'Oréal Paris Glow Paradise Lip Balm-in-Gloss, shade 100 Mademoiselle Mauve
- Slightly lighter, so the liner defines it
- Combination · Plum · Medium · Cool
$12.99

Plum
fresh Sugar Lip Balm Hydrating Treatment, shade Plum
- Slightly lighter, so the liner defines it
- Combination · Plum · Medium · Cool
$26
A noticeably different depth or a neighbouring colour family, on purpose, with a compatible undertone.
Lipstick
In Charge
NYX Professional Makeup Shine Loud High Shine Long-Lasting Liquid Lipstick, shade In Charge
- Contrast: berry with plum
- Combination · Berry · Deep / dark · Cool
$13
Kiln
ILIA Lip Sketch Hydrating Crayon, shade Kiln
- Contrast: berry with plum
- Combination · Berry · Deep / dark · Cool
$27
Lip gloss

5B Nude Crush
Yves Saint Laurent Candy Glow Tinted Butter Balm with Maracuja Oil, shade 5B Nude Crush
- Contrast: brown with plum
- Combination · Brown · Deep / dark · Cool
$43
Lilac On Lock
NYX Professional Makeup Duck Plump High Pigment Lip Plumping Gloss, shade Lilac On Lock
- Contrast: purple with plum
- Combination · Purple · Medium · Cool
$13
Glosses to wear over this lip liner. A sheer gloss changes the colour less than an opaque one; a clear gloss adds shine only.
Lip gloss

Sugar Plum
Summer Fridays Lip Butter Balm Treatment for Hydration + Nourishing Shine, shade Sugar Plum
- Sheer gloss: adds shine, small colour change
- Colour match · Plum · Deep / dark · Cool
$24
Clear
e.l.f. Cosmetics Lip Lacquer, shade Clear
- Clear gloss: adds shine, no colour of its own
- Combination · Clear
$4
What this can and cannot tell you: each pairing compares two shades' colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks on lips. It does not predict the colour you get when you layer them. A sheer gloss lets more of the colour underneath show than an opaque one, and your natural lip colour shows through sheer products.
Shade details
- Swatch colour
- #ac3650
- L* 41.2 a* 49.8 b* 12.0
- Colour family
- Plum
- from the shade name (“plum”)
- Colour depth
- Medium
- from the swatch colour
- Undertone
- Cool
- from the shade name (“plum”)
- Colour description
- Not listed
- not stated
- Texture
- Not listed
- not stated
- Opacity
- Opaque
- the product's attributes
- Shimmer
- Not listed
- not stated
Description not published, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.