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Description and swatch disagree; check the retailer photos. Similar shades found from this one carry lower confidence.
Where to buy Lure (1 store)
Similar to Kylie Cosmetics Precision Pout Lip Liner Lure
The closest shade matches and closest overall alternatives in other lip liners. Price is never part of the score.
Complete my lip look
Shades from the other lip categories to wear with Kylie Cosmetics Precision Pout Lip Liner Lure, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing. Price never changes the order.
Lipstick or lip gloss shades close to this lip liner's colour, family and depth.
Lipstick
Rum Raisin
Revlon Super Lustrous Lipstick, shade Rum Raisin
- Very close match
- Colour match · Plum · Deep / dark · Warm
$11.99
Brazen Raisin 542
CoverGirl Outlast All-Day Lip Color With Topcoat, shade Brazen Raisin 542
- Close match
- Colour match · Plum · Deep / dark · Warm
$11.99
Lip gloss

Slow Jam
Bobbi Brown Crushed Oil-Infused Tinted Lip Gloss, shade Slow Jam
- Close match
- Colour match · Plum · Deep / dark · Neutral
$33
Lipsticks and glosses slightly lighter than this liner, so the liner shows as a defined edge.
Lipstick
Stay Currant
Revlon ColorStay Overtime Lipcolor, shade Stay Currant
- Slightly lighter, so the liner defines it
- Combination · Plum · Medium · Warm
$14.49
Smitten
Milani Color Fetish Matte Lipstick, shade Smitten
- Slightly lighter, so the liner defines it
- Combination · Plum · Medium · Warm
$11.99
Lip gloss

52 Berry Glow
Lancôme Lip Idôle Squalane-12 Butterglow Hydrating Lip Balm, shade 52 Berry Glow
- Slightly lighter, so the liner defines it
- Combination · Plum · Medium · Warm
$32

Bissap Glaze
Eadem Le Chouchou Softening + Smoothing Peptide Daily Lip Balm, shade Bissap Glaze
- Slightly lighter, so the liner defines it
- Combination · Berry · Medium · Warm
$24
A noticeably different depth or a neighbouring colour family, on purpose, with a compatible undertone.
Lipstick
Ambition Statement
NYX Professional Makeup Shine Loud High Shine Long-Lasting Liquid Lipstick, shade Ambition Statement
- Contrast: lighter
- Combination · Brown · Medium · Warm
$13
Earthen
ILIA Lip Sketch Hydrating Crayon, shade Earthen
- Contrast: brown with plum
- Combination · Brown · Medium · Warm
$27
Lip gloss

Foxy
Huda Beauty Faux Filler Shiny Non-Sticky Lip Gloss, shade Foxy
- Contrast: brown with plum
- Combination · Brown · Medium · Warm
$21

64 Roast Me
Lancôme Lip Idôle Squalane-12 Butterglow Hydrating Lip Balm, shade 64 Roast Me
- Contrast: brown with plum
- Combination · Brown · Deep / dark · Neutral
$32
Glosses to wear over this lip liner. A sheer gloss changes the colour less than an opaque one; a clear gloss adds shine only.
Lip gloss

Slow Jam
Bobbi Brown Crushed Oil-Infused Tinted Lip Gloss, shade Slow Jam
- Sheer gloss: adds shine, small colour change
- Colour match · Plum · Deep / dark · Neutral
$33
001 Crystal
Kylie Cosmetics High Gloss, shade 001 Crystal
- Clear gloss: adds shine, no colour of its own
- Combination · Clear
$21
What this can and cannot tell you: each pairing compares two shades' colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks on lips. It does not predict the colour you get when you layer them. A sheer gloss lets more of the colour underneath show than an opaque one, and your natural lip colour shows through sheer products.
Shade details
- Swatch colour
- #8f3a3a
- L* 36.3 a* 36.1 b* 18.3
- Colour family
- Plum
- from the description (“maroon”)
- Colour depth
- Deep / dark
- from the swatch colour
- Undertone
- Warm
- from the swatch colour
- Colour description
- Not listed
- not stated
- Texture
- Not listed
- not stated
- Opacity
- Buildable
- the product's attributes
- Shimmer
- Not listed
- not stated
Description from Ulta Beauty, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.