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Official description
raisin
Standardised colour
Plum · Medium · Warm undertone Details
Matte finish · Opaque
Description and swatch disagree; check the retailer photos. Similar shades found from this one carry lower confidence.
Lowest price $8.39 at Amazon
Where to buy Smitten (3 stores)
Similar to Milani Color Fetish Matte Lipstick Smitten
The closest shade matches and closest overall alternatives in other lipsticks. Price is never part of the score.
Complete my lip look
Shades from the other lip categories to wear with Milani Color Fetish Matte Lipstick Smitten, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing. Price never changes the order.
Lip gloss or lip liner shades close to this lipstick's colour, family and depth.
Lip gloss

Bissap Glaze
Eadem Le Chouchou Softening + Smoothing Peptide Daily Lip Balm, shade Bissap Glaze
- Close match
- Colour match · Berry · Medium · Warm
$24
Lip liner
60 Million Dollar Berry
Lancôme Lip Idôle Lip Shaper, shade 60 Million Dollar Berry
- Close match
- Colour match · Plum · Medium · Neutral
$25
Lip liners slightly deeper than this lipstick, in the same or a neighbouring colour family, to define the edge.
Lip liner
Raisin
Palladio Beauty Lip Liner Classic Pencil, shade Raisin
- Slightly deeper for definition
- Combination · Plum · Medium · Warm
$9.99
Lure
Kylie Cosmetics Precision Pout Lip Liner, shade Lure
- Slightly deeper for definition
- Combination · Plum · Deep / dark · Warm
$19
A noticeably different depth or a neighbouring colour family, on purpose, with a compatible undertone.
Lip gloss

65 Brownie Bite
Lancôme Lip Idôle JuicyTreat Oil-in-Gloss, shade 65 Brownie Bite
- Contrast: brown with plum
- Combination · Brown · Medium · Neutral
$32
Clay
ILIA Overglaze Hydrating Lip Gloss for 24-Hour Moisture, shade Clay
- Contrast: brown with plum
- Combination · Brown · Deep / dark · Warm
$26
Lip liner
Cinnamon Spice
Essence 8H Matte Comfort Lipliner, shade Cinnamon Spice
- Contrast: brown with plum
- Combination · Brown · Deep / dark · Neutral
$3.99
Intense Café
Clinique Quickliner For Lips Lip Liner, shade Intense Café
- Contrast: brown with plum
- Combination · Brown · Deep / dark · Warm
$25
Glosses to wear over this lipstick. A sheer gloss changes the colour less than an opaque one; a clear gloss adds shine only.
Lip gloss

Bissap Glaze
Eadem Le Chouchou Softening + Smoothing Peptide Daily Lip Balm, shade Bissap Glaze
- Gloss: opacity not listed
- Combination · Berry · Medium · Warm
$24
001 Crystal
Kylie Cosmetics High Gloss, shade 001 Crystal
- Clear gloss: adds shine, no colour of its own
- Combination · Clear
$21
What this can and cannot tell you: each pairing compares two shades' colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks on lips. It does not predict the colour you get when you layer them. A sheer gloss lets more of the colour underneath show than an opaque one, and your natural lip colour shows through sheer products.
Shade details
- Swatch colour
- #a74651
- L* 43.1 a* 40.9 b* 13.7
- Colour family
- Plum
- from the description (“raisin”)
- Colour depth
- Medium
- from the swatch colour
- Undertone
- Warm
- from the swatch colour
- Colour description
- Not listed
- not stated
- Finish
- Matte
- the product's attributes
- Opacity
- Opaque
- the product's attributes
- Shimmer
- Not listed
- not stated
Description from Ulta Beauty, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.