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Kylie Cosmetics Precision Pout Lip Liner in Lure, product photo from Ulta Beauty
1 of 7 · Product · Ulta Beauty
Kylie Cosmetics Precision Pout Lip Liner in Lure, texture swatch from Ulta Beauty
2 of 7 · Texture · Ulta Beauty
Kylie Cosmetics Precision Pout Lip Liner in Lure, colour swatch from Ulta Beauty
3 of 7 · Swatch · Ulta Beauty
Kylie Cosmetics Precision Pout Lip Liner, range image 4 from Ulta Beauty
4 of 7 · Whole range · Ulta Beauty
Kylie Cosmetics Precision Pout Lip Liner, range image 5 from Ulta Beauty
5 of 7 · Whole range · Ulta Beauty
Kylie Cosmetics Precision Pout Lip Liner, range image 6 from Ulta Beauty
6 of 7 · Whole range · Ulta Beauty
Kylie Cosmetics Precision Pout Lip Liner, range image 7 from Ulta Beauty
7 of 7 · Whole range · Ulta Beauty
All 7 images

Official description

maroon

Standardised colour

Plum · Deep / dark · Warm undertone Details

Buildable

Description and swatch disagree; check the retailer photos. Similar shades found from this one carry lower confidence.

Price
$19Ulta BeautyUlta Beauty

Where to buy Lure (1 store)

Ulta BeautyUlta Beauty$19
Ulta BeautyView at Ulta Beauty

Similar to Kylie Cosmetics Precision Pout Lip Liner Lure

The closest shade matches and closest overall alternatives in other lip liners. Price is never part of the score.

Complete my lip look

Shades from the other lip categories to wear with Kylie Cosmetics Precision Pout Lip Liner Lure, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing. Price never changes the order.

Lipstick or lip gloss shades close to this lip liner's colour, family and depth.

Lipstick

  1. Revlon Super Lustrous Lipstick

    Rum Raisin

    Revlon Super Lustrous Lipstick, shade Rum Raisin

    • Very close match
    • Colour match · Plum · Deep / dark · Warm

    $11.99

  2. CoverGirl Outlast All-Day Lip Color With Topcoat

    Brazen Raisin 542

    CoverGirl Outlast All-Day Lip Color With Topcoat, shade Brazen Raisin 542

    • Close match
    • Colour match · Plum · Deep / dark · Warm

    $11.99

Lip gloss

  1. Bobbi Brown Crushed Oil-Infused Tinted Lip Gloss

    Slow Jam

    Bobbi Brown Crushed Oil-Infused Tinted Lip Gloss, shade Slow Jam

    • Close match
    • Colour match · Plum · Deep / dark · Neutral

    $33

Lipsticks and glosses slightly lighter than this liner, so the liner shows as a defined edge.

Lipstick

  1. Revlon ColorStay Overtime Lipcolor

    Stay Currant

    Revlon ColorStay Overtime Lipcolor, shade Stay Currant

    • Slightly lighter, so the liner defines it
    • Combination · Plum · Medium · Warm

    $14.49

  2. Milani Color Fetish Matte Lipstick

    Smitten

    Milani Color Fetish Matte Lipstick, shade Smitten

    • Slightly lighter, so the liner defines it
    • Combination · Plum · Medium · Warm

    $11.99

Lip gloss

  1. Lancôme Lip Idôle Squalane-12 Butterglow Hydrating Lip Balm

    52 Berry Glow

    Lancôme Lip Idôle Squalane-12 Butterglow Hydrating Lip Balm, shade 52 Berry Glow

    • Slightly lighter, so the liner defines it
    • Combination · Plum · Medium · Warm

    $32

  2. Eadem Le Chouchou Softening + Smoothing Peptide Daily Lip Balm

    Bissap Glaze

    Eadem Le Chouchou Softening + Smoothing Peptide Daily Lip Balm, shade Bissap Glaze

    • Slightly lighter, so the liner defines it
    • Combination · Berry · Medium · Warm

    $24

A noticeably different depth or a neighbouring colour family, on purpose, with a compatible undertone.

Lipstick

  1. NYX Professional Makeup Shine Loud High Shine Long-Lasting Liquid Lipstick

    Ambition Statement

    NYX Professional Makeup Shine Loud High Shine Long-Lasting Liquid Lipstick, shade Ambition Statement

    • Contrast: lighter
    • Combination · Brown · Medium · Warm

    $13

  2. ILIA Lip Sketch Hydrating Crayon

    Earthen

    ILIA Lip Sketch Hydrating Crayon, shade Earthen

    • Contrast: brown with plum
    • Combination · Brown · Medium · Warm

    $27

Lip gloss

  1. Huda Beauty Faux Filler Shiny Non-Sticky Lip Gloss

    Foxy

    Huda Beauty Faux Filler Shiny Non-Sticky Lip Gloss, shade Foxy

    • Contrast: brown with plum
    • Combination · Brown · Medium · Warm

    $21

  2. Lancôme Lip Idôle Squalane-12 Butterglow Hydrating Lip Balm

    64 Roast Me

    Lancôme Lip Idôle Squalane-12 Butterglow Hydrating Lip Balm, shade 64 Roast Me

    • Contrast: brown with plum
    • Combination · Brown · Deep / dark · Neutral

    $32

Glosses to wear over this lip liner. A sheer gloss changes the colour less than an opaque one; a clear gloss adds shine only.

Lip gloss

  1. Bobbi Brown Crushed Oil-Infused Tinted Lip Gloss

    Slow Jam

    Bobbi Brown Crushed Oil-Infused Tinted Lip Gloss, shade Slow Jam

    • Sheer gloss: adds shine, small colour change
    • Colour match · Plum · Deep / dark · Neutral

    $33

  2. Kylie Cosmetics High Gloss

    001 Crystal

    Kylie Cosmetics High Gloss, shade 001 Crystal

    • Clear gloss: adds shine, no colour of its own
    • Combination · Clear

    $21

What this can and cannot tell you: each pairing compares two shades' colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks on lips. It does not predict the colour you get when you layer them. A sheer gloss lets more of the colour underneath show than an opaque one, and your natural lip colour shows through sheer products.

Shade details

Swatch colour
#8f3a3a
L* 36.3 a* 36.1 b* 18.3
Colour family
Plum
from the description (“maroon”)
Colour depth
Deep / dark
from the swatch colour
Undertone
Warm
from the swatch colour
Colour description
Not listed
not stated
Texture
Not listed
not stated
Opacity
Buildable
the product's attributes
Shimmer
Not listed
not stated

Description from Ulta Beauty, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.